• Title/Summary/Keyword: Kano 모형

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Classification and Evaluation of Service Quality Factors of O2O Delivery Applications Using Kano Model (카노 모형을 활용한 O2O 배달 앱 서비스 품질 요인 분석)

  • Lee, Young-Chan;Seo, Dong-Hyuk;Song, Si-Hoon
    • Journal of Industrial Convergence
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    • v.15 no.2
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    • pp.27-36
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    • 2017
  • In this study, we analyzed service quality factors of O2O delivery app based on Kano model and survey, and classified service quality into several dimensions. As a result of the analysis, the one dimensional quality factors were accurate information transmission, variety of restaurants, diversity of payment methods, diversity of menu selection, discomfort resolution, kindness of service, taste and quality of food, hygiene and cleanliness, Attractive quality factors such as updated information, reliable reviews, various ordering methods, fast delivery, brand image, discount point payment and accumulation. Although the must-be quality factor did not appear, it turned out that the discomfort resolution was close to the must-be quality factor. The indifferent quality factors were informational services, events and promotions. The O2O delivery app market is continuing to grow and competition is getting more and more intense. The results of this study will help O2O delivery app vendors to establish strategies to focus on certain quality of service factors.

An Analysis of Relationship between Unsafe Acts and Human Errors of Workers for Construction Accident Prevention (건설사고 예방을 위한 근로자의 불안전한 행동과 휴먼에러와의 관계 분석)

  • Min, Kwangho;Cha, Yongwoon;Han, Sangwon;Hyun, Changtaek
    • Journal of the Architectural Institute of Korea Structure & Construction
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    • v.35 no.5
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    • pp.161-168
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    • 2019
  • Construction industry is becoming more advanced, but safety accidents are not decreasing and unsafe act (UA) and human errors (HE) are the main causes of safety accidents. Therefore, this study aims to analyze the relationships between unsafe acts and human errors for construction accident prevents. Specifically, the Correlation Analysis is used to quantify 24 combinations of the relationship between the UA and HE. Then, the Kano Model, and Timko Satisfied Coefficient was utilized to find 6 combinations for construction accident prevention plans. As the result of Timko Satisfied Coefficient, an interview was conducted with three safety managers and 6 safety prevention plan is proposed. Through these results, it is expected that the combination of 24 accidents will be basic data of safety management. Especially, the proposed safety prevention plans considering the characteristics of 6 combinations with high correlation can contribute to prevention of safety accidents at the construction site.

An Analysis of Ordinary Mail Service Quality Attributes using Kano Model and Decision Tree Model (카노모형에서 의사결정나무모형을 이용한 통상우편서비스 품질속성 분석)

  • Choi, Hyeon Deok;Riew, Moon Charn
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.883-895
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    • 2016
  • Purpose: The demand for ordinary mail services supplied by 'Korea POST' is decreasing due to the opening of mail service market and the growth of alternative communication media such as e-mail and SNS. To overcome this situation it is urgent to introduce new services that can be able to appeal customers and to improve existing services. Methods: A field survey is conducted to corporate customers who send ordinary mails and individual customers who receive these mails, respectively. Quality attributes of ordinary mail services are classified by two-dimensional perspectives in terms of Kano model. Decision tree model is utilized for classifying the quality attributes. Comparative analyses are done whether there are perceived differences on each quality attributes between corporate customers and individual customers. Results: Quality attributes such as 'discount postal charges', 'sending small packages by simply dropping it into a mail box', 'sending a mail of any appearance', 'delivering a mail anywhere', and 'receiving a mail at a preferred time where a customer is located ' are classified differently according to some market segments, while most of the quality attributes are classified as attractive or one-dimensional. Conclusion: Decision tree model has been found to be most effective to classify quality attributes for each market segment especially when trying to classify quality attributes belonging to 'gray areas'. Based on the perceived differences on quality attributes among customers, strategic implications are suggested to obtain potential customers and to have competitive advantages.

The Classification of the Service Quality Elements in the Hospital Using the Kano Model (Kano 모형을 이용한 병원의 서비스 품질 요소의 분류 - 인천, 경기남부지역 대학병원을 중심 -)

  • Oh, Byeoung-Kwan;Choi, Hwang-Gyu
    • Korea Journal of Hospital Management
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    • v.14 no.4
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    • pp.88-102
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    • 2009
  • This study aims at providing necessary informations to decide what services would be conducted preferentially in the hospital by limited resources. So this study revalued the customer's perception about the qualities of the hospital services by the Kano Model and examined the customer satisfaction coefficients suggested by Timko. The researcher conducted a survey from the patients of the 4 university hospitals in Incheon and southern Gyeonggi Province In 2008. The results of this study can be summarized as follows; It was found that the total 31 items are could be classified into 7 attractive quality elements, 22 one-dimensional quality elements and 2 indifferent quality elements, while the natural quality element wasn't found. The highest score element of the customer's satisfaction coefficients was identified as easy parking(0.69) and the lowest score item was the offer of the hospital newsletter and information about medical care(0.47). When the hospital service was not sufficient to the customer, the highest score element of the customer's dissatisfaction coefficients was proved the convenient ward and facilities(-0.75) and the lowest score item was the buses running to the entrance of the hospital(-0.32). Also it was found that the attractive quality elements appraised by the preceding study were revalued the one-dimensional quality elements. The reason was because the customer's expectation on the services was changed high, as time went by.

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A Study on the Design of Service Quality Analysis for Small and Medium Venture Software Development Company (중소벤처 소프트웨어 개발업체의 서비스 품질 분석 모형에 관한 연구)

  • Choi, Seung-Il;Moon, Jong-Beom;Yoo, Wang-Jin;Chung, Dong-Woo
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.191-199
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    • 2010
  • 국내 소프트웨어 산업은 갈수록 치열해지는 시장의 무한 경쟁에서 글로벌 기업들의 공세에 그 경쟁력을 잃어 가고 있다. 소프트웨어 산업은 다른 산업과는 매우 다른 구조적인 특징을 갖고 있으며 국내 중소 벤처기업들이 제품의 경쟁력을 강화하기 위해서는 소프트웨어 품질의 향상을 위한 지속적인 투자와 노력이 필요하다. 기업은 단지 기능상의 화려한 소프트웨어의 개발이 아닌 고객 요구에 맞는 제품의 개발과 개발된 제품의 서비스 품질관리에 대한 중요성을 인식하고 더 많은 투자를 해야 한다. 이러한 배경에서 본 논문은 Kano 모델과 QFD를 통하여 중소벤처 소프트웨어 개발 업체의 서비스 품질 제고를 통한 경쟁력 향상 방안에 대해 연구하고자한다. 또한 본 연구를 기반으로 국내 패키지 소프트웨어 개발 기업이 국내외 시장에서 글로벌 제품에 대한 서비스 품질 경쟁력을 확보하고 이러한 분석된 데이터를 기반으로 소프트웨어의 개발 이전 단계부터 중소 벤처 기업이 충분한 경쟁력 확보를 할 수 있는 연구 모형을 설계하고자 한다.

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A Study of Categorization of Service Recovery Factors in MICE industry by integrating Kano Model and Structural Equation Model (Kano모형을 이용한 컨벤션서비스의 요인별 평가와 서비스회복에 관한 연구)

  • Oh, Chang-Ho;Nam, Sandy-Jo;Kong, Ki-Yul
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.57-79
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    • 2011
  • One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.

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Propose on Sharing Accommodation Service Model through Comparison Research (비교연구를 통한 새로운 공유숙박 서비스 모델 제안)

  • Xie Xuanna;Lee Sungpil
    • Journal of Service Research and Studies
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    • v.11 no.3
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    • pp.17-30
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    • 2021
  • In the context of Sharing Accommodation has become a new type of accommodation choice for customers. The purpose of this study is to improve the existing defects of Sharing Accommodation Services through insight into the pain points of customer experience, so as to improve customer satisfaction. In this study, Airbnb and Tujia were selected as the subjects for comparative study. By collecting and sorting out references, the research background of Sharing Accommodation is analyzed in depth. Research methods of Service Design, such as Customer Journey Map and Service Blueprint, are adopted to gain insight into customer needs, identify pain points and propose hypothesis of service optimization. Tools such as Kano Model and Potential Customer Satisfaction are used to test and determine three schemes for optimizing the service. Finally, the results are displayed through Service Scenario. The research results can help operators of Sharing Accommodation to identify and improve the elements of service and provide a higher quality customer experience, thus promoting the healthy development of Sharing Accommodation market.

The Application of the Evaluation Models Towards the Internet Business Web Site Model (인터넷 비즈니스 웹사이트 모델별 평가모형의 적용)

  • Son, Dal-Ho;Lim, Jun-Sig
    • IE interfaces
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    • v.17 no.1
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    • pp.33-45
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    • 2004
  • In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

The Study on the e-Service Quality Factors in m-Shopping Mall App based on the Kano Model (카노 모형을 이용한 모바일 쇼핑몰 앱의 서비스 품질 요인 분석에 관한 연구)

  • Kim, Sang-Oh;Youn, Sun-Hee;Lee, Myung-Jin
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.63-72
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    • 2018
  • Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

Wave Reflection from Partialy Perforated Caisson Breakwater (부분 유공 케이슨 방파제로부터의 파의 반사)

  • Suh, Kyung-Doug
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.8 no.3
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    • pp.221-230
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    • 1996
  • The Suh and Park's analytical model. originally developed to calculate wave reflection from a conventional fully perforated caisson breakwater, is applied to a partially perforated caisson breakwater by approximating the vertical wall of the lower part of the front face of the caisson as a very steep sloping wall. Also, in the model, the inertial resistance term at the perforated wall is modified by using the blockage coefficient proposed by Kakuno and Liu. The model is compared against the hydraulic experimental data reported by Park et al. in 1993. Both the experimental data and the analytical model results show that the influence of inertial resistance is important so that wave reflection becomes minimum when B/L. is approximately 0.2 (in which R : wave chamber width, and 1, : wave length inside the wave chamber), which is somewhat smaller than the theoretical value B/L, : 0.25 obtained by assuming that the influence of inertial resistance is negligible. It is also shown that the analytical model based on a linear wave theory tends to overpredict the reflection coefficient as the wave nonlinearity increases, thus the model is preferably to be used for ordinary waves of small steepness.

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