• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.269-281
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• 2012

This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach's alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.666-681
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• 2019

This study examined color trends per season and differences in color utilization between seasons with a focus on hue and tone, based on men's collections. Collected colors classified as hue and tone were subject to frequency and cross analyses according to the study subject. The study results as follows. The hues most frequently used for men's wear in S/S season were red and purple. The red hue was most frequently used even in F/W season. As for tone, blackish tone was found to be prominent, irrespective of season. The cross analysis revealed a significant difference in the main colors' hue and tone utilization between S/S and F/W seasons. In addition, more diverse tones were found to be used in S/S season than F/W season. The hue and tone trends seen in main colors of men's wear in S/S season were analyzed per year, blackish tone and light grayish tone accounted for the majority among all tones. In terms of men's wear in F/W season, blackish tone was frequently used as the main tone, while other tones were found to have a low usage frequency.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.9
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• pp.1387-1396
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• 2008

The objective of this study was to identify differences between internet fashion shoppers and non-shoppers in their fashion shopping orientation and attitude toward internet shopping site service. Also behavior of internet shoppers and non-shoppers was compared by gender. Twelve hundred and ninety two responses were obtained from an online survey. 20 items were used to measure shopping orientation and 13 items to measure attitude toward internet shopping site service, which were modified from previous studies. Some demographics and internet familiarity were asked. Factor analysis, t-test, chi-square test, and regression were conducted. Factor analysis produced five fashion shopping orientation factors such as fashion oriented, shopping oriented, brand oriented, personality oriented, and value oriented. Attitude toward internet shopping site service were classified into three factors, at-site service, after purchasing service, and product information. Internet fashion shoppers and non-shoppers were significantly different in most items of shopping orientation and attitude toward internet site service. Internet shoppers were likely to be fashion oriented, to enjoy shopping, to pursue brandname and personality, and to concern price more than non-shoppers were. Internet shoppers also had more favorable attitude toward product information and at-site service. Also, shoppers were more familiar than non-shoppers to the internet in terms of duration of web-browsing. Ratio of men and women differed significantly for shopper vs. non-shopper groups. Female shoppers were likely to be more fashion, shopping. and value oriented but to have less favorable attitude for after purchasing service than male shoppers.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.881-891
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• 2021

This study proposes a simple drape measurement method for the 3D virtualization of garments. The proposed method uses angles or disks of different diameters to evaluate the drape properties easily. We divided 710 fabrics into ten groups based on the drape coefficient, of which 49.6% had drape coefficients of 30 or less. The drape properties were measured to classify the groups into smaller clusters using the angle formed when the center of the fabric was fixed. Accordingly, three clusters were formed for 60° and 100° angles. A method was devised using ten disks of different diameters to classify the remaining two clusters, except the cluster containing only the D10 group (D1-D5 and D5-D9). Three criteria-grade match, a sum of deviation, and standardization of deviation-were used for the classifications. The discriminative ability between groups was high for D1-D5 with disks with 24.0 and 25.5 cm diameters. Furthermore, a disk with a diameter of 16.5 cm was effective for D5-D9. The three-dimensional drape shapes were unique for the ten groups, which can be utilized as fundamental data for 3D virtualization.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.701-715
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• 2016

This research compared 3 types of jacket pattern design methods for men's wear (age range 25-35) in textbooks. We are to develop research pattern with problem solving based on an analysis of three jacket patterns. The comparative analysis revealed that loose-silhouette slopers A and B scored high in functional evaluation and low in appearance evaluation. However, the tight-silhouette slim-line sloper C received high points in appearance evaluation, but low scores in functional evaluation. All three slopers were evaluated low in the back appearance. The design characteristics of the development jacket sloper were: front width, ($1/10chest{\times}2$)+0.8cm; side width, 1/10 chest+5.5cm; back width, ($1/10chest{\times}2$)+1.5cm; armscye depth, 1/8 chest+11cm; waist back length, 1/2 jacket length+5cm; and hip length, 1/2 (jacket length-waist length)+1cm. The proportions against jacket length were applied to waist length, hip length, and the position of chest/waist pockets. In addition, the back part with low appearance estimation was adjusted as comfortable with the back curve line. Appearance evaluation and 3D clothes modeling system (CLO) showed an overall improvement in the developed jacket sloper when compared to the original jacket slopers.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1910-1923
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• 2009

This paper reviews four factors involved in apparel and textile manufacturing procedures under international economic fluctuation. This work will be helpful to evaluate the efficiency of global manufacturing systems. Production costs including direct costs related to material and labor costs, and indirect costs associated with manufacturing running ones are significantly correlated to diverse visible and invisible elements such as infrastructure and the labor skills of foreign manufacturing areas, which might create an apparent difference in production costs. Manufacturers can consider how to improve the efficiency of manufacturing systems through a review of the co-relationship between manufacturing procedures and four factors such as manufacturing systems, production outsourcing types, manufacturing locations, and production costs in detail. In addition, the four factors are the core parameters of determining or contributing to the efficiency of a production schedule that is ultimately associated with the supply chain management (SCM) to efficiently conduct Quick Response (QR).

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.871-883
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• 2018

This study tests consumer responses to online product recommendation service offered by a website. A product recommendation service refers to a filtering system that predicts and shows items that consumers would like to purchase based on their searches or pre-purchase information. The survey is conducted on 300 people in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling by AMOS 20.0. The results show that personalization quality does not have a significant effect on trust, but relationship quality and technology quality have a positive effect on trust. Three types of quality of recommendation service also have a positive effect on commitment. Trust and commitment are factors that increase service usage intentions. In addition, this study reveals the moderating effect of light users vs heavy users based on online shopping time. Light users show a negative effect of personalization quality on trust, indicating that they are likely to be uncomfortable to the service using personal information, compared to heavy users. This study also finds that trust vs commitment is an important factor increasing service usage intentions for heavy users vs light users.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1040-1049
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• 2012

This study examines the effects of pursued benefits and satisfaction (or dissatisfaction) on repurchase intentions. The research was comprised of a 2 (satisfaction after purchase: satisfaction versus dissatisfaction) ${\times}2$ (product benefit type: utilitarian benefit versus hedonic benefit) ${\times}2$ (hyperopic disposition: high versus low) model, designed with three mixed elements. The subject participants of this study were 168 female university students aged 20 to 29 from the Seoul, Gyeong-gi do, and Chung-cheong do areas. We performed a reliability analysis, T-test, and ANOVA using the SPSS statistic package. The results of this study are summarized as follows. In terms of product benefit that influences repurchase intention based on whether a consumer has experienced satisfaction after purchasing a fashion product, repurchase intention was high for hedonic benefits regardless of the level of satisfaction or dissatisfaction after a purchase. However, we found a significant difference in preference when the hyperopic disposition of a consumer was taken into account. When dissatisfied with a purchase, consumers with low levels of hyperopic disposition displayed higher repurchase intentions for the products of hedonic benefit than those of utilitarian benefits. However, when dissatisfied with a purchase, consumers with high levels of hyperopic disposition displayed low levels of repurchase intention regardless of the type of product benefit. When consumers are satisfied with a purchase, they are more likely to repurchase hedonic products than utilitarian products.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.36-45
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• 2012

This study locates factors that affect the intention to use fashion SNS (social network service) and intention for word-of-mouth on fashion SNS. Independent variables were fashion shopping orientation, attitude toward innovative products, fashion leadership, and demographics. A questionnaire method was used to collect data on college students while factor analyses, multiple regression, $x^2$ analyses, and Pearson correlation coefficients were applied in analyzing data. Factor analyses resulted in four factors for fashion shopping orientation, three on attitude toward innovative products and two on fashion leadership. Multiple regression analyses showed that information compatibility of attitude toward innovative products had a significant impact on two models of intention to use fashion SNS and two models of intention for word-of-mouth on fashion SNS. Opinion leadership and gender were significant factors for two models of intention to use fashion SNS, which means that women are likely to have more intention to use fashion SNS. Meanwhile, fashion innovativeness was found to be a significant factor on two models of intention for word-of-mouth on fashion SNS. Shopping orientation factors were not important for any model. $x^2$ analyses showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs. Fashion major students wanted more information on online fashion shows and user participation programs than non-fashion major students.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.5
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• pp.701-710
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• 2009

This study was conducted to develop excellent insole with good thermal insulation using new materials. We investigated that aerogel/fiber composite can be used as padding materials of shoes by comparing surface shape, moisture regain, water vapor permeability, thermal insulation and compression rate of insole materials tried with nonwoven fabric padding materials and insole sold in market. The results are as follows. Surface shapes were shown that the most appropriate material for sealing aerogel/fiber composite was high density fabric as per size of particle of aerogel. Moisture regain of aerogel/fabric composite was better than nonwoven fabric padding samples. However, when compared to insole sold in market, its moisture regain was worse than those of insole merchandises. Water vapor permeability was higher in material padded with nonwoven fabric than materials padded with aerogel/fiber composite in all three kinds of sealing fabrics. Thermal conductivity of aerogel/fabric composite was lower than nonwoven fabric material regardless of sealing fabrics. Thermal insulation of aerogel/fiber composite was higher than padding material of nonwoven fabric regardless of sealing fabrics. Compression rate of nonwoven (SP1) was higher than that of aerogel/fiber composite (SP2). Compressive elastic recovery rate of SP1 was also higher than that of SP2, which its compression rate and compressive elastic recovery rate were both poor. As the above result, ultra porous aerogel/fiber composite were proved to be material of good thermal insulation with lower thermal conductivity and also compression rate was proved to be low. Therefore, we can say that aerogel/fiber composite have high possibility to be used as insole materials for cold winter shoes requiring good thermal insulation protection.