• Title/Summary/Keyword: Involuntary IT Usage Environment

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A Study on the TAM (Technology Acceptance Model) in Involuntary IT Usage Environment (비자발적 IT 사용 환경에서의 기술 수용모델(TAM)에 관한 연구)

  • Moon, Hyung-Do;Kim, Jun-Woo
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.13-24
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    • 2009
  • Technology Acceptance Model (TAM) has been a basis model for testing technology use. Post researches of TAM have been conducted with the updating the TAM by adding new independent variables in order to increase the explanatory power of the model. However, the problem is that different independent variables have to be required to keep the explanatory power whenever adopting particular technology. This might reduce the generality of the research model. Thus in order to increase the generality of the model, this study reviewed the previous researches and collected the independent variables used, and regrouped them into three basic independent constructs. New research model was designed with three basic independent constructs with three constructs selected for the involuntary information technology usage environment. Finally, this study concluded that new technology acceptance model could be used to explain the use of new technology without any adding new particular independent variables.

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