• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.419-428
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• 2020

SNS media is gaining its media share with the benefits of digital technology, such as the convenience of physical access and the entertainment and interactivity of contents, and are becoming a part of users' lives. As media contents consumers move from traditional media to SNS, marketing communication activities are rapidly adapting to leading SNS platforms such as Facebook. This study compares how users perceive four advertisement attributes in each SNS, focusing on Facebook, Instagram, Kakao Story, and Twitter, where the media content creation and consumption systems are relatively similar to each other. The impact on eWOM intention was identified. In addition, we discussed effective SNS operation.

• Cartoon and Animation Studies
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• s.51
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• pp.361-390
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• 2018

Users of KakaoTalk emoticons use Kakao Talk emoticons as means of communicating their emotions in virtual space. Emotional state is represented by design element (auxiliary, color, form, motion) and storytelling element contained in emoticons. The purpose of this study is to investigate the factors of the storytelling and design elements of kakaoTalk emoticons and how they prefer the kakaoTalk emoticons as emotional expression means. In terms of storytelling, crocodiles, peaches, dogs, ducks, lions, moles, and rabbits were made up of ordinary fruits and animals. Most of the emoticons are composed of stories with unique personality, and each story has a complex one by one, which makes it easy for users to approach and use them. In terms of design, I used various auxiliary elements (flame, sweat, tears, runny nose, angry eyes, etc.) to express angry, sincere, nervous, begging, joy, and sadness. The color elements consisted of most of the warm color series with the unique colors (green, red, yellow, pink, white, black, brown, etc.) of emoticon characters regardless of feelings of joy, anger, sadness, pleasure. The form factor is composed of a round shape when expressing factors such as joy and sadness. On the other hand, when FRODO and NEO express sadness and anger, they represent the shape of a rectangle. The motion elements are horizontal, vertical, and oblique expressions of APPEACH, NEO, TUBE, and JAY-G, expressing emotional expressions of sadness, anger, and pleasure. APEACH, TUBE, MUZI & / Shows the dynamic impression of the oblique and the radiation / back / forward / rotation. The anger of TUBE and FRODO shows horizontal / vertical / diagonal and radial motion. As a result of this study, storytelling is structured in accordance with each emoticon character. In terms of design, auxiliary elements such as flame, sweat, and tears are represented by images. The color elements used the unique colors of the character series regardless of the difference of emotion. The form factor represented various movements for each emotion expression. These findings will contribute to the development of communication, emotional design and industrial aspects. Despite the significance of the above paper, I would like to point out that the analysis framework of the storytelling and the semiotic analysis of the supplementary elements are not considered as limitations of the study.

• The Journal of Information Systems
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• v.23 no.1
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• pp.53-71
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• 2014

The center of networking is moving toward mobile from PC based computing environment. The number of smartphone users are increasing rapidly today. One of the most popular smart phone applications is mobile SNS such as Kakao Story, Facebook, Twitter, Mobile Cyworld, etc. Mobile SNS means social network services based on mobile communication technology. This research focused on mobile SNS usage of married women who have not enough time for face-to-face communication with their friends to enhance their friendship. Married women in their 30s and 40s have lots of things to do like housework and caring their children. Mobile SNS would help their communication in aspect such of free of space and time. Through Mobile SNS married women can reinforce their personal relationship and self-esteem. Social Information Processing Theory (SIP) is an interpersonal communication theory developed by Walther(1992). Once established, online personal relationships may demonstrate the same relational dimensions and qualities as face-to-face relationships. The theory explains how people get to know one another online, without nonverbal cues, and how they develop and manage relationships in the computer-mediated environment. The result of empirical analysis indicates that marred women's Mobile SNS activities reinforce their personal relationship and self-esteem.

• The Korean Journal of Health Service Management
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• v.14 no.2
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• pp.1-14
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• 2020

Objectives : The purpose of this study was to test fitness of the structured model of SNS activities for health information. Methods : A structured questionnaire were administered to 500 subjects. A structural equation model was applied to collected data. Results : The response rate was 73.9%. The respondents mostly used Facebook and KakaoStory. They spent 70 minutes per day and 21~30% of this usage was taken by health information. In the variances, those who has religion more actively exchanged information about diseases and medical institutions. The goodness-of-fit of the model was .81(GFI) and .90(CFI). The main path was bridging capital -> bonding capital -> credibility -> SNS activities for health information. The path from quality of sharing information to SNS activities was not significant. It could be explained by the restriction of digital literacy. Conclusions : SNS activities for health information were determined by credibility, currency and bonding social capital. Bridging social capital, indirectly, influenced SNS activities through bonding social capital. Thus building bonding social capital would be a critical success factor for SNS.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.05a
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• pp.366-367
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• 2023

지적 장애인은 제한된 활동 환경 범위의 제약으로 인해 자기 신체 구조에 맞는 운동법을 접할 기회가 적고, 각자의 건강 상태와 신체 구조에 따라 운동할 때 세심한 요구가 필요하다. 본 논문은 지적 장애인을 대상으로 비만 관리에 대한 필요성 인지 및 신체 활동량을 늘리기 위한 개인 맞춤형 운동 루틴 추천 시스템을 제안하였다. 제안한 시스템을 구성하기 위해 먼저 대한장애인체육회에서 제공하는 건강 상태, 신체 정보, 장애 유형 및 등급 등의 데이터를 분석하였다. 또한, 웹 사이트에서 장애인의 입력 정보가 들어오면 TF-IDF 벡터를 산출하고, 다른 사용자와의 코사인 유사성을 분석해 운동 루틴을 제안하였다. 본 연구에서 제안한 추천 시스템을 통해 지적 장애인을 대상으로 맞춤형 건강관리에 대한 인식 향상 및 건강권 보장, 운동 효율 증진 등을 기대할 수 있다.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.389-402
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• 2015

Due to tough competition among social network services, technological specification alone could not be an adoption factor by the users. Instead, emotional factors such as a brand image and feeling towards an SNS brand became important factors in service differentiation. This study examined Korean young users perception of brand personalities of three social network services, Facebook, Kakao Story, and Band. It also analyzed the influence of the perception of brand personality, brand-self-image congruence, and brand affect on brand recommendation to others. The authors conducted a survey of Korean college students. The results indicate that SNS users perceived three SNS's brand personalities differently, and the positive perception of an SNS service has a positive effect on brand recommendation. Brand personality, brand-self-image congruence, and brand affect combined determine brand recommendation. When the brand personality variable is statistically controlled, brand affect has strong effect on brand recommendation.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.407-419
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• 2015

As the use of social media has gained mainstream popularity, concerns on the particulars of the users' motivation and method of use is on the rise. Under uses and gratifications approach, this study analyzes the use behaviors in Kakao-story, Facebook, and Twitter, and analyzes the changes in the perception of social support by the users of the media. Data was analyzed from 240 online questionnaire surveys. The study finds that the frequency of use of social media differs depending upon the personality of the users and their purpose of use, both of which also influence their type of use. It also finds that frequent use of social media increased the users' perception of social support, whereas their type of use had no effect with such perception. Communication behavior through social media seem to increase perception of social support.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.12
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• pp.2370-2378
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• 2016

Social Network Service(SNS) users are increasing globally. Within that trend, 'SNS attacking' victims are increasing in social network service space like KakaoStory, facebook, or Instargram as people damage others' personality or reputation. In this paper is to investigate and analyze awareness of negative behavior attributed to disinhibition effect with undergraduates who are the group of people using social network service the most diversely in smart environment and devise preventive measures to reduce social network service attacking victims and attackers. In social network service space, undergraduates are hardly aware of other people's personality, defamation, or invasion of privacy, and the level of guilt they feel towards social network service attacking is seriously low. To solve this problem, this study suggests preventive measures so that they can be equipped with awareness and regulations right for this social network service age and can prevent negative behavior resulted from disinhibition effect.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.125-136
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• 2016

Recently, many people switch from an open SNS like facebook to a closed SNS like Kakaostory to expect more empathetic responses. In this study, I derive the design factors that motivate empathetic responses in SNS. In particular, I focus on Kakaostory that is popular for women in their 30s and 40s. I conduct literature review and survey and find out the design factors and identified the type of photos that induce comments and feeling icons. While writing comments is influenced by the relationship with the poster and the contents, adding a feeling icons is affected by the states of the responders. The heavy users are more affected by the contents than by relationship. The photos with more responses have better image quality and capture situation better. The photos with more comments are cuter, brighter, and more positive. The photos with feeling icons only are visually sophisticated. This results can be useful to develop a design that induce empathetic responses.

• Journal of dental hygiene science
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• v.21 no.4
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• pp.260-266
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• 2021

Background: The purpose of the study was to evaluate the relationship and route of dental Social Media marketing by age group and support effective dental marketingy by age group. Methods: A study was conducted on 265 people, aged 20 to 64 years, who lived in Seoul, Gyeonggi area and regularly used one or more of the social media platforms, Naver Band, Facebook, Instagram, KakaoStory, Twitter, or YouTube more than once a day. A 27-question questionnaire survey of approximately 10 minutes was conducted, and the collected data was statistically analyzed using the PASW program, with the significane level set to 0.05. Results: "Introduction of acquaintances" was the most common route to visit the dentist. Regarding the use of social media platforms based on age group, 'Instagram' had the highest frequency among people belonging to the age groups of 20 to 29 years and 30 to 39 years; 'YouTube' had the highest frequency among those aged 40 to 49 years; and 'Naver Band' had the highest frequency among those aged 50 to 65 years. Conclusion: The most frequently used social media by consumers according to age included Facebook, YouTube, and Instagram. However, social media was found to have no significant impact on the choice of dental institutions, as the number of people who visited the dentist through "Introduction of acquaintances" was the highest, and "Introduction of acquaintances" did not have experience accessing the dentist site after dental marketing. If this study could provide customized marketing information for each age group through social media, it is expected that the marketing effect of dental institutions through social media would be maximized in the future.