• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.139-152
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• 2008

Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

• Journal of the Korean Society of Costume
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• v.60 no.10
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• pp.80-87
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• 2010

The purpose of this study is to develop cultural products containing Korean beauty with modern sense by applying quilting with dyed threat among Korean traditional quilting works. Quilting with dyed thread using various colored thread expresses curve, straight and oblique lines harmoniously, is mainly used to make household goods such as a pouch, a spectacle case and a quilting pocket and a circular pattern, a cross pattern and a geometric pattern are shown in this kind of quilting. As for sewing method, half backstitch and full backstitch are used, and products made by this method are pouches stuffing pads in cotton or silk and quilting it finely to make patterns with various colored threads of stuffing cotton between linings and spectacle cases, a packet of needles and case of spoon and chopsticks which give various feelings according to arrangement of colors. Design of cultural products by applying the beauty of curves of hanbok, sleave-seam of jeogori, trimming line of dangeui. We expect that various cultural products with Korean traditional beauty and modern convenience will be developed continually by introducing the artistic strength of quilting with dyed thread to practical life.

• Journal of Distribution Science
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• v.18 no.6
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• pp.37-46
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• 2020

Purpose: This research aims to explain the influence of social media influencer (SMI), electronic word of mouth (EWOM), and perceived quality (PQ) on purchase intention (PI) of beauty products on YouTube. Youtube as the number 1 social media in Indonesia, has an important role as a promotional strategy media for beauty products. Research design, data and methodology: This study used the online survey to 210 female respondents aged 17-30 years who became a subscriber of an Indonesian beauty influencer. Simple regression and multiple regressions were performed to analyze the independent variables towards the dependent variable. Results: The results show that social media influencer, electronic word of mouth, and perceived quality simultaneously have a significant influence on purchase intention. Nevertheless, only two variables individually have a significant influence on purchase intention, which is social media influencer and perceived quality. Conclusions: Perceived quality and social media influencer could be the best strategies to increase consumers when promoting through the influencer's Youtube channel by utilizing a subscriber. While e-WOM can be influential on other social media platforms rather than on the Youtube platform. Therefore, suggested that digital marketer must use multiple social media platforms to increase consumers' purchase intention.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.4
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• pp.43-58
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• 2017

The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.1
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• pp.16-20
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• 2008

Ubiquitous computing which is called, the innovation of the 21st Century is a core technology of next generation. RFID technology is noticed, and physical distribution, home network, telematics, like industry automatization are developed by using various technique. Particulary, They use RFID technology for fashion and beauty industry, So, supplying network management, physical distribution management and warehouse management are investigated for the automatization. What we have investigated so far, a traceability system is made of ubiquitous sensor network for monitoring fashion and beauty industry environment. The proposed system using EPC network can provide information of industrial products traceability quickly and efficiently. Moreover, this system with RFID Technology gives intelligence of distribution and record. In this paper, We recommend the vision of Ubiquitous convergence of fashion and beauty industry.

• Journal of Fashion Business
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• v.11 no.4
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• pp.29-41
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• 2007

This study is to research how women aging from 20 through 40 Apperance -Mnagement Bhavior and care of their outer looks from a beauty treatment perspective. This research should help satisfy the wants of women who are the main clients of the beauty products and help the beauty industry to produce new products and also to help out on their marketing strategy. In order to search the general characteristics of our target women, Frequency Analysis was used, to find out the sub-factor of interest in beauty Factor Analysis and Reliability Analysis was used. In order to divide the group according to Degree of Apperance Concern 'sub-factor, cluster analysis, analysis of variance, Scheffe'-test, $X^2-test$ was used, and to find out the difference on how they care of beauty analysis of variance was used, and further more to summarize the result of analysis of variance Scheffe'-test was used. As a result, in all different ways of beauty caring, weight resisting, skin care and plastic surgery summed up similarly among the self-care group, hair care ended up with similar results among all three groups: self-caring group, no interest in beauty at all group, and the too conscious of other eyes group, and results on the interest rate of clothing ended up similarly among the other-eye conscious group, beauty care interest group, and the self-care group.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.1 s.1
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• pp.75-85
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• 2004

Since, N-Generation equipped with internet seek for more reasonable consumption, they are seeking positive toward the latest vogue and having strong desires for better consumption. In such, the makeup industry produces makeup products specially made for the N-Generation. The products not only directly reflect the skin features of the N-Generation but also form different. Therefore, the purpose of this study tries to find out the distinctive consumption of the N-Generation that rises as the new consumer group of the new millennium in the makeup industry and their purchase behaviors. The investigation was done on 200 females aging from 13 to 23. Investigation method was done face-to-face interview conducted from Dec. 1st to Dec. 8th, 2003 for a week. Through the study, it can be seen that the network generation is interested in e-commerce and such trend show the possibility of makeup market in the e-commerce. Also, it is suggested that the study can be used as useful data when establishing marketing strategies in the relevant industry. The result where the N-generation demands for distinctive products just for them can be used as an alternative plan of market division policy.

• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.36-50
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• 2011

The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• Journal of Fashion Business
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• v.19 no.3
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• pp.113-120
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• 2015

Heavy metal ingredients of eyeliner product could cause side effect ranging from simple irritation, keratitis, corneal epithelium inflammation, eyelid dermatitis and dry eye symptoms have been reported. This study was conducted in order to prepare fundamental data for acceptable quality level heavy metal ingredients in the domestic and foreign cosmetic brand eyeliner products and to assess theirs the heavy metal concentrations. We measured the concentration of 5 heavy metals in 10 eyeliner products using ICP/MS-LC. According to the results, the average metal concentrations were as follows.; In case of domestic eyeliner products, 289.4 ppm for aluminium(Al), 304 ppm for manganese(Mn), 44 ppm for nickel(Ni), 0.58 ppm for arsenic(As) and 0.35 ppm for lead(Pb). In case of Foreign eyeliner products, 11337.8 ppm for aluminium(Al), 1678.8 ppm for manganese(Mn), 74.2 ppm for nickel(Ni), 1 ppm for arsenic(As) and 0.8 ppm for lead(Pb). Foreign products contained higher amounts of the two elements(Pb, As) compared to domestic ones. Also, greater concentrations of arsenic(As) were detected from waterproof products than non-waterproof ones. In conclusion, for safety reasons we suggested the amounts of heavy metals from the domestic and foreign eyeliner products. This finding will be helpful to provide the fundamental data which is standard of toxicological heavy metals acceptable on eyeliner products.

• The Research Journal of the Costume Culture
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• v.20 no.4
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• pp.485-499
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• 2012

This study suggests designs for fashion-cultural products that can communicate the uniqueness of Korean traditional culture. To this end, motives and printing patterns were created based on the formative beauty of traditional sewing crafts. A literature review was completed to identify characteristics of Korean traditional sewing, and the motives were developed through Adobe Illustrator CS4 and Adobe Photoshop CS4. Those motives were applied to handkerchiefs, neckties, pouches, and handbags. The sewing crafts used in this study included thimbles, bobbins, and chumoni (a Korean traditional pouch). The motives were produced in a manner that best exemplified the unique formative beauty of the sewing crafts while also presenting modern images of the crafts. The motives from thimbles reflected the lateral side of their originals, while the motives from bobbins adopted fan- or rectangular-shaped bobbins. The motives from chumoni were based on Duruchumoni and Guichumoni. A total of 12 motives were developed, and a total of 36 textile designs were suggested based on those motives. A total of 42 designs for fashion-cultural products, including handkerchiefs, neckties, pouches and handbags, were developed. Among them, motives applied to handkerchiefs were expanded to apply to scarfs, as well.