• 유통과학연구
• /
• 제16권11호
• /
• pp.57-64
• /
• 2018

Purpose - As the importance of salesperson attitudes and behaviors enhancing customer perception and loyalty have increased, many retail companies put emphasis on internal marketing activities. The issue also has captured the interest of academics, but most of the previous research tends to be limited to investigating antecedents of salesperson job satisfaction and commitment. Based on the consumer-brand relationship concepts, this study aims to examine the effects of the salesperson-brand relationships on customers' service evaluation and store loyalty. Research design, data, and methodology - In a structural equation model, it is hypothesized that salesperson brand identification influences salespersons' brand trust and affect, which are the two dimensions of consumer-brand relationships. Salespersons' brand trust and affect are expected to increase salespersons' customer orientation, which in turn influences customers' service evaluations and store loyalty. To test this hypotheses a set of data collected from department stores in Seoul is utilized. Results - First, it was found that salesperson brand identification is a significant antecedent to salespersons' brand trust and affects, the two dimensions of salesperson brand relationships. Second, salespersons' brand trust and affect were found to enhance salespersons' customer-oriented behaviors. Third, salespersons' customer orientation showed a significant effect on customers' service evaluation. When a salesperson makes more effort to provide useful information for fulfilling customer needs, customers evaluate the salesperson's service more positively. Finally, customers' service evaluation had a positive impact on customers' store loyalty. Conclusions - This study provides significant academic and practical implications. First, based on the theory of consumer-brand relationships, the concept of salesperson-brand relationships was introduced and found to be an effective motivator of salespersons' customer oriented attitudes and behaviors. Therefore, the two dimensions of brand relationships, brand trust and affect, should be considered as the critical factors both in developing theoretical research and improving long-term company performance. Also, internal marketing activities should focus on maximizing employees' brand identification. That is, retail companies need to put emphasis on sharing their brand values and personality with internal customers to strengthen the brand relationships with salespersons and to enhance customer responses.

• 임상간호연구
• /
• 제19권1호
• /
• pp.20-32
• /
• 2013

Purpose: To present necessary data for improvement in communications between health professionals in as characterized by nurses' communications. Methods: This study was a descriptive survey research design with a survey of 1,510 registered nurses working in general hospitals (of at least 1,900 beds) in Seoul. A questionnaire on communication in the ICU, nurse-physician and nurse-nurse, was used. Data were collected from January 9 to 20, 2012, and the response rate was 85.0%. Results: Cronbach ${\alpha}$ values ranged from .75 to .89, except for .59 for accuracy (nurse-physician), with .89 overall. The highest mean score was for perception for timeliness [$3.83{\pm}.57$], followed by shift communication (nurse-nurse) [$3.64{\pm}.66$], openness (nurse-nurse) [$3.64{\pm}.65$], accuracy (nurse-nurse) [$3.14{\pm}.61$], openness (nurse-physician) [$2.90{\pm}.75$], understanding (nurse-physician) [$2.82{\pm}.65$], and accuracy (nurse-physician) [$2.70{\pm}.59$]. Subscales of openness, understanding, and shift communication were strongly associated with communication satisfaction. The general characteristics of nurses with different perceptions of communications included age, clinical experience, work pattern, and department. Conclusion: Proactive activities to improve accuracy, openness and mutual understanding between physicians and nurses are required for patient safety. Further studies are also needed to reassess communications and evaluate the relationship between patient outcomes and nurses' job satisfaction after application of strategies to improve communications.

• 농업과학연구
• /
• 제31권2호
• /
• pp.123-134
• /
• 2004

Since 1989, 9 major complex have been invested with government funds, for the purpose of developing agricultural tourism to increase agricultural income and job opportunity, as well as providing urban population leisure opportunity. However, systematic and comprehensive approaches were rarely done in analyzing its economic impacts. This study, therefore, focuses on analyzing tourism effect and its economic value and implication for a representative rural tourism site,"Daeho rural tourism complex". To analyze travel pattern, expenditure pattern, and degree of satisfaction from travel to Daeho complex, Travel Cost Method(TCM) was employed based on survey method. Results from linear model with statistical significance implies that tourism benefit for each visitor is 28,373 won and total annual benefit for the Daeho site is 7 billion won. Considering annual benefit stream, the present value of total benefits are 132.9 billion won and 70 billion won at 5% and 10% of discounting rate, respectively. Using the values of benefit estimated from this study and investment cost, B/C ratio, IRR, and NPV were calculated to be 1.01, 1.67 billion won, and 5.19% at 5% of discounting rate. These results could be directly compared with the previous analyses.

• 한국식품저장유통학회지
• /
• 제12권3호
• /
• pp.235-240
• /
• 2005

곡류의 기능성 소재를 바탕으로 칼로리가 낮고 조직감이 우수한 편의식 형태의 아침대용식 제품을 개발하기 위하여 9가지 곡물(옥수수, 통밀, 멥쌀, 흑미, 현미, 수수, 발아현미, 검은콩, 율무)을 이용하여 선식형과 퍼핑형 씨리얼바 2종류를 제조하여 수분함량, 색도, 조직감 등의 품질변화를 측정하였다. 씨리얼바의 제조는 9가지의 곡류 배합${\to}$부재료의 크림화${\to}$반죽${\to}$성형틀에 투입${\to}$굽기${\to}$냉각${\to}$견과류 토핑의 단계로 이루어졌다. 수분함량은 선식형 씨리얼바가 $9.4\%$, 퍼핑형 씨리얼바가 $10.1\%$였으며 색도 측정 결과 L값은 퍼핑형이 선식형보다 높았으며 a값은 프락토올리고당을 첨가한 선식형의 씨리얼바가 가장 강했으며 b값은 시료간에 유의적 차이를 보이지 않았다. 조직감에 있어 경도는 선식형보다 퍼핑형이 더 컸으며 선식형 씨리얼바의 경우에 프럭토올리고당을 첨가한 군이 가장 경도가 높았다. 관능검사 결과 전반적인 바람직성에 있어서 퍼핑형 씨리얼바가 선식형 씨리얼바보다 높은 기호도를 나타내었다.

• 한국경제지리학회지
• /
• 제17권2호
• /
• pp.402-419
• /
• 2014

본 연구의 목적은 우리나라 노동시장의 구조 변화에 따라 급속히 성장한 성인을 대상으로 하는 사교육 시장의 공간적 분포 특성을 분석하는 것이다. 이를 위하여 사교육의 대표적 기관인 사설학원의 수강생 중 성인을 대상으로 직업별(대학생, 직업인, 무직), 학력수준별(초졸, 중 고졸, 대졸)로 범주를 세분화하여 각 범주의 카테고리에 속하는 성인 학원수강생의 분포 특징을 분석하였다. 또한 이들의 지역별 분포 패턴에서 나타나는 공간적 함의를 파악하고자 Moran's I 값을 통해 공간적 자기상관성을 판별하였고, $G^*$통계량을 통한 핫스팟(Hot spot) 분석을 실시하여 공간적 군집 여부를 확인하였다. 아울러 학원유형별 성인 학원수강생의 분포와 인구 및 사회 경제적 설명변수와의 관계 도출을 위해 다중회귀분석을 수행하였다. 본 연구는 다양한 노동통계, 교육통계 지표를 제시함으로써 노동시장의 구조 변화와 성인을 대상으로 하는 사교육 시장의 관계에 대한 이해를 도모하였다.

• 대한예방의학회:학술대회논문집
• /
• 대한예방의학회 1994년도 교수 연수회(환경)
• /
• pp.440-449
• /
• 1994

Current risk assessment practices largely reflect the need for a consistent set of relatively rapid, first-cut procedures to assess 'plausible upper limits' of various risks. These practices have important roles to play in 1) screening candidate hazards for initial attention and 2) directing attention to cases where moderate-cost measures to control exposures are likely to be warranted, in the absence of further extensive (and expensive) data gathering and analysis. A problem with the current practices, however, is that they have led assessors to do a generally poor job of analyzing and expressing uncertainties, fostering 'One-Number Disease' (in which everything from one's social policy position on risk acceptance to one's technical judgment on the likelihood of different cancer dose-response relationships is rolled into a single quantity). At least for analyses that involve relatively important decisions for society (both relatively large potential health risks and relatively large potential economic costs or other disruptions), we can and should at least go one further step - and that is to assess and convey both a central tendency estimate of exposure and risk as well as our more conventional 'conservative' upper-confidence-limit values. To accomplish this, more sophisticated efforts are needed to appropriately represent the likely effects of various sources of uncertainty along the casual chain from the release of toxicants to the production of adverse effects. When the effects of individual sources of uncertainty are assessed (and any important interactions included), Monte Carlo simulation procedures can be used to produce an overall analysis of uncertainties and to highlight areas where uncertainties might be appreciably reduced by further study. Beyond the information yielded by such analyses for decision-making in a few important cases, the value of doing several exemplary risk assessments in. this way is that a set of benchmarks can be defined that will help calibrate the assumptions used in the larger number of risk assessments that must be done by 'default' procedures.

• 대한예방의학회:학술대회논문집
• /
• 대한예방의학회 1994년도 교수 연수회(환경)
• /
• pp.577-584
• /
• 1994

The relation between lead in air (PbA) and lead in blood (PbB), concentrations was investigated among 44 workers in five major operations in a United States high volume, lead acid battery plant. The study covered a 30 month period in which workers received frequent PbA and PbB determinations, workers remained in a single job, and PbA concentrations averaged below the US Occupational Safety and Health Administration (OSHA) permissible exposure limit of $50{\mu}g/m^{3}$. In both univariate and multivariable linear regressions, longitudinal analyses averaging PbA concentrations over the 30 month study period appeared superior to cross sectional analyses using only six month PbA averages .to model PbB concentrations. The covariate adjusted coefficient ($\alpha$ value) for PbA($\mu/m^{3}$) in models of PbB (${\mu}g/100\;g$) was 1-14. This figure is strikingly higher than that reported in previous studies in the lead acid battery industry in all of which PbA concentrations were substantially higher than in the current study. Plausible explanations for the differences in a: values include non-linearity of the PbA-PbB curve, a higher fraction of large size particulate associated with higher PbA concentrations, survivor bias among workers exposed to higher PbA concentrations, and the cross sectional designs of most previous studies. Despite previously reported problems with the model used by OSHA to predict PbA-PbB relations, the findings of this study are in good agreement with the predictions of that model.

• 한국염색가공학회:학술대회논문집
• /
• 한국염색가공학회 2011년도 제44차 학술발표회
• /
• pp.36-36
• /
• 2011

We synthesized new dye sensor based on indole compound. Through the UV-vis absorptions, we analyzed chemosensing properties to explain metal binding properties. The peak absorptions increased at 472 nm when added metal cations($Cd^{2+}$, $Cu^{2+}$, $Hg^{2+}$, $Fe^{2+}$, $Zn^{2+}$, $Ni^{2+}$ and $Cr^{3+}$) and gradually decreased the peak at 516 nm. Thus, this UV-Vis absorption behavior clearly showed the metal binding reaction. To measure energy level of used dye sensor, HOMO/LUMO energy value was calculated with cyclovaltagramm(CV) and using computational calculation method, in which we estimated the optimum structure of dye sensor. CV and computational calculation method, both compared to find suitable geometric structure. (with almost same energy values.) From the computational calculation, dye sensor has plane structure. So, Amine and ketone in the dye sensor faced each other and makes position to bind metal cations. In addition, these positions was supported pull-push electron system and generated MLCT process, when the dye sensor was bonded with the metal cations and resulted chemosensing properties. Through the electrochemical and computational calculation method analyze, we proposed the chemosensing principles that the dye sensor bind the metal cation between ketone and amine. Finally, the formation type of metal ion bindings was determined by Job's plot measurements.

• 한국콘텐츠학회논문지
• /
• 제14권2호
• /
• pp.387-395
• /
• 2014

연구는 간호학에서 조직문화연구의 현 상태는 물론 앞으로의 연구를 위한 방법을 모색하는 일환으로 '간호조직문화'와 관련된 연구를 고찰해보고자 하였다. 국내의 간호 조직문화와 관련된 한국연구재단 등재 후보지 이상의 논문을 검색하였고 해당 논문을 분석하였다. 총 30편의 논문이 최종 선별되었으며 그 수에 있어 1990년대 말 이후 논문수가 증가되고 있음을 알 수 있었다. 대부분의 논문들은 비 실험연구이며 관계지향적 문화, 혁신 지향적 문화, 위계 지향적 문화, 업무 지향적 문화로 구성된 문화유형을 정의하고 있는 경쟁가치모델의 이론적 접근과 도구를 사용하고 있었다. 간호조직문화와의 관계를 보고자 하는 요인들은 주로 직무만족, 조직몰입, 유효성 등간의 상관관계를 보고자 하는 연구들이었다. 이러한 결과들은 한국의 간호 조직문화에 대한 다음 단계의 연구에서 다양한 접근방법과 연구방법의 사용을 요구하고 있다.

• 한국콘텐츠학회논문지
• /
• 제17권11호
• /
• pp.70-81
• /
• 2017

본 연구의 목적은 셀프리더십 프로그램이 보호관찰소 청소년의 진로인식과 자기효능감에 어떠한 영향을 미치는가를 검증하고자 하였다. 본 연구결과 셀프리더십 프로그램은 보호관찰소 청소년의 진로인식 하위 영역가운데 자기이해, 일과 직업세계의 이해, 진로목표 설정과 전략 영역에서 통계적으로 유의미한 차이를 보였으며, 일에 대한 태도 및 가치관 영역은 유의미한 차이를 보이지 않았다. 또한 셀프리더십 프로그램이 보호관찰소 청소년의 자기효능감 하위 영역 가운데 자신감, 자기조절 효능감 부분에서 통계적으로 유의미한 차이를 보였으며, 과제난이도 영역은 유의미한 차이를 보이지 않았다. 이와 같은 연구결과는 셀프리더십 프로그램이 보호관찰소 청소년의 진로인식과 자기효능감 향상에 유의미한 영향을 미치는 것을 증명한 것이다. 앞으로 보호관찰소 청소년들의 진로인식과 자기효능감 향상을 위해 더욱더 활발한 셀프리더십 프로그램에 대한 연구가 필요하며 실제로 활용도를 높여 가야 할 것이다.