• 한국의류학회지
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• 제29권6호
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• 패션비즈니스
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• 제14권5호
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• pp.176-194
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• 2010

According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

• 대한영양사협회학술지
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• 제7권3호
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• pp.295-306
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• 2001

The purpose of the study was to develop an internet nutritional counseling program using an expert system to assist obese people to lose weight through behavior modification. The internet counseling program for weight loss was developed by the accumulation of knowledge dealing with eating habits and exercising behaviors in expert system tool, Knowledge Engineering Agent (KEA) by a dietitian without any help of computer expert. To accumulate knowledge into KEA, survey was performed in 150 obese people, dietitians reviewed and consulted each survey case, and the consulted contents were learned and accumulated into KEA. Survey questionnaire was the same as that of the internet consulting program, and it included general characteristics, dietary habits, lifestyle, and exercise patterns related to obesity. Also, the dietitian selected proper factors inferred from the survey questionnaire of each case, and added the conclusions for them. Conclusions were made for helping clients to correct bad eating behaviors and accumulate good behaviors to lose weight. Counseling was divided into two parts; a two-week part and a daily part. Two-week counseling was performed based on 4 step questionnaires, and daily counseling was done for daily food consumption and physical activity. When clients answered survey questionnaires in a counseling internet program, the recommendations on how to eat, to exercise and to deal with stress in a real time for each case, was given. In conclusion, a counseling internet program for weight reduction can be used to give advices how to deal with obesity in a man-to-man way in a real time using KEA where nutritional knowledge based on behavior modification for weight loss was accumulated.

• 한국콘텐츠학회논문지
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• 제18권11호
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• pp.171-187
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• 2018

연구는 초 중학생의 주의력 결핍, 과잉행동/충동성, 인터넷 과다사용 등의 행동문제에 영향을 주는 생활양식 요인들을 알아보는데 목적이 있다. 초등학생 889명과 중학생 676명의 자기-보고 자료와 학생의 주의력 결핍과 과잉행동 및 충동성 증상에 대한 담임교사의 보고를 분석에 사용하였다. 생활양식은 가족과의 상호작용 기회, 수면시간, TV 시청시간, 게임시간, 아침식사 횟수, 가공식품 섭취 횟수, 과외 횟수 및 시간으로 측정하였다. 단계적 회귀분석 결과, 초등학생과 중학생 모두에서 게임시간, 가공식품 섭취 횟수가 많을수록, 가족과의 상호작용 기회가 적을수록 주의력 결핍 증상이 높았다. 초등학생의 경우 게임시간 TV 시간, 가공식품 섭취횟수가 많을수록, 보호자와 함께 하는 시간이 적을수록 과잉행동 및 충동성이 높았지만, 중학생의 경우 생활양식 변인들은 과잉행동 및 충동성에 대한 설명량이 낮았다. 초등학생과 중학생 모두에서 게임 시간이 많을수록, 보호자와 함께 하는 시간이 적을수록 인터넷 과다사용 증상이 높았다. 본 연구는 청소년의 행동문제에 대한 게임 및 TV 사용, 가공식품 섭취의 영향력을 고려하고, 가족과의 상호작용을 높이는 방향의 중재를 제안한다.

• 웰빙융합연구
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• 제3권1호
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• pp.11-20
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• 2020

Anecdotal reports indicate that maladaptive patterns of Internet use constitute behavioral addiction. Internet addiction is characterized by unrestrained and awfully controlled engrossment or behaviors regarding internet access that lead to impairment, stress, dimensionally measured depression, indicators of social separation and anguish. By reviewing and analyzing approximately 100 articles we present evidence that are able to provide an overview of the main themes and proclivity covered by existing and relevant studies. The vital detection of this research unveils that many factors related to social, demographic, lifestyle changes related constructs have a bearing on the phenomenon of internet addiction strongly. This study not only reached certain conclusions for both theory and practice, but also defined future lines of research according to the gaps detected by the study's results. The main findings from this literature, though not conclusive, but will help the researcher and policymakers to obtain a better understanding and description of the problem faced by the youth and necessary to develop some remedies to lessen the addiction phenomenon.

• 지식경영연구
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• 제9권3호
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• pp.59-76
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• 2008

Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

• 한국산학기술학회논문지
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• 제17권1호
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• pp.700-709
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• 2016

본 연구는 20대 여성을 대상으로 소비자의 일반적 특성(라이프스타일, 거주지, 소득)이 피부관리정보원의 중요도에 미치는 영향을 파악하기 위하여 설문, 조사하였다. 연구결과 20대 여성소비자는 피부관리정보원 6개 중 피부과의원을 가장 중요시 하는 정보원으로 인식하고 있었다. 피부관리정보원 6개의 중요도에 대하여 3개변인(라이프스타일, 거주지, 소득)을 이용하여 삼원변량분석한 결과 피부과의원, 신문 잡지, 가족 친구 지인, 소셜커머스 등 인터넷 정보원은 유의적인 차이가 나타났다. 이상의 결과를 바탕으로 마케팅 제언을 하자면, 서울의 피부과의원은 특히 고소득층 소비자를 대상으로 신문 잡지에 기사, 광고 등을 집중적으로 실어 홍보하는 것이 바람직하며, 대전의 고가전략을 쓰는 피부산업체에서는 인터넷정보원을 집중적으로 활용하면 훌륭한 마케팅 수단이 될 것이다.

• 복식
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• 제56권1호
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• pp.56-69
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• 2006

The purposes of this study were to identify cosmetics purchasing behavior according the 20-30 year old men's lifestyle. The results were as follows; 1. The factors of men's lifestyle were sense of fashion, participation of social activities, use of web-based information, sense of androgyny, economical efficiency, provision of web-base information, sport activities, and pursuit of change, and they were segmented into a passive stagnant group, a economic web-base information utilizing group, a positive social activity participation group, and a sensitive appearance change pursuit group. 2. Passive stagnant group used less information sources patronized cosmetics specialty store, did not select their cosmetics by themselves, and spent less for their cosmetics. Economic web-base information utilizing group used information sources positively, patronized cosmetics discount store or internet shopping, and spent less for cosmetics. Positive social activity participation group patronized cosmetics specialty store or discount store, but did not select cosmetics by themselves. Sensitive appearance change pursuit group patronized department store or internet shopping for cosmetics, selected cosmetics by themselves, and spent more. 3. Passive stagnant group showed a tendency of older, less educated, and lower incomes, but economic web-base information utilizing group were among the age of 20's, lower educated, and the unmarried with average incomes. Positive social activity participation group showed a tendency of older, highly educated, and the married with jobs, but sensitive appearance change pursuit group were among the age of 20's and university students with more incomes and pocket money.

• 사물인터넷융복합논문지
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• 제2권3호
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• pp.7-15
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• 2016

요즘 홈오토메이션 시스템에 대한 연구가 많이 진행되고 있다. 본 연구에서는 지능형 홈오토메이션 시스템을 설계하여 집안의 온도와 조도를 자동적으로 조절하는 시스템을 개발한다. 다른 연구와의 다른 점은 각 개인의 생활 습관과 취향에 따라 개별적으로 조절할 수 있으며, 축적된 생활 습관 데이터베이스를 통해 보다 더 안락한 주거 환경을 제공한다는 점이다. 또한, 모바일 앱을 통해 가정 내의 조명과 선풍기, 히터 등을 손쉽게 제어할 수 있으며, 자신의 생활 습관에 대한 주거 환경 통계 자료를 검색할 수 있도록 하는 지능형 홈오토메이션 시스템을 제안한다.