• Journal of the Korean Society of Floral Art and Design
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• no.42
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• pp.133-144
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• 2020

Anthropomorphism is one of the commonly used appeal methods in the field of communication design. Almost all visual images that humans encounter are exposed to this anthropomorphism, and we are consciously or unconsciously utilizing or being used. In addition, anthropomorphism can be found in almost all cultures and arts rather than in a specific field of study. Therefore, in this paper, the personification is redefined based on the relationship formation structure based on the anthropomorphic cases observed in culture and art and the results of previous studies. In addition, the personification form is defined as two kinds of personification and inverse personification according to the subject of relationship formation based on the personification type and gesture list derived from the previous study on the personification technique. Through the application cases of anthropomorphic techniques, which are appealed across the design domain, the effective anthropomorphic application system was defined. The definition of anthropomorphic relationship formation and anthropomorphic application system provided a framework for anthropomorphic techniques that could lead to effective audience satisfaction in various media. In addition, through the personification application system that synchronizes the characteristics of the conceptual traits of the medium with the gesture list and the personification type classification, it was confirmed that a device for communicating with the owner can be provided with a powerful and effective personification technique.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.58-66
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• 2014

It is one of the representation technique very common to be used, such as visual communication, a variety of cultural content, anthropomorphic, is dependent on the anthropomorphic approach most content for children in particular. In addition, personification can see a variety of cases in the field of culture and art of many other operations, including literature and poetry. By analyzing the case of reverse personification and anthropomorphic when transmitting content and image of the language that was meant, of anthropomorphic elements, which can be reverse action and an equal effect between those non-human and human it is possible to confirm that. Therefore, in this paper, we redefine the concept and elements of anthropomorphic, it defines the concept of anthropomorphic station on the basis of this, and were analyzed for the case. In addition, among the cases of good quality that communicate with anthropomorphic approach the station, the character analysis short animation of "The Employment employment", be used as academic materials of anthropomorphic approach the station of visual culture content areas of future possible.