• 한국의류학회지
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• 제32권4호
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• pp.618-629
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• 2008

The objectives of this study were to classify body types of 40s, 50s, 60s obese women according to body measurements and to investigate relationships between age and body types of obese women. Body measurement was made on 497 obese women in their 40s, 50s, 60s whose BMI (Body Mass Index) was 25.0 or more when directly measured in 'Size Korea 2004'. Data were analyzed through factor analysis, cluster analysis, Pearson's correlation coefficient, $X^2$-test, t-test, one-way analysis of variance, and Duncan's multiple range test. First. the obesity group with BMI being 25.0-30.0 was composed of 23.1% subjects in their 40s, 43.3% subjects in their 50s, and 50.0% subjects in their 60th, which demonstrates that the older subjects were, the higher the distribution was. Adding the high obesity group with BMI being more than 30.0 to the obesity group, women in their 60s were 56.7%, the most of obese bodies. Second, factor analysis of obese women's BMIs revealed that five factors were elicited, including upper-body circumference related factor, height related factor, lower-body circumference related factor, upper-body width related factor, and upper-body related factor. As a result of analyzing the clusters, three types of body shapes were classified including upper-lower obesity, upper obesity, and lower obesity. Third, obese women were thicker or wider than non-obese individuals in those factors including upper-body circumference, lower-body circumference, and body width, and longer in upper-body length, while non-obese individuals were higher or longer than obese individuals in height related factors.

• 한국의류학회지
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• 제33권5호
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• pp.775-781
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• 2009

This study was to investigate the distribution of the garment pressure in daily wearing and in ordinary posture. Ninety-nine college women students majoring the fashion were participated for this study. IBP questionnaire, garment pressure, personal preferring pressure sensations(questionnaire), and subjective garment pressure sensations were measured. There were no significant differences between the data of 2003 and those of 2005. Participants preferred T-shirts and jeans and also preferred slightly fitted style to the loose style. They were classified with the high garment pressure group and the low garment pressure group. Garment pressure from lower garments were usually higher in the high garment pressure group than in the low garment pressure group. There was no significant differences in the upper garments weights between two groups. The lower garments weight of the high garment pressure group showed $533.3{\pm}182.11g/m^2$ and that of the low garment pressure group was $453.4{\pm}181.6g/m^2$. There was a significant difference in the lower garments weight between two groups(p<.01). In a standing posture, there were no significant differences among the distribution of garment pressure. There was a significant garment pressure differences between sitting on a chair and sitting on the floor(p<.001). Participants included in the low garment pressure group felt a higher garment pressure than participants included in the high garment pressure group.

• 한국의류학회지
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• 제46권1호
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• pp.80-98
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• 2022

Artificial intelligent chatbot services have recently become common in fashion e-retailing and are expected to improve online shopping by making it easy to recommend products. This study examines whether the perceived quality of a fashion chatbot affects consumers' trust and perception of usefulness, which in turn influences satisfaction and intention to use, in accordance with the information system success model. The study also investigates differences in perceived quality and consumer response variables between high and low groups of self-efficacy. A total of 341 consumers participated in an online survey. The results revealed that information quality and system quality had a significant impact on perceived usefulness and trust, and that service quality significantly impacted trust. Perceived usefulness and trust had a positive effect on consumer satisfaction, which in turn had a positive effect on intention to use. In addition, the findings revealed that people who had higher self-efficacy showed higher scores on perceived usefulness, trust, satisfaction, and intention to use chatbots as compared to people who had lower self-efficacy. This study suggested theoretical implications by applying the information system success model theory to fashion chatbot studies. It also suggested practical implications for e-commerce marketers developing retail strategies.

• 한국의류학회지
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• 제45권3호
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• pp.409-422
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• 2021

A doctor's coat worn by Seo Jae-pil (1864-1951)-National Registered Cultural Heritage No. 607-was conserved with wet cleaning to remove thick wrinkles and brown stains that had been present for a long time. This paper also applied microscopic observation and infrared spectrophotometric analysis to obtain scientific investigation data on the cotton fabric of this doctor's coat. Information about Seo Jae-pil's time as a doctor, the process of changing his English name, and C.D.Williams & Co., which produced the medical coat, revealed that this doctor's coat was worn by Seo Jae-pil between 1892 and 1898 or 1926 and 1939. Additionally, this paper proposes a pad for filling relics that can protect the shape of modern and contemporary clothing, such as Seo Jae-pil's doctor's coat, for display at a museum site. Specifically, this research provides detailed information on the manufacturing of filling pads that can prevent damage to modern and contemporary jackets and coats so that they can be used in the cultural heritage field by developing filling materials for three-dimensional costume artifacts.

• 한국의류학회지
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• 제47권5호
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• pp.959-976
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• 2023

This study participated in educational programs for young designers and received trainings in sewing technology through government and local government-supported projects led by a from a skilled craftsman. These initiatives aim to revitalize the Dongdaemun fashion cluster, which is currently experiencing stagnation. Our goal is to develop denim brands that reflect the unique regional characteristics stemming from the skilled sewing techniques and denim processes of the Changsin·Sungin regions, the production hubs supporting Dongdaemun, to discover solutions for revitalizing the local industry. For the research method, we collected data by actively participating in support projects related to the Dongdaemun fashion cluster. Additionally, we gathered data by conducting a theoretical review of the sewing industry in the Changsin·Sungin regions and the Dongdaemun fashion cluster. The research results include developing a denim brand collection-eight denim products-based on Changsin-dong's unique denim sewing technology and various denim washing processes acquired through the support project and regional characteristics. Overall, this study is meaningful in presenting a sustainable plan to revitalize the domestic sewing and manufacturing industry, focusing on the Dongdaemun fashion cluster. We achieved this by developing a denim brand that leverages the sewing and washing process technology and the unique regional characteristics of Changsin-dong.

• 한국의류학회지
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• 제47권2호
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• pp.277-294
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• 2023

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential economy theory, this study initially explores the structure of experience factors in the context of experiential fashion stores (RQ1). Next, we investigate the effect of experience factors on consumer loyalty by mediating store attachment (RQ2). In addition, the moderating effect of fashion innovativeness was verified (RQ3). This survey targeted members of the MZ generation who have visited experiential fashion stores. A total of 225 survey responses were analyzed using AMOS 22.0 and SPSS 26.0. First, as a result of factor analysis, the experience factors of experiential fashion stores were classified into education, escapism, and aesthetic entertainment. Secondly, as a result of structural equation modeling (SEM), all three experience factors positively affected store attachment, and increased attachment positively enhanced consumer loyalty. Finally, as a result of multigroup SEM analysis, consumers with low fashion innovativeness considered educational experience as an important factor in inducing store attachment, while consumers with high fashion innovativeness value escapism and aesthetic entertainment experiences.

• 한국의류학회지
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• 제34권10호
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• pp.1658-1670
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• 2010

This study investigates the differences in advertisement attitude, brand attitude, and purchase intention based on advertising model and consumer product involvement. A total of 100 respondents in high involvement and 100 respondents in low involvement categories were exposed to the advertisements of a cosmetic brand using 4 different model types: celebrity endorser, expertise endorser, ordinary person as an endorser, and no endorser. The experiment was planned as $2{\times}4$ types including high/low involvement and 4 different model types (25 respondents each). After looking at an advertisement for 1 minute, respondents were asked to answer a survey measuring advertisement attitude, brand attitude, and purchase intension. The results of this study showed that 6 hypotheses were supported and there was a significant difference between the high involvement and low involvement group depending on the advertising models used as well as the advertisement that influence advertisement attitude, brand attitude, and purchase intension. High involvement consumers showed the most favorable advertisement attitude on an advertisement with an expertise endorser, but low involvement consumers showed the most favorable advertisement attitude on an advertisement with a celebrity endorser. High involvement consumers showed the most favorable brand attitude on an advertisement with an expertise endorser whereas low involvement consumers showed the most favorable brand attitude on an advertisement with a celebrity endorser. High involvement consumers showed the highest purchase intention on an advertisement with an expertise endorser whereas low involvement consumers showed no difference in purchase intention depending on advertisement models. This study shows that marketers should differentiate advertising strategies based on consumer involvement.

• 한국의류학회지
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• 제38권5호
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• pp.675-689
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• 2014

This study developed an ideal jeggings pattern with an improved body fit for 20-24 year old females. The results of the study are as follows. First, samples for wearing test were made using jegging patterns from three manufacturers; subsequently, one pattern with a relatively outstanding body fit was selected from the first test. The selected pattern suggested a tight knee, belly, and crotch, high front waist line, and low back waist line. The side lines were also lean to the front; consequently, the front hip width was extended for 0.5cm for more space around the belly and the extended front knee part for 0.2cm to increase moving suitability to fix the leaning side lines. A 1cm front waist line was extended for 0.5cm to fix it lower; in addition, the back waist line 3.0cm was extended for 0.5cm to heighten it. The crotch width was also extended for 0.5cm to add more space. The second wearing test for the fixed forms were evaluated for their outstanding features in appearance as well as moving functions that were proposed as final jeggings forms. The results of the study suggested a jeggings pattern with a better body fit using manufacturer patterns that can be used as basic data for pant patterns with better fitting using various stretch fabrics.

• 한국의류학회지
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• 제34권2호
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• pp.303-317
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• 2010

This study helps in the production of brassieres suitable for female adults by researching the actual wearing conditions and purchasing status, satisfaction rate, and preferences of female college students in their early 20's. The collected data was analyzed by a SPSSWIN 13.0 Program and the results of the research are as follows. 1. There is a noticeable difference between the breast satisfaction rate and breast size, in addition the satisfactory rate was higher in the normal breast size or a little ample size than in the very small or very big size. According to the shape, the satisfactory rate for the breast appeared to be high in the case of the recognition and evaluation of the hemisphere type than the flat, cone, pop out, and downward type. 2. For fitness, the looseness at the top of the cup (pressed between the breasts at the upper part of the front middle), pressing and looseness at the upper sides of the cup, inappropriate size of the cup, tightness of the wings, tightness at the bottom round of the breasts, the narrow width of the wire, wide space of the shoulder strings, and the sliding of the shoulder strings had problems that needed improvement. 3. The major priorities for purchasing brassieres are size, fitness, and aesthetic qualities. As a result, the size and the fitness are more important than the trend or decorations since the brassiere has the function to support the breasts that shows that hygiene and sanitation are recognized as an important standard for undergarment selection. The size and the fitness are important factors regardless of breast types in the examination of the selection standards of the brassieres for each breast type, but the cone and hemisphere types have higher preferences for design; the pop out type has more considerations for the material of the cloth. The result show that appearance is more important for smaller breasts, but the functionality of the brassier is more important than the appearance for medium and larger breast sizes.

• 한국의류학회지
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• 제32권6호
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• pp.968-979
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• 2008

농촌 지역사회의 지속적인 성장과 활성화는 지역경제에 의해 좌우되고, 마찬가지로 지역주민들의 생필품 공급은 지역소매업자들에게 의해 이루어진다. 이러한 현실에서, 농촌지역의 영세소매업자에 대해 관심을 가지고 이들을 연구하는 것은 지역공동체의 지속적인 성장에 중요할 것이다. 본 연구의 목적은 대규모의 할인점들과의 경쟁에 직면하고 있는 미국 농촌 지역의 영세소매업자들(의류, 보석, 꽃, 철물 등)중에서 대규모의 할인점들과의 치열한 경쟁에 성공을 거둔 영세소매업자들이 어떠한 마케팅, 머천다이징, 고객서비스, 경영전략을 실시하고 있는지를 살펴보는 것이다. 또한, 영세소매업자들의 성공을 가능케 한 사업전략으로 사회적 자본인 지역사회참여가 어떻게 사용되고 있는지도 고찰하고자 한다. 본 연구에서는 미국 중서부 지역의 세 도시를 대표하는 27명의 농촌소매업자들과의 인터뷰 및 내용분석방법을 사용하였다. 연구결과, 이들은 몇 가지 효과적인 경영전략들을 실시하고 있지만, 아직도 미흡한 부분들이 있었다. 결과부분에서는 이들이 사용하고 있는 주요 경영관행들에 대해 논의하였다.