• 복식문화연구
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• 제26권1호
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• pp.56-72
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• 2018

In recent years, there has been increasing interest in the senior people in our aging society. This paper will give an account of the current cases of senior shift. The first section of this paper will examine a conceptual approach based on a literature review and analyze case studies of senior shifts by national fashion and beauty brands. It will be helpful for the 'New Senior' consumer group, which in emerging in an aging society. The research methods applied were a literature review and a case study, and a database search was conducted to determine the current situation of global brands. The results of the literature review showed that seniors can be classified into four types based on their physical aging condition and emotional tendency: Prime Senior, Smart Senior, Rational Senior, and Slump Senior. The first thing that needs to be said is that the Prime Senior type is found commonly in as a way to appoint a senior model in order to switch brand image. Cases of the Smart Senior type appeared only in the beauty field, which attempted multilateral approaches such as launching products exclusively for seniors and offering make-up services after improving the usability and functionality in response to senior consumers'needs. However, as no cases of senior shift were found for the Rational Senior and Slump Senior types in either the fashion or beauty field, future studies should explore the market approaches used in those categories.

• 한국의류산업학회지
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• 제12권3호
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• pp.338-346
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• 2010

The primary purpose of this study was to investigate consumers' narcissistic orientation group and apparel products benefits sought. The data were collected from 272 female consumers in Pusan, Daegu and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, cluster analysis, MANOVA using SPSS Win 12.0. The results were as follows. First, cluster analysis on narcissism orientation identified four groups such as non-narcissism group, high narcissism group, privilege conscious group and achievable desire conscious group. Second, the groups related to their apparel products benefits sought were high narcissism group and privilege conscious group. There were significantly differences between the groups and apparel products benefits sought such as social prestige, impressive improvement and personality.

• 한국포장학회지
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• 제9권1호
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• pp.25-32
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• 2003

Packaging has been regarded as a environmental problem because of its relatively high portion of municipal solid wastes. Especially, cosmetic packaging has been focused because of characteristics of cosmetic packaging. Cosmetic products are highly sensitive products that pursue the beauty differently from other products. Cosmetic packaging materials are difficult to be recycled. Purpose of this study is to suggest the method to improve the environmental friendly packaging of cosmetic products. This study contains the major governmental policies on the cosmetic packaging in terms of environment issues in Korea, and suggested methods to develop the environmental friendly packaging of cosmetic products.

• 한국융합학회논문지
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• 제3권3호
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• pp.21-27
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• 2012

본 연구에서는 20대와 30대를 대상으로 성별, 직업별, 모발의 굵기 등 다양한 탈모의 원인들을 통한 자가인식의 정도를 파악하고 이에 따른 두피관리 행위의 실태를 알아보고자 하였다. 본 연구의 자료는 부산 경남지역에 거주하는 20대와 30대 262명을 대상으로 설문조사를 하였으며, 수집된 자료는 SPSS version 12.0을 이용하였다. 연구문제와 관련하여 빈도, 백분율, ${\chi}^2$검정 등을 적용하였다. 이상의 연구 분석 결과로 탈모에 관한 자가인식이 두피관리의 행위요인으로 귀결시킴으로써 연구대상자의 행위정도를 가름할 수 있었다. 이는 20대와 30대에서도 탈모에 관한 자가인식이 높을 수록 두피관리행위 또한 잘 실천하고 있다는 사실을 반영하는 것으로 탈모에 관한 자가인식은 두피관리와 밀접한 관계임을 알 수 있었다.

• 패션비즈니스
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• 제17권3호
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• 패션비즈니스
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• 제15권5호
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• pp.15-27
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• 2011

This article was examined that the behavior of which they select hair equipment and a product may be significantly influenced by an interest in appearance during adolescence. This study was presented that according to gender, a girl student has higher confidence in appearance than a boy student, and also the higher the confidence in the girl's appearance, and they use more hair products. Moreover, the boy students are higher in than a girl student in the rate of dependence on hair equipment, so the boy students intend to use hair equipment. Therefore, this study was presented that the gender and an interest in appearance is important variables which influence to hair fashion of adolescence on an equipment and a product during presenting a hair-style, an interest in appearance of adolescence significantly influences on explaining the degree of hair equipment and leverage products as well.

• 한국지역사회생활과학회지
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• 제25권2호
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• pp.193-205
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• 2014

This study investigates soldiers' and civilians' interest in and behaviors toward cosmetics and skin beauty. Responses to a self-administered questionnaire were collected from 150 soldiers and 156 civilians residing in Chung-chung Province, Korea. The mean age of the respondents was $21.9{\pm}1.8$. More than 90% used skin toner and lotion products, and more than 50% used sunblocks and foam cleansers. Soldiers were more likely to use essence (p<.001) and after-shave (p<.01) products than civilians. In addition, soldiers were more likely to use carrier cosmetics than their counterparts (p<.001~p<.05). Soldiers were more likely to be concerned about their skin (p<.01) and unsatisfactory environments for skin care (p<.001), more likely to engage in skin care behaviors (p<.01), and less likely to have skin knowledge than civilians (p<.001). There was a negative relationship between skin knowledge and skin care behaviors (p<.01). The level of interest in appearance was correlated with that in skin (p<.001). The number of skin related concerns was positively correlated with unsatisfactory environments for skin care (p<.001). Concerns over appearance (p<.001), skin (p<.001), and unsatisfactory environments for skin care (p<.05) were positively correlated with skin care behaviors. The results suggest the necessity of providing a diverse and differentiated range of cosmetics to meet the needs of soldiers and men, particularly the former, according to the differences in their environments.

• 복식
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• 제63권3호
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• pp.33-45
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• 2013

This work developed the basic motive design utilizing the physical beauty of the traditional ornaments used uniquely by Korean females and suggested some textile designs and fashion cultural product designs. As a research method, computer design programs Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as well as literature examination. The motive was mainly based on the dwiggoji and ddeoljam, which are female ornaments. The formative shape in woman ornaments was classified into four kinds: plant, animal, geometry, and hybrid. The hybrid type was divided further into such combinations as plant, animal, and geometry, which came up with 8 fundamental motives for design development in total. With regard to the basic motive design, the coordinated concept was adopted with a combination of traditional taste and contemporary taste in harmony for the expression of delicate image on the condition that the basic format in female ornament is maintained. Textile design was processed with symmetry, rotation, repeat, and overlap as fundamental motive. As to the design for fashion cultural products, design mapping was proposed for neckties, handbags, clutches, shirts, and one-pieces. Utility and beauty in the traditional ornaments unique to Korean women could be recognized once again through this work. This work also assured the possibility for the endless improvement as a design development motive with originality.

• 한국의류산업학회지
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• 제22권4호
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• pp.481-494
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• 2020

This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

• 대한예방한의학회지
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• 제3권2호
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• pp.171-182
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• 1999

This study was carried out to evaluate factors influencing on women of skin type using Pender's Health Promotion Model. For this purpose, we surveyed 159 women from July 1 to August 22, 1998. In results of stepwise logistic analysis, these factors was shown significant habit of practice and skin care experience (p<0.05). Groups which did not practice showed the probability of 13.49 times in neutral skin. Groups which experienced skin care showed the probability of 5.16 times in neutral skin. These results suggested that it was to develop the instrument for measurement of skin type.