• IE interfaces
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• v.14 no.2
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• pp.182-189
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• 2001

Recently the number of wireless internet service user is increasing rapidly but there are some areas in which service level has not reached the expected level yet. In this paper, we apply ACSI model to measure the current level of customer satisfaction. As a result of ML estimation, we observe that satisfaction increases as the level of perceived quality increases. However, this model does not provide flexibility of adjusting data characteristics that wireless internet service has, and it is not easy to find direct controllable feedback for better service. We propose a structural equation model that can overcome these problems and obtain that information transmission quality and proper fare policy can significantly improve the satisfaction level of wireless Internet users.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.33 no.10B
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• pp.928-938
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• 2008

Though services requiring Quality-of-Service (QoS) guarantees such as Voice over Internet Protocol (VoIP) have been widely deployed on the internet, most of internet backbone networks, unfortunately, do not distinguish them from the best-effort services. Thus estimating the effective capacity meaning the traffic volume that the backbone networks maximally accommodate with keeping QoS guarantees for the services is very important for Internet Service Providers. This paper proposes a test-bed based on ns-2 to evaluate the effective capacity of backbone networks and then estimates the effective capacity of an experimental backbone network using the test-bed in terms of the service standard of the VoIP service. The result showed that the effective capacity of the network is estimated as between 12% and 55% of its physical capacity, which is depending on the maximum delay guarantee probability, and strongly affected by not only the type of offered workload but also the quality standard. Especially, it demonstrated that in order to improve the effective capacity the maximum end-to-end delay requirement of the VoIP service needs to be loosened in terms of the probability to guarantee.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.267-274
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• 2006

This paper reports on a study investigating key attributes of service recovery strategies in internet shopping mall. In theses day, service recovery has received important attention in the service operation management literature. Service recovery involves those actions designed to resolve problems, alter negative attitudes of dissatisfied consumers and to ultimately retain these customers. The study examined that service recovery strategies(apology, value added, speed of recovery, empowerment) impact on the customer satisfaction and customer loyalty with SEM(Structural Equation Modeling). This study can be used a strategic implication for internet shopping mall managers to develop successful service recovery strategies.

• Journal of Korean Society for Quality Management
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• v.39 no.2
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• pp.217-233
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• 2011

This paper introduces service failure management on internet shopping environment. The purpose of this study is to find and improve service failure modes at the time of customer's complaint thereby reducing that. To achieve this purpose, this study combines the Service Blueprint which describes the online shopping process and FMEA which finds each encounter of service failures and proposes how to recover them. First of all this study generates internet shopping process using Service Blueprint then matches customer's purchase decision making process and company's service provide process. After this process customer complaint types in real purchasing process are fell in according to their occurrence and more frequently occurred complaint is more risky. Finally 6 Risk Priority Numbers(unfair exchange/return policies, slow response/poor customer service support, purchase arrived later than promised/deliverly service dissatisfaction, dissatisfaction short period to take back/exchange/cancels order, A/S or handle defective item) are extracted and suggest their improvement.

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.740-758
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• 2006

This paper is related to the optimal pricing of Internet Backbone Services that are differentiated according to the size of the bandwidth required for applications with different quality sensitivities, Itdiscusses IBP (Internet Backbone Provider) optimal nonlinear pricing process in the presence of a congestion externality in addition to strategic behavior by users. In this scenario, the quality of service provided may reach its socially optimal level irrespective of strategic behavior by users and may be independent of the characteristics of the applications delivered over the Internet.

• Korean Management Science Review
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• v.22 no.1
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• pp.27-46
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• 2005

As the electronic commerce has grown dramatically, visiting the Internet shopping malls is accepted as one of our daily life. Despite many studies about user acceptance of the Internet shopping malls, it still remains unanswered how the Internet shopping mall's three quality factors such as system qualify, Information qualify, and service quality affect user trust, and eventually user acceptance of the mall. To investigate this issue, we propose a research model in which six external factors such as three qualify factors as well as self-efficacy, subjective norm, and trust have a significant impact on user's attitude and intention to use the mall. After garnering 244 valid questionnaires from users, we analyze them with structural equation modeling. Experiment results show that the Internet shopping mall's three quality factors such as system quality, information qualify, and service quality significantly Influence user trust for the mall, which in turn impacts user's perceived usefulness, attitude toward using the mall. Another external factors such as self-efficacy and subjective norm also influence user's perceived ease of use and perceived usefulness respectively, affecting user's attitude altogether. Implications and further research directions are presented.

• Journal of Korea Multimedia Society
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• v.7 no.3
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• pp.399-407
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• 2004

As the number of IP-users are increasing, it is getting so important for service providers to check the state of the current Internet and their service quality by measuring the traffic quality. We describe a general concept of measurement architecture and internet QoS (Quality of Service) parameters, and we review measurement tools. To meet these requirements, we design and implement the Internet traffic management system.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.537-544
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• 2008

The purpose of this study is to find essential delivery service quality elements of internet shopping mall and to investigate the relationship among delivery service quality, satisfaction, trust, and loyalty in the area of internet shopping malls. To do so, theoretical literature review and empirical survey accomplished. The empirical results of this study are summarized as follows. Firstly, accuracy, quickness, safety, information providing, and institutional guarantee have a positive influence on satisfaction. Secondly, accuracy, quickness, information providing, and institutional guarantee have a positive influence on trust. Lastly, satisfaction has a positive influence on trust, and both of satisfaction and trust have a positive influence on loyalty in internet shopping malls. From the analyses of this study, we offer several implications both theoretical and practical perspective.

• Management & Information Systems Review
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• v.28 no.4
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• pp.175-197
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• 2009

Numerous researches related to internet shopping malls have been researched by numerous researchers. Such as, establishing criteria to evaluate service quality of electronic commerce, identifying factors affecting successful internet shopping mall operation, and examining relationships among the factors in electronic commerce based shopping mall needed to be focused on. However, most researches that have been undertaken only consider the service quality model or basic functional dimension. In accordance with this indispensability, the integrated structural relationship among variables, which are potentially inherent in customer's perception and affect personnel royalty on internet shopping mall needs to be acknowledged. The purpose of this study is to examine which factors should be able to facilitate performance of internet shopping mall. Based on the relevant literature, it has been empirically analyzed how corporate image, system quality, service quality and delivery quality affect customer satisfaction as well as customer royalty. The research's problem is that it was tested with data collected from 212 respondents. This study developed and empirically analyzed a model representing the relationship by using the Structural Equation Model. The major findings of this study are, firstly, that the higher corporate image is positively affecting the system quality and delivery quality. Secondly, the higher delivery quality is positively affecting the service quality. Thirdly, the higher service quality is positively affecting the customer satisfaction. Finally, the higher customer satisfaction is affecting the customer royalty.

• The Transactions of the Korea Information Processing Society
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• v.6 no.11S
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• pp.3309-3319
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• 1999

Seamless end-to-end Internet Quality of Service (QoS) management is very only because Internet Management is not well understood and practiced in the real world but because the nature of the Internet is hard to predict and manage. Secure transmission, transport reliability, ability to differentiate service qualities, QoS-based intelligent routing, QoS monitoring, and customer-oriented service management are essential technical huddles to be coped with. Despite of these difficulties, the Internet becomes the platform of choice for the next generation applications and services. without a solid management solution, it is not easy to deploy high quality commercial services. In this paper, we propose an architecture of seamless end-to-end Internet QoS Management System and describe the design principles and system components of our developing prototype system.