• 한국의류산업학회지
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• 제5권4호
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• pp.351-362
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• 2003

To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

• 패션비즈니스
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• 제18권6호
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• pp.67-85
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• 2014

This study compares and analyzes the fashion industry of Korea with that of China and Japan, the two countries geographically and culturally adjacent to Korea, by applying the generalized double diamond model to find useful measures to strengthen the global competitiveness of the Korean fashion industry. The fashion industries of Korea, China and Japan were first compared in terms of the four determinants of the double diamond model: thereafter, the double diamond model of Korea, China and Japan were compared. In this, study 31 sub-variables were extracted to measure the eight determinants and secondary data were collected from selected sources between January 2013 and May 2014. The results of comparing the domestic diamond models showed that: China is considerably better than Korea and Japan in terms of demand conditions, firm strategy, organization, and competition conditions while Japan is superior in terms of demand conditions and Korea shows better related and supporting industries conditions. When comparing and analyzing the international diamond models, Japan is superior in terms of factor conditions and China has better demand conditions, while Korea has failed to lead in any of the four determinants. When comparing and analyzing the comprehensive diamond model per country, China show superior demand conditions and firm strategy, organization, and competition conditions, Japan has better factor conditions, and Korea shows superior related and supporting industries conditions.

• Asia Marketing Journal
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• 제15권1호
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• pp.57-81
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• 2013

The purpose of this paper is to seek ways to improve the competitiveness of Korea's fashion industry by utilizing the source of competitiveness of Japan's fashion industry, which represents the world's leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry's competitive edge is; and third, study the kind of global competitiveness that Korea's fashion industry must achieve. To adopt a generalized double diamond model to compare the competitiveness of the Korean and Japanese fashion industries, we selected 31 sub-variables to act as determinants of the model. That is, we extracted 31sub-variables by doing research of literature to analyze national competitiveness of the fashion industries. To measure these 31 sub-variables, secondary data was gathered. We collected data related to each sub-variable from various sources of Korea and Japan. And to calculate the competitiveness index, we took three steps with reference to previous studies. We found that status of the fashion industry of the two countries as it stands. That is, Japan is an advanced country of which fashion industry is domestic market-oriented while Korea is a small open economy that mainly focuses on the foreign market. Out of 31 proxy variables, Korea's fashion industry shows higher measurements relating to production and export than Japan, but Japan's fashion industry reports higher measurements than Korea in the fields of R&D, design and brand power, the rate of value added, the efficiency of companies and globalization. In order for Korea's fashion industry to achieve competitiveness in the global market, it should pursue the following development direction. First, it is very difficult for Korea to follow the footsteps of the U.S. and Japanese fashion industries that are able to take advantage of economies of scale, because Korea is smaller than those countries. Therefore, in the case of small economies such as Singapore, strengthening of international activities will practically improve domestic determinants that Korea should improve its domestic diamond by enhancing the current competitiveness of its international diamond. In other words, Korea needs to further endeavor to develop and expand global resources and markets as well as improve its competitiveness in terms of R&D, design and brand power, the rate of value-added, and the efficiency of companies. As the Korean fashion industry shows relatively advanced level of information technology and the fashion education system, it has considerable potential to grow. Korea is expected to have a huge growth potential since it has relatively higher level of information technology, fashion education system and activities than those of Japan in both the domestic diamond and international diamond. In particular, a better environment is laid out before Korea to gain competitiveness in the fashion industry due to the recently growing influence of the Korean Wave that Korea is expected to grow as a leader in the Asian market as well as in the global market.

• 패션비즈니스
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• 제7권3호
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• pp.54-59
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• 2003

Asia has the potential of becoming a center of power in fashion. Japan has worked hard to build images of beauty and serenity. The Chinese people already have enriched their business sense throughout history. China is considered as the next powerhouse of fashion. The Asian "mosaic" including Korea should be very colorful, deep, spiritual and beautiful. It is essential we upgrade and update the training and education of fashion leaders. It is possible to find a niche in a global market through maximizing our strength based upon a great and long history in manufacturing textiles.

• International Journal of Costume and Fashion
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• 제4권2호
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• pp.1-9
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• 2004

This study examined the role of Korea, Japan and China (including brief information about Hong Kong) in the context of their changing fashion industries and respective, regional and global identities.

• 한국의류산업학회지
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• 제1권4호
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• pp.326-334
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• 1999

The purpose of this study was known the animation history, function of the animation character, the development process of the animation industry, and the industry process of the animation character in the center of the animation character of America and Japan occupying the internal character market largely. Also, it was examined how the animation character was used in the fashion industry and was recognized the importance of the character industry, and it was seen the design development of the fashion character in the future and the proceeding method of the fashion marketing strategy. The following this study was examined by using the various newspaper and magazine, the internal and external reference. In the result of this study, the animation character created in the TV and the screen is extended the related industry and is developed the various cultural products, and it is recognized as the product of the highly added value. The internal animation characters are mostly the characters of America and Japan, but now the internal animation productions is recognized the importance of the animation industry and is producted the animation to attack the internal and external market. The potential of the animation character was really excessive. The excellent animation product was important but the animation character and the activity of the accompaniment industry related to it was important. Also the animation character mostly had influence on the fashion industry.

• 한국의류학회지
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• 제27권6호
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• pp.725-734
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• 2003

Fashion Marketing is gaining more importance as Korean apparel industry undergoes ever-increasing competition and consumer power. As a result, Fashion marketing education come to play a more significant role in university level. This empirical research aims to compare fashion marketing education between Korea and Japan, owing to mail survey to university professors in both countries, regarding educational conditions, methods and performance. The results show that Korean education overall dominates Japanese one in terms of educational methods and performance. But Korea lies behind Japan in some educational conditions, such as class size, industry-university cooperation and age structure of professors, which needs to be improved.

• 한국의류산업학회지
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• 제7권3호
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• pp.277-282
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• 2005

This study focuses on the imported silver goods from Japan and investigates the backgrounds of importing, trade items, and the amount of the exchange. This study also investigates the effects of the importing silver on Chosun society. A large amount of silver was imported from Japan and the amount of imported silver reached its maximum in Chosun Dynasty. Japan, on the other hand, imported a large quantity of cotton cloth from Chosun Dynasty. Silver was imported mainly because of the sumptuous moods among the royal family and the aristocracy. The moods were spread out to general people who made them wish for the luxurious and expensive chinese goods. To buy the luxurious goods, a lot of silver was imported from Japan. Importing a large quantity of silver fostered the sumptuous moods and also caused the price increase in the Chosun society. The order of the society became worse because of the individual trades of rich merchants who were closely connected to high officials.

• 한국의상디자인학회지
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• 제9권2호
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• pp.93-101
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• 2007

The purpose of the study was to offer basic documents to the textile fashion industry by investigating changes of figures followed by various factors as each other social and cultural environment regardless of the same race. The study conducted a questionnaire survey of Korean women and Korean women in Japan to twenties, forties and sixties. The study enforced measurement from February, 2006 to March, 2006 and from July, 2006 to August, 2006 with R. Martin's Measurement Method of Anthropometry in total 49 measurement items. Also, the study treated statistics of the documents with SPSS WIN 10.0 program. As the result which studied comparison of figures with basic statistics, t-test and more, the study got the following conclusion. Most of Korean women and Korean women residing in Japan have big individual differences in obesity, especially width, thickness, and girth of waist showed the largest variation proving considerable individual difference in waist. In a body measurement comparison, twenties, forties, and sixties of Korean women residing in Japan are higher in heights compare to Korean women, while Korean women have wider and thicker waists than Korean women residing in Japan. In a body difference comparison, categories that showed significant differences are 40's>20's>60's in order and twenties and sixties showed only small difference. In conclusion, Korean women have longer, wider, thicker and smaller waist than Korean woman residing in Japan. When divided by age groups, forties and sixties Korean women are longer in waist, shorter in heights, fatter in weights. Twenties have long waist similar to forties and sixties, but had no significant difference in heights and weights.

• 대한가정학회지
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• 제37권11호
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• pp.19-32
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• 1999

This study analyzed the curricula of fashion related majors at 4-year colleges in the USA, UK, Japan and Hong Kong as well as in Korea and compared the characteristics of the Korean curriculum with those of the four countries. A total of 124 curricula from 103 colleges were collected. Courses were divided into eight categories (including industry and market information; materials; merchandise planning; design; production; distribution and selling; basics; and consumption) representing the production and distribution process of fashion business. There were differences in course offerings among the five countries. Overall, curricula in Korea emphasized design and production (construction) areas and showed not much differentiation among colleges. While industry and market information, merchandise planning, and production (management) areas were emphasized in the USA , differentiation/specialization by major was observed . UK and Hong Kong had well-specialized curricula by major Japan seemed to offer traditional and consumption oriented courses. Based on the findings, some propositions for the Korean fashion curriculum were discussed.