• Asia Marketing Journal
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• v.15 no.1
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• pp.57-81
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• 2013

The purpose of this paper is to seek ways to improve the competitiveness of Korea's fashion industry by utilizing the source of competitiveness of Japan's fashion industry, which represents the world's leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry's competitive edge is; and third, study the kind of global competitiveness that Korea's fashion industry must achieve. To adopt a generalized double diamond model to compare the competitiveness of the Korean and Japanese fashion industries, we selected 31 sub-variables to act as determinants of the model. That is, we extracted 31sub-variables by doing research of literature to analyze national competitiveness of the fashion industries. To measure these 31 sub-variables, secondary data was gathered. We collected data related to each sub-variable from various sources of Korea and Japan. And to calculate the competitiveness index, we took three steps with reference to previous studies. We found that status of the fashion industry of the two countries as it stands. That is, Japan is an advanced country of which fashion industry is domestic market-oriented while Korea is a small open economy that mainly focuses on the foreign market. Out of 31 proxy variables, Korea's fashion industry shows higher measurements relating to production and export than Japan, but Japan's fashion industry reports higher measurements than Korea in the fields of R&D, design and brand power, the rate of value added, the efficiency of companies and globalization. In order for Korea's fashion industry to achieve competitiveness in the global market, it should pursue the following development direction. First, it is very difficult for Korea to follow the footsteps of the U.S. and Japanese fashion industries that are able to take advantage of economies of scale, because Korea is smaller than those countries. Therefore, in the case of small economies such as Singapore, strengthening of international activities will practically improve domestic determinants that Korea should improve its domestic diamond by enhancing the current competitiveness of its international diamond. In other words, Korea needs to further endeavor to develop and expand global resources and markets as well as improve its competitiveness in terms of R&D, design and brand power, the rate of value-added, and the efficiency of companies. As the Korean fashion industry shows relatively advanced level of information technology and the fashion education system, it has considerable potential to grow. Korea is expected to have a huge growth potential since it has relatively higher level of information technology, fashion education system and activities than those of Japan in both the domestic diamond and international diamond. In particular, a better environment is laid out before Korea to gain competitiveness in the fashion industry due to the recently growing influence of the Korean Wave that Korea is expected to grow as a leader in the Asian market as well as in the global market.

• Journal of the Korean Home Economics Association
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• v.41 no.8
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• pp.179-199
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• 2003

This study was intended to probe the scheme for correctly making Korean fashion design known to the world. It is because its suggestion could find out in the current influence of Japanese designer works led to fashion in Europe and the U.S. It can be said that this success was attributed to Japanese high economic growth, increased interests in fashion, increased awareness of the fashion industry, production of designers activity in the world area, systematic and active support of the fashion circles and government for the fashion industry and so on. Korean government has recently begun to attempt to nurture Koreanism or Korean look as world-class fashion. But there are a considerable number of obstacles in making Koreanism or Korean look known to the world due to such several factors as the lack of interests in fashion, the lack of globally active designers, and the like. It is necessary to nurture the fashion industry and educate and train designers for the long-term perspective. In addition, both the government and the fashion circles need to provide for more active and reasonable policy for holding the Korean Fashion Fair, expanding the Seoul Collection to the more global level, opening the way for new designers, and so forth. Furthermore, our academic circles need to make much research on the scheme for the glottalization of Koreanism or Korean look.

• Fashion & Textile Research Journal
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• v.10 no.1
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• pp.30-39
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• 2008

This research investigated the change of Japanese Street Fashion after the Second World War. The change were categorized into 5 terms from the late 1940s to 2000s. The first term was from the late 1940s to 1950s, when street fashion was born. The second term was from the 1960s to 1970s and counter culture of street fashion appeared. The third term was the 1980s, during which street fashion fluctuated. The forth term was the 1990s, a period of chaos in street fashion. The fifth term was after 2000 and it was a retroaction term of street fashion. Japanese street fashion was influenced by fashion magazines in those days. Various street fashions in Japan based on special society and cultural situation accomplished Japanese basic fashion quality and influenced world fashion.

• Journal of Fashion Business
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• v.13 no.5
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• pp.135-148
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• 2009

The purpose of this research is to examine changes in Japanese fashion design through analysis of the background and characteristics of 'Japanesque Modern'. With the advent of globalization and pressures to enhance international competitiveness, key players in both Japanese government and industry feel an urgent need to establish a distinctive brand for its products. 'Japanesque Modern' was launched in January 2006 as a nationwide campaign through the support of the Japanese Ministry of International Trade and Industry (MITI). 'Japanesque Modern' strives to be a national movement, enhancing Japan's brand image while promoting continuous industrial innovation. 'Japanesque Modern' unites Japanese culture, design, and aesthetics with advanced technology, bringing traditional concepts to enrich contemporary life styles. In order to exemplify the 'Japanesque Modern' ideal, existing market products and content that reflect the concept were selected for the 'Japanesque Modern Collection' by the Japanesque Modern Council. In making these selections, the Council emphasized criteria based on three Japanese spiritual values: Craftsmanship; Manner; and Hospitality. As a result, three designs concepts have emerged in the 'Japanesque Modern Collection': the 'convergent method'; the 'conversion method'; and the 'emphasis method'. This research will explore these design concepts and their relationship to 'Japanesque Modern'.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.391-399
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• 2006

Modern Japan has been known as the country manufacturing Shin-gosen that denotes Japanese synthetic fiber. Japan has long traditon of weaving and dyeing of local traditional Textiles. Japanese traditional weaving and dyeing methods have been handed down through hundred years and various type of textiles have been fabricated in different regions. Japanese modern worldly famous fashion designers are recognized by using the Japanese traditional textiles. Traditional textiles of Japan are inherited in the present age and become the source of inspiration for modern Japanese fashion designers. This research investigated the originality and modernity of 10 kinds of main Japanese traditional textiles by design servey, 5kinds of weaving methods and 5kinds of dyeing methods. The 5kinds weaving methods include Kasuri, Shima, Cizimi, Zohu, Chumugi and 5kinds dyeing methods include Izome, Katazome, Tuzukaki, Uzen, Shibori dyeing.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.2
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• pp.295-309
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• 2020

In 2019, Japan announced trade regulations against Korean products; consequently, the sales of Japanese products in Korea dropped due to a Korean consumers' boycott. This study measured the Korean consumers' political consumption behavior toward Japanese fashion products. Unstructured text data from online media sources and consumer posted sources such as blog and SNS were collected. Text mining techniques and semantic network analysis were used to process unstructured data. This study used text mining techniques and semantic network analysis to process data. The results identified boycotting Japanese fashion products and buycotting alternative products and Korean brands due to consumers' political consumption. Two brand cases were investigated in detail. Online text data before and after the political action were compared and significant changes in consumption as well as emotional expressions were identified. Product related industry sectors were identified in terms of the political consumption of fashion: liquor, automobile and tourism industry sectors were closely linked to the fashion sector in terms of boycotting. More "boycott" and "buycott" fashion brands (reflected in consumer attitudes and feelings) were detected in consumer driven texts than in media driven sources.

• Fashion & Textile Research Journal
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• v.5 no.5
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• pp.511-519
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• 2003

The traditional culture has been developed for a long time with an unique property according to folk character, custom and environment within an area. Especially in 1906, when the westerners were interested in oriental cultures more and more, Paul Poiret presented Japanese traditional dress of napping sleeve coats and harem pants, henceforth japanese fashion theme began to rise. The Japanese style rose as an important fashion item of the modern fashion, with various fashion themes such as orientalism, ethnic, folklore, ecology, etc., needless to say of activities of Japanese designers. The revealed patterns on Japanese dress and it's ornament plays a role of expressive decoration as well as stand for the nation, the ideology of the age and aesthetic consciousness. For this reason, it is necessary to study Japanese traditional patterns expressed in modern fashion systematically. Therefore, in this research, the demonstrated Japanese traditional patterns on the modern fashion were divided into natural, artificial and complex design and were looked out the characteristic, furthermore it was studied in regard that Japanese patterns were how to apply in modern fashion. It was concluded that the characteristics of the Japanese traditional patterns presented in the modern fashion were as follows: first, creation of environmental friendly design using plenty of natural materials; second, expression of paint-like impression and beauty of margins by simplifying of patterns; third, expression of amusing design by using bright colors and print; finally, various patterns were spreaded out complicated on dress. The characteristics of Japanese traditional patterns in the above were expressed in the modern fashion.

• Fashion & Textile Research Journal
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• v.3 no.5
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• pp.444-454
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• 2001

The purpose of this paper was to identify and compare the underlying design theory of contemporary European and Japanese fashion designers by using the qualitative research method of grounded theory developed by Glaser and Strauss (1967) and Glaser (1978). In this research, four fashion sites-Paris, Milan, London and Tokyo-were selected. The researcher stayed in each site for a period of two to three weeks for the purpose of data collection. A total of 60 fashion designers, educators, students and journalists were interviewed. 53 open-ended design questionnaires were returned by fashion designers and students. 19 on-site observations of fashion designers and educators were done. Grounded theories of fashion designers were synthesized from in-depth interviews, participant observations and questionnaire surveys of fashion designers, students and educators. The results of theory-building research suggested that there were significant differences between the grounded design theories of European and Japanese fashion designers due to their various cultural contexts.

• Fashion & Textile Research Journal
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• v.4 no.1
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• pp.11-18
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• 2002

The purpose of this study was to investigate the characteristic and composition factor of Japanese costume design. The stimulus were 25 contemporary costume design which represented the traditional image of Japanese. The main survey of questionary consisted of their evaluation of the Japanese costume image by 26 semantic differential bipolar scales and the subjects were 99 female students majoring in clothing and textiles. The data were analyzed by Factor analysis, Multidimensional Scaling Method and Regression Analysis. The major findings were as follows. As a result of design analysis, contemporary Japanese costume design which represented the traditional image had traditional form, color, texture, pattern, etc. Through factor analysis about Japanese costume image 7 factors were identified; Attractiveness, Attention, Cool and warm, Neatness, Activeness, Maturity, Classics. According to image positioning, Japanese costume design was classified by simple-decorative, soft-hard. As the result of regression analysis, The preference of Japanese costume image was related to attractive factor.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.427-432
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• 2006

The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.