• 유통과학연구
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• 제12권7호
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• pp.103-110
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• 2014

Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

• International Journal of Human Ecology
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• 제9권1호
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• pp.5-16
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• 2008

Development of technology in the $20^{th}$ century has made great contributions to women's lives. With the development of digital convergence, home network, and DMBs (Distance Method Bracings), the ubiquitous technology information era is expected to create a new progressive era for women. The purpose of this study is to investigate the lifestyle that Korean women would like to pursue, especially in regards to the sense of value within the personal and social life of each individual. As a method to suggest how the socio-cultural trends of women's lifestyle will change in the ubiquitous era, qualitative interviews have been conducted over 6 groups with 77 persons between the digital ages of 20s and 30s, living in Seoul. The majority had positive opinions regarding the economic, cultural, emotional, and physical prospects of the ubiquitous information environment. Results show high expectations evolved around freedom from household chores, the equality between the sexes (at home and in society), enhancing the working environment at home, an expansion of human relationships leading to creative knowledge, being able to maintain a single life without economic constraints, and the enjoyment that the internet provides. for suggestions to improve the quality of women's lifestyle through ubiquitous technology, issues such as individual based customization, time management, creating emotional hyperspaces, multi-media communication systems, and women as leaders were studied.

• 한국의류산업학회지
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• 제17권1호
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• pp.102-115
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• 2015

Due to the diversification of lifestyles and the rapid growth of Internet environments since the 1990s, mass customization has been recently accepted as an important trend in the area of clothing and all other areas. In response to mass customized clothing products, global clothing product brands are introducing systems for mass customization such as the application of digital fashion systems that introduced IT technologies such as CAD and 3D scanners. However, studies of planning factors for clothing products applied with digital fashion systems in the area of mass production of clothing products are insufficient. Therefore, this study was intended to analyze the lifestyles of 20-30s that are expected to have the highest demand for clothing applied with digital fashion systems and present basic planning factors according to lifestyles. Through the analysis, three groups that have one of fashion pursuing type, sensory information pursuing type, and practical function pursuing type lifestyles were derived. Based on this result, consumer demand for digital fashion systems and basic factors for product planning were analyzed to present basic planning factors for digital fashion system based customized clothing by lifestyle group. This study is meaningful in that it provided basic data for product planning through digital fashion systems by analyzing the awareness, preference, necessity, and planning factors of digital fashion systems through the analysis of lifestyle types.

• 패션비즈니스
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• 제6권4호
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• pp.125-140
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• 2002

The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

• 경영과정보연구
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• 제4권
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• pp.349-374
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• 2000

With rapid advances on Interactive technology, and the growing popularity of the Internet, Internet shopping receives considerable attention in both the popular-press and academic journals. The Internet has enormous commercial possibilities. But it is a new and dynamic medium that poses special challenges for marketers. The revolutionary nature of the Internet mandates that established wisdom on consumer marketing along with marketing-mix strategies has to be reexamined and perhaps radically revised. In order to assist marketers in this endeavor it is critical to understand consumers' buying behaviors of Internet shopping. But research in this area still very much its infancy. This study examined previous researches of Internet shopping and developed conceptual framework of Internet shopping modes. Additionally, this study examined empirical investigation of Internet shopping. Preliminary results suggests that there are significant differences in individuals' perceptions of Internet shopping and traditional shopping modes. Various factors influences on consumers' buying behavior on Internet shopping. There are Individuals' factors(personality, lifestyle, prior experience, perceived risk etc), shopping mall factors(trust, vividness, security, promotion, etc), product characteristics(product category, brand, etc), situational factors(time pressure, locational constraints etc), social/cultural factors(Norms, importance of other peoples etc). Additionally, We conducted empirical study of the impact of the Internet on consumer shopping behavior. We gathered consumers' reactions via an open-ended survey using a sample of 90 shoppers. We related the reactions to the factors of consumers' satisfaction or dissatisfaction of the Internet shopping. Consequently, there are many questions regarding factors that might influence Internet shopping. From theoretical and practical perspectives, studies that examine these factors would seem to offer much to the discipline. This paper has attempted th provide insights and direction of future empirical examination of Internet shopping.

• 디지털융복합연구
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• 제10권9호
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• pp.151-158
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• 2012

본 연구는 가상체험마케팅서비스가 인터넷쇼핑몰의 물리적인 인터페이스환경에서 고객 에이전트 서비스를 하고 있다고 보고, 가상체험마케팅 환경에서의 Schmitt 체험마케팅요소 5가지를 실증분석 하고 이 요소간의 관계를 분석하여 인터넷쇼핑몰 체험마케팅 관리방안을 제시하는데 목적을 두고 있다. 분석결과, 감각변수는 평면적 시각효과 음향적 청각효과, 인지변수는 창의성 서비스, 행동변수는 라이프스타일 제공과 사용모습 모델제시, 관계변수는 사용모습 모델 제시 항목으로 인식 되었고 감성은 어떤 항목으로도 인식되지 않았다. 이러한 결과는 대전지역 대학생들은 인터넷쇼핑몰에서 고객에게 제공하는 가상체험마케팅 서비스의 중요한 요소로서 라이프스타일을 제공하고 청각적인 효과와 모델을 제시하는 창의적인 서비스가 제공되기를 원하는 것을 의미한다. 따라서 인터넷쇼핑몰 사이트 마케팅관리자는 급변하는 인터넷환경에서의 스마트하고 다양한 고객의 욕구 변화에 대응할 수 있는 가상체험서비스 시스템 구축에 적극적으로 투자하고 가상체험마케팅 요소 중에서 특히 행동과 감각 그리고 인지분야에 초점을 두어 고객의 잠재욕구를 발견하기 위한 과학적인 가상체험마케팅조사를 실시하여 고객이 플로우(flow)를 느낄 수 있는 수준의 가상체험마케팅 환경을 구축하기 위한 전략 수립이 필요하다.

• 지역사회간호학회지
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• 제14권1호
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• pp.66-74
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• 2003

Purpose: This study was conducted to identify the difference of the health promoting behaviors between average Internet users and excessive Internet users. Method: Data were collected from a convenient sample of 465 middle school students from June 7th to 17th, 2002, based on a self reported questionnaire. The instruments included were the Health Promotion Behaviors reconstructed by the author based on the Health Promoting Lifestyle Profile (Walker, Sechrist & Pender, 1987) and Internet addiction test translated by Center for Internet Addiction Prevention and Counseling based on Young's test. Data were analyzed with N, %, x2 test, t-test and Pearson's correlation coefficient. Result : 1. There were no significant differences in general characteristics between average Internet users and excessive Internet users. 2. There were significant differences between two groups in diet behavior(p=.030), even though there were no differences in general health promoting behaviors(p=.109). 3. There were significant negative correlations between Internet use and diet behavior (r=-.193, p=.000). Therefore, average Internet users had more desirable diet behavior than excessive Internet users. Conclusion: Internet addiction prevention program should be conducted as part of a comprehensive school health promotion program. In addition, the results of this study should be considered in developing the school health education curriculum to rear students' responsibility on their health behaviors.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2007년도 추계학술대회
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• pp.143-174
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• 2007

창업교육의 일환으로 인터넷 창업교육이 공공과 민간영역에서 다양하게 진행되고 있지만 수요자의 다양한 욕구를 충족시키고 창업성공에 이르게 하는 데는 부족함이 있다. 본 연구에서는 인터넷 창업교육의 현황을 고찰해보고 전자상거래지원센터에서 진행중인 인터넷 창업교육 실태조사를 통해 교육생 만족도 및 교육내용에 중요도와 실제 교육반영도 조사를 통해 창업교육 진행상의 문제점과 발전방안을 모색해 보고자 하였다. 연구결과 도출된 시사점은 첫째, 교육생들의 연령, 학력, 교육동기와 창업교육 경험유무에 따라 교육만족도가 다르게 나타나, 이들의 요구에 기반한 다양한 형태의 맞춤식 교육이 요구되었다. 둘째, 현재 진행되고 있는 기술적 요소에 대한 교육과 더불어 창업리더쉽, 사업수행능력 등 인적 요소, 사업추진환경과 사업아이템 등 사업환경적 요소에 대한 교육 보강이 요구되었다. 셋째, 창업후 사후지원과 컨설팅, 수료생 커뮤니티 구축, 수료생간 아이템 연계 지원, 상호네트워킹, 멘토링 등 교육후 관리의 중요성이 부각되었다. 본 논문은 이러한 조사분석을 통해 인터넷 창업의 성공적 지원을 위한 교육진행과 사후 연계체제 구축을 통해 창업교육의 고도화 및 내실화 방안을 모색하였다.

• 벤처창업연구
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• 제3권1호
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• pp.29-55
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• 2008

창업교육의 일환으로 인터넷 창업교육이 공공과 민간영역에서 다양하게 진행되고 있지만 수요자의 다양한 욕구를 충족시키고 창업성공에 이르게 하는 데는 부족함이 있다. 본 연구는 인터넷 창업교육의 현황을 고찰한 뒤, 전자상거래지원센터에서 진행 중인 인터넷 창업교육 실태조사를 통해 교육생 만족도 및 교육내용에 중요도와 실제 교육반영도 조사를 통해 창업교육의 문제점과 발전방안을 모색해 보고자 한다. 본 연구결과는 다음과 같다. 첫째, 교육생들의 연령, 학력, 교육동기와 창업교육 경험유무에 따라 교육만족도가 다르게 나타나, 이들의 요구에 기반한 다양한 형태의 맞춤식 교육이 요구된다. 둘째, 현재 진행되고 있는 기술적 요소에 대한 교육과 더불어 창업 리더십, 사업수행능력 등 인적 요소, 사업추진환경과 사업아이템 등 사업환경적 요소에 대한 교육 보강이 요구된다. 셋째, 창업 후 사후지원과 컨설팅, 수료생 커뮤니티 구축, 수료생간 아이템 연계 지원, 상호네트워킹, 멘토링 등 교육 후 관리의 중요성이 부각되었다. 본 논문은 이러한 조사분석을 통해 인터넷 창업의 성공적 지원을 위한 교육진행과 사후연계체제 구축을 통해 창업교육의 고도화 및 내실화 방안을 제시하고 있다.

• 복식문화연구
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• 제19권3호
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• pp.542-555
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• 2011

Internet shopping malls have rapidly developed within the economic recession due to changed lifestyle according to digitalization. Furthermore, customers in the 20~30s, the main consumer base of internet shopping malls in Korea, have begun to enjoy the new cultural trend of party culture, thus creating a new fashion market combining party and fashion. Therefore, the purpose of this study is to analyze design characteristics of internet party-wear shopping malls to provide guidelines and to present basic data for design development of party-wear in internet shopping malls. Research method was used by combining literary research with empirical research of analyzing design by capturing pictures of internet party-wear shopping malls. The following conclusion was drawn from research results. First, Party-wear consumption of internet shopping malls is increasing along with the increased sales of clothing fashion products of internet shopping malls. Second, design analysis results regarding 11 internet shopping malls selling party-wear was presented that consumer emotion and trend were combined according to distinct characteristics to display romantic style, romantic style mixed with modern or casual characteristics, sexy, and etc. Third, dress was presented as the most common item with 52.3% in item analysis executed on 588 pictures captured in 11 shopping malls. Ribbon was shown as the most common detail and trimming item, with 28.7%, and corsage and frills were each presented as 13%.