• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.435-443
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• 2014

The aim of this study was to look for the cause of shortage of K-League spectators from a consumer's perspective and to offer solutions. For this, we offered enhancement method of the K-League spectators through dual path model based on existing relative researches. The first path involved consumer reaction to external factors of the K-League game. This path explained relational view(=we-ness) of consumers on K-League game(Hypothesis 1, 2). The second path explained personal view on K-League game. This path means consumer reaction to K-League game itself(Hypothesis 3, 4). The empirical study was based on a field survey and structural equation model. The results showed that we-ness positively affected team loyalty(Hypothesis 1) and the team loyalty positively affected spectating intentions(Hypothesis 2). It also revealed that flow of K-League game positively affected consumer satisfaction(Hypothesis 3). Finally consumer satisfaction was found to affect spectating intentions(Hypothesis 4). The significance of present study is to extend scope of research which is related with cheerleading of sports game. And this study emphasize the importance of we-ness and flow in sports game.

• Journal of Fisheries and Marine Sciences Education
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• v.22 no.4
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• pp.566-575
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• 2010

The purpose of this study was to examine how school soccer league influenced the school life satisfaction of middle school student in an attempt to help improve their school life and facilitate the universalization of school soccer league. The subjects were 103 students participating in school soccer league at a boy's middle school in Busan and 148 non-participants at the same school as a comparison group. The findings of this study were as follows: 1. The students who participated in the school soccer league program expressed better satisfaction with school life than the other who didn't, and the gap between the two was statistically significant. 2. The students who participated in the school soccer league program, the students who showed higher participation frequency expressed better satisfaction with school life than the other who didn't, and the gap between the two was statistically significant. 3. The student who participated in the school soccer league program, the higher level students of soccer ability expressed better satisfaction with school life than the lower level student of that, and the gap between the two was statistically significant.

• Journal of the Korean Data and Information Science Society
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• v.20 no.5
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• pp.837-844
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• 2009

This study used data of soccer match 5170 games from 1950 to 2008 in five European football professional leagues. We compared average of SGPG (scored goal per game) in each two and three points of win. And we compared average of SGPG in each leagues. In order to predict PtsG (points per game), we executed regression analysis using SGPG and LGPG (lossed goal per game). Finally, We applied regression analysis to a K-league.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.3
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• pp.12-16
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• 2021

Soccer is one of the popular sports globally, and South Korea is no exception; the professional domestic soccer tournament has been held in South Korea since 1983. The national soccer team in South Korea has shown outstanding performances, hosting the 2002 World Cup and achieving a bronze medal at the London 2012 Olympic Games and second place at the 2019 U-20 World Cup. In addition, one of the South Korean soccer players, Heung-min Son, has played a remarkable role in the English Premier League. Like other global soccer clubs, South Korean domestic soccer clubs create and manage their own YouTube channel to interact with fans and keep them updated. In this study, we explore how and why Seoul E-Land Football Club (SEFC) utilizes its YouTube channel. SEFC is distinctive in that they are playing at the second division, their home ground is based in Seoul, and they are sponsored by a company run on Christian values. We analyze one of the soccer club's YouTube channels multi-dimensionally and discover the roles of YouTube.

• Journal of the Korean Data and Information Science Society
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• v.28 no.3
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• pp.625-633
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• 2017

Fielding Independent Pitching (FIP) is a statistic that measure pitcher performance by eliminating plate appearance outcomes that involve defensive play. FIP uses pitcher dependent outcomes such that walks, strikeouts, hit by pitches, and home runs allowed. The FIP equation derived from linear weights uses three coefficients 13, 3, -2 for evaluating Major League Baseball pitchers. However, these coefficients derived from run value of major league baseball are not suitable to Korea Baseball Organization pitchers due to baseball circumstances. In this study, new FIP called kFIP for Korea Baseball Organization pitchers are provided. We recalculate coefficients and get 14, 3, -1 for evaluating Korean Baseball pitchers. As a result, kFIP is statistically significantly better than FIP at predicting pitcher ERA in KBO League.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.28-35
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• 2020

YouTube has been gaining popularity all around the world. A lot of companies have created their own YouTube channels to leverage them in diverse ways; they upload commercial videos, show people user reviews, and conduct promotions with their products. Sports clubs are no exception; they upload diverse videos to gain popularity and to interact with their fans. This study analyzes how the English Premier League (EPL) clubs leverage their YouTube channel as soccer (football in European nations) players. YouTube activities of 20 clubs during the 2019/2020 Season are investigated. After careful consideration, we decide to examine two factors of the respective channel of the YouTube: 1) Popularity (the number of views and subscribers) 2) Contents of videos (e.g. interviews and highlight scenes). The study followingly inspects the benefits of utilizing YouTube channels and of direct communication between sports clubs and fans in online settings.

• Journal of the Korean Data and Information Science Society
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• v.24 no.3
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• pp.505-513
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• 2013

Basketball is one of the most popular winter sports in Korea. Korean basketball league has started in 1997 with 8 teams. Currently, there are 10 teams participating in it and the average number of spectators in 2010~2011 season reached 3,815. However, it has not been making good profit. It would be meaningful to analyze and evaluate the operational efficiency in order to provide basic information to improve the efficiency. This study used data envelopment analysis to figure out comparative efficiency of the teams in the Korean basketball league. As a result, Jeonjaland, LG, and KT were evaluated to be efficient teams and Orions, Ginseng, and Mobis were not.

• Journal of the Korean Data and Information Science Society
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• v.27 no.3
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• pp.653-661
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• 2016

In this paper, we provide a suitable optimal exponent in the generalized Pythagorean theorem and propose to use the logistic model & the probit model to estimate the winning rate in Korean professional baseball league. Under a criterion of root-mean-square-error (RMSE), the efficiencies of the proposed models have been compared with those of the Pythagorean theorem. We use the team historic win-loss records of Korean professional baseball league from 1982 to the first half of 2015, and the proposed methods show slight outperformances over the generalized Pythagorean method under the criterion of RMSE.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.357-368
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• 2020

This study evaluated soccer-specific fitness early and late season to check the conditioning status of K3 league soccer players. Evaluation factors included body composition, agility, quickness, endurance and isokinetic limb muscle strength. As a result, the factors that showed improvement in the late season were skeletal muscle mass, agility and quickness, and body composition, endurance and isokinetic limb muscle strength were not different from each other. The factors that showed improvement in the second half of the season are thought to be due to the learning effect of repetitive training, competition participation during the season. Lastly, endurance and lower extremity strength did not show improvement in the second half of the season due to the fact that no specific training was performed during the season. Taken together, it is necessary to periodically check the fitness status of athletes to develop and apply a fitness training program suitable for competition, transition and preparation period.

• Journal of Korea Game Society
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• v.14 no.3
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• pp.35-46
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• 2014

With the introduction of e-Sports, games have emerged as a new public culture. Also, it has had positive effects on related industries including game, contents, broadcasting, IT and more. Studies on eSports consumer behavior are required for the continuous vitalization of the eSports industry. However, there are insufficient studies on the psychological aspect of eSports consumers. This study aims to find the motivations for watching the League of Legends(LoL), which has opened a new paradigm of eSports. We also find the relationship between such viewing motivation and satisfaction. This study is expected to be the base of future studies on eSports consumer motivation and establish effective marketing strategies in the industry.