• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.637-643
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• 2017

This study analyzed the Quality of Accounting Earning of Investor Relations(IR). For this, we utilized Book-Tax Difference Variability as the proxy of the level of the Quality of Accounting Earning. This study used 2,106 sample data from 2011 to 2016 on the listed firm on KOSPI(Korea Composite Stock Price Index). In short, the study results are as follows. Investor Relation(IR) has a negative relevance with Book-Tax Difference Variability, which agreed with the result of additional analysis using extra sample. According to these results, we can expect that Investor Relations(IR) firms will report more faithful Accounting Earning. This study makes the following fresh contribution to the field. The study result confirms how Investor Relation(IR) affects the Quality of Accounting Earning. We hope that this study will help the development of capital market.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.43-58
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• 2003

The purpose of this study was to examine the relationship between IR(investor Relations) activities and relationship marketing toward shareholders. This study constructed a research model delineating relationships between IR activities and relationship marketing variables based upon literature review and extensive interviews with IR experts. LISREL analysis upon empirical data was conducted. IR activities were found to be key determinants of Trust and Commitment of investors. Trust and Commitment were found to be positively related to firms' performance. Thus, IR activities had positive effects on a company's relationship marketing and performance.

• International Commerce and Information Review
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• v.7 no.4
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• pp.325-349
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• 2005

One aspect of the globalization of the financial market after the 1980s is represented by the concurrent monetarization of the national stock markets. As the IR activity is regarded as a new financial productivity measure, the IR activity in the stock market is being emphasized domestically and internationally. This study analyzes domestic IR activities and compares them with foreign IR activities. Specifically the "road show", a typical IR activity, which is known to resolve the information asymmetry between the firm and the investors is analyzed to see the extent of the their value increase impact on the firm. The study employs domestic and international firms that publicly announced "road shows" after April 2004. Event studies are done to see the existence of abnormal return after the public announcement of road shows. Domestic firms were found to have positive IR impacts on the stock prices, but international firms were found to have negative IR impacts on the stock prices. Also it was found that international public announcement of the road show have stronger positive impact on the stock price than domestic public announcement. The investigation of the statistically significant difference of CAR before and after the fair public announcement enforcement rule showed that the positive CAR impact is strengthened after the adoption of the rule. The conclusion is that increase of the firm value after the road show implies that the information asymmetry is reduced by the active IR actions on the firm side. The policy implication is that we have to reassure the understanding of the role of the IR activities. Specifically Korean firms may have to encourage IR activities to share the information of the firms with the investors, which may result in the trustworthy relationship between the firms and investors.

• Korean Journal of Construction Engineering and Management
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• v.8 no.2
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• pp.101-108
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• 2007

Currently construction corporations also is whether executing or planning IR activities as other corporation do. We will analyze correlation between stock price and IR activities and execute actual analysis of how IR activities influence stock price in order to identify positive influence of IR activities on Construction Corporations which are executing IR activities for raising capital and investors. We make two hypothesizes through searching thesis and interviewing experts. Two hypothesizes are as follows. First of all, stock price will increase in terms of public of IR activities. Second of all, IR activities targeted on domestic investors will be very successful. We deduce conclusions through verifying two hypothesizes. Conclusions are as follows. First of all, IR activities of construction corporations influence stock price positively. Second of all, IR activities targeted on international are more effective than on domestic Third of all, even though IR activities targeted on domestic is less effective than on international, it is indicated that it have positive influences. Construction corporations give investors frostiness and then will expect to raise capital and renew $its^{\circ}{\phi}$ imageby well executing IR activities.