• 한국의류학회지
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• 제46권5호
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• pp.805-826
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• 2022

This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were "attention to information of social media influencer," "attention to information of affiliated groups," and "repeated advertising of SME products/brands." For information searching, "exploring purchase reviews," "environment for mobile shopping information exploration," and "continuous product tracking" were important factors. Purchasing and shopping stages were affected by "price-free, improvised purchase decision" and "convenient mobile payment system and point benefits." After the purchase, "active sharing and repeated purchase when satisfied" and "blocking relationships when dissatisfied" occurred. Second, six consumer groups based on the fashion life cycle are the "Platform lover," "Influencer follower," "Trust builder," "Novelty seeker," "Convenience seeker," and "New designer supporter." Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.

• 복식문화연구
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• 제20권6호
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• pp.838-853
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• 2012

The purpose of this study is to identify adult learners' decision making variables, satisfaction, and evaluation toward fashion education as a university lifelong education program. As decision making variables, this study included participation purpose, information source, and selection criteria for lifelong education center and program. Regarding satisfaction toward fashion education, this study included satisfaction toward program and satisfaction toward education condition and administrative services. Data were gathered by both questionnaires and focus group interview(FGI) with 12 adults who completed the program. While questionnaires were used for decision making variables and satisfaction, FGI was used for evaluation. Frequency was used to analyze the questionnaires and content analysis was used to analyze the results of FGI. The findings showed that respondents participated mostly because of hobby or interest and got information mostly from acquaintances. They regarded program contents as the selection criteria for lifelong education center. They also regarded lecturers' professionality as the selection criteria for the program and showed high satisfaction toward lecturers' passion. Regarding education condition and administrative services, they showed high satisfaction. FGI also showed the importance of individual competence, career development, a work-study program, a on-site study program, and lecturer. The results suggest methods to make university lifelong education programs more appealing to adults who want to attend universities for non-degree university programs.

• 한국의류학회지
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• 제24권6호
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• pp.907-917
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• 2000

Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

• 복식문화연구
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• 제15권2호
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• pp.203-213
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• 2007

This study is on the esthetic characteristics of Christian Lacroix's haute couture works. The materials for the study are the precedent studies, the related literature, and the photographs of the works and the interview articles in fashion journal at home and abroad. The result of this study were finds three esthetic characteristics in his works and fashion philosophy; historic, ethnic, and hybrid sense. First, the historic sense, Christian Lacroix's biggest characteristic, is influenced by his major studies, but is not a revival from the past itself but a new characteristic based on borrowing and reinterpreting the images created by introducing and compromising the historic elements. Second, the ethnic sense is influenced by the growing background in his childhood and can be characterized as compromise among the multi-national design features. It is certified by the contrasting images, styles, expressions, materials, ornament elements, and so forth with the worldwide ethnic senses centered by the southern France and Spain. Third, the hybrid sense as the essential characteristic shows the uniqueness in his design by not only combining the modern materials, technologies, and futuristic emotion but also liberally compromising and associating the emotions based on a mixture among the follows; the historic representative styles, the foreign materials, the diversity between the Eastern and Western culture, and all elements, details, trimmings In the fashion design.

• 대한가정학회지
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• 제44권4호
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• pp.1-9
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• 2006

This study examines the esthetic characteristics in the haute couture work of Jean Paul Gaultier, who represents the fashion in France and is famous for avant-garde and experimental works through dismantling, from the first haute couture collection in 1997 to the present. The materials for the study are the precedent studies, the related literature, and the photographs of the works and the interview articles in domestic and international fashion journals. Three characteristics are revealed in his works. First of all, he provided a transcendental fashion different from the established wearing or ornamental ways by dismantling the dichotomies between male and female, time and space, and beauty and ugliness. Second, he reflected the decadent beauty recognized as representing women's sexual and provocative expression based on exposure, suppression, perversion, and grotesque manifestations by shaping an esthetic value within a different point of view. Finally, he was characterized as being transcendental with an eclectic fusion of intercultural differences or dynamics, items in costume formation, time and space, and eastern and western. This transcendental expression, Gaultier's desire for creativeness, can be an ideal characterizing this era.

• 한국의류학회지
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• 제23권1호
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• pp.128-139
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• 1999

As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.

• 복식
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• 제60권10호
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• pp.47-64
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• 2010

This study was to define the factors of inspiration and expression methods of Viktor & Rolf known for distinctive works in order to find the ways of creative fashion designing. For the research method, the literature reviews were done by designer's books, collection reviews, and related articles. To find the ideas of design inspiration, interview data with Viktor & Rolf were used. The results of this study were as follows. Their conceptional attitude and the fashion shows like performance indicated that the designer's introspection became the origin of the concept and the ideas expanded the fields of expression. The expression of surrealistic fantasy was done by free imagination and daydreams, which was appeared as fantastical world beyond the everyday life. The expression of paradox and contrast overcame stereotype views with inversion, paradox, and ironical expression. The distortion of shape and the extreme exaggeration by overlap and repetition had a intention that magnity the miserable self-images on purpose, which had started from the debut and appeared ever after on collections and which sought the practicality, infinity exceeding the standard of ideal beauty. The harmony between classicism and avant-guard originated from the insights of tradition demonstrated the wits of designers showing the unique ideas with the base of classics.

• 한국의류산업학회지
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• 제11권1호
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• pp.156-165
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• 2009

The purpose of this study was to compare men's hair style preference by gender according to occassion. Data were collected through a survey of 149 males and 175 females and analyzed by SPSS packages. The results of this study were as follows : 1) Male prefers to short, straight and black hair while female prefers to shot, nature wave and black hair. 2) Both male and female don't prefer to permanent and hair dyeing. 3) On the occasion of job interview, both male and female prefer to short, straight and black hair. On the occasion of blind date, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. On the occasion of matchmaker meeting for marriage, male prefers to short, straight and black hair while female prefers to short, natural wave and dark brown hair. On the occasion of club party, male prefers to middle length, straight and black hair while female prefers middle length, natural wave and natural brown hair. On the occasion of leasure time, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. And both male and female prefer to use hats for skin protection during outdoor leasure time.

• 패션비즈니스
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• 제18권5호
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• pp.144-158
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• 2014

National Competency Standards(NCS) is to systemize the competency that is necessary for performing duties in industrial fields and to utilize synthetically duty, vocational education training, and qualification at the national level. The purpose of this study is to analyze the process of NCS development and verification, which systemizes competency units and competency unit elements through the analysis of duty in pattern field. It is to cultivate competent people to be able to promote the development of pattern industry ultimately through being a complementary to educational circles and industry then to give them practical knowledge that is demanded in the field. Furthermore, it is to be utilized as a fundamental data for reforming the system of duty competency evaluation so as to manage personnel career systematically and to improve their competency. Focus Group Interview(FGI) was adapted as the method of this study, which was proceeded 3 times, and validity of the drawn result is verified through expert questionnaire survey. Research result, which is competency units, is 10 as follows; Fit trend analysis, Analysis of sample garment Specification sheet, Pattern making for sample garment, Pattern making for manufacturing garment, Creation of sewing specification, Instruction of manufacturing technique, Sample garment Inspection for quality control, Grading, Calculation of the required material quantities, Quality control.

• 패션비즈니스
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• 제18권5호
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• pp.82-98
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• 2014

The influence from the increased income and aging society has amplified the interest in the well-being trend and health. People tend to enjoy sports and outdoor life. The development of smart clothing containing heating function to help maintain body temperature has been actively researched after the mid 2000s. However, the domestic study on heating clothing is severely limited. Practical study on designing heating clothing which can be commercialized is needed. The purpose of this study is to develop a commercialized detachable heating vest design through collaboration with a heating vest manufacturer. The results of this study are as follows: 1) Conducted the interview with manufacturer and a demand survey with consumers in order to develop the heating vest design. 2) Developed heating vest design that reflected the wants in the demand survey and sketched the prototype of detachable heating vest. 3) Made a sample of the heating vest and tested the wearability to illustrate the result of this study. Overall, the wearing test result showed high satisfaction for both gender.