• 한국의류학회지
• /
• 제16권2호
• /
• pp.211-225
• /
• 1992

The purposes of this study were 1) to estimate the brand loyalty related to clothing items,2) to investigate the differences between the brand loyal group and the brand disloyal group in 4 determinant variables (product involvement, information source, purchase-related and demo- graphic variables) of brand loyalty, 3) to find out important determinant variables which explain the brand loyalty on clothing items, and 4) to identify product attributes that lead to brand loyalty on clothing items. Four clothing items selected (ortho study were underwear, jean / skirt, T-shirt / sweater, and formal dress / suits. The questionnaire was administered to 529 adult women living in Seoul, and the methods used to analyze the data were Frequency, T-Test, $x^{2}-test$, Factor Analysis and Multiple Discriminant Analysis. The results of this study were as follows: 1) Both behavior and attitude are needed for the measurement of brand loyalty in clothing. The hightes brand loyal item was formal dress / suits, followed by jean / skirt, T-shirt / sweater, underwear. 2) There were some significant differences between the brand loyal group and the brand disloyal group in 4 determinant variables of brand loyalty. 3) The important determinant variables of brand loyalty were perceived risk / brand differ-ence, purchase experience / self-confidence in purchase, and product symbolic / hedonic mean-ing, of which the most important varible was found to be perceived risk / brand difference. 4) The most important product attribute that lead to brand loyalty for underwear was comfort whereas for the other 3 clothing items, it was style. Quality was the second important productattributeforallclothingitems.

• 디지털융복합연구
• /
• 제14권2호
• /
• pp.41-48
• /
• 2016

본 연구는 글로벌 창조적 인재양성을 위해 확대되고 있는 스마트 교육에 대해 국방 분야 성공적인 적용을 위해 사용자 만족도에 미치는 영향요인을 식별하고, 실증적인 연구를 통해 이에 대한 정책적 시사점을 제시하는데 목적이 있다. 연구모형은 스마트교육의 사용자 만족도에 미치는 영향요인을 설정하여 설계하였다. 측정항목의 신뢰성을 검증하기 위해 Cronbach's ${\alpha}$계수를 산출하였고, 요인분석을 실시하여 타당성을 검증하였다. 연구의 실증분석 결과로 스마트 교육의 사용자 만족도에 미치는 영향요인을 시스템, 콘텐츠, 관리, 내부조직, 사용 등 5개 영역으로 특성을 분류하여 세부적인 요인을 독립변수로 설정하여 회귀 분석을 실시한 결과 대부분의 영향요인이 효과적 교육과 사용자 만족도에 미치는 영향요인으로 연관성이 있음을 검증하였다.

• 대한가정학회지
• /
• 제45권2호
• /
• pp.63-75
• /
• 2007

The purpose sof this study was to examine consumer's addictive buying through the TV home shopping, focused on materialism, show host and credit card use consumer. Two hundred four female consumers who had purchased fashion items in TV home shopping had participated for this study. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for the study with SPSS 12.0 program. The result were as follows. First, the addictive buying group was 13.2% among respondents while non-addictive buying group was 86.8%. Second, materialism was classified into 3 factors: happiness, success and possessiveness. Show host was classified into 3 factors such as visual presentation, image and communication skill. Credit card was classified into 3 factors: sales promotion, late payment and method payment. Results of multiple regression revealed that happiness and possessiveness from materialism, credit card late payment, and show host communication skill were significantly related to addictive buying. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem. Based on these results, this study would provide fashion marketing strategies for reasonable and reasonable consuming culture, since addictive buying has been not only individual problem but also social problem.

• 재활간호학회지
• /
• 제20권1호
• /
• pp.61-68
• /
• 2017

Purpose: The purpose of this study was to examine the relationship between body esteem, stress, and health promoting behaviors among Korean adults in a community and to identify factors that influence health promoting behaviors. Methods: This study was conducted using a questionnaire which included item for body esteem, stress and health promotion behaviors. Data were collected from 257 adults living in Jeollabuk-do in Korea from November to December, 2015. The collected data were analyzed through descriptive statistics, Pearson's correlation coefficient, and stepwise multiple regression using the SPSS/WIN 21.0 program. Results: The mean score of body esteem was $2.73{\pm}0.43$, stress was $1.89{\pm}0.68$, and health promoting behaviors was $2.22{\pm}0.45$. There was a significant positive correlation between body esteem and health promotion behaviors (r=.47, p<.001), whereas there was a significant negative correlation between stress and health promotion behaviors (r=-.47, p<.001). In stepwise multiple regression analysis, body esteem, religion, education explained approximately 30.1% of health promoting behaviors (F=37.73, p<.001). Conclusion: The results in this study indicate that body esteem is the most important factor in health promoting behaviors among Korean adults. Thus, body esteem contents should be included in developing programs for adults to enhance their health promoting behaviors.

• 대한방사선치료학회지
• /
• 제6권1호
• /
• pp.154-170
• /
• 1994

The Purpose of this study was to determine the degree and contents composing the qualify of life and to analyze the relationships among the demographic characteristics, the degree of pain and the quality of life of the cancer patients experiencing a radiation therapy. The subjects for this study were 110 out-patients experiencing a radation therapy at C University Hospital in K-city, from April to October, 1992. The data were obtained using a convenience sampling technique. The tool of this study was the quality of life scale developed by Ro, You-Ja and the data were analyzed using a SAS program for percentages, mean & standard deviation. ANOVA and Scheffe test. The results were as follows : 1. the average total score of the quality of life of the subjects was 139.65(minimum score 121-maximum score 164), item mean score grange 1-5) was 2.97. For each factor in the quality of life scale, the mean scores (range 1-5) were 3.29 in emotional state, 3.14 in relationship with neighbors. 3.04 in physical state and function. 2.92 in self-esteem, 2.81 in economic life and 2.65 in relationship with family. 2. The incidence of physical symptoms was seen fatigue ($84.5\%$). anorexia ($65.5\%$) and weight loss ($47.3\%$) in order. The 50.9 percentage of the subjects complained of moderate or severe pain. 3. The results of the analysis of the relationships between the demographic variables and the quality of life were as follows : Gender (F=8.45, P=0.0044), age (F=6.29, P=0.0001). educational level (F=5.67, P=0.0046), marital status (F=6.82. P=0.0016), occupation (F=2.86, P=0.009), monthly income (F=6.90, P=0.0003), family living together (F=3.95, P=0.0494) and person paying a medical fee (F=5.14, P=0.0023). 4. The relationship between the degree of pain and the quality of life was significant difference (F=3.12, P=0.0482).

• 대한인간공학회지
• /
• 제35권6호
• /
• pp.473-492
• /
• 2016

Objective: This paper discusses the recent challenges to human factors engineering due to the safety culture. Background: As incidents occurring in specific fields such as logistics, plant, energy and medical sectors in Korea, as well as in the public sectors including railway, road, aviation and shipping, are recently raised as social issues from the disaster dimension, those incidents are dealt with as man-made disasters in many cases. The trend regarding all accidents as man-made disasters has been expanded in the active perspective that the controllability of all incidents should be ensured in technology development, due to change from a fatal point of view regarding disasters as random occurrence of uncertainties in the past. Method: Man-made disasters are concluded as human errors, and safety culture stands out as a cause of human errors or a new cause item recently. Because safety culture, however, is a very comprehensive term, of which true nature is obscure, although many definitions of safety culture have been presented, the safety culture may make avoid the true nature and responsibility of an incident, or make the main player and subject obscure. Raising safety culture as a cause without presenting a specific countermeasure will be just a wisdom of hindsight. Results and Conclusion: This study reviews the fundamental discussions on "Is safety culture a task of human factors engineering?" and the existing approach carried out from various perspectives in order to seek an effective approach on the new task of safety culture in the human factors engineering field. This study discusses an engineering approach to meet a precondition that safety culture is not just an added factor through a review of the approaches in the proactive fields such as nuclear power and aviation, and the traditional approaches of human factors engineering. Application: This study especially defines the perspective of socio-technological system that has expanded the existing man-machine system, and discusses a systemic approach embracing various interactions, and several overriding tasks.

• 복식문화연구
• /
• 제20권2호
• /
• pp.195-207
• /
• 2012

In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.

• 대한간호학회지
• /
• 제32권5호
• /
• pp.599-608
• /
• 2002

Purpose: The purposes of this study were to test the validity and reliability of FACES III when applied to the only one and two family members, and to use more appropriately in the nursing practice. Method: Data were collected from 105 college students and 105 of their parents in two local nursing colleges. The original questionnaire, which was originally developed by Olson(1989), was modified by based on literature review and analyzed by correlation coefficient, Cronbach's α, Guttmans split coefficients and factor analysis. Result: Cronbach's αof the adaptability and cohesion were .77, .73(Guttmans split coefficient were .76, .71) when applied to the only one family member, and were .81, .77 (Guttmans split coefficient were .81, .77) when applied to two. The Pearson's correlation coefficient of the adaptability and cohesion between two family members were .38, .35. The total-item correlations of the other items except for items 5, 7, 13 were significant. The correlation coefficients between adaptability and cohesion when applied to only one and two were .30, .38(p < .01). When the data was analyzed by principle component analysis and Varimax rotation with the number of factors fixed to two, two factors explained 37.2% of total variance in the case of one member, and 42.2% of total variance in two. Conclusion: These results suggested that the concept and the construction validity of cohesion needed to be more clarified. Also It is required that the reliability and validity of FACES III should be tested in two more family members.

• 한국조리학회지
• /
• 제23권7호
• /
• pp.194-203
• /
• 2017

The data collection and questionnaire survey were conducted from July 1, 2016, to August 30, 2016, and the final analysis was conducted with 273 copies. The collected data were analyzed using SPSS (V 23.0) and AMOS (V 21.0) programs. In order to identify the characteristics of the respondents, the frequency analysis was performed, and the reliability analysis and confirmatory factor analysis were performed for each measurement item. The conceptual reliability (CR) and standard variance extraction (AVE) values were calculated to verify the validity. Correlation analysis was conducted to measure the associations among the derived factors. For the hypothesis test, a structural equation modeling was used to test the jointness and organic causality of the whole model. In addition, an alternative model with a nested relationship with the basic model was set up to test the adjustment effect of the learner's educational environment on the educational satisfaction and behavioral intention. The purpose of the study was to examine the effect of educational environment on the educational satisfaction and behavioral intention of students at a cooking education institute in Busan. The implication of this study is that the operators of educational institutions should recognize the human factors as important means of marketing for the activation of cooking education and select instructors by applying more systematic and objective criteria when hiring instructors. Also, consideration should be given to support programs such as training programs and incentives to develop instructor's abilities. In addition, the positive educational outcomes of students may have a positive impact on financial performance, such as livelihood of other students and sales of educational institutions.

• Industrial Engineering and Management Systems
• /
• 제15권4호
• /
• pp.345-353
• /
• 2016

One of the main concerns of the present age, is attending to the issue of sustainability that in recent decades, the concept of it has grown in terms of recognition and importance. Sustainability have defined further the development of the welfare and living standards of the present generation, without the lives of future generations is at stake. One of these tasks of the business is project management and today, "green or sustainable project management" as one of the most important global trends of project management have been identified. The issue of present study was to investigate the relationship of sustainability factors with success of a project. The population of the research consists of directors of oil and gas in the South Pars region including 150 people that according to Cochran formula, the number of samples were obtained 108 people. In this study, data collection was conducted based on a structured questionnaire that from a sample set of questions was used for sustainability impact on 6 scale of project management success. For this purpose, the whole five-item Likert has been used. Also for statistical analysis, PLS software was used. The results of path analysis at confidence level of 95%, showed a significant relationship exists between "sustainability factor" and "project success criteria." Since the correlation coefficient is positive, so this type of relationship is positive. Thus all the hypotheses at confidence level of 95 percent was confirmed and it became clear that there is a significant positive relationship between "sustainability factors" and "project success criteria."