• 한국의류학회지
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• 제45권2호
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• pp.233-252
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• 2021

The Gwan ceremony (冠禮) is a coming-of-age ceremony that takes place through traditional Gwan (冠: the hat) and clothes in the traditional era. The rite is performed by wearing hats and clothes three consecutive times (三加禮). It was an important rite which meant that underage children were formally recognized as members of society. This study examined costumes of people who participated in various coming-of-age ceremony rites in the Ming dynasty imperial court of China. For the research data, this study mainly used authentic chronicles (正史), codes of law and books on Ming dynasty rituals. This study examined the costumes used in the coming-of-age ceremony for the emperor, Prince Imperial, Emperor's eldest grandson, and emperor's sons. The results of this study were divided into an analysis of the document structure, institutional changes by time, characteristics of costumes, and characteristics of the rite. Of particular note in their ceremony, the emperor is presupposed to be a 'human already full-equipped with virtue', which means that the costume is worn only once. It is a case in which the emperor's absolute identity is revealed through the rite and costume.

• 한국의류학회지
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• 제35권11호
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• 한국의류학회지
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• 제40권6호
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• pp.1025-1033
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• 2016

It is important to compare and analyze digital camouflage from different countries to promote the continuous development of a camouflage combat uniform. This effort should lead to developing a camouflage pattern suitable for the domestic environment and expand its performance of night camouflage. This study investigates digital camouflage by comparing camouflage fabrics sampled from Korea and eight other countries (USA, UK, Singapore, Croatia, Colombia, and Mongolia) in terms of textile, near-infrared reflectivity of colors, and color distribution. First, the fabric construction of camouflage from Korea, UK, US, Singapore, Span, and Croatia were all characterized by derivative plain weaves, while derivative twill weaves were generally used in Croatia and Mongolia. It is assumed that derivative plain weaves are adopted to improve the tearing strength of fine yarns. However, twill weaves enhance the flexibility of coarse yarn fabrics. Next, reflectivity change was analyzed based on camouflage color. The reflectivity of a combat uniform in Korea, Colombia, Croatia, and UK increased before 780nm in the visible light range, but remained consistent from 800nm which falls under the near-infrared range. In contrast, camouflage samples in Mongolia, Span, Singapore and USA showed a gradual increase of reflectivity in the near-infrared range. Finally, the color distribution analysis of digital camouflage found that camouflage of countries with desert or woodland combat settings dominantly contained brown colors. It indicates the color pattern consideration of different geographic regions is important to determine camouflage performance. This research involves basic study that will have implications for developing patterns and colors suitable for the South Korean environment and expand its use as night camouflage that helps achieve continuous improved camouflage performance.

• 한국의류학회지
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• 제33권5호
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• pp.752-763
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• 2009

The purpose of this study was to develop an effective marketing strategy for socks made of paper mulberry fiber, a new natural fiber, by understanding consumers' concerns and perception about the product and its quality in several dimensions. The first survey determined their perception of the products' image before using it. The second survey gauged consumer satisfaction with product quality after a two-week home-use test. Factor analysis using Cronbach's a and ANOVA analysis were performed for statistical analysis. In conclusion, consumer image perceptions of socks of mulberry fiber were classified into four categories -'practicality', 'wellbeing', 'high-quality' and 'traditionality'. The survey revealed differences between men's and women's perception of the 'practicality' and 'high-quality' factors. The women recognized a mulberry fiber sock as being more practical but of lower quality than did the men. And the quality satisfaction of the product was classified into four factor 'durability', 'suitability, 'wearability' and 'care-easiness'. In the case of 'suitability', men were more satisfied with the product than the women and in 'suitability' and 'wearability', a group of over 40' year-old consumers was more satisfied. The analysis of a relationship between image perception and satisfaction showed that a consumer group that perceived this product to have more 'practicality', 'high-quality' and 'well-being' was also more satisfied with the product. However, the 'traditionality' factor was unrelated to consumer satisfaction.

• 한국의류학회지
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• 제39권2호
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• pp.294-306
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• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• 한국의류학회지
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• 제32권12호
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• pp.1927-1938
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• 2008

소비자와의 장기적 관계 관리가 강조되는 현 시점에서, 소비자들이 인터넷 쇼핑몰에서 의류제품을 구매할 때 지각하는 관계혜택에 초점을 두고, 소비자들의 관계혜택지각이 쇼핑몰에 대한 관계몰입 및 충성도에 미치는 영향을 규명하고자 하였다. 본 연구를 위해 인터넷 의류구매 경험이 있는 20대 및 30대 남녀 소비자 343명에게 설문조사하였다. 연구결과, 인터넷 의류구매에서의 관계혜택지각은 쇼핑몰에 대한 관계몰입 및 충성도에 유의한 영향을 미쳐, 관계혜택지각이 클수록 쇼핑몰에 대한 관계몰입 및 충성도가 높은 것으로 나타났다. 또한 관계혜택지각 차원에 따라 소비자들을 유형화한 결과, 소비자들은 '사회적 혜택지각 집단', 경제/쇼핑편이성 혜택지각 집단', '쇼핑편이성 혜택지각 집단', '고객화 혜택지각 집단', '정보적 혜택지각 집단', '심리적 혜택지각 집단'으로 구분되었으며, 이들의 쇼핑몰에 대한 관계몰입 및 충성도에도 유의한 차이가 있는 것으로 나타났다. 본 연구는 인터넷 기업이 고객과의 관계를 결속시키고 나아가 쇼핑몰에 대한 충성도를 높이는데 도움을 줄 수 있을 것으로 본다.

• 한국의류학회지
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• 제32권2호
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• pp.167-178
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• 2008

Despite the fact that chogakpos are part of our wonderful Kyubang(the women's quarters in the Chosun Dynasty) culture with their own unique beauty and artistic values, there has been no scientific and objective proof of their aesthetic values. Once they are proved for their beauty through scientific analysis, they will be recognized worldwide along with our unique culture. The methodology included a review of related literature and theses along with magazines, periodicals, and Internet books. The analysis of lines parting, the dimensions of chogakpos were carried out over 108 pieces introduced in Old Pojagis by Heo Dong-hwa. As for line parting, the dimensions of chogakpos were measured to see if the golden and Geumgang ratio could be applied and to discover their unique partition ratio. As a result, there was the presence of the golden ratio applied to them with the golden curves from golden triangles and rectangles also found therein. The Yeoijumunbo confirmed that there was the golden ratio between the radius of a circle and a side of a regular decagon inscribed in the circle. The common line ratio among the squares, isosceles triangles, wanes, and overlapping rectangles was around 1:1.31, which means that there was a unique line ratio in the traditional chogakpos. Furthermore, the ratio of 1:1.31 was close to the Geumgang ratio commonly used in the traditional buildings of Korea.

• 한국의류학회지
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• 제33권12호
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• pp.1979-1990
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• 2009

본 연구는 20세 이상 비만여성을 위한 의류치수체계를 제안하기 위한 것으로, 2003~2004년 한국인 인체치수조사사업의 원시자료 중 선행연구에 의해 의류학 분야에서 주로 사용되는 비만판정지수 및 비만판정용 측정치 7개 항목(Rohrer지수, Vervaeck지수, BMI, 상대체중, 허리둘레, WHR, 젖가슴둘레) 중 5개 이상의 비만판정도구에서 비만으로 판정된 499명을 대상으로 하였다. 연구의 결과는 다음과 같다. 치수체계 제안에 앞서 2,212명의 성인여성 전체의 인체치수와 499명의 비만여성의 기초통계치수를 제시한 결과, 키 등의 높이항목 전체와 키와 상관관계가 높은 몇몇 길이항목을 제외한 대부분의 치수항목 즉, 둘레항 목, 두께 및 너비항목 등에서의 인체측정치가 크고, 비만판정지수도 높은 것으로 나타났다. 상의류의 치수체계 제안을 위해 젖가슴둘레, 엉덩이둘레, 키가 기본신체부위로 선정되었으며, 하의류의 치수체계 제안을 위해 허리둘레와 엉덩이둘레가 기본신체부위로 선정되었다. 치수체계 제안을 위한 교차분석표에서 젖가슴둘레, 허리둘레, 엉덩이둘레 등 둘레항목은 3cm 간격과 5cm 간격을 비교하여 제시하였으나 키는 5cm 간격으로만 한정하였다. 두 치수간격 중 보다 높은 커버율과 커버효율을 보이는 치수간격을 선택하고, 사용자의 분포율도 전체 비만여성의 1% 이상, 2% 이상 및 3% 이상으로 나누어 각각의 분포율별로 커버율과 커버효율이 높은 치수구간을 선정하였다. 상의류와 하의류 치수체계 모두에서 3% 이상의 사용자 분포율을 보이는 5cm 치수간격이 가장 높은 커버효율을 나타냈으므로, 이 결과를 바탕으로 상의류를 위한 치수호칭으로 10개, 하의류를 위한 치수호칭으로 9개를 제안하였으며, 각 호칭별로 기본신체부위의 평균 인체측정치와 참고신체부위의 평균 인체측정치를 제공하여 호칭별 의류제품의 설계에 기초자료로 활용할 수 있도록 하였다.

• 한국의류학회지
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• 제32권12호
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• pp.1891-1902
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• 2008

본 연구는 점점 더 경쟁이 심화되고 있는 인터넷 의류시장에서 기업의 수익과 제품 관리에 영향을 미치는 소비자들의 반품행동에 관심을 갖고, 이들 반품에 영향을 미치는 결정요인 및 영향요인들의 경로관계를 규명하고자 하였다. 본 연구를 위해 인터넷 의류구매경험이 있는 20대 및 30대 남녀 소비자 517명에게 설문조사를 하였다. 반품행동에 영향을 미치는 요인의 영향을 알아본 결과, 반품여부에는 위험지각, 정보탐색, 충동구매, 구매경험, 연령이 정적인 영향을 미쳤으며 반품정도에는 충동구매, 구매경험, 성이 유의한 영향을 미쳤으나 위험지각, 정보탐색, 연령은 유의하지 않은 것으로 나타났다. 한편 반품의도에는 위험지각, 성, 연령의 영향은 유의하였으나 정보탐색, 충동구매, 구매경험의 영향은 유의하지 않은 것으로 나타났다. 반품행동에 영향을 미치는 요인들의 경로관계를 분석한 결과, 반품여부에는 위험지각이 정적으로 직접적 영향을 미치고 정보탐색은 직접적 영향뿐만 아니라 구매경험 및 충동구매를 통한 간접적 영향도 미치는 것으로 나타났다. 또한 반품정도에는 위험지각의 영향은 없었고 정보탐색은 구매경험과 충동구매를 매개로 한 간접적 영향을 미치는 것으로 나타났다. 본 연구는 인터넷 쇼핑몰이 반품율을 감소시키고 반품정책을 수립하는데 필요한 소비자들의 반품행동특성을 제공하였다는데 의의가 있다.

• 한국의류학회지
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• 제40권6호
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• pp.1062-1071
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• 2016

Olympic uniforms emphasize aesthetics along with sports fashion trends and tendencies to display national competitiveness through colorful designs that use the national flag or colors as motifs. Korea needs to enhance the national brand through international sporting events such as the 2018 PyeongChang Olympic Games (30 years after the 1988 Seoul Olympic Games); therefore, a multilateral analysis is required to promote a global image of Korea. This study presents a development direction for more diverse national brand values for Korea through design research on Olympic uniforms. Research methods investigated the concepts and changes of the Geongongamli, and Taegeuk symbols as well as Olympic uniforms based on literature data and existing studies using uniforms. An Olympic uniform using symbols of the Korean flag was designed through a case analysis of Olympic uniform designs of countries that participated in the 2012 London Summer Olympic Games and 2014 Sochi Winter Olympic Games that reflect the countries' image. The research scope excluded uniforms for the actual games and limited the uniforms to official uniforms for the opening ceremony that represent the characteristics of each country; consequently, we analyzed 70 uniforms of 162 countries of the Winter Olympic Games. As a result, official national symbols were more frequently reflected than unofficial symbols in the uniform designs of the Summer and Winter Olympic Games with more frequencies of direct reflection than indirect reflection. Korea's national brand is expected to enhanced through a uniform that expresses Korea's image at international events and global exchanges.