• 복식
• /
• 제38권
• /
• pp.193-211
• /
• 1998

Without a solid marketing system in placed, the fashion industry cannot flourish on out-standing design or technology alone. Even though the significance of collecting and analyzing information, merchandising, and retail distribution is recognized, these functions are not firmly rooted or prevalent in our industry. In contrast, Italy which possesses similar demographic traits such as the lack of natural resources and other physical factors has succeed-ed in globalizing its fashion market by responding swiftly and exercising flexiblity to its constantly changing consumer demand. This in turn has earned Italy the competitive edge in the global fashion arena. Italy's unique management skills and operation know-how, along with successful market strategies come into play in bringing competitiveness to Italy's fashion market. Firstly, smaller companies with ability to adopt swiftly to the ever changing market. Secondly, fashion friendly social environment. Thirdly, niche marketing through highly specialized system and differentiation. Fourthly, timeless innovation through intense corporate competition. Lastly, establishment of foundations to support the industry through diverse networking. The alone building blocks have formed a basis for erecting an unparalleled market with a reputation for excellence in design and quality in the global fashion world. This study has examined how Italy's fashion industry has evolved from an underdeveloped textile business into a cutting edge fashion in-dustry. Italy's unique business processes and practices were studied to come up with a collection and merchandising ideas in a niche market. By selecting this venue we are able to continuously grow and develop in a market with diverse consumer needs. To analyze the Italian fashion market, data from 3 institutions were utilized, namely, CIT-ER which has provided consumer trends and sales analysis, SITA,a data service provided statistics from the textile and apparel businesses, and NBI has also furnished valuable data. Italian consumer preference, buying behavior, consumer profile, retail channels and other related data from the above institutions has formed a backbone for market segmentation and target markets, and as a result, we were able to zero in on the type of consumer, produce, pricing and retail channels for our womenswear. Going forward the direction is to elevate product image and pretige, and create syn-ergy between related industries, and at the same note, in order to develop internationally recognized brands such as Max Mara and Benetton. Certain elements such as the specialization of the fashion industry, alon-g with fashion-related data base and systems support, and most importantly experts with acute fashion sense and capacity to analyze pertinent data are in need. I firmly believe that we can achieve Italy's level in the fashion market with support from the government and unrelenting effort within the industry itself, and hope that this report can prove to be useful.

• 패션비즈니스
• /
• 제2권3호
• /
• pp.166-179
• /
• 1998

The purposes of this study were to 1) investigate the problems in and the complaints from fashion textile converters and 2) develope the effective strategies to revitalize the converting business. This research study consists of two parts. The one part includes a study, on the domestic industry, which is mainly conducted through questionnaires, interviews and a review of related literature. The other part includes a study on the foreign industries. In case of Japan, survey was performed by visiting Japanese industry and interviewing Japanese converters. However, in case of Italy, a study was mainly conducted through a review of related literature and by interviewing Italian converters thru mail. As a survey instrument, a questionnaire was developed by the researchers after reviewing the related literature and interviewing textile converters. A questionnaire was distributed to 250 textile converters who were selected at random from the directory of textile converters which had been made by the researchers. All of the returned responses which include sixty four questionnaires were used for the analysis. The difficulties with which these converters confront are in a small scale and lack of specialty, professional training, and government support. Also, converters need an association or an organization that represent them. Cases of Japan and Italy were researched as examples of developed nation's. For instance, one of bench mark companies in development, planning and management, "Fashion Soft House" in Japan was analyzed. Regarding to Italy, the functions of the textile design studios which were mainly located around the silk complex, Como, were examined. Finally, on the basis of the results of this study, the strategies to revitalize the fashion textile converters include the tactics concerning management, production, education, improvement of the relationship between related industries, and the supportive policy by the government.

• 한국의류산업학회지
• /
• 제19권6호
• /
• pp.759-767
• /
• 2017

This study investigates the improvement of domestic compression stockings by comparing and analyzing the characteristics of materials and fabrics of medical compression stockings developed in Korea and domestic imported compression stockings. Among imported compression stockings currently available in Korea, three brands with high sales rates are selected by countries (USA, Italy, and Germany) to measure the physical and mechanical properties of the material. Medical compression stockings to be analyzed were selected as M size pantyhose included in 20-30mmHg. As a result, the tensile elongation of medical compression stockings selected in this study was the highest in Korean products in the ankle, while the highest in the US was in the thigh, and the elasticity of Italian products was low. The recovery rate of the kidneys was similar for all four ankles. The ankle weight was the highest except for Korean products that showed the highest weight of the thigh and difference from products of other countries. US product also showed high shape stability due to high recovery of tensile strength from high value RT. Italian products showed low banding and shear values; however, shape stability was poor with good drapeability. In Germany, LT and RT values were low, but clothing comfort was considered excellent. In Korea, LT and RT values, banding and shear characteristics were high, and drapeability was poor. Stiffness was good, but recoverability was excellent.

• 한국의류산업학회지
• /
• 제19권3호
• /
• pp.344-352
• /
• 2017

This study investigated the formability and appearance performance of 20 women's worsted fabrics. For this purpose, 10 foreign fabrics (9 Italian + 1 Japan fabrics) were prepared and 10 domestic worsted fabrics for women were made in Cheil woolen textile company for comparing with foreign fabrics. The mechanical properties of the 20 fabrics were measured using KES-FB and FAST systems; subsequently, fabric formability (F) and total appearance value (TAV) were calculated and compared with a virtual 3-D simulation silhouette by i-designer CAD system. The fabric formability of the domestic fabrics, calculated by KES-FB system, was lower than foreign fabrics, which was assumed to be caused by the stiff tactile property. The result was similar to that of the FAST system. Good wearing performance of the foreign worsted fabric was assumed to be caused by high extensibility and the compressibility of the fabrics. The TAV's of the domestic fabrics were also lower than foreign fabrics. Both the correlation between TAV and formability by the KESFB system and the correlation between TAV and formability by FAST system showed a good correlation coefficient. Fabric formability between KES-FB and FAST systems also showed a good correlation. The 3-D simulation silhouette of the foreign fabric by i-designer CAD system appeared superior to the domestic one, and assumed to be attributed to the low extensibility of the weft direction, stiff bending and high shear properties of the fabric.