• 대한가정학회지
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• 제40권12호
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• pp.199-216
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• 2002

The purpose of this research is to study the efficiency of the Internet market, not provided to consumers by the existing traditional market. This research examines whether consumers properly understand the efficiency of the Internet market. The result from consumers perception on the efficiencies in the two market are as follows. First, consumers perceived the traditional market as having more product alternatives compared to the Internet market. Second, consumers perceived that the Internet market was more efficient in price dispersion and price change Third, the Internet market was considered more efficient in searching and travel time, and in the search cost. Finally, the traditional market was considered as a better provider of the information about product function, feature, reality, usage and service compared to the Internet market. On the contrary, the Internet market turned out to be more effective in providing product information, price information and trading information compared to the traditional market. Therefore consumers perceived the traditional market of having more information.

• 한국경영과학회지
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• 제27권3호
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• pp.75-92
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• 2002

This paper is concerned with proposing a new market strategy for the segmented markets of the Internet stock trading. Many companies are providing various services for customers. However, the internet stock trading market is glowing rapidly absorbing a wide variety of customers showing different tastes and demographic information, so that it is necessary for us to investigate specific strategy for the segmented markets. General strategy so far in the Internet stock trading market has been to lower transaction fee according to the market trend. As the advent of rapidly enlarging market, however, more specific strategies need to be suggested for the segmented markets. In this respect, this paper applied a self-organizing map (SOM) to 83 questionnaire data collected from the Internet stock trading market in Korea, and obtained meaningful results.

• 경영과학
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• 제20권1호
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• pp.89-102
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• 2003

With the progress of Internet and e-commerce, there have been many researches on the market efficiency of the Internet markets using real price data. Contrary to the common expectations by many economists, most of the previous researches have fatted to prove that the Internet market is more efficient than the conventional market. This paper empirically analyzes the pricing behavior of Internet and conventional retailers in South Korea. We have collected real price data on CDs and TVs from various types of retailers, from which we have analyzed three aspects of pricing behavior : price level, price change over time, and price dispersion across the retailers. We have found that the average prices of CDs and TVs at the Internet retailers are lower than those at the conventional retailers. We have also found that there is a close association between the behaviors (e.g., magnitude and timing of changes) of TV prices at the Internet retailers and those at the conventional retailers. It has been observed that the range of the CD prices at the internet retailers is less than a half of the range at the conventional retailers, which can be considered as an evidence of a relatively stronger price competition at the Internet market compared with the conventional market.

• 한국유통학회지:유통연구
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• 제16권2호
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• pp.119-138
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• 2011

지난 십년동안 인터넷을 통한 전자상거래는 빠른 속도로 성장해 왔다. 이러한 인터넷의 발달은 기업들의 사업방식에 많은 변화를 유도했으며, 그 중에서도 마케팅경로의 구조와 경로 구성원들 사이의 관계에 중요한 변화를 초래하고 있다. 각 기업이 처한 시장환경은 다양하며 이 다양한 시장 환경은 인터넷 경로가 각 시장에 미치는 효과를 조절하는 역할을 한다. 이러한 시장의 다양성에도 불구하고 지금까지의 선행연구들은 각기 특정한 하나의 시장상황(unique setting)을 상정하여 인터넷경로 도입이 그 시장에 미치는 영향을 분석하는데 그쳐왔다. 이러한 기존 연구의 공백을 채우기 위해 본 연구는 시장의 다양성을 소비자의 지리적 분포, 시장의 인터넷 수용도의 측면에서 살펴보고 이러한 시장 환경이 인터넷 경로 도입 효과에 미치는 영향에 관하여 조사해 보고자 한다. 이를 위해 본 연구는 다양한 소비자들의 지리적 분포, 경쟁강도, 소비자의 인터넷 상거래에 대한 수용도 등을 포함한 다양한 시장 환경을 수요모형에 반영시켜 그 영향력 분석을 가능하도록 하였다. 그러나, 다양한 시장 요소를 모형에 반영하는 과정에서 수요모형이 복잡한 구조를 가지게 되었다. 이 문제를 극복하고 게임이론의 균형해를 도출하기 위해 Newton-Raphson algorithm을 사용한 numerical search 방법을 사용하였다. 분석결과 두 종류의 경로에 대한 소비자선호의 분포에 따라 생산자의 가격차별정도, 생산자와 독립소매상 간의 경로이윤 배분율, 그리고 인터넷경로 도입이 각 경로주체의 이윤 향상에 도움이 되는지의 여부, 소비자잉여 등이 달라질 수 있음을 발견하였다. 끝으로 연구의 학술적, 실무적 시사점과 한계점 및 향후 연구방향도 논의되었다.

• 가정과삶의질연구
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• 제26권1호
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• pp.15-29
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• 2008

The study examined the characteristics of internet shopping mall sites including on-line market places and integrated internet stores from a perspective of consumer protection. Specifically, the study investigated 1) whether sufficient information is provided on the internet shopping mall sites, 2) whether shopping mall sites abide by internet advertising principles, and 3) specific examples of consumer misleading potentialities from internet shopping sites. Further, on-line market places and integrated internet stores were compared based on their informativeness and potential consumer misleading factors. Total 50 shopping mall sites were analyzed for examining the types of information provided and consumer misleading factors. To verify study questions, descriptive statistics were used. For comparison between on-line market places and integrated internet stores, Chi-square test and independent-sample t-test were employed. The results of this study were as the following: First, not a few of the internet shopping mall sites did not provided important information such as safety and warrantees. Second, important disclosures were not noticeable on the web pages and distracting factors were frequently used. Third, integrated internet stores were desirable compared to on-line marketplaces based on informativeness and consumer misleading potentialities. As the result of this study, internet shopping malls need to advised to provide sufficient information and reduce potential misleading factors.

• 한국정보시스템학회지:정보시스템연구
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• 제8권2호
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• pp.129-143
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• 1999

A great number of companies are currently examining the opportunities made available through the internet. This research aims to identify the factors that influence the adoption of the internet market. The innovation-IT-diffusion theory provide the theoretical foundation for this study. Seven factors were found to influence the adoption level of the internet market. They are top management support, cost efficiency, inclination toward new technology, absorptive capacity, institutional support, competitors move and customer pressure. Nonparametric test was used to test hypotheses. The results shows that top management support is the most important factor, and institutional support is not related to the adoption of the internet market.

• 한국시스템다이내믹스연구
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• 제2권2호
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• pp.41-62
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• 2001

Perhaps, one of the typical emerging markets drawing tremendous attention from not only business professionals but also policy-makers would be the mobile Internet services. In recent years many research institutes reported their predictions on the growth of the mobile Internet services market, announcing that the market would show explosive growth and replace the wired Internet service market rapidly. Unfortunately, however, the reality we are facing at present is quite different from their expectations. The realized share of the mobile services in Korea last year has turned out remaining only about one percent of the total network service revenue. What are the reasons for the gap between the prospects and the reality? Starting from this question, this paper attempts to explore the generic pitfalls of the traditional number-crunching methods adopted thus far for the forecast of newly emerging market trends, and present an alternative by introducing systems thinking to the mobile Internet service market as an example, followed by its rationale as a new tool for forecasting and some reasoning about why traditional methods are no longer appropriate.

• 복식문화연구
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• 제25권5호
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• pp.593-610
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• 2017

In order to identify the antecedents of internet purchasing intention toward fashion items, this study examines shopping-related variables as both direct antecedents of internet purchasing intention, and as indirect antecedents of internet purchasing intention through online-related variables. Impulse buying and market mavenism were considered as shopping-related variables, whilst online interaction readiness and online consumer procrastination were considered as online-related variables. It was hypothesized that impulse buying and market mavenism not only directly influence purchasing intention toward fashion items, but also indirectly influence it through online interaction readiness and online consumer procrastination. Data were gathered by surveying university students in Seoul using convenience sampling. A total of 286 questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of market mavenism, impulse buying, and online consumer procrastination revealed one dimension, whilst the factor analysis of online interaction readiness revealed two dimensions: 'online relationship' and 'internet role.' Tests of the hypothesized path proved that impulse buying indirectly influences internet shopping intention only through online consumer procrastination, whereas market mavenism influences internet shopping intention indirectly through both online interaction readiness and online consumer procrastination. The results will be useful for Internet shopping mall marketers and for future study.

• Asia Marketing Journal
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• 제12권4호
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• pp.79-111
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• 2011

정보통신기술의 발달로 인해 도래한 디지털 경제는 인터넷 비즈니스라는 새로운 사업영역을 창출하였다. 인터넷 비즈니스는 다른 사업과 달리 매우 유동적인 시장점유율 변동이 나타나는 비즈니스 영역으로, 기업들은 시장 내의 경쟁 환경 및 경쟁 구조를 정확히 이해하여야만 불안정한 인터넷 시장 환경에 효과적으로 대처해 나갈 수 있게 되었다. 이에, 본 연구는 한국 인터넷 비즈니스내의 인터넷 사이트 간 경쟁을 각 사업 분야 별 시장점유율에 기초하여 실증분석 하였다. 이를 통해 인터넷 사이트들의 점유율 변동 추이를 살펴보고, 시장 선도 사이트들의 시장 지배력과 개별 시장의 경쟁 구도 등을 살펴보았다. 이러한 연구결과는 각 기업의 인터넷 사이트 담당자에게는 해당 시장의 경쟁양상과 경쟁구조를 파악할 수 있는 기회를 제공하고, 인터넷 분야로 새롭게 진출하려는 기업의 마케터들에게는 자사의 사업 진출 방향에 대한 기초자료로 활용될 수 있을 것이다.

• 통상정보연구
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• 제10권1호
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• pp.33-49
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• 2008

Many foreign enterprises have begun to pay attention to China market recently, and enter this big market successively. Thus, it is very essential and valuable to understand China internet market well, especially the internet shopping mall market, and to find out the best strategy to build the internet shopping mall in China. The purpose of this comparative study is; (a) to compare with college students consumer's attitude and intention to use internet shopping, (b) to understand the use status of China internet shopping and the purchase situation of Chinese consumer, (c) basing on existing research, to master consumers' consideration items while making the purchase decision, and also master the advantages and disadvantages of internet shopping which consumers realized.