• 패션비즈니스
• /
• 제9권3호
• /
• pp.134-149
• /
• 2005

Although Internet retailing is becoming a viable channel for apparel retailing, consumers are still reluctant to use Internet for apparel purchasing because at their concerns at Internet security and the difficulties at virtual shopping in unfamiliar shopping environment. The purpose at this study is to examine the nature at perceived risk associated with Internet apparel shopping and risk-reduction strategies used by Internet apparel shoppers. The data were collected via an online survey by a online research company. A total at 4,254 Internet users participated in this survey. Among these Internet users, 1,146 respondents had previous shopping experience in Internet shopping. Within this group, 195 were Internet apparel information seekers, and 589 were Internet apparel purchasers. Descriptive statistics, analysis of variance, and t-test were used to analyze the data. The perceived risks and risk-reduction strategies used by Internet apparel no-interest shoppers, Internet apparel information seekers (browsers), moderate Internet apparel purchasers, heavy Internet apparel purchasers were examined and compared. The results indicated that these tour groups were significantly different in apparel related risk, performance risk, and privacy risk. Internet purchasers tend to perceive more apparel-related, performance, and privacy risks than others. The results also indicated that these tour groups were significantly different in their opinions of risk-reduction strategies.

• 한국정보시스템학회지:정보시스템연구
• /
• 제7권1호
• /
• pp.209-224
• /
• 1998

The Internet is one of the most noticeable things in the information wave, which is spreading in the whole society. At first, the Internet was mainly used to exchange the information between organizations like universities, institutions and companies, but recently it is widely used as the method for the commerce. Therefore the Internet is recognized as a new strategic tool for the business and electronic commerce(EC) supported by the Internet has become a new type of business in the cyber space. This study is to know the current situation of EC by investigating the effect of the Internet compared with the cost. For this purpose we surveyed 162 Korean companies and analyzed the questionaries collected from them. As a result of the analysis it is shown that the Internet is useful for improving the efficiency of business and advertising the company.

• 한국전자거래학회지
• /
• 제5권2호
• /
• pp.127-142
• /
• 2000

Lately, electronic commerce through the Internet has been rising in attention. An important element in such commerce is EDI. EDI is mainly used with VAN but its use is not common due to the high cost of EDI transfer. Thus, only large corporations with frequent use of EDI are able U benefit from it, To smaller companies that have small usage, EDI is becoming a burden. Considering this fact as well as current changes within the enterprise environment, it is apparent that a new generation of EDI is required. To resolve the problems of VAN EDI, the proposed Internal EDI was implemented. Internet EDI deals with the use of the widely spread Internet instead of VAN. By using Internet EDI, it is possible to reduce the high cost that came when using VAN. There would be no extra transfer cost since transmission will be done through the Internet. Also, electronic commerce that is mostly used today between an individual and a company may grow to become a true electronic commerce between companies.

• 한국의류산업학회지
• /
• 제11권4호
• /
• pp.583-591
• /
• 2009

The purpose of this study was to examine the sportswear purchase decision factors and brand preference of college students. The subjects in this study were 614 college students who were selected by cluster random sampling from Daegu and North Gyeongsang Province. The collected data were analyzed by crosstab analysis, and the findings of the study were as follows: If a sportswear company has college students as a target market, first, the company needs to consider design and utility. Second, the company needs to expand internet sale while maintaining a strategy for centering on speciality shop and department store as for a sale of sportswear. Third, the college students themselves have a right of choice according to purchasing sportswear. Thus, a distribution company requires a direct marketing strategy targeting college students. Fourth, simple design of adding a fashion trend is needed. Fifth, the sportswear company needs to expand production and sale in jumpers and trousers based on T-shirts. Sixth, color in sportswear needs to be composed of design based on gray or black color. In order for a sportswear company to be adjusted to the global market environment here after, it requires an effort to continuously grasp consumers' trend and to apply new design and color. Also, the company will be able to be equipped with competitive edge by producing diversely functional products that are demanded by the segmented market.

• Journal of Information Technology Applications and Management
• /
• 제16권3호
• /
• pp.45-58
• /
• 2009

This paper is an empirical study especially to understand recent Chinese internet banking users' behavior and intentions through the process quality, outcome quality, customer satisfaction, reuse and word of mouth on internet banking service. The results of this study are as follows. First, percieved process quality of internet banking service affects the outcome quality, and both quality have a direct relation to customer satisfaction. It is found that Chinese internet users perceive a difference between process quality and outcome quality of internet banking service. And the reuse of the internet banking is decided by customer satisfaction as well as the word of mouth of the internet banking. For successful internet banking business in China, internet marketers should recognize that the service quality consists of the process quality and the outcome quality, and they should organize a new campaign that takes this information into consideration. And considering the process quality effect, they should pay attention to service process as well as the direct merit of services.. And if an internet banking service properly meets customer demands, internet users would constantly use internet services and would share good experiences with their neighbors. Therefore the result of our study will be of working-level help for financial company in China.

• 한국시스템다이내믹스연구
• /
• 제3권1호
• /
• pp.5-42
• /
• 2002

The main purpose of this paper is analyzing long-term growth possibility of a telecommunication Company (Telco) H. First of all, to achieve this purpose, the precise understanding about causal relations among growth and decay factors of Telco H is required. Based upon the causal analysis, a basic computer simulation model is developed. Finally, several predictive examinations about growth possibility and pattern of the Telco H are conducted using three scenarios. From simulation results, the most important policy leverages are capabilities of market share sustenance, improvement of service quality and squeezing current network facility to elevate profitability and efficiency. Recently, telecommunication industry has become more and more competitive due to introduction of Internet and deregulation. Internet has brought about global competition as well as confusion between telecommunication and broadcasting industries. At the almost same time, deregulation is a universal tendency and a catalyst of unlimited competition. Telco H has been a dominant company in Korea for last century. However, the dominant position of Telco H has been threatened by the change of competition environment. The competitive environment has many elements and keeps changing dynamically. Therefore, System Dynamics simulation methodology is adopted to examine the problem.

• 인터넷정보학회논문지
• /
• 제5권1호
• /
• pp.33-39
• /
• 2004

정보시스템 개발 프로젝트의 효율적이고 효과적인 관리를 위한 국내 실정에 맞는 CMM 기준 프로젝트관리와 정보시스템 감리 항목등과 분석도구가 요구되고 있다. 이 논문에서는 CMM을 기준하여 각 프로세스별 수행결과를 정량적으로 측정하여 해당 수치의 목표범위 내 관리가 가능하게하기 위해 gap 분석 및 평가를 반복해서 수행하여 품질관리, 생산관리, 원가관리, 지식의 통합관리를 가능하게 하여 정보화 기반의 지식 경영을 강화하고, 정보의 고급화, 차별화를 통해 고객 서비스를 강화하고, 프로세스 최적화를 통해 업무효율을 향상시키고 조직의 자발적 노력을 통해 조직 성숙도를 지속적으로 향상시키기 위한 조직 내 정보능력 측정에 있어 4단계 수준에 도달하기 위한 관리 및 감리 항목을 설정하고, 국내 5전문 업체에 적용 분석, 평가하는 모델을 제안하였다.

• 산학경영연구
• /
• 제18권1호
• /
• pp.81-108
• /
• 2005

최근 인터넷 환경이 보편화되면서 마케팅 활동에 있어서 고객들의 참여현상은 폭발적으로 일어나고 있다. 과거 고객들은 단순히 제품을 수용할 것인지, 수용하지 않을 것인지 만을 결정하였으나 이제 고객들은 자신이 쓸 제품을 직접 설계하고 기업에게 해당 제품을 자신들이 희망하는 가격에 만들어 줄 것을 요구하는 단계에 이르고 있다. 이렇듯 인터넷 환경의 마케팅 프로세스에 있어서 고객참여 현상은 폭발적으로 일어나고 있으나 이에 대한 학술적인 논의는 충분하지 않은 편이다. 본 연구에서는 고객참여에 대한 기존 문헌을 고찰하여 과거 오프라인 환경에서의 고객 참여 전략에 대한 논의와 그 활용의 한계를 지적하고, 인터넷 환경에서의 고객 참여 전략을 새롭게 재조명해야 할 필요성을 제기하였다. 또한 인터넷 환경에서 기업이 고객 참여 활동을 활용할 수 있는 구체적인 전략을 제시하였다 본 연구의 주요 결과는 다음과 같다. 첫째, 고객 참여에 관한 기존 연구의 고찰을 통하여 마케팅 측면에 있어서 고객 참여의 개념과 형태를 정의하고, 기존 연구의 흐름과 방향을 정리하였다. 또한 오프라인상의 고객 참여의 한계 요인을 지적하여 많은 기대에도 불구하고 실제 오프라인에서 고객 참여가 활성화되지 못했던 원인을 규명하였다. 둘째, 인터넷 환경의 도입으로 인하여 오프라인 상에서 고객 참여가 활성화되지 못했던 제약 요인들이 쉽게 해결될 수 있음을 제시하였고, 이로 인하여 기업과 고객과의 관계에 있어서 고객의 주도적 참여 현상이 급격하게 확산될 수밖에 없음을 제시하였다. 셋째, 급격하게 증가하고 있는 고객들의 참여 욕구를 기업의 성과로 가져가기 위한 방법론을 제안하였다. 인터넷 환경에서 고객 참여가 실질적인 기업의 성과로 이어지기 위해서 기업은 스스로의 생산물을 제품이 아닌 생산 프로세스로 다시 정의할 필요가 있으며, 고객의 참여를 고려하여 프로세스를 재구조화 할 필요가 있음을 지적하였다.

• 한국정보시스템학회지:정보시스템연구
• /
• 제13권2호
• /
• pp.1-22
• /
• 2004

Internet commerce has the potential to propel a company to "break out" of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. Since internet shopping mall not only become a valuable channel for selling goods to customers, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of internet shopping mall must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of internet shopping mall contribution of firm performance exist, the functionality of a firm's internet shopping mall has been decided voluntarily from its business experience. The purpose of this study is to examine the relationship between the marketing functional characteristics of internet shopping mall and its performance. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that some factors(price, product recognition, reliability enhancement) affect positive effects on the performance of internet shopping mall.

• 인터넷정보학회논문지
• /
• 제17권5호
• /
• pp.121-129
• /
• 2016

Company A, an embedded system manufacturer, has been managing multiple development projects. Executives need to understand the risk level of every project and prioritize resource distribution. Traditional project monitoring tools or excel sheets are too complex for calculating the risk factors across a functional organization. Two new charts, "Spear-head Chart" and "Float Chart" were designed to assist high level decision making processes. Two charts were used for weekly executive meetings in order to monitor project progress and rectify project direction. One page graphical monitoring tools in Company A are good enough for high management decision making. Authors explain the characteristics of two charts and propose its practical implementation in real working environment. Spear-head chart was also implemented as a system.