• Title/Summary/Keyword: Jingdong

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A Study on the Change and Development Strategies of E-Commerce Industry in China

  • Byoung-Goo KIM;Chunsu LEE
    • The Journal of Industrial Distribution & Business
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    • v.15 no.5
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    • pp.1-15
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    • 2024
  • Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China. Research design, data and methodology: To explore the development of e- commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies. Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce. Conclusions: In this context, this paper specifically examines the development process of e- commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies.

Chinese Online Circulation Market and Market Approaching Strategy (중국 온라인 유통시장의 발전과 시장진출 전략)

  • Song, Jae-Do;Lee, Chan-Woo
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.477-487
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    • 2017
  • This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

Nutrigenomics Approach-A Strategy for Identification of Nutrition Responsive Genes Influencing Meat Edible Quality Traits in Swine

  • Yin, Jingdong;Li, Defa
    • Asian-Australasian Journal of Animal Sciences
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    • v.22 no.4
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    • pp.605-610
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    • 2009
  • In the last 20 years, meat quality, especially meat edible quality has become a more intriguing topic in the field of swine production. In this paper, we briefly review the progress of meat quality research from the aspects of genetic selection and nutritional modulation, and propose a possible approach -nutrigenomics- to explore the nutrition-responsive major genes that affect meat quality formation during the growing and fattening of pigs.

Quantitative Determination of the Chromophore Alignment Induced by Electrode Contact Poling in Self-Assembled NLO Materials

  • Kim, Tae-Dong;Luo, Jingdong;Jen, Alex K.-Y.
    • Bulletin of the Korean Chemical Society
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    • v.30 no.4
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    • pp.882-886
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    • 2009
  • The electrode contact poling is one of the efficient tools to induce a stable polar order of nonlinear optical (NLO) chromophores in the solid film. Self-assembled NLO chromophores with high electro-optic (E-O) activities were utilized for quantitative determination of the chromophore order induced under contact poling by spectroscopic changes. We found that NLO chromophores rarely decompose under the high electric field during contact poling. The absorption spectra were de-convoluted into a sum of Gaussian components to separate energy transitions for a binary composite system which contains a secondary guest chromophore AJC146 in the self-assembled chromophore HDFD. Poling efficiency was significantly improved in the binary system compared to the individual components.

Analyzing the Brand Values of Online Shopping Website in China - Focused on Taobao and Jingdong - (중국 온라인 쇼핑 웹사이트에 대한 브랜드 가치 분석 - 타오바오(淘宝)와 진동(京东) 중심으로 -)

  • Cui, Yu;Kim, Jong Moo
    • Journal of Digital Convergence
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    • v.16 no.1
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    • pp.293-303
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    • 2018
  • This paper aimed to research the brand personality, brand equity, and brand value of Taobao and Jindong (JD) as well as the difference between the two brands. Chinese consumers receive the questionnaire survey in groups. A total of 321 questionnaires were distributed, of which, 162 for Taobao and 159 for JD. The findings, first, determine the brand personalities of Taobao(sincerity, sophistication, competence and excitement) and JD(competence, sophistication, and excitement). Second, find the influential relationship between brand personality and brand equity. For Taobao, the sincerity of personality has a positive impact on brand loyalty, image and perceived quality. The competence impact on brand loyalty, awareness, and image. The sophistication impact on brand image and perceived quality. Competence and sophistication of the JD personality impact on the brand equity. Excitement of JD impact on the perceived quality. Third, the brand loyalty and perceived quality of Taobao have a positive influence on the brand value; and brand loyalty, image, and perceived quality of JD have a positive influence on the brand value. In the future research, the findings of the research provide a theory basis for the brand management, and can take more consideration into the relations among other variables in the context of online shopping environment.

A Study on Changes in China's Distribution Market and Firms' Response Strategies

  • KIM, Byoung-Goo
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.69-80
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    • 2021
  • Purpose - This study investigated the development process of the Chinese distribution industry and analyzed the current status of China's offline and online distribution industries under the development process of the Chinese distribution industry. In addition, the current status of offline distributors in China and representative companies were analyzed as case studies. Research design, data, and methodology - This study analyzed the overall environment of the Chinese distribution industry by using literature data. Then, this study conducted a case analysis using RT Mart and Jingdong, major companies in the distribution industry. Result -The main research results of this study show that the Chinese distribution market has already matured, and retailers are fiercely competing to secure sales and operating profits through various methods such as finding new management methods, improving awareness and customer loyalty by expanding the number of stores. Conclusion -Recently, the characteristic of China's distribution industry is that the boundaries of distribution are breaking down. Chinese retailers are taking strategies to expand the scope of services by erasing the boundaries of distribution. In other words, distribution companies are promoting a borderless distribution strategy in which consumers purchase products online and offline without restrictions on time and space. In addition, small stores in residential areas are on the rise compared to large-scale stores in the city center. The existing distribution industry operates various types of distribution stores to prepare for the post-COVID-19 crisis.

Semi-supervised Software Defect Prediction Model Based on Tri-training

  • Meng, Fanqi;Cheng, Wenying;Wang, Jingdong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.11
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    • pp.4028-4042
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    • 2021
  • Aiming at the problem of software defect prediction difficulty caused by insufficient software defect marker samples and unbalanced classification, a semi-supervised software defect prediction model based on a tri-training algorithm was proposed by combining feature normalization, over-sampling technology, and a Tri-training algorithm. First, the feature normalization method is used to smooth the feature data to eliminate the influence of too large or too small feature values on the model's classification performance. Secondly, the oversampling method is used to expand and sample the data, which solves the unbalanced classification of labelled samples. Finally, the Tri-training algorithm performs machine learning on the training samples and establishes a defect prediction model. The novelty of this model is that it can effectively combine feature normalization, oversampling techniques, and the Tri-training algorithm to solve both the under-labelled sample and class imbalance problems. Simulation experiments using the NASA software defect prediction dataset show that the proposed method outperforms four existing supervised and semi-supervised learning in terms of Precision, Recall, and F-Measure values.

High glucose induces differentiation and adipogenesis in porcine muscle satellite cells via mTOR

  • Yue, Tao;Yin, Jingdong;Li, Fengna;Li, Defa;Du, Min
    • BMB Reports
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    • v.43 no.2
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    • pp.140-145
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    • 2010
  • The present study investigated whether the mammalian target of rapamycin (mTOR) signal pathway is involved in the regulation of high glucose-induced intramuscular adipogenesis in porcine muscle satellite cells. High glucose (25 mM) dramatically increased intracellular lipid accumulation in cells during the 10-day adipogenic differentiation period. The expressions of CCAAT/enhancer binding protein-$\alpha$ (C/EBP-$\alpha$) and fatty acid synthase (FAS) protein were gradually enhanced during the 10-day duration while mTOR phosphorylation and sterol-regulatory- element-binding protein (SREBP)-1c protein were induced on day 4. Moreover, inhibition of mTOR activity by rapamycin resulted in a reduction of SREBP-1c protein expression and adipogenesis in cells. Collectively, our findings suggest that the adipogenic differentiation of porcine muscle satellite cells and a succeeding extensive adipogenesis, which is triggered by high glucose, is initiated by the mTOR signal pathway through the activation of SREBP-1c protein. This process is previously uncharacterized and suggests a cellular mechanism may be involved in ectopic lipid deposition in skeletal muscle during type 2 diabetes.

Unified Model for Performance Analysis of IEEE 802.11 Ad Hoc Networks in Unsaturated Conditions

  • Xu, Changchun;Gao, Jingdong;Xu, Yanyi;He, Jianhua
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.2
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    • pp.683-701
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    • 2012
  • IEEE 802.11 standard has achieved huge success in the past decade and is still under development to provide higher physical data rate and better quality of service (QoS). An important problem for the development and optimization of IEEE 802.11 networks is the modeling of the MAC layer channel access protocol. Although there are already many theoretic analysis for the 802.11 MAC protocol in the literature, most of the models focus on the saturated traffic and assume infinite buffer at the MAC layer. In this paper we develop a unified analytical model for IEEE 802.11 MAC protocol in ad hoc networks. The impacts of channel access parameters, traffic rate and buffer size at the MAC layer are modeled with the assistance of a generalized Markov chain and an M/G/1/K queue model. The performance of throughput, packet delivery delay and dropping probability can be achieved. Extensive simulations show the analytical model is highly accurate. From the analytical model it is shown that for practical buffer configuration (e.g. buffer size larger than one), we can maximize the total throughput and reduce the packet blocking probability (due to limited buffer size) and the average queuing delay to zero by effectively controlling the offered load. The average MAC layer service delay as well as its standard deviation, is also much lower than that in saturated conditions and has an upper bound. It is also observed that the optimal load is very close to the maximum achievable throughput regardless of the number of stations or buffer size. Moreover, the model is scalable for performance analysis of 802.11e in unsaturated conditions and 802.11 ad hoc networks with heterogenous traffic flows.

Research on the Influencing Factors of the Usefulness of the Online Review and Products Sales : Based on Chinese Online Shopping Platform Data (온라인 리뷰 유용성과 상품매출에 영향을 주는 요인 : 중국 온라인 쇼핑 플랫폼 데이터를 기반으로)

  • Hwang, Chim;Kwon, Young-Jin;Lee, Sang-Yong Tom
    • Journal of Information Technology Applications and Management
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    • v.25 no.2
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    • pp.53-72
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    • 2018
  • This empirical study explored characteristics that affect the usefulness of online reviews, in the China e-commerce platform, and implemented multiple regressions to find factors that significantly influence on product sales, ultimately. Till now, prior studies have continuously revealed what factor affects usefulness of online review or product sales, only in respective terms. The point of our study is that we built two-level regression models, thereby being able to comprehensively analyze these two different targets. Before plunging into running regressions, we carefully collected 192,764 online review data for 200 products extracted from the Jingdong, the second biggest e-commerce platform in China. Also, we gathered "review sentimental scores" variable from each review and used that one as a core variable in our regression model, thus we were able to implement both quantitative and qualitative research. The evidences from the two-level regression models showed that the extent to which a product is experience good positively affects both usefulness of a review and product sales, again the usefulness of a review contributes to product sales in sequence. Also, the property of experience good has interaction effect on both for two-level regression models. Our main findings highlight the importance of role of online review to business performance of e-commerce firms.