• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.47-65
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• 2020

With the era of the Fourth Industrial Revolution in sight, innovative business models utilizing new technologies are emerging, and startups are enjoying an abundance of opportunities based on the agility to respond to disruptive innovations and the opening to new technologies. However, what is most important in creating a sustainable start-up ecosystem is not the start-up itself, but the process of research-start-investment-investment-the leap to listing and big business-in order to build a virtuous circle of startups that leads to re-investment. To this end, the environment created in the hub area where start-ups were conducted is important, and these material and non-material environmental factors are described as being inclusive by the word "entrepreneurial ecosystem." This study aims to provide implications for Korea's entrepreneurial ecosystem through the study of the interaction of the elements that make up the start-up ecosystem and the relationship of ecosystem participants in Singapore. Singapore has been consistently mentioned as the top two Asian countries in assessing the start-up environment and business environment. In this process, six elements of the entrepreneurial ecosystem presented by Isenberg(2010)-policies, finance, culture, support, human resources, and market-are the best frameworks for analyzing entrepreneurial ecosystems in terms of well encompassing prior studies related to entrepreneurial ecosystem elements, and a model of regional transformation is formed focusing on some elements to suit Singapore, the target area of study. By considering that Singapore's political nature would inevitably have a huge impact on finance, Smart Nation policy was having an impact on university education related to entrepreneurship, and that the entrepreneurial networks and global connectivity formed within Singapore's start-up infrastructure had a significant impact on Singapore's start-up's performance, researches needed to look more at the factors of policy, culture and market. In addition, qualitative research of participants in the entrepreneurial ecosystem was essential to understand the internal interaction of the elements of the start-up ecosystem, so the semi-structured survey was conducted by visiting the site. As such, this study examined the status of the local entrepreneurial ecosystem based on qualitative research focused on policies, culture and market elements of Singapore's start-up ecosystem, and intended to provide implications for regulations related to start-ups, the role of universities and start-up infrastructure through comparison with Korea. This could contribute not only to the future research of the start-up ecosystem, but also to the creation of a start-up infrastructure, boosting the start-up ecosystem, and the establishment of the orientation of the start-up education in universities.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.125-141
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• 2020

This study examines the effect of founders' strategic orientation and social capital on the performance of startups in Korean contexts. Founders' strategic orientation is proposed as the main factor to reduce the risk of failure and to increase the potential of future growth of the startup. Three main components of strategic orientation, entrepreneurial, market, technology, were simultaneously tested with a sample of Korean startups. Furthermore, founders' social capital, networks with supporting entities and the level of chemistry within founding members were also proposed to be important factors. We also tested possible mediating effects of social capital on the main impact of strategic orientation. With a sample of 79 startups founded less than 5 years in Seoul Metropolitan Areas, we found that technology orientation of founders only significantly increases the performance of startups, but both entrepreneurial and market orientation do not. Regarding social capital effect, the external networks of the founding members are effective as proposed, and also the high cohesiveness of founding members increases the startup performance. However, the mediating role of social capital is just partially confirmed. The implications of our findings, in both sense of firm's strategy and startup policy, are discussed. This study is expected to be a bridge connecting firms' strategy with startup policy-making in Korea.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.75-86
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• 2017

The development of web technologies and the generalization of smartphones have dramatically increased the number of social media users using the Internet. As a result, companies are perceived social media as a major marketing tool and operate a variety of SNS channels. In particular, start-ups conducting businesses with limited resources, social media is being used as an effective marketing tool to meet many potential customers at a low cost. Among them, facebook is the most used channel in the world and plays an important promotional tool not only in overseas but also in marketing activities of domestic start-ups. The purpose of this study is to analyze the relationship between satisfaction and purchase intention according to four personal characteristics of users who use social media contents and to measure the mediating effect of satisfaction on the relationship between content type and purchase intention. To this end, we classified into three types based on the previous research, and social media content is provided to 200 fans of Minbak Danawa(Minda), one of representative start-ups related to accommodation, The questionnaires were conducted for 3 weeks, and a total of 145 copies were collected. All the collected questionnaires were used for statistical analysis through SPSS 18.0. The empirical results show that all three types of content, such as task-oriented, self-oriented, and interaction-oriented, have a significant effect on the satisfaction level. Among them, it is confirmed that the satisfaction level plays a mediating role on the relationship between task-oriented contents and purchase intention. And the user 's personal characteristics showed a partially moderate effect on the satisfaction according to the content type. Therefore, social media content provided by corporations has an important effect on consumer satisfaction and purchasing, in order for start-up to prevail in the market, it is necessary to have an operational strategy to communicate with customers continuously through systematic contents analysis and planning. The result of this study suggests effective ways to build a social media marketing strategy for start-ups and suggests ways to utilize contents considering the characteristics of internet users.

• Proceedings of the KIPE Conference
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• 2015.07a
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• pp.287-288
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• 2015

본 논문에서는 넓은 전압범위를 갖는 새로운 병렬 공진형 컨버터를 제안한다. 제안하는 컨버터는 스위치의 ZVS 턴온과 다이오드의 ZCS 턴오프를 성취한다. 또한 넓은 전압범위에서도 좁은 스위칭주파수 범위를 가지며, 스타트업 시 공진소자의 전류나 전압 스트레스가 없는 장점이 있고 3차 권선비를 이용하여 공진커패시터 전류를 최소화시킴으로서 소자선정이 용이해져 대용량에 적합하다. 제안하는 컨버터의 동작원리를 제시하고 3kW급 시작품의 실험을 통하여 타당성을 검증한다.

• Journal of the Korean Society of Costume
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• v.67 no.2
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• pp.131-146
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• 2017

The aim of this study is to investigate the operating characteristics of fashion start-up companies and the characteristics of their founders. For this purpose, this study surveyed fashion start-up companies via online survey in May 2015, and analyzed the data from one hundred companies. The results are as follows. First, for the characteristics of the founders, female founders constituted 65.0% and male founders 35.0%. At the time of establishment, founders aged 26-35 constituted 77.0%. Founders with less than five years of work experience made up about 80%. 82.1% of the founders participated in domestic and foreign exhibitions/fairs. 41.0% of the founders were awarded fashion contest and competition awards, and 33.3% of the founders were supported by rising designer support projects. Second, for the operating characteristics of the start-up companies, clothing at 78.0% was the most popular entrepreneurial item, and the majority targeted the age 20-30 group. 78.0% of the companies had less than 40 production styles per season, and all the enterprises had less than 5 employees. 59.0% of the companies had export experience. Exports to China, Hong Kong, and Japan accounted for 67.4% of all exports. Major distribution channels were mainly select shops(offline select shops 79.8%, online select shops 62.8%). The main methods of promotion were fashion media articles/interviews, product sponsorship, and SNS. The most preferred distribution channel was becoming a part of online/offline select shops(92.6%). Viral marketing(84.4%), star marketing and costume sponsorship(66.7%) were the most preferred method of promotion. The most preferred way to enter foreign markets was to participate in domestic and foreign exhibitions/fairs/trade shows. This study provides basic data necessary for future founders preparing to launch fashion start-up companies. It also aids fashion start-up companies in developing more advanced business operation strategies.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.194-196
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• 2017

본 논문은 최근 이슈가 되고있는 창업화성화에 따른 대학 및 민간 창업교육에 있어 기술창업 분야에 가치 기반 비즈니스 모델을 교육하는 방법론에 대해 제안한다. 가치이론은 심리학자인 Rokeach와 Schwartz, 컨설팅회사인 Roper에 의해 다양하게 연구되어왔으며 사용되어 왔다. 가치란 인간이 요구하는 것으로써 제품이나 서비스에서 제공되고 있다. 이러한 가치에 따라 비즈니스 모델을 교육하는 방법은 가치의 결정, 시나리오의 작성, WWH 테이블의 작성, 비즈니스 프로세스의 작성, 가치 맵의 작성 과정을 거쳐 기술창업의 비즈니스모델화가 되는 과정을 실습함으로써 이루어진다. 본 연구는 이러한 교육 프로세스를 정의하며, 특히 현재 기술창업교육이 활발하게 이루어지고 있는 공학대학에서 사용할 수 있는 방법론을 제공한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.536-539
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• 2018

4차 산업혁명에서 핵심은 지능정보기술이다. 데이터를 처리하고 활용하며 새로운 유형의 정보를 생성하여 보유하여야만 급변하는 정보사회를 선도할 수 있다. 이제는 자급자족식의 데이터 수집에서 벗어나, 개방형 혁신환경을 조성하여 외부의 기술, 지식, 아이디어 등을 수용하여야 한다. 내 외부의 유연한 관계형성과 소통창구를 마련하여 유기적인 협의체를 구성하는 것이 중요하다. 이를 위하여 인천국제공항공사에서는 개방형 혁신 플랫폼 기반의 연구관리지원시스템을 구축하였다. 스타트업 플랫폼, R&D 협업지원, 연구관리지원 등 세 가지 요소로 구성된 본 시스템을 통해 기업의 사회적 책임 완수와 일자리 창출에 기여할 것으로 기대된다. 또한 프로세스 정립을 통한 연구 관리로 표준화된 연구과제관리 플랫폼을 마련하였다. 이를 통해 인천공항은 미래를 준비하는 공항 R&D 추진 체계 구축을 완료함으로써 일류 혁신 기업의 기반을 조성하였다.

• Electronics and Telecommunications Trends
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• v.37 no.4
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• pp.1-10
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• 2022

As the response to climate change becomes a more pressing global issue, so do expectations for climate change in the green information and communication technology (ICT) industry and the possibility of solving environmental problems through ICT. However, because the green ICT industry is still in its early stages, there is little research on it. Understanding the startup ecosystem in the industry is helpful for recognizing innovation trends in emerging technologies such as green ICT. In this regard, this paper investigates the current state and characteristics of the green ICT ecosystem and presents implications based on an examination of startup venture capital investment trends and submarket identification in the green ICT industry as emphasized by the carbon neutrality paradigm shift. The analysis included 4,807 companies and 3,990 funding records, as well as exploratory data analysis and "k-means" clustering techniques.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.07a
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• pp.315-318
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• 2015

군사용으로 먼저 개발되어 시장을 형성했지만, 드론의 제작이 많아지면서 소비자 시장이 급속도로 확대되고 있다. 최근 중국의 DJI는 기업가치 100억 달러 이상을 넘볼 정도로 급성장 하였고, 드론용 소프트웨어나 플랫폼을 확보한 스타트업 기업들에 대한 투자도 활발하게 진행중이다. 구글이나 페이스북, 아마존 등 자사의 서비스 강화를 위한 목적으로 드론 기술을 적극적으로 활용하고 있으며, 드론의 시장 확대에 따른 드론 시장 생태계도 크게 확장하고 있다. 향후 민간용 드론 시대가 도래 할 것이라고 예상하고 있다. 이에 맞춰, 본 논문에서는 민간용 드론의 국내 외 활용사례 중심으로 살펴보고, 민간용 드론 시대를 대비하여 국내 대응 방안을 제시해보고자 한다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.4
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• pp.656-663
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• 2018

As the virtual reality technology, which has been attracting attention recently in the era of the fourth industrial revolution, is spreading and spreading throughout the society, expectation about virtual reality is gradually increasing. The major big companies such as Samsung and LG in Korea are concentrating on R &D and early ecosystem composition of virtual reality field as well as large global corporations such as Google and Facebook. But in Korea, the environment is not well equipped to compete with the global market and although there are many SMEs and start-up companies related to virtual reality, there are few successful companies. In this study, we analyze the domestic and foreign virtual reality market and industry and present ways of activation on virtual reality industry. We analysis by PEST analysis, SWAT and competitive structure analysis.Based on the analyzed results, ways to revitalize the virtual reality industry are suggested in this paper.