• Title/Summary/Keyword: JEE

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A Topic Modeling Approach to Marketing Strategies for Smartphone Companies (소셜미디어 토픽모델링을 통한 스마트폰 마케팅 전략 수립 지원)

  • Cha, Yoon-Jeong;Lee, Jee-Hye;Choi, Jee-Eun;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.69-87
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    • 2015

  • Given the huge number of data produced by its users, SNS is a great source of customer insights. Since viral trends in SNS reflect customers' direct feedback, companies can draw out highly meaningful business insights when such data is effectively analyzed and managed. However, while the importance of understanding SNS big data keeps growing, the methods for analyzing atypical data such as SNS postings for business insights over product has not been well studied. This study aims to demonstrate the way to exploit topic modeling method to support marketing strategy generation and therefore leverage business process. First, we conducted topic modeling analysis for twitter data of Apple and Samsung smartphones. Then we comparatively examined the analysis results to draw meaningful market insights about each smartphone product. Finally, we draw out a strategic marketing recommendation for each smartphone brand based on the findings.

  • https://doi.org/10.15813/kmr.2015.16.4.005 인용 PDF

Empty follicle syndrome

  • Kim, Jee Hyun;Jee, Byung Chul
    • Clinical and Experimental Reproductive Medicine
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    • v.39 no.4
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    • pp.132-137
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    • 2012

  • Empty follicle syndrome (EFS) is a condition in which no oocytes are retrieved after an apparently adequate ovarian response to stimulation and meticulous follicular aspiration. EFS can be classified into 'genuine' and 'false' types according to hCG levels. It is a rare condition of obscure etiology. The existence of genuine EFS has been questioned and is still controversial. The limitation around EFS is that the definition of EFS is obscure. Management of patients with EFS is a challenge to physicians. No single treatment is known to be universally effective. However, patients should be adequately informed regarding the importance of correct hCG administration because improper hCG administration is a common and preventable cause of EFS. EFS is a syndrome that deserves additional study because such investigation could lead to a further understanding of ovarian biology and infertility.

  • https://doi.org/10.5653/cerm.2012.39.4.132 인용 PDF KSCI

Branded Apartment Images and Families with Different Children Ages (자녀 연령에 따른 브랜드 아파트 이미지 선호)

  • Lee, Jee-Young;Chang, Jee-Hae;Go, Jong-Chul;Lee, Hyun-Jeong;Lee, Yeun-Sook
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2004.11a
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    • pp.105-109
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    • 2004

  • The purpose of this study is to find out branded apartment images families with different children ages favored. On-line survey was conducted in the Seoul Metropolitan Areas, and the 181 responses were used for the data analysis. Four children age cohorts were applied to describe favorable branded apartment images - families with infants or toddlers, elementary school children, adolescents and college students. The finding indicated that the respondents preferred branding apartments mainly because it was likely to reflect quality. Also it was found that the most favorable branded apartment image was safety, and the investment-related image was favored by families with young children while the image of comfort by those with adolescents. Families with kids preferred the image of environmental friendliness, those with did a health-related image, and the other two groups did the safety image.

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