• 패션비즈니스
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• 제9권2호
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• pp.131-142
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• 2005

The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.

• 한국의류산업학회지
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• 제17권1호
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• pp.11-21
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• 2015

This study analyzed the expressive phenomenon of a blurred boundary in fashion jewelry focused on the relationship between fashion jewelry and costume or fashion jewelry and body. The method of this study was to analyze recent documentaries about jewelry theories in regards to 607 cases of fashion jewelry design in fashion books, fashion magazines, fashion internet sites from 2000 to 2014. The results were: First, phenomenon of blurred boundary between fashion jewelry and costume was expressed in a see-through wear form made of luxury material (gold and diamond) or paste material, a similar form (like fashion accessories made of crystal, bids, and gold chain), an integration of fashion accessories and jewelry, and an attached jewelry on fashion accessories. It reflected a rearrangement of conventional relationships, a blurred relation of function and meaning, dissolution of jewelry form stereotypes, jewelry styling, a harmony of function and decoration, and an alteration to the central role of a fashion image. Second, the phenomenon of a blurred boundary between fashion jewelry and body was expressed in a body organ wrapping, body surface adhesion and sculptural jewelry based on body pose. It reflected a separation from conventional space of jewelry expression, a realization of mystery and fantastic, an expression of new body surface and a blurred boundaries of fashion jewelry and body art. Aesthetic characteristics were analyzed into metaphor and integration by separation from the conventional relationship of fashion jewelry and costume or fashion jewelry and body.

• 한국의류학회지
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• 제32권3호
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• pp.385-394
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• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• 디지털융복합연구
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• 제19권3호
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• pp.303-311
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• 2021

각 시대의 변화에 맞춰 장신구가 발전하며 당연히 보석 가공기술 또한 발달해 왔지만, 현대에 이르러 보석의 사용빈도가 줄어들며 세공 및 금속 관련 기술에 비해 경시되고 있다. 가공된 보석의 아름다움은 여전하지만, 희소성과 디자인적 문제로 많은 연령층을 포괄하기에는 문제가 많다. 이에 본 연구자는 가공된 보석의 조형적인 아름다움과 가치를 알리기 위해 연구를 진행하고자 한다. 보석 커팅 면이 지닌 조형성 중 선을 중점적으로 응용하여 장신구디자인을 진행했다. 디자인에 앞서 조형성 및 보석 가공 관련 문헌과 디자인 사례에 대한 이론적인 접근을 진행했으며, 이를 토대로 보석 커팅 형태의 조형성을 응용한 장신구디자인 진행했다. 본 연구를 통해 현 귀금속 분야에서 소외되고 있는 보석 연구의 활성화를 도모하고 보석을 활용한 디자인 개발이 다수 진행될 수 있을 것이라 기대하며, 앞으로 보석 관련 연구의 새로운 방향성을 제시하는 발판이 될 것이라 생각한다.

• 디지털융복합연구
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• 제12권10호
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• pp.493-499
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• 2014

전 세계의 문화에 가장 많은 영향을 끼치는 미국의 경제 시장 속에서 주얼리는 우리나라의 약 10배 이상 큰 시장 규모를 형성하고 있다. 이에 연구자는 미국 주얼리 시장에 대해 알아보고 세계적 명품 주얼리 브랜드 티파니와 한국 대표 주얼리 브랜드 골든듀의 웨딩주얼리를 비교 분석함으로서 앞으로 우리나라 주얼리 시장 소비자 트렌드 기호도의 발전 방향성에 대해 제시하고자 한다. 또한, 앞으로 명품 웨딩 주얼리 브랜드로서의 발전과 더불어 한국 주얼리 시장의 성장을 위해서는 디자인 개발에 주력해야 할 것이다. 현재의 고객과 품질 관리와 다양한 디자인 개발로 소비자의 선택 폭을 확대 모색하여야 함과 골든듀 만의 디자인 특허를 통한 다양한 디자인 개발로 소비자의 선택폭을 확대 모색하여 세계 웨딩 주얼리 디자인의 트렌드 형성의 중심으로서 성장하기를 바란다.

• 복식문화연구
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• 제26권5호
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• pp.793-805
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• 2018

At the beginning of the $20^{th}$ century, Cartier developed Art Deco jewelry designs that have been used as design inspirations to this day. The purpose of this study is to analyze the characteristics of the Art Deco jewelry designs of Cartier in the early $20^{th}$ century. Regarding the research method, this study explored the jewelry designs from 1904 to 1939 by extracting 288 analysis subjects from Cartier's exhibitions, auction picture books, and foreign books, and analyzed the characteristics in terms of design motifs, colors and materials. The results of the study are as follows. Regarding the design motifs, 73% were geometric motifs, and 66% were a combination of circular shapes and polygons, the most frequent. In terms of colors, 69% were chromatic in color, and vivid colors were mostly used in the order of red (24%), - green (19%), and - blue (14%). Of the materials, 92% of the metals consisted of platinum, and gemstones were used in the order of diamonds (41%), - onyx (13%), - emeralds (11%), - rubies (9%), and - sapphires (8%). In the early $20^{th}$ century, Cartier's Art Deco jewelry designs featured abstract and geometric motifs, vivid colors and strong contrasts, platinum and precious gemstones. This study is meaningful in that it explores the competitiveness of Cartier's designs and provides practical ideas to combine Art Deco style with contemporary jewelry designs successfully.

• 유통과학연구
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• 제15권9호
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• pp.17-26
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• 2017

Purpose - This study aims to present ways to secure capable employees by examining key factors of internal marketing applicable to the jewelry distribution business and analyzing the relations among organizational commitment, job satisfaction, and turnover intentions among employees who play important roles in jewelry distributors. Research Design, data, and methodology - To examine these research models, samples were collected from 210 individuals working in jewelry distribution companies. The analysis was conducted by the use of a questionnaire method among employees in jewelry distribution companies. SPSS 18.0 were utilized for data analysis. Results - Among internal marketing components of jewelry distribution companies, the two factors - management support and reward system - have positive (+) effect on organizational commitment and while internal communication and education/training have negative (-) effect on employees' turnover intention. Jewelry distribution company employees' job satisfaction and organizational commitment have negative (-) effect on their turnover intention. Conclusions - This is an exploratory study that aims to find out ways to prevent employee turnover in the perspective of jewelry distribution companies' organizational measure - internal marketing. The future study needs to present more sophisticated strategies of internal marketing based on in-depth analysis of specific causes that make employees at jewelry distribution companies leave the occupations.

• 한국의류산업학회지
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• 제23권4호
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• pp.439-447
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• 2021

The purpose of this study is to examine the evolution of precious metal and gem stores, and to derive the characteristics of this period from the government, industry, and consumers. Correspondingly, the contents of daily newspaper articles during this period were analyzed using Naver's news library search engine. The historical development process is as follows. Before the Korean War, precious metal jewelers operated in Jongno, Namdaemun, and Chungmuro, dealing with gold, silver, and platinum. Large stores not only sold jewelry and watches, but also functioned as craftsmen and watch repairers. After the war, a shopping district for precious metals and jewelry was formed around Midopa Department Store. By 1963, the number of jewelry stores in Seoul increased to about 130 and to about 280 by 1966. The characteristics of the government, industry, and consumers are as follows. The government continued to implement a policy to regulate the precious metal and jewelry industry. Despite challenges, the industry exhibited the potential for foreign currency acquisition and growth through domestic amethyst. Consumers could access information regarding precious metal jewelry in daily newspapers. In the late 1960s, various types of jewelry were distributed in line with an increase in income levels.

• 디지털융복합연구
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• 제10권10호
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• pp.483-490
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• 2012

현대사회의 발전에 따라 삶의 질이 향상되면서, 귀금속보석은 사치품이라기보다는 패션의 일환으로 신변장식품이라는 의식변화와 함께 그 수요가 점점증가하고 있다. 인터넷(Internet) 등 멀티미디어(Multimedia)가 급속히 증가됨에 따라 파격적(破格的)인 디자인(Design)과 독특한 제품을 애용하는 인구가 늘어나고 있다. 그러나 앞으로는 한정된 천연보석의 고갈로 인하여, 천연보석만으로 그 수요를 감당할 수 없기 때문에 합성보석, 인조보석, 모조보석(模造寶石), 유기질, 물질 비경질 형태의 준(準) 광물(鑛物) 등(等)을 보석대용으로 사용한다. 그래서 합성보석의 대체성(代替性)은 필연적이기 때문에 다양한 합성보석, 유리( 琉璃)등의 소재가 개발되고 있고. 보석가공기술 및 독창적인 디자인개발이 뒤 따른다면, 합성보석에 대한 부가가치를 극대화 할 수 있다, 이에 따라 귀금속보석 산업에 있어서도 그 역할(役割)이 크게 기여(寄與) 할 것으로 본다. 세계 여러 나라는 귀금속보석 산업이 부를 추구 하는 효자산업으로 발전하고 있고, 우리나라도 2007년(年) 7월(月) 재경부가 우리나라의 귀금속보석 산업을 국가의 새로운 "신 성장 동력산업으로 육성 발전시켜 나가겠다는 귀금속보석 산업의 활성화정책"을 발표 하였다. 이에 본 연구는 귀금속산업의 활성화 방안을 찾아보기 위하여 합성보석을 이용한 보석 컷 디자인을 연구함으로써, 보석의 획일적(劃一的)인 연마형태(硏磨形態)에서 벗어나 독특하고 패션적인 커팅과 보석에 색상과 문양을 주어 다양한 보석디자인을 개발을 하고, 천연보석중심의 보석 디자인보다는 대중적이며, 많은 사람들이 함께 공유할 수 있는 합성보석을 이용하여 보석을 디자인 하였으며, 보석의 한정된 디자인 형태에서 벗어나 보석의 새로운 디자인을 발견하고 차별화된 제품을 생산함으로써 품질의 고급화로써 경쟁력(競爭力)을 확보(確保)하여 주얼리 디자인(Jewelry Design)의 창작영역 확대에 기여(寄與)하고자 보석 디자인 중심으로 연구를 하게 되었다.

• 한국생활과학회지
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• 제24권3호
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• pp.423-436
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• 2015

Namdaemun Market is located in the heart of history and has the volume and the budget for nearly half of the total Namdaemun. But it has been undergoing the crisis of stagnation without reviving the merit of only the 'jewelry' wholesale industrial cluster in the nation. The purposes of this study were that analyzed the status and design of jewelry in Namdaemun and identified the characteristics of successful domestic jewelery brands and then the revitalized the way of the Namdaemun jewelry industry. Problems being currently facing the Namdaemun jewelry shopping are most likely caused by products' design did not respond to changes quickly, while China's jewelry products are in leaps of the quality and the affordable jewelry market in Korea has lost the large number of the customers by china's cheap jewelry products. The most feature of successful domestic jewelry companies, Red Eye, Naughty Cat and Jackie Moon. put the most effort to unique design development and then constantly develope new designs to meet the diverse needs of consumers. It is a conclusion that the Namdaemun jewelry market need to produced under the name of brand not by the traditional whole sale market style. Development unique jewelry brand requires a high-end commercial strategy of the logo, packaging and interior. The high-end quality require for the advanced designs as well as the study of new materials needed for the advanced materials.