• Title/Summary/Keyword: Interview Evaluation

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Mothers' Perceptions about Early Childhood Social Education - Using Focus Group Interviews - (만 4~5세 유치원생 어머니들의 유아사회교육에 대한 인식 - 포커스 그룹 인터뷰를 이용하여 -)

  • Moon, Hae-Lyun
    • Korean Journal of Human Ecology
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    • v.18 no.5
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    • pp.1009-1020
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    • 2009
  • The purpose of this study was to present a developmental direction of the early childhood social education in kindergarten by investigating the mother's perceptions using the focus group interview. Mothers who have 4~5 year old children were selected for 3 focus group interviews. The following results were obtained: 1) The mothers recognized early childhood social education as an essential step before entering elementary school. 2) The mothers were found to have recognized that the cultivation of the various social situations of the children in kindergarten would be a very important task of the kindergarten, because kindergarten is a place for children to be introduced to social experiences for the first time in their lives. 3) Most of the mothers have the perception that early childhood social education showed positive effects on the development of their children. This perception was based on the evaluation of the social educational effect of kindergarten compared to that of elementary school.

Searching for Comparative Value in Small and Medium-Sized Alternative Accommodation: A Synthesis Approach

  • Baek, Unji;Lee, Seul-Ki
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.2
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    • pp.139-149
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    • 2018
  • In the contemporary era of smart tourism, travelers face more accommodation options than ever before. The rapid expansions of alternative accommodation sector are partially owing to the growth of electronic commerce and the rise of online intermediary platforms. Online travel agencies serve as a critical distribution channel for tourism sectors, and the significance is further increased for small and micro entrepreneurs whose direct communication channels are scarce. Considering the holistic process of customer experience started with a third-party online intermediary, this study explores basic and extended attributes of small and medium-sized alternative accommodation where the comparative value is created. In order to achieve the objective, a research design was developed to synthesize the qualitative evidence. The synthesis encompasses both theoretical and practical perspectives, from a systematic review and opinions of academic professionals to an in-depth interview with an industry expert and the current practices of online travel agencies. This study suggests that the sources of value creation for alternative accommodation are not always consistent with those of the traditional. Accounting for the temporal and spatial dynamics in customer experience, the findings of this study provide insights on the comparative value of alternative accommodation, to both academic and industry audiences.

Qualitative Consumer Preference Studies on Korean-style Kimchi in Chinese Living in Korea (한국 거주 중국인을 대상으로 한 한국 김치에 대한 정성적 기호도 조사)

  • Lee, Mi-Ai;Choi, Yun-Jeong;Kim, Mina K.
    • Journal of the East Asian Society of Dietary Life
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    • v.27 no.2
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    • pp.185-193
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    • 2017
  • The objective of this research was to determine the current consumer interest toward Korean Kimchi and identify the preferred sensory characteristics of Kimchi using qualitative consumer studies on Chinese consumers. Five different sessions of focus group interview (FGI) were conducted (n=39). The FGI session was designed to determine 1) current knowledge and interest as well as usage level of Korean-style Kimchi, 2) interests toward different Korean Kimchi based on appearance and tasting evaluation. Based on the results, radish was the most accepted ingredient for Kimchi among Chinese consumers, as it resembles the sensory characteristics of Chinese-style Kimchi. The sensory characteristics driving consumer preferences towards radish-based Kimchi included crunchy texture, and just-about-right sweet and spicy flavor. Thinly sliced radish was the most accepted shape of radish-based Kimchi. The current study provides practical information for product development of Kimchi targeted for Chinese.

Male Consumers' Behaviour in a High-Priced Clothing Market - Based on Depth Interviews for Brand Image Evaluation -

  • Lee Yu-Ri
    • International Journal of Human Ecology
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    • v.2 no.1
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    • pp.57-75
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    • 2001
  • Since the Korean economic crisis in 1997, consumers are selecting goods that are more economical and more reasonably priced. Markets for wealthy people, however, have seldom been influenced by economic conditions. Consequently, 'noble marketing' is a new term that marketers should become acquainted with (Kim, 1998). The continuously expanding 'noble market' that generates high profit for marketers needs to be explored, especially the men's wear market. This study adopted a qualitative method (i.e., in-depth interview) with 16 male consumers each. These men who spent more than 3,600,000 won on apparel goods in 2000 and each man had purchased at least one item-suit, jacket, trousers, or coat-from a list of high-priced brands that were selected by the researcher. Findings imply that material or functional benefit of the high-priced apparel were not a critical determinant for choosing the brand. Rather, a socially well-established image for the brand name, especially in terms of psychological/symbolic appeal, played a more important role. This finding supported previous studies. Therefore, for high-priced men s wear, the role of promotion, including advertising or word of mouth, is critical; the image that advertisers should promote is one that characterizes the clothing, and ultimately the wearers, as dignified, legitimate, traditional, and upper class.

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A Case Study on the Improvement Factors of the "A" High School Facility in Chung Nam Province Through the User's Evaluation (충남(忠甫) "A" 고등학교(高等學校) 시설(施設)의 사용자(使用者) 평가(評價)를 통한 개선요소(改善要素)에 관한 사례연구(事例硏究))

  • So, Eun-Tark;Song, Byung-Ha
    • Journal of the Korean Institute of Educational Facilities
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    • v.15 no.2
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    • pp.16-26
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    • 2008
  • This study investigates the results of planning high school facility in accordance with the scope of the 7th educational curriculum by employing user satisfaction methodology. A high school in On-Yang, built recently to fulfill the objective of the curriculum was investigated in detail. Structured interview survey on both students and teachers were done while observation of the entire facility was carried out at the same time. Based on analysis of the interview and the observation, questions were developed, and subsequently questionnaire surveys, focused on how satisfied the students were regarding the school facility and what improvements could be made, were completed. The findings suggest that the degree of variation in planning class room should be employed considerably, as well as the efficiency of route among the facility blocks. Aspects of the other planning factors such as storey height, location of doors and windows, and equipments regarding the purpose of class room are additionally discussed.

A Preliminary Study on Index Development for the Certificate Systems of Family-Friendly Corporations (가족친화기업 인증제 도입을 위한 지표개발 연구)

  • Yoo, Gye-Sook;Jun, Hey-Jung
    • Journal of the Korean Home Economics Association
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    • v.45 no.9
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    • pp.113-130
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    • 2007
  • The purpose of this research was to develop an index for the certificate systems of family-friendly corporations. To be specific, first of all this research reviewed indexes which were developed in foreign countries. Second, it examined the domestic indexes related to the evaluation of family-friendly corporations. Third, it derived characteristics of family-friendly corporations through an in-depth interview with recruiters from those corporations in Korea and developed the index for the certificate systems of family-friendly corporations. And fourth, it tested the validity and reliability of the developed index. Based on the characteristics of family-friendly corporations which were revealed through the qualitative analysis on the data from the in-depth interview with recruiters from 30 family-friendly corporations, we developed 10 indexes for the certificate systems of family-friendly corporations. Also the analysis of the validity and reliability of the developed index indicated that it has high validity and reliability. Finally this research proposed how to apply this developed index to policies related to the certificate systems of family-friendly corporations.

Factors influencing Generations Y's Emotion, Satisfaction, and Future Behavioral Intention among International Students at Theme Park: The Case of Sunway Lagoon (테마 파크의 Y세대 외국인 학생 이용객들이 느끼는 감정, 만족도, 행동의도에 영향을 미치는 요인 분석: 선웨이 라군을 중심으로)

  • Lee, Sang-Hyeop
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.11-19
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    • 2017
  • The objective of this research was to identify the factors that affects the customer's satisfaction and dissatisfaction of theme parks. This research focused on Sunway Lagoon. The reason Sunway Lagoon was selected was because of the vast number of visitors in Sunway Lagoon for the last few years. It enables the researchers to acquire sufficient amount of information to conduct a research. The factors which affects the customers' satisfaction are the behavior of the generation Y; service experience evaluation, perceived price, emotions, and servicescape. The limitation of this research was inadequate time to perform in-depth investigation on the research. The research study implemented qualitative research, thus the interview was used as a data collection. Since Sunway Lagoon was selected as the research setting, the face-to-face interview with 10 participants was conducted in the setting. This research is vital because it enables the organizations to determine factors that influence the customer's satisfaction and future behavioral intentions. As a result, organizations are able to achieve higher levels of customer satisfaction as well as promoting customer loyalty.

Working with Low-Income Elders in Korea: An Ethnographical Exploration of u-Health Nurses' Experiences (저소득 노인을 간호대상으로 한 유헬스 간호사에 관한 문화기술지)

  • Choi, Hanna;Kim, Jeongeun;Jin, Meiling;Lee, Jisan;Kim, Sukwha;Jeong, Suyong
    • Perspectives in Nursing Science
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    • v.11 no.1
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    • pp.18-29
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    • 2014
  • Purpose: This study sought to ascertain and describe u-Health nurses (ubiquitous healthcare nurse, tele-nurse)' experiences working with low-income elders in Korea. Methods: Data were collected through semi-structured interview, focus group interviews of 6 nurses and participant observations in community places in public rental housing in the city of Seoul. The ethnographical analysis method, proposed by Spradley, was used to analyze interview data. Results: We identified two major clusters of themes on common issues and concerns experienced by nurses: "work environment" and "daily work life." In addition, ten themes and fourteen sub-themes were extracted from the field work data. Conclusion: The study provided a deeper understanding of the experiences and services of u-Health nurses in Korea, of which much remains to be understood, as the healthcare services they currently provide are limited. Moreover, its findings could empower novice nurses and expand nurse's professional knowledge and competence.

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A Case study on 'Communal Living of Elderly Living Alone' in Rural Areas (농촌지역 '독거노인 공동생활'의 사례와 개선 방향)

  • Nam, Yun-Cheol
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.2
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    • pp.59-66
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    • 2012
  • The rate of the rural population over the age of 65 was increased from 14.7% in 2000 to 20.6% in 2010. The rate of elderly living alone in rural areas was increased from 9.2% to 13.3% for 10 years. Two million households over 40% of the elderly living alone nationwide are concentrated in rural areas. This paper investigates cases used as living space by interview and remodeling senior centers (village community center) for the elders living alone in rural areas. In Gimje two the nation's first senior centers were remodeled in 2006 (for both the village community center) and were begun to use these as group homes. Evaluation was a success. Since then, these were increased by approximately 20 centers per year by year and are currently 108 centers at the end of 2011. In Chungcheongnam-do, a pilot project has been begun for communal living by remodeling the senior center (for both the village community center) and elderly housing. Municipalities are similar in their business (is mostly). However, the interview results for each municipality are different. The success of the project depends on rules proposed by local governments and the development of programs with users to continuous financially support.

Senior's Socio-Economic Activities Through Digital Platform (시니어의 디지털 플랫폼을 통한 사회·경제적 활동: 그 동기와 의미)

  • Park, Soo Kyung;Lee, Bong Gyou
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.133-141
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    • 2021
  • Recently, the number of seniors who engage in social and economic activities through digital platforms is increasing. Through this, they are building new social networks or creating profits. Therefore, this study aimed to conduct an in-depth interview with 17 seniors who are engaged in social and economic activities on a digital platform. This study examined their motivation and experience in detail through in-depth interviews. As a result of the study, three subjects (motivation for participation, evaluation and performance of activities, and requirements for stable activities) were derived. The results of this study are predicted to contribute to preventing social isolation of seniors by mediating digital platforms in the future and inducing them to become subjects of the digital economy.