• Title/Summary/Keyword: Internet shopping mall

Search Result 752, Processing Time 0.026 seconds

Analysis on the Consciousness and Image Character of the Internet Shopping Mall Consumer (인터넷 쇼핑몰 이용자의 의식 및 이미지 특성 분석 - 대학생을 중심으로 -)

  • Lee, Jeong;Lee, Sang-Seol
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.28 no.3
    • /
    • pp.87-97
    • /
    • 2005
  • This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

Effects of Internet Shopping Interest, Shopping Mall Attribute, and Emotions on Impulse Buying Behavior for Fashion Products in Internet Shopping Mall (인터넷 쇼핑 흥미도, 인터넷 쇼핑몰 특성, 감정적 요인이 인터넷 쇼핑몰에서 패션 제품 충동구매행동에 미치는 영향)

  • Park, Eun-Joo;Koh, Sat-Byeol
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.1
    • /
    • pp.1-11
    • /
    • 2008
  • The purpose of this study was to investigate the effects of Internet shopping interests on the casual relationships among Internet shopping mall attributes, emotions, and impulse buying behavior. Data were obtained from 414 internet shoppers who had bought fashion products in internet shopping mall. The result showed that the highly interested Internet shoppers, when perceived the product attributes of Internet shopping mall, were more likely to feel positive emotions, and then were more likely to buy fashion products impulsively in Internet shopping. The less perceived the convenience of checkout & trust in Internet, the more negative emotions they had. However, the less interested Internet shoppers were more likely to buy impulsively fashion products with positive emotions when they perceived various product assortments, and were negatively influenced by the high speed of loading and promotions of Internet shopping mall. The findings provide implications of impulse buying behavior in Internet shopping malls for fashion products.

Purchase Intention of Fashion Goods on Internet Shopping Mall - The Difference to Follow Internet Shopping Mall Utility Actual Condition and the Socioeconomic Variable - (인터넷 쇼핑몰에서 패션상품 구매의도에 관한 연구 - 사회경제적 변수 및 인터넷 쇼핑몰 사용실태에 따른 차이 -)

  • Jung, Jin-Ho;Park, Hea-Ryung
    • Fashion & Textile Research Journal
    • /
    • v.3 no.3
    • /
    • pp.249-256
    • /
    • 2001
  • This study was to investigate difference across socioeconomic groups in factors of purchase intention of apparel in internet shopping mall and in satisfaction were internet shopping mall. A questionnaire was administered to collage students majoring in fashion design during May of 2001. Data was analyzed by using Factor analysis, T-test, one-way ANOVA, Duncan test, ${\chi}^2$-test. Factor analysis yield three factors of purchase intention, purchase stimulus, convenience and economic and rationality. Significant differences were found across levels of monthly pocket money and types of payment for purchase apparel of internet shopping mall purchase stimulus (factor 1). In convenience and economics (factor 2), differences were also significant across levels of purchase frequency, product price and payment ways of internet sopping mall. Significant difference was identified across sex type and levels of product price purchased in internet shopping mall (factor 3). Regarding internet shopping mall satisfaction, differences were significant across levels monthly pocket money and apparel purchase frequency of in internet shopping mall.

  • PDF

Effects of Shopping Value, Fashionb Shopping Mall Attributes, Emotions and Purchasing Intention on Purchasing Behavior in Internet Fashion Shopping Malls (인터넷 패션 쇼핑몰에서 쇼핑가치, 인터넷 패션 쇼핑몰 속성, 감정 및 구매의도가 구매여부에 미치는 영향)

  • Park, Eun-Joo;Kang, Eun-Mi
    • Journal of the Korean Home Economics Association
    • /
    • v.43 no.7 s.209
    • /
    • pp.117-128
    • /
    • 2005
  • The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.

Clothing Shopping Orientation and Service Perception of Online Mall according to Mongolian's Internet Lifestyle (몽골인들의 인터넷 라이프스타일에 따른 패션쇼핑성향과 인터넷 쇼핑몰 서비스 지각)

  • Sodchimeg, Bazardorj;Kim, Yong-Sook
    • Journal of the Korean Society of Costume
    • /
    • v.60 no.10
    • /
    • pp.146-162
    • /
    • 2010
  • The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping (혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구)

  • 윤서용;진병호;이선경;고애란
    • Journal of the Korean Home Economics Association
    • /
    • v.39 no.10
    • /
    • pp.55-67
    • /
    • 2001
  • The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

  • PDF

Internet Shopping Mall Selection Using the AHP (AHP를 이용한 인터넷 쇼핑몰 선택에 대한 연구)

  • Lee Jeong;Lee Sang-Seol
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.28 no.1
    • /
    • pp.16-23
    • /
    • 2005
  • Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

A Cross-Cultural Study of the Effects of the Perception of Internet Fashion Shopping Mall Store Characteristics on Satisfaction and Loyalty of Internet Fashion Shopping Mall: Focusing on Fashion Product Purchase of Korean and American College Students (인터넷 패션쇼핑몰 점포특성 지각이 인터넷 패션쇼핑몰 만족과 충성도에 미치는 영향에 관한 비교문화연구:한·미 대학생의 패션 제품 구매를 중심으로)

  • Ku, Yang-Suk;Kim, So-Hyun;Choo, Tae-Gue;Park, Hyun-Hee
    • Journal of the Korean Home Economics Association
    • /
    • v.47 no.7
    • /
    • pp.83-95
    • /
    • 2009
  • This study investigated the differences in the effects of the perception of the internet fashion shopping mall characteristics on satisfaction and loyalty of internet fashion shopping mall between Korean and American college students. Questionnaires were administered to 251 Korean and 221 American college students. The results were as follows. First, service and product diversity had significant effects on satisfaction of internet fashion shopping mall in both group, while convenience had a significant impact on satisfaction of internet fashion shopping mall in American group. Second, service, product diversity, and promotion had significant influences on repurchase intention of internet fashion shopping mall in Korean consumer group, while service and reliability, product diversity, and convenience had significant effects on repurchase intention of internet fashion shopping mall in American consumer group. Third, service had a significant effect on recommendation intention in Korean group, while service and reliability and product diversity had significant influences on recommendation intention in American group.

A Effect of Internet Shopping Mall' Perceived Ease of Use and Usefulness on Trust, Satisfaction and Loyalty (인터넷 쇼핑몰의 지각된 이용편리성과 유용성이 신뢰, 만족, 애호도에 미치는 영향)

  • Park Sang-Kyu;Won Gu-Hyun;Ham Hong-Sik
    • Korean Management Science Review
    • /
    • v.22 no.1
    • /
    • pp.83-101
    • /
    • 2005
  • We are going to make clear three things through the examination of the subject of this study. The first thing is to verify whether perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which determine the loyalty of a shopping mall. The second Is to find out the effect of perceived usefulness and ease of use of using internet shopping mall on shopping mall's loyalty through variable intermediation of trust and satisfaction. The third is to emphasize the importance of perceived usefulness and ease of use of using a shopping mall web sites and carrying out a through analyzing path that usefulness and ease of use are intermediated by trust and satisfaction to loyalty. We made a poll to people who had ever used internet shopping mall and got Information. The results are below. The easer internet shopping mail users feel when using shopping mall sites, the more they feel them useful. Perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which are major preceding factors of Internet shopping mall loyalty. The perceived ease of use, trust, and satisfaction intermediate between the perceived ease of use and shopping mall's loyally while users are accepting internet shopping mali. And trust and satisfaction intermediate between the perceived usefulness and shopping mall's loyalty. These results show that the degree of usefulness and feeling easiness in using shopping mall of users should be considered seriously. The only easiness of shopping mall doesn't create shopping mail's loyalty, but, It's created when users acknowledge the usefulness, trust, and satisfy.

A Study on Determinants of Customer Satisfaction in Environmentally Friendly Agricultural Product Franchises (인터넷 창업 패션쇼핑몰 디자인 품질이 이용고객 관계의 질과 관계지속의도에 미치는 영향)

  • Jo, Yoon-Ah
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.10
    • /
    • pp.481-494
    • /
    • 2015
  • The objective of this study is to verify the correlations among design quality of domestic internet fashion shopping mall and relations to specific shopping malls, and shopping mall users' intention to continue the relations. The main results were withdrawn as follows. First, it was found that some factors of internet fashion shopping mall design quality had significant positive influences on the qualities of relationship to users such as reliability, satisfaction and devotion. Second, it was found that all components of quality of customer relationship to internet fashion shopping mall such as reliability, satisfaction and devotion had significant positive influence on their intention to continue relations to the internet shopping mall. Third, graphic and multimedia quality of internet fashion shopping mall design components had significant positive influences on internet fashion shopping mall users' intention to continue relationship to the shopping mall. Empirical study of qualities on the relationship between internet fashion shopping mall design quality and its users, their intention to repurchase or recommend goods from the mall would be very valuable in a management point of view of small internet fashion shopping mall.