• Journal of Agricultural Extension & Community Development
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• v.28 no.3
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• pp.153-165
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• 2021

This study aims to analyze the difference in production elasticity based on the types of agricultural labor input regarding its qualitative difference in Jeju mandarin production. To estimate the production function of qualityadjusted labor, we have set up a Quality-Adjusted Index based on the market wage of the agricultural field. We have conducted a multiple regression analysis of the newly estimated labor inputs using the Ordinary Least Squares regression. Results show that the production efficiency of aggregate total labor hours (quality-unadjusted labor input) is overestimated compared to quality-adjusted labor with qualitative labor homogeneity. Moreover, by analyzing household labor and employment labor, we have observed that the marginal productivity of household labor exceeds that of employment labor. In conclusion, this study verifies that securing labor input homogeneity is crucial for analyzing agricultural labor hours' economic efficiency accurately.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.5
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• pp.2133-2141
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• 2011

The environment of the health food in the world has been changed very rapidly. The world market volume of functional drinks in 2012 will be estimated at $ 26.9 billion, and Asia-Pacific market is expected to be $ 13.6 billion. The domestic market volume of bottled water in 2008 was 440 billion won, and "Jeju Samdasu" sales was 89.1 billion won. But the brand of "Jeju Samdasu" has the limits. As a solution, the comprehensive advertising of the excellence quality of Jeju water is required. To increase the likelihood of success in development of functional and mixed drinks by the water is necessary to develop a global integrated brand. In developing the functional and mixed drinks by the water, we apply the functionality of the Jeju agricultural products actively, and connect Jeju Water industry with Jeju agricultural industry, which promote the overproduction control and the high value- added agricultural products.

• Korean Journal of Agricultural Science
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• v.49 no.3
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• pp.667-678
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• 2022

A characteristic of a region's environmental resources is the competitiveness of local agricultural products. This study explores methods of making locally produced agricultural products appealing to consumers. We looked at ways to appeal to consumers by using the image of environment resource and environment-agriculture product image congruence. The relationships of two dimensions of environmental image, perceived quality and purchase intention, are examined. From the results of the study, both the image of environment resource and environment-agriculture product image congruence have a positive effect on purchasing local agricultural products through perceived quality. This study tried to ascertain which of the two dimensions of the environmental image factor is more effective in terms of consumer appeal for local agricultural products. As a result, both the image of environment resource and environment-agricultural product image congruence are found to have a positive effect on the purchase intention of consumers through perceived quality. By comparing the paths of the two dimensions it is found that the method of appealing to consumers by using the environment-agriculture product image congruence is more effective. The results of this study present an effective method of making locally produced agricultural products appealing to consumers and suggest an effective strategic direction for selling local agricultural products.

• Journal of Soil and Groundwater Environment
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• v.17 no.2
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• pp.62-70
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• 2012

Rainfall, on Jeju Island varies regionally in relation to Mt. Halla with higher rainfall within southern area and lower in western area, and its variability is expected to expand according to the climate change scenario. Non-parametric trend analysis for rainfall, using both historic (1971-2010) and simulated (2011-2100) data assuming the A1B emissions scenario, shows regionally increasing trends with time. In perspective of agricultural land use, area for market garden including various crop types with high water demand is increasing over the Island, especially in the western area with lower rainfall compared to southern area. On the other hand, area for fruit including mandarin and kiwi with low water demand is widely distributed over southern and northern part having higher rainfall. These regional disparity of water demand/supply may be more affected by extreme events such as drought and heavy rainfall that has not yet been considered. Therefore, it is necessary to make policies for water resource management considering both demand and supply in different regions with climate change impacts over Jeju Island.

• Journal of Environmental Science International
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• v.22 no.5
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• pp.639-649
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• 2013

Over 96.2% of the agricultural water in Jeju Island is obtained from groundwater and there are quite distinct characteristics of agricultural water demand/supply spatially because of regional and seasonal differences in cropping system and rainfall amount. Land use for cultivating crops is expected to decrease 7.4% (4,215 ha) in 2020 compared to 2010, while market garden including various vegetable crop types having high water demand is increasing over the Island, especially western area having lower rainfall amount compared to southern area. On the other hand, land use for fruit including citrus and mandarin having low water demand is widely distributed over southern and northern part having higher rainfall amount. The agricultural water demand of $1,214{\times}10^3\;m^3/day$ in 2020 is estimated about 1.39 times compared to groundwater supply capacity of $874{\times}10^3\;m^3/day$ in 2010 with 42.4% of eastern, 103.1% of western, 61.9% of southern, and 77.0% of northern region. Moreover, net secured amount of agricultural groundwater would be expected to be much smaller due to regional disparity of water demand/supply, the lack of linkage system between the agricultural water supply facilities, and high percentage of private wells. Therefore, it is necessary to ensure the total net secured amount of agricultural groundwater to overcome the expected regional discrepancy of water demand and supply by establishing policy alternative of regional water supply plan over the Island, including linkage system between wells, water tank enlargement, private wells maintenance and public wells development, and continuous enlargement of rainwater utilization facilities.

• Journal of the FoodService Safety
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• v.2 no.2
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• pp.78-83
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• 2021

According to the report of the Korea Agro-Fisheries and Food Trade Corporation (2019), the size of the HMR food market in 2019 exceeded 4 trillion won. On the other hand, the consumption of agricultural products continued to decrease. As reported by Woo (2020) who analyzed consumer panel survey data, when the 2010 agricultural product purchase index was 100, the crop purchase index in 2019 was 72 and the vegetable and special crop purchase index was 69. Therefore, the Rural Development Administration promoted the research projects to develop the technologies for producing stably raw materials of HMR and for optimizing local foods as HMR ingredients. Researches on the development of HMR using local agricultural products has been being promoted in Cheonan, Chungju, and Jeju in 2020. In the case of Jeju, it has been prepared and realized the B2B commercialization of Jeju agricultural products in connection with the convenience store ingredients supplier in the province. In the case of Cheonan, development of HMR foods like as Sundae, dumpling, sausage, and Tteokgalbi using willd chive, cherry tomatoes, shiitake mushroom, fortified perilla, and licopene fortified watermelon has been being promoted. Lastly, in the case of Chungju, a diverse HMR foods have been developed using beans, centella asatica, Japanese lady bell, apples and peaches such as blended juices, frozen boiled rice, and tofu kit. In the future, in connection with the regional specialized crop cultivation project promoted by the Rural Development Administration, we intend to support the convergence commercialization of R&D technology based on regional characteristics.

• Journal of Environmental Science International
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• v.22 no.5
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• pp.625-638
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• 2013

Recently, the occurrences of droughts have been increased because of global warming and climate change. Water resources that mostly rely on groundwater are particularly vulnerable to the impact of precipitation variation, one of the major elements of climate change, are very sensitive to changes in the seasonal distribution as well as the average annual change in the viewpoint of agricultural activity. In this study, the status of drought for the present and future on Jeju Island which entirely rely on groundwater using SPI and PDSI were analyzed considering regional distribution of crops in terms of land use and fluctuation of water demand. The results showed that the precipitation distribution in Jeju Island is changed in intensity as well as seasonal variation of extreme events and the amount increase of precipitation during the dry season in the spring and fall indicated that agricultural water demand and supply policies would be considered by regional characteristics, especially the western region with largest market garden crops. Regarding the simulated future drought, the drought would be mitigated in the SPI method because of considering total rainfall only excluding intensity variation, while more intensified in the PDSI because it considers the evapotranspiration as well as rainfall as time passed. Moreover, the drought in the northern and western regions is getting worse than in the southern region so that the establishment of regional customized policies for water supply in Jeju Island is needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3740-3746
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• 2010

Jeju soybean industry is not competitive in areas of food-safety, quality, price, and bargaining power. Also, the processing products of soybean are simply-processed product. They are short of diversified product. The size of processing company is very small. The purpose of this study is to review and suggest programs for the construction and management of a network among farmhouseholds, agricultural cooperatives, manufacturing companies, related research institutes, and the local government, which are integrated vertically, horizontally and systematically. Jeju soybean cluster consists of production system, research & development system, industrial-support system, practical technology-support system, and center of operation. This system will help farmers get stable sales market & income. Also, It will help farmers produce the production of environment-friendly agricultural raw products.

• The Journal of Fisheries Business Administration
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• v.51 no.2
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• pp.1-13
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• 2020

The purpose of this study is to analyze consumer preference for fish farm HACCP certification using conjoint analysis. This study used raw flatfish product to evaluate the fish farm HACCP. In this study, 500 consumers were surveyed using panel survey and stratified sampling. In the recognition analysis, the farm HACCP certification system was found to be highly recognized by consumers. It can be seen that the brand assets accumulated by existing food and agricultural HACCP certification were transfered to the fish farm HACCP and absorbed. Consumers perceived fish farm HACCP certification as similar one with existing food and agricultural HACCP. Conjoint analysis evaluated three levels factors. The attributes and levels evaluated were : price(25,800 won, 28,400 won, 31,000 won), certification(fish farm HACCP, seafood traceability, and non certified), and origin(domestic, JEJU, and WANDO). The important levels were in order of price(40.8%), certification(30.2%) and origin(29.0%). We found that consumers give higher utility to fish farm HACCP certification compared with non certified and seafood traceability certification. Market simulation results showed that the fish farm HACCP product has 12%p higher market share than non certified products. Seafood traceability certification showed 4.6%p higher market share than non certified products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.7781-7787
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• 2015

The purpose of This paper is to address the development on supply-demand outlook model of aqua-cultured korean Flatfish and introduces a projection of supply-demand and market prices during 2015-2017 using developed model. The supply-demand outlook model is composed as a partial equilibrium model of Korean Flat fish. Each equation in the model is estimated by the econometric techniques. A reviews of the demand-outlook model stability is also carried out by the references based on RMSPE. MAPE, and Theil's inequality coefficients. According to the reference of RMSPE, the error rates of the forecasting values of the aqua culture area, culturing quantity, production quantity, market price show less than 4%, The production quantity and farm price are predicted respectively to be 42,561MT and 10,191KW per kg in 2017.