• Title/Summary/Keyword: Jewelry market

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Properties of the Natural and CVD Synthetic Diamonds for Identification (천연과 CVD 합성 다이아몬드의 감별을 위한 물성 연구)

  • Kim, Yunwoo;Song, Jeongho;Noh, Yunyoung;Song, Ohsung
    • Journal of the Korean Ceramic Society
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    • v.51 no.4
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    • pp.350-356
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    • 2014
  • Recently, Chemical Vapor Deposition (CVD) synthetic diamonds have been introduced to the jewelry gem market, as CVD technology has been making considerable advances. Unfortunately, CVD diamonds are not distinguishable from natural diamonds when using the conventional gemological characterization method. Therefore, we need to develop a new identification method that is non-destructive, fast, and inexpensive. In our study, we employed optical microscopy and spectroscopy techniques, including Fourier transform infra-red (FT-IR), UV-VIS-NIR, photoluminescence (PL), micro Raman, and cathodoluminescent (CL) spectroscopy, to determine the differences between a natural diamond (0.30 cts) and a CVD diamond (0.43 cts). The identification of a CVD diamond was difficult when using standard gemological techniques, UV-VIS-NIR, or micro-Raman spectroscopy. However, a CVD diamond could be identified using a FT-IR by the Type II peaks. In addition, we identified a CVD diamond conclusively with the uneven UV fluorescent local bands, additional satellite PL peaks, longer phosphorescence life time, and uneven streaks in the CL images. Our results suggest that using FT-IR combined with UV fluorescent images, PL, and CL analysis might be an appropriate method for identifying CVD diamonds.

The Job Seekers Model: Comparison of the General Search Model and the Unified Approach Model

  • LEE, Dong-Hae;LEE, Sang-Ki
    • The Journal of Industrial Distribution & Business
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    • v.12 no.1
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    • pp.7-13
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    • 2021
  • Purpose: Unemployment in its general form is a result stemming from the decisions of workers to search for a new and better paying job. In this study, the view that unemployed workers were not simply desiring any job, but one that would maximize their expected future outcome, was examined. Research design, data, and methodology: In order for collection of data and analysis, the panel dates of individual applications for job openings on job search websites were utilized to examine search effort and period for individuals. Results: It was found that the number of applications sent by a job seeker declined over their period of job searching, and that job seekers over a long duration of time tend to send relatively more applications per week throughout their entire search period. The latter finding contradicts the implications of the standard labor search effort models. Conclusions: It can be observed that these job search models fail to capture several key elements in search efforts, and that the search time for an offer is not entirely predetermined by the labor market conditions and socio-economic (individual) characteristics of the searcher. It can be shortened as he or she intensifies their job search efforts.

A Study on the Philippines Furniture through Manila FAME (마닐라 페임을 통한 필리핀 가구 연구)

  • Cho, Sook-Kyung
    • Journal of the Korea Furniture Society
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    • v.24 no.1
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    • pp.24-32
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    • 2013
  • The aim of the present study was to investigate and analyze a tendency of the Philippines furniture which are not well-known in Korean market yet, but have been emerging as an OEM base, through the Manila FAME 2012. The study was conducted by visiting some furniture companies in Philippines for the active understanding regarding the current status of the Philippines furniture, in consideration of the material, functional and structural aspects of the goods which were exhibited on the Manila FAME 2012. The methods of the investigation were to research the related literatures concerned and materials had been collected over the internet, to visit the Manila FAME 2012 at work and finally to visit furniture companies in Philippines. Manila FAME has been based on the DTI (DTI: Department of Trade and Industry) through CITEM (CITEM: The Center for International Trade Mission and Expositions) since 1983. The exhibition whichincludes various sorts from furniture, traditional artifacts, leisure goods, gifts, jewelry and clothes is becoming such a potent force by integrating three exhibitions such as Manila Now, CEBUNEXT and Bijoux Cebu, what all had been held before the world economic downturn. The features of the Philippines furniture shown on the Manila FAME are as follows: First, they are focusing on the maximum of function to the exclusion of the decoration and they were mostly made of various kinds of mahogany like jambilina, acacia, bamboo, wisteria and Manila hemp growing up in the Philippines indeed and finally there were a lot of the simple designs of the curved line which were exactly the material nature of the wisteria and Manila hemp.

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The color characteristics of Cartier's exotic design in the early 20th century (20세기 초 까르띠에의 이국적 디자인의 색상 특성)

  • Hong, Jiyoun
    • The Research Journal of the Costume Culture
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    • v.25 no.4
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    • pp.509-518
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    • 2017
  • As the international competitive landscape deepens, the need to understand foreign cultures and establish effective strategies is increasing. At the beginning of the 20th century, Cartier actively developed exotic designs to secure international competitiveness; theses designs have also been used as design prototypes for Cartier in modern times. The purpose of this study is to analyze the color characteristics and types of exotic designs in the early 20th century, which was a turning point in Cartier's design. After studying the literature, a total of 248 exotic designs were presented in Cartier catalogs. This study also selected overseas monographs from the early 20th century, and their design types were classified and color analysis was performed based on the Natural Color System(NCS). Cartier's exotic designs cover wide range of styles, such as Chinese, Japanese, Persian, Indian and Egyptian styles. Multicolor, primary colors, and contrast are all strongly expressed. 97% of designs contained multiple colors, with at least two colors and maximum of six colors. The most frequently used colors are red, green, and blue, which means that only 9% of the designs do not contain the three colors, showing a high preference for theses three colors. In addition, color combinations of red and green, red and blue, or all three colors are used to show high contrast and utilize complementary colors, or near complementary colors, for coloration. This study is meaningful in that it analyzes the color characteristics of Cartier's exotic designs and translates them into practical data for establishing the color strategies of companies in the global market.

A study on Seoul Milk's commercial advertising storytelling though the Nudge effects (넛지효과를 통해서 본 서울우유의 상업광고 스토리텔링 연구)

  • Park, Yoon-Sung;Ham, Ju-Yeon
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.299-304
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    • 2020
  • In the past, commercial advertisements were produced mainly by advertisements that introduced functions, descriptions, or brands that the product had. However, the current advertising market appeals to the product by projecting emotion into the product in line with the consumer's expanded role of storytelling. Nudge effects can help you make the right choice in an economic and behavioral sense. Storytelling, which includes these nudge effects, allows people to communicate with people, thereby allowing consumers and businesses to move in the direction they want. This study understands the concept of nudge effect through commercial advertisement of Seoul Milk and studies the impact of corporate commercial advertisement on the analysis of the interactions between nudge effect and storytelling on the company's perception change as a consumer. The purpose of this study is to study the influence of the nudge effect. The results of this study have affected the perception of the entity, affected by the ripple effect of the nudge effects.

A Study on the Buyer's Decision Making Models for Introducing Intelligent Online Handmade Services (지능형 온라인 핸드메이드 서비스 도입을 위한 구매자 의사결정모형에 관한 연구)

  • Park, Jong-Won;Yang, Sung-Byung
    • Journal of Intelligence and Information Systems
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    • v.22 no.1
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    • pp.119-138
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    • 2016
  • Since the Industrial Revolution, which made the mass production and mass distribution of standardized goods possible, machine-made (manufactured) products have accounted for the majority of the market. However, in recent years, the phenomenon of purchasing even more expensive handmade products has become a noticeable trend as consumers have started to acknowledge the value of handmade products, such as the craftsman's commitment, belief in their quality and scarcity, and the sense of self-esteem from having them,. Consumer interest in these handmade products has shown explosive growth and has been coupled with the recent development of three-dimensional (3D) printing technologies. Etsy.com is the world's largest online handmade platform. It is no different from any other online platform; it provides an online market where buyers and sellers virtually meet to share information and transact business. However, Etsy.com is different in that shops within this platform only deal with handmade products in a variety of categories, ranging from jewelry to toys. Since its establishment in 2005, despite being limited to handmade products, Etsy.com has enjoyed rapid growth in membership, transaction volume, and revenue. Most recently in April 2015, it raised funds through an initial public offering (IPO) of more than 1.8 billion USD, which demonstrates the huge potential of online handmade platforms. After the success of Etsy.com, various types of online handmade platforms such as Handmade at Amazon, ArtFire, DaWanda, and Craft is ART have emerged and are now competing with each other, at the same time, which has increased the size of the market. According to Deloitte's 2015 holiday survey on which types of gifts the respondents plan to buy during the holiday season, about 16% of U.S. consumers chose "homemade or craft items (e.g., Etsy purchase)," which was the same rate as those for the computer game and shoes categories. This indicates that consumer interests in online handmade platforms will continue to rise in the future. However, this high interest in the market for handmade products and their platforms has not yet led to academic research. Most extant studies have only focused on machine-made products and intelligent services for them. This indicates a lack of studies on handmade products and their intelligent services on virtual platforms. Therefore, this study used signaling theory and prior research on the effects of sellers' characteristics on their performance (e.g., total sales and price premiums) in the buyer-seller relationship to identify the key influencing e-Image factors (e.g., reputation, size, information sharing, and length of relationship). Then, their impacts on the performance of shops within the online handmade platform were empirically examined; the dataset was collected from Etsy.com through the application of web harvesting technology. The results from the structural equation modeling revealed that the reputation, size, and information sharing have significant effects on the total sales, while the reputation and length of relationship influence price premiums. This study extended the online platform research into online handmade platform research by identifying key influencing e-Image factors on within-platform shop's total sales and price premiums based on signaling theory and then performed a statistical investigation. These findings are expected to be a stepping stone for future studies on intelligent online handmade services as well as handmade products themselves. Furthermore, the findings of the study provide online handmade platform operators with practical guidelines on how to implement intelligent online handmade services. They should also help shop managers build their marketing strategies in a more specific and effective manner by suggesting key influencing e-Image factors. The results of this study should contribute to the vitalization of intelligent online handmade services by providing clues on how to maximize within-platform shops' total sales and price premiums.