• 아동학회지
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• 제31권5호
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• pp.31-45
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• 2010

This study was conducted in order to investigate the effect of students' attitudes to internet media language and orthographic knowledge on their use of internet media language. The participants were 989 students in the 4th to 11th grades in Kyunggi-do. It was found that the participants used more internet media language in internet literacy than for general writing. Elementary students exhibited significantly less orthographic knowledge and used more internet media language to write on the internet than older students. Students' attitudes to internet media language went a long way to explaining their self-assessment on the frequency of using internet media language and their genuine use of internet media language on the internet. Their orthographic knowledge, however, was not a significant predictor for their use of internet media language.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권11호
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• pp.5182-5199
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• 2017

Recently, Internet of Things (IoT) drives a large variety of research, development, and new type of markets. All type of devices and sensors will be part of the Internet of Things and will be able to communicate not only plain data, but also audio-visual, olfactory, and haptic media data. In addition, as the devices and sensors getting smarter, it is highly probable that they can process acquired media and metadata to extract higher level of information (e.g., semantics). To support such enhanced functionalities, ISO/IEC SC29 WG11 (MPEG) starts a new standard project, ISO/IEC 23093, called Internet of Media Things (IoMT) to provide standard data formats and APIs for media things. This paper presents the standardization activities of IoMT focusing on explaining terms, standard scopes, and major media things with their use cases. One of the use cases, an IoT system for a blind pedestrian navigation assistance, is evaluated to prove its effectiveness.

• 컴퓨터교육학회논문지
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• 제13권4호
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• pp.27-39
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• 2010

지금까지의 인터넷 관련 교육은 주로 '정보통신윤리'와 '인터넷 중독'에 초점을 맞추고 있어 인터넷미디어 시대를 위한 '인터넷미디어'의 창의적이고, 바람직한 이해와 활용을 이끌어내기 위한 '인터넷 리터러시 교육'의 필요성이 사회적으로 제기되고 있다. 미디어 교육과 관련된 기존 연구에서 가장 취약점은 '교육성과' 에 대한 분석이 전혀 이루어지지 않고 있다는데 있다. 따라서 본 연구에서는 전국 중학교 학생 708명을 대상으로 진행한 인터넷미디어 교육에 따른 인터넷에 대한 감성적 태도, 매체 인식, 인터넷 이용효능감, 인터넷미디어 능력, 인터넷 윤리의식의 변화를 살펴보았다. 그 결과 인터넷 이용효능감과 인터넷미디어 능력은 큰 변화를 나타냈으며 아울러 수업을 통해 자연스럽게 인터넷윤리 의식도 높아지는 결과를 보였다. 이러한 결과는 인터넷미디어 교육 프로그램의 실질적 성과를 입증하였다는데 의의를 가질 수 있다.

• Asian Journal for Public Opinion Research
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• 제7권1호
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• pp.1-22
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• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

• 한국식품영양학회지
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• 제24권2호
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• pp.166-172
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• 2011

This study was conducted to assess food safety knowledge of college students according to mass-media reports. To accomplish this, a survey was conducted to investigate the reliability, of primary mass-media sources on Bovine Spongiform Encephalopathy(BSE) as well as the preferences of college students. The most common sources of media consumed by male and female students were terrestrial television(TV)(60%), the internet(21%), and newspapers(11%) and terrestrial TV(60%), newspapers (18%), and the internet(17%), respectively. The preferences for media of major and non-major students were terrestrial TV(64%), newspapers(17%), and the internet(14%) and terrestrial TV(51%), the internet(22%), and newspapers(19%), respectively. The reliability of media as viewed by male students were as follows: terrestrial TV(53%) and the internet(40%), whereas for female students, these values were terrestrial TV(55%) and the internet(37%). The reliability of media as viewed by major and non-major students was as follows: terrestrial TV(67%) and the internet(28%), and terrestrial TV(44%) and the internet(44%), respectively. In the case of male students, the primary sources for information regarding BSE were terrestrial TV(54%) and the internet(38%), whereas for female students, the primary sources were terrestrial TV(57%) and internet (37%). In the case of major students, the primary sources for information regarding BSE were terrestrial TV(52%) and the Internet(40%), and for non-major students, the internet(47%) and terrestrial TV(39%). Both male and female students were found to have less knowledge regarding prions, SRM(Specified Risk Materials), MM(methionine-methionine) type genes, and cow above 30 months associated with BSE compared to the other factors associated with this disease. The BSE-related knowledge held by major and non-major students was revealed unknown more than the majority of responses. Based on these results, greater effort should be made to provide meaningful information to improve the food-safety knowledge of college students according to mass-media.

• 복식문화연구
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• 제10권3호
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• pp.293-305
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• 2002

This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.

• 트랜스-
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• 제10권
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• pp.51-72
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• 2021

본 연구는 뉴미디어 시대 인터넷 라이브 방송의 매체적 특성을 중심으로 논했다. 이를 목적으로 정보원, 메시지, 채널, 수용자, 효과로 구성된 SMCRE 모델로 통해 인터넷 라이브 방송의 매체 특성을 분석했다. 뿐만 아니라 선행연구들이 간과한 인터넷 라이브 방송 특유의 피드백도 고찰하였다. 또 인터넷 라이브 방송의 문제점을 제시하고 인터넷 라이브 방송의 미래 발전에 대한 전망을 제시하였다.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• International Journal of Internet, Broadcasting and Communication
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• 제14권1호
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• pp.219-223
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• 2022

The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

• International journal of advanced smart convergence
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• 제7권2호
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• pp.119-126
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• 2018

This study analyzed the digital divide of Korean senior citizens through the preference for smart media. Targeting two media out of mobile internet and mobile social media, the media dependency ratio and the trend of people in their 20s-60s were verified. Regarding the dependency ratio of young people(20s) and senior citizens(60s), in case of mobile internet, people in their 60s were average 8.6% while people in their 20s were average 38.9%, so that the ratio of senior citizens was lower by 30.3%. In case of social media, people in their 60s were average 1%, which was 7.1% lower than people in their 20s(8.1%). And this divide was the digital divide shown in the informatization process through the trend of internet use of senior citizens in their 60s or up. Thus, as the policy measures for solving the digital divide of senior citizens, it would be required to continuously develop the digital cultural programs for senior citizens, to expansively perform the government subsidiary policies like additionally providing the essential information to senior citizens, and also to expand the smart-based infrastructure for senior citizens' participation in economic activities.