• 유통과학연구
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• 제15권7호
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• pp.61-71
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• 2017

Purpose - This study empirically analyzed the effect of the customer orientation in Insurance Salespersons on the perceived referral risk and referral intention. In the empirical study, we try to provide suggestions for reducing the perceived referral risk of customer oriented selling activities and improving the referral intentions according to customers' tendencies. Research design, data, and methodology - Data collection was conducted through the convenience sampling method for customers who had insurance coverage for about two months from March to May 2015. A total of 700 copies were distributed and 670 copies (95.7% recovery) were collected. Finally, 661 copies were used for final analysis. With the IBM PASW 22.0 statistical program. The interaction effect for the hypothesis test was generated by multiplying the average centralized independent variable and the control variable, and the average centralization variable was used to minimize the multi-collinearity problem of the interaction effect between the independent variable and the control variables. Results - Hypothesis 1 was adopted because the effect of customer-oriented selling activities on perceived referral risk were significantly negative. The effect of customer orientation on perceived referral risk is affected by innovative tendency, risk-taking tendency, and interpersonal tendency Interaction effect was observed. Therefore, Hypothesis 2-2, Hypothesis 2-3, Hypothesis 2-4 were adopted. The effect of customer-oriented selling activities on referral intention was significantly positive, and Hypothesis 3 was adopted. The effect of customer orientation was influenced by the interaction effect of innovative tendency. Therefore, only Hypothesis 4-2 was adopted. Finally, the effect of perceived referral risk on referral intention was significantly negative and hypothesis 5 was adopted. Conclusions - This study suggests that it is important for the salespeople to grasp the customers' propensity in consideration of the perceived referral risk and referral intention according to the moderating effect of customer orientation. In this study, we showed that customer-oriented selling activities positively influence referral intention by inducing perceived referral risk in customers with stronger risk-taking tendencies. It is thought that it will be an important basic data in designing a customer's selling strategy or conducting selling activities.

• 한국의류학회지
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• 제24권8호
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• pp.1230-1241
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• 2000

The purpose of this paper is to deeply understand the developing of long-term relationship between salesperson and customer through analyzing of various literature. Salespersons are important due to their forefront position in retailing setting. They are called \"relationship manger\" due to their function of controlling service quality. Therefore understanding the salesperson-customer relationship is critical in retail environment. To accomplish the purpose of this paper, at first, the concept of relationship marketing and the domain of relationship marketing is examined. Then long-term relationship is studied through existing study on buyer-seller relationship. Anticipation of future interaction or long-term relationship orientation is generated from antecedent variables through mediating variables. Though previous studies ignored developing status of long-term relationship, developing status must be captured to thoroughly understand interpersonal relationship. Implication for relationship marketing theory and research are discussed related to clothing retail setting.l setting.

• 한국의류학회지
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• 제21권3호
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• pp.524-535
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• 1997

The purpose of this study was to find out the clothing values and meanings by material values. The researcher used the scales of Richins & Dawson (1992) for Materialism Scale. The scales of Prentice (1987) and Ricllins (1994a, 1994b) for privateand public meanings of clothing. The scales of Prentice (1987) and Richins (1994a, 1994b) for importance clothes of private and public meanings.. The scales of Creekmore (1968) for clothing values. The subjects of this study were 154 girl students in the university. The research materials was analyzed by Frequency, MANOVA and Scheffe test The results of this study were as follows; 1) Higher group of material values had an orientation that emphasizes enjoyment values of clothing in private moaning and seems expensive of clothing in public meaning. 2) All group set a high value on both suits and jeans in clothing of private meanie that meant both interpersonal and enjoyment values and put much worth on both suits and mustang that concerned both costly and brand. 3) Higher group had significantly difference in aesthetic value and political value, and lower had significantly differene ineconomic value and theoretical value.

• 영재교육연구
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• 제26권3호
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• pp.449-471
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• 2016

본 연구의 목적은 '튼튼하고 안전한 다리 설계' 문제중심학습(Problem-Based Learning; PBL) 프로그램이 고등학교 과학영재들의 과학적 태도, 과학 진로지향도 및 리더십에 어떠한 영향을 미치는 알아보는 것이다. 연구 참여자는 3단계의 영재선발 과정을 통해 선발된 경기도 소재 C고등학교 부설 영재학급의 고등학교 2학년 19명이다. PBL 프로그램을 개발하고 14차시에 걸쳐 적용하기 전과 후에 과학적 태도, 과학 진로지향도, 리더십에 대한 검사를 실시하였고, 사후에는 추가로 프로그램에 대한 소감문을 작성하도록 하였다. 본 연구에서 얻어진 결과는 다음과 같다. 첫째, PBL 프로그램을 적용한 후 고등학교 과학영재의 과학적 태도가 통계적으로 유의미하게 향상되었다. 7개 하위영역중 개방성을 제외한 6가지 영역 모두 유의미하게 향상되었다. 둘째, PBL 프로그램을 적용한 후 고등학교 과학영재의 과학 진로지향도가 통계적으로 유의미하게 향상되었다. 과학 진로지향도 4개 하위영역 모두에서 유의미하게 향상되었다. 셋째, PBL 프로그램을 적용한 후 고등학교 과학영재의 리더십 전체 점수가 통계적으로 유의미하게 향상되었다. 리더십의 1차 요인인 개인 내 특성과 개인 외 특성에서도 모두 유의미하게 향상되었다. 학생들의 사후 소감문을 분석한 결과 소그룹으로 PBL 문제해결과정에서 대인관계능력, 타인과 공동체 배려, 과제 책임감, 비전과 자신감 등 2차 요인 전 영역이 고르게 향상되었음을 확인할 수 있었다.

• 복식
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• 제62권5호
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• pp.31-43
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• 2012

The purposes of this study were to investigate the differences of post-purchase satisfaction, brand loyalty, and repurchase intention of SPA clothing brand according to lifestyles, and to disclose how lifestyles, post-purchase satisfaction, and brand loyalty influence the repurchase intention. The research method was a survey method using questionnaires. The subjects were 304 female college students residing in Seoul metropolitan area. The lifestyles were classified into six factors including pursuit of challenges, proactive interpersonal relationship, interest in sports, self-centeredness, interest in IT, and achievement orientation. Three female groups were derived by cluster analysis of the 6 lifestyle factors: active-activity type, passive-activity type, and achievement-pursuit type. Brand loyalty was classified into two factors including continuing loyalty and convenient loyalty. First, the active-activity group showed higher convenient loyalty than the other groups. The achievement-pursuit group showed higher post-purchase satisfaction than the other groups in appearance of clothing, while the passive-activity group showed lower satisfaction in every factor, in particular, its price satisfaction was very low. Second, senior students showed higher continuing loyalty than freshmen, sophomores, and juniors. Students with more clothing expenses showed higher continuing loyalty as well as convenient loyalty than those with less clothing expenses. Their price satisfaction with SPA clothing brand as well as repurchase intention was higher. Third, repurchase intention was influenced by brand loyalty the most, and the next in the order by satisfaction level with brand, satisfaction with price, satisfaction level with appearance, and proactive interpersonal relationship. The brand loyalty was influenced by satisfaction level with price the most, and the next by satisfaction level with appearance.

• 한국심리학회지 : 문화 및 사회문제
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• 제26권3호
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• pp.221-257
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• 2020

본 연구는 새로운 연구 주제인 대중가요 가사에 한국인의 문화성향 변화가 반영되어 있는지와 개인의 문화성향이 선호하는 대중음악 장르와 관련이 있는지를 알아보았다. 연구 1에서는 1980년부터 2018년까지의 대중음악 가사를 내용분석하여, 대중음악 가사를 통해 시간의 흐름에 따른 한국인들의 문화성향 변화를 포착할 수 있는지 살펴보았다. 그 결과, 곡의 발매연대가 2010년대에 가까워질수록 대중음악 가사에 개인주의 문화권의 이상적 정서가 집단주의 문화권의 이상적 정서보다 더 자주 표현된 것으로 나타났는데, 이러한 결과는 시간이 흐를수록 한국인이 점차 개인주의화되었을 가능성을 시사한다. 연구 2에서는 개인의 문화성향과 선호하는 대중음악 장르 및 사용하는 음악기능이 어떠한 관련성을 가지는지 살펴보았다. 그 결과, 집단주의 성향을 많이 지닌 사람들은 발라드와 랩/힙합과 같은 중·저각성 음악을 선호하는 동시에 록/메탈과 같은 고각성 음악을 덜 선호하는 결과가 나타났다. 이러한 결과는 집단주의 성향을 지닌 사람들이 각성 수준이 높은 것보다는 낮은 것을 선호할 것이라는 가설과 일정 부분 일치한다. 또한, 음악의 개인적, 사회적, 문화적 기능 중 사회적 기능이 집단주의 성향과 가장 큰 정적 상관관계를 보였는데, 이러한 결과는 집단주의 성향의 사람들이 타인과 좋은 관계를 유지하기 위하여 음악을 사용하기 때문에 나타난 것으로 해석할 수 있다. 본 연구는 문화성향과 대중음악에 대한 선호라는 독특한 주제를 내용분석과 조사연구를 통하여 알아보았다는 데 의의가 있다. 마지막으로, 논의에는 연구의 한계점과 결과의 활용방안을 제시하였다

• 대한간호학회지
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• 제25권2호
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• pp.279-294
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• 1995

The purpose of this study was to determine values and value changes in clinical nurses in clinical situations. A survey was conducted of 200 nurses of one of university hospital in Seoul Korea. This study was conducted between July 1 and July 5, 1994, using the Survey of Interpersonal Values (SIV) developed by L. V. Gordon, and standardized for Korea by Kyung Hye Lee & Eung Yun Hwang. The results of the study were as follows, 1. The clinical nurses surveyed showed Independence(18.32 : 63rd percentile) as their highest value, with Support(14.8 : 62nd percentile) next and then Benevolence(16.28 53rd percentile), Leadership(9.06 : 46th percentile), Conformity(18.15 : 42nd percentile) and Recognition(18.32 : 41s1 percentile) in that order in the area of general values. Using a standardised women's value Indicator, the clinical nurses value orientation was within the 32nd∼69th percentile indicating means found among Korean women in general. 2. Looking at how the values were related to demographics, Leadership was most highly valued among the 30∼34 year olds and least valued among the 25∼29 year olds. Unmarried nurses valued Independence more than married nurses did, and junior college graduate nurses valued Conformity more than baccalaureate graduate nurses did. 3. The study showed that the values of with less than one year (16.00) clinical experience were higher than those who had over 10 years (13.60) clinical experience (p<.05). Therefore clinical experience did not positively influence value orientation for clinical nurses. 4. There was no significant differences in the value of nurses in relation to their workplace, their level of motivation, or their aptitude. The study shows that clinical nurses have similar values compared with ordinary Korean women. This means that professional nurses may not be able to satisfy client needs and also that they do not have satisfaction and a positive attitude regarding the nursing profession. Therefore it is suggested that new strategies and continuing education programs be established to help clinical nurses fomulate higher values.

• 대한간호학회지
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• 제26권4호
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• pp.946-962
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• 1996

The purpose of this study was to contribute to the development of clinical instruction by students' ratings of teaching effectiveness in clinical nursing education. The subjects were comprised of graduating class 618 students from 24 nursing colleges in the nation. The instruments used in this study were "general characteristics & status of clinical nursing education" developed by the researcher and "Instrument to Measure Effectiveness of Clinical Instructors" by Reeve(1994). The 50 questions used in the questionaire were categorized into 13 components subject to factor analysis. The 13 components were interpersonal relationships, communication skills, role model, resource for students, favorable to students, encouraging to think for selves, teaching methods, evaluation, finding assignments for objectives, organization of subject matter, professional competence, knowledge of subject matter & working with agency personnel. The results of this study are as follows 1. Status of clinical nursing educaion : 1) Clinical nursing education were led by nursing professors(44.9%), a team of both nuring professor & head nurse(6.8%), instructors from specific hospital(15.1%), instuctos for a specific subject(14.6%), & head nurse(6.8%). For 3-year program students, 34.6% of the clinical nursing education were led by instructors from specific hospital & 51.4% of the education by nursing professors for Bachelor's program. 2) The contents for clinical education comprised of Conference being the most frequent of 34.5% ; a combination of Nursing skills, Orientation, Conference etc.22.0% : Nursing process 21.7% : Orientation 13.5% : Inspection(making rounds ) 6.4%, & Nursing skills of 2% being the least frequent. 3) Students' preference of clinical teachers from the highest to the lowest were instructors for a specific subject being the most desired (44.9%) followed by nursing professor, head nurse, a team of both nursing professor & head nurse, & instructors from specific hospital being the least desired. 4) Students felt that the qualification for clinical teachers should be at least a master's degree holder and 5 or more years of clinical experience. The reason they felt was because knowledge & experience are imperative for professional education. 2. Clinical teaching effectiveness : The total points for teaching effectiveness was 147.97(mean of 2.95±0.98) where the total score is considered to be an average rating. 3. Teaching effectiveness as status of clinical nursing education : 1) The score ratings for the clinical instructors from the highest to the lowest were as follows : instructors for a specific subject, instructors from specific hospitals, a team of both nursing professors & head nurses, nursing professors, head nurses, which resulted in significunt difference(F=4.53, P<0.001). 2) The rating scores based on the teaching program from the highest to the lowest were as follws ; nursing skills, nursing process, a combination of nursing skills, orientation, conference etc. , conferences, orientation, inspection, which resulted in significunt difference(F=10.97, P<0.001). 4. Based on 13 categorized components from the questionaires, questions related to communication skills scored the highest points of 3.20 where inquiries regarding resource for students scored the lowest points of 2.38. 5. Among the 13 categorial components from the questionaire, Interpersonal relationship, Communication skills, Resource for students, Encouraging to think for selves, Evaluation, Teaching method, Finding assignment for objectives, Organization of subject matter, Professional competence, & Working with agency personnel, instructors for a specific subject scored the highest points and head nurse scored the lowest, which resulted in significant difference. Favorable for students, instructors for a specific subject scored highest points and nursing professor scored the lowest, which resulted in significant deference (F=5.39, P<0.001). Role model & Professional competence, instructors for a specific subject scored the highest points and head nurse scored the lowest, with minimum variation(F=1.29, P>0.05 : F=1.64, P>0.05) 6. Based on 13 categorial components as a whole, the highest points scored among the 5 groups of clinical teachers was instructors for a specific subject and the lowest, by head nurse(F=1.94, P<0. 001). A team of both nursing professor & head nurse attained higher score in clinical education than their independent education.

• 가정∙방문간호학회지
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• 제27권3호
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• pp.259-270
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• 2020

Purpose: This study aimed to identify nursing competencies of outpatient nurses, to develop a tool to assess the same, and to verify the validity and reliability of the tool. Method: Preliminary items of the scale were developed based on a literature review and nurses' interviews. The tool's content validity was verified by an expert panel and by conducting a pilot study. Subsequently, to verify the validity and reliability of the scale, data were collected from 233 outpatient nurses from 7 certified tertiary hospitals. Data were analyzed using exploratory factor analysis, independent t-test, and internal consistency and correlation analysis. Result: The factor analysis revealed the following 9 factors for the 48 items of the scale: organizational management, customer orientation, personality and ethics, problem solving, nursing practice, interpersonal relationships, communication, crisis management, and professionalism. The Cronbach's α coefficient of the final instrument was .97. Conclusion: The tool developed in this study exhibited adequate validity and reliability. It was effective in reflecting the changing roles of outpatient nurses. Therefore, in future, this tool is expected to help improve outpatient nurses' competencies and nursing quality.

• 간호행정학회지
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• 제1권1호
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• pp.5-21
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• 1995

This study purports to investigate moral reasoning and ethical decision making among student nurses in the hypothetical moral dilemmas. The subjects consisted of 25 senior nursing students attending at a four-year college. Data were collected through self-reported questionnaires in November, 1993. The questionnaires included two kinds of tests. Rest's Defining Issues Test was adopted to measure the stage of moral development, which was classified with the stage 2 (instrumental relativist orientation), the stage 3 (interpersonal concordance), the stage 4 (law and order), the stage 5A (societal consensus), and the stage 5B (intuitional humanism). In particular, the level of principled thinking (P) was measured by summing those scores of the stages 5A, 5B, and 6. The possible range of P is 0 to 95. As for measuring the levels of morality and nursing dilemma, Crisham's Nursing Dilemma Test was adopted. This test generated the morality score(MS) and the dilemma score (DS). The data were analyzed by t-test, ANOVA, Kruskal-Wallis test, and Pearson correlation coefficients. The findings are following. 1. The mean score of P was 52.93 (SD=12.82). The mean score of the stage 5A was significantly higher than the scores of other stages (17.92, p=.0001). 2. The mean score of P was not significantly different by general characteristics of the students. Of the scores of each stage, only the mean score of the stage 3 revealed significant difference by the status of living with parents(p=.0283). The score was highest when "living with both parents"(15.22), which was followed by "living with no parents"(10.0), "living with father only"(9.0), and "living with mother only"(7.50). 3. With regard to the five dilemmas postulated such as forcing medication, performing cardiac pulmonary resuscitation, reporting a medication error, informing diagnosis to terminally ill adult, and providing new-nurse orientation, most students perceived them as moral dilemma rather than nonmoral one. Most students made a positive decision according to moral reasoning in the above situations except for providing new-nurse orientation. 4. The mean score of the MS was 3.30 and that of the DS was 3.32. These scores did not show significant difference with general characteristics of the students. 5. As for the correlations between moral reasoning and decision making, the score of the stage 5A was positively correlated with the scores of P(.74, p<.0001) and DS(.56, p<.001). Positive correlation was also observed between the scores of stage 2 and stage 4(.68, p<.0001). On the other hand, the score of P was negatively correlated with the scores of stage 3(-.47, p<.05) and of stage 4(-.55, p<.001). The score of the stage 5A was also negatively correlated with the score of the stage 6(-.42, p<.05).