• 제목/요약/키워드: Interplay effect

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Consumer Purchasing Decisions on Sustainable Products in Advertising: The Interplay of Message Appeals and Agency-Communion Orientations

  • Taemin Kim;Jeesun Kim
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권2호
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    • pp.185-192
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    • 2024
  • Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

Study of Switching and Kirk Effects in InAlAs/InGaAs/InAlAs Double Heterojunction Bipolar Transistors

  • Mohiuddin, M.;Sexton, J.;Missous, M.
    • JSTS:Journal of Semiconductor Technology and Science
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    • 제13권5호
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    • pp.516-521
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    • 2013
  • This paper investigates the two dominant but intertwined current blocking mechanisms of Switching and Kirk Effect in pure ternary InAlAs/InGaAs/InAlAs Double Heterojunction Bipolar Transistors (DHBTs). Molecular Beam Epitaxy (MBE) grown, lattice-matched samples have been investigated giving substantial experimental results and theoretical reasoning to explain the interplay between these two effects as the current density is increased up to and beyond the theoretical Kirk Effect limit for devices of emitter areas varying from $20{\times}20{\mu}m^2$ to $1{\times}5{\mu}m^2$. Pure ternary InAlAs/InGaAs/InAlAs DHBTs are ideally suited for such investigations because, unless corrective measures are taken, these devices suffer from appreciable current blocking effect due to their large conduction band discontinuity of 0.5 eV and thus facilitating the observation of the two different physical phenomena. This enhanced understanding of the interplay between the Kirk and Switching effect makes the DHBT device design and optimization process more effective and efficient.

The Two-Stage Least Squares Regression of the Interplay between Education and Local Roads on Foreign Direct Investment in the Philippines

  • DIZON, Ricardo Laurio;CRUZ, Zita Ann Escabarte
    • The Journal of Asian Finance, Economics and Business
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    • 제7권4호
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    • pp.121-131
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    • 2020
  • This study aims to investigate the interplay between education and local roads on Foreign Direct Investment (FDI) in the Philippines, using economic growth as an instrument. The study used the quantitative research design applying both descriptive and inferential statistics. A combination of Two Stage Least Square Regression Model and three approaches in Panel Regression Model such as Pooled Least Square, Fixed Effect Model, and Random Effect Model were utilized in order to study the effects of education and local roads on foreign direct investment of the Philippines. Based on Fixed Effect regression results, higher education graduates and local road investments, as conditioned by economic growth, were significant factors in order to increase the foreign direct investment in the Philippines. Accordingly, a unit increase in higher education graduates, as conditioned by economic growth, leads to 8.758 unit increases in the foreign direct investment. While, a unit increased in local road investments, as conditioned by economic growth, leads to a 0.002 decrease in foreign direct investment. The regression results of the study suggest that the Foreign Direct Investment in the regions such as CAR, I, II, IV-B, V, VIII, IX, X, XI, XII, XIII, and ARMM are higher compared to Region IV-A.

정보기술이 지식경영활동에 미치는 영향: 만도와 포스코 사례를 중심으로 (The Effect of Information Technology on the Knowledge Management Activity from MANDO and POSCO)

  • 최은수
    • 지식경영연구
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    • 제9권2호
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    • pp.169-191
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    • 2008
  • Information technology instruments arc being rampantly used for knowledge management in companies. IT is used as an interplay tool to enhance the flow of knowledge and information between people. KMS, especially, supports the knowledge management process including sharing, creating, and using of knowledge within a company, and maximizes the value of knowledge resources within an organization. The purpose of this paper is to understand how IT is changing the knowledge management activity. through various examples based on exploratory research from MANDO, the Korean automotive parts manufacturer, and POSCO, the global leading steelmaker. The result shows that IT boosts communication skills, thus creates a mutual relationship outcome. In the same context, the process of knowledge conversion by Nonaka's SECI model simplifies to an Externalization-Internalization process. This process accelerates the birth of explicit knowledge and Socialization, supplements the Limitations of the creation of knowledge in the E-I cycle. The E of knowledge simultaneously promotes the I, and eventually brings an advanced learning skill. IT aids the E of knowledge and furthermore, I and E activity, through the knowledge sharing, brings vitality into an organization. The interplay stage for knowledge activity is to be reorganized to a cyber ba. Furthermore, IT will galvanize the formation of core knowledge through systemized acquisition, management of core knowledge and standardization of work.

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The Digital Loyalty Equation in Distribution Science: A Multi-method Exploration of E-commerce Success Factors

  • Vu Hiep HOANG;Quoc Dung NGO;Anh Kiet MAI;Huynh Mai LE
    • 유통과학연구
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    • 제22권9호
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    • pp.13-25
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    • 2024
  • Purpose: This study explores the complex interplay between service quality, customer engagement, and loyalty in the e-commerce sector, examining the moderating effect of technological adoption on these crucial relationships. Research design, data and methodology: Employing a robust multi-method approach, the research analyzes data from 481 e-commerce users, leveraging the complementary strengths of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis(fsQCA). Acomprehensive multi-group analysisis conducted to uncover differences between experienced and non-experienced users. Results: PLS-SEM reveals that service quality significantly influences customer engagement, which in turn drives loyalty. Technological adoption positively moderates the service quality-engagement relationship. The multi-group analysis uncovers notable differences between user segments. fsQCA identifies two distinct configurational paths consistently leading to high customer loyalty: high customer engagement and high service quality. Conclusions: This study's innovative integration of PLS-SEM and fsQCA contributes to a deeper understanding of the intricate dynamics driving e-commerce success. Findings provide actionable insights for e-commerce businesses to enhance service quality, foster engagement, and cultivate loyalty. This research lays the groundwork for further exploration of these critical relationships in different contexts, offering a nuanced perspective on the complex interplay of factors shaping customer behavior in the digital marketplace.

SORET AND ELECTROMAGNETIC RADIATION EFFECT OF MHD MICRO POLAR FLUID PAST A POROUS MEDIUM IN THE PRESENCE OF CHEMICAL REACTION

  • SHEEBA JULIET S.;VIDHYA, M.
    • Journal of applied mathematics & informatics
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    • 제41권5호
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    • pp.1085-1102
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    • 2023
  • In this study the magneto hydrodynamic (MHD) micro polar fluid flow of a viscous incompressible fluid past a porous medium in the presence of chemical reaction is considered. This work is devoted to investigate the Soret effect and Electromagnetic radiation effect and analyze analytically. In the energy equation the applied magnetic field strength and in the concentration equation the Soret effect are incorporated. The basic PDE (partial differential equations) are reduced to ODE (ordinary differential equations) using non dimensional variables. Then the analytical solution of the dimensionless equations are found using perturbation technique. The features of the fluid flow parameters are analyzed, discussed and explained graphically. The graphical solutions are found using MATLAB R2019b. Skin friction coefficient at the wall, Couple stress coefficient at the plate and the local surface heat flux are also thoroughly examined. Overall, this study sheds light on the complex interplay between physical parameters in the behavior of MHD micro-polar fluid past a porous medium in the presence of chemical reaction.

The moderating role of motivations in problematic use of online gaming: A study of live streaming viewers of Twitch

  • Chen, Chi-Ying;Chang, Shao-Liang
    • International Journal of Internet, Broadcasting and Communication
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    • 제11권2호
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    • pp.84-92
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    • 2019
  • While the Internet continues to integrate with modern lives, the risks of negative outcomes resulting from problematic use (PU) are also increasing. Although psychological well-being and use motivations have been shown to play major roles in Internet PU, understanding the moderating mechanism is critical for advanced knowledge. The present study employed survey data from users of a live video-game streaming service (LVGS) that is an area rarely been studied. Result concluded a positive moderating effect of escapism motive (EM) on the association between loneliness and the PU of LVGS, while the moderating mechanism between EM and stress was not indicated. A moderating effect of information seeking (IS) on the relationship between stress and the PU of LVGS was found negative, but no mechanism between IS and loneliness was indicated. This study highlights how the interplay of different motivation and pathologies may induce or prevent video-game-related addiction.

RELATIVISTIC INTERPLAY BETWEEN ADAPTIVE MOVEMENT AND MOBILITY ON BIODIVERSITY IN THE ROCK-PAPER-SCISSORS GAME

  • PARK, JUNPYO;JANG, BONGSOO
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • 제24권4호
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    • pp.351-362
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    • 2020
  • Adaptive behaviors are one of ubiquitous features in evolutionary dynamics of populations, and certain adaptive behaviors can be witnessed by individuals' movements which are generally affected by local environments. In this paper, by revisiting the previous work, we investigate the sensitivity of species coexistence in the system of cyclic competition where species movement can be affected by local environments. By measuring the extinction probability through Monte-Carlo simulations, we find the relativistic effect of weights of local fitness and exchange rate for adaptive movement on species biodiversity which promotes species coexistence as the relativistic effect is intensified. In addition, by means of basins of initial conditions, we also found that adaptive movement can also affect species biodiversity with respect to the choice of initial conditions. The strong adaptive movement can eventually lead the coexistence as a globally stable state in the spatially extended system regardless of mobility.

Temperature-Dependent Mn Substitution Effect on LiNiO2

  • Seungjae Jeon;Sk. Khaja Hussain;Jin Ho Bang
    • Journal of Electrochemical Science and Technology
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    • 제15권1호
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    • pp.161-167
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    • 2024
  • Despite the important role of manganese (Mn) in cobalt-free, Ni-rich cathode materials, existing reports on the effects of Mn as a substitute for cobalt are not consistent. In this work, we analyzed the performance of cathodes comprised of Li(Ni1-xMnx)O2 (LNMO). Both beneficial and detrimental results occurred as a result of the Mn substitution. We found that a complex interplay of effects (Li/Ni mixing driven by magnetic frustration, grain growth suppression, and retarded lithium insertion/extraction kinetics) influenced the performance and was intimately related to calcination temperature. This indicates the importance of establishing an optimal reaction temperature for the development of high-performance LNMO.