• Annual Conference on Human and Language Technology
• /
• 2023.10a
• /
• pp.143-148
• /
• 2023

본 논문에서는 금융 도메인 특화 사전학습 언어모델인 KF-DeBERTa(Korean Finance DeBERTa)를 제안한다. KF-DeBERTa는 대규모의 금융 말뭉치를 기반으로 학습하였으며, Transformer 아키텍처와 DeBERTa의 특징을 기반으로 구성되었다. 범용 및 금융 도메인에 대한 평가에서 KF-DeBERTa는 기존 언어모델들에 비해 상당히 높은 성능을 보였다. 특히, 금융 도메인에서의 성능은 매우 두드러졌으며, 범용 도메인에서도 다른 모델들을 상회하는 성능을 나타냈다. KF-DeBERTa는 모델 크기 대비 높은 성능 효율성을 보여주었고, 앞으로 금융 도메인에서의 활용도가 기대된다.

• Journal of Digital Convergence
• /
• v.18 no.1
• /
• pp.287-293
• /
• 2020

This study is about comparing and analyzing the representative fintech application service, Toss, and Kakaobank from the user's point of view and suggest development according to the main factors of user experience. The experimental group who have used both mobile application was recruited to do a task about deposit and withdrawal service. After the task, an in-depth interview was conducted by reorganizing the "Creating Pleasurable Interface model" by Stephen P. Anderson. Interview questionnaire is based on propensity and feature of generation 2030. As a result of the experiment, the user showed satisfaction with usability and showed different application usage experience depend on financial transaction propensity and money management. Therefore, the application needs features that could grasp the propensity and also service to manage money in everyday life. Based on this study, it is expected to develop be user-based fintech application service in related fields.

• Journal of Service Research and Studies
• /
• v.8 no.2
• /
• pp.77-94
• /
• 2018

Internet-only bank is one of the promising areas of Fintech industry. Kbank and Kakaobank launched services since 2017 in Korea. Experts estimated the younger generation including undergraduate students as target customers in the initial stage of the Internet-only bank in Korea. Thus, it is necessary to investigate factors influencing intention to use the Internet-only bank. Data were collected from undergraduate students studying in Seoul, Pusan, and Gyeongbuk province. The empirical study showed the evidence that four factors such as convenience, social influence, perceived privacy, and unverified risk had a significant influence on intention to use the Internet-only bank. However, economic benefit has no significantly influence on the intention. The present study focused on the influence of convenience and social influence and discussed the issues regarding convenience and social influence in more detail.

• The Journal of Information Systems
• /
• v.29 no.3
• /
• pp.77-101
• /
• 2020

Purpose Internet only bank is one of the promising untact businesses which are rising in COVID-19 pandemic. Kakaobank and Kbank have been offering banking services since 2017 in Korea and WeBank and MYbank in China opened the services since 2015. It is necessary to examining determinants of customer loyalty beyond intention to use. The purpose of the present study is to analyze factors influencing customer loyalty and their determinants. A research model integrating the relationships among customer loyalty, service satisfaction, trust, and social influence, and their determinants was proposed. Design/methodology/approach Structural equation modelling for validating the research model was employed. 235 valid data were collected from users of Internet only bank in China. Nine latent variables grouped from 38 indicators were reliable and valid and nine hypotheses were tested by using SmartPLS. Findings All nine hypotheses were supported at significant levels of 0.001 and 0.01. Trust, service satisfaction, and social influence had influenced on customer loyalty. Trust not only affected customer loyalty directly, but also had influence on it indirectly through service satisfaction. Empathy and convenience are determinants of trust. Perceived expertise and dispositions believing acquaints had a positive influence on social influence, whereas users' anxiety for technology or change had a negative influence on social influence. Implications for academics and practitioners were suggested.