• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2002년도 추계학술대회
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• pp.295-304
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• 2002

예를 들어, 옥션에서 실시하고 있는 경매 서비스가 타 쇼핑몰과 비교할 때 우위성을 토대로 사업을 강화시키고 발전시켜 나갈 경우에 국내 인터넷 비즈니스에서 가장 강력한 모델이 될 수 있을 것으로 기대되고 있다. 현재까지 옥션은 인터넷 경매시장에서 확고 부동한 선두자의 자리를 취하고 있으며 수수료 수입이 거래 규모와 비례하는 관계를 보이고 있다. 또한 향후경매 인구확대 및 시장규모 증대시 옥션의 수익 증가가 추가적으로 이루어질 전망이다. 이와 같은 인터넷 상거래와 네트워킹 마케팅이 결합될 경우 유통 및 소비혁명을 이루어갈 것으로 예상된다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.68-98
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• 2004

Although the internet is useful for transferring information, Internet auction environments make fraud more attractive to offenders because the chance of detection and punishment are decreased. One of fraud is phantom transaction which is a colluding transaction by the buyer and seller to commit illegal discounting of credit card. They pretend to fulfill the transaction paid by credit card, without actual selling products, and the seller receives cash from credit card corporations. Then seller lends it out buyer with quite high interest rate whose credit score is so bad that he cannot borrow money from anywhere. The purpose of this study is to empirically investigate the factors to detect of the phantom transaction in online auction. Based up on the studies that explored behaviors of buyers and sellers in online auction, bidding numbers, bid increments, sellers' credit, auction length, and starting bids were suggested as independent variables. We developed an Internet-based data collection software agent and collect data on transactions of notebook computers each of which winning bid was over 1,000,000 won. Data analysis with logistic regression model revealed that starting bids, sellers' credit, and auction length were significant in detecting the phantom transaction.

• 한국경영과학회지
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• 제30권3호
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• pp.95-117
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• 2005

This research Investigates the determinants of customer Intention to participate In Internet auction. Based on technology acceptance and trust related studies, our research proposes a theoretical model consisting of factors such as perceived usefulness, perceived ease of use, institution based trust, beliefs on sellers, trusting beliefs, and participation Intention. For examining the relationships implied by the research model, a field study using a survey methodology for data collection was conducted. The data were analyzed using AMOS based on the structural equation modeling, a second-generation multivariate technique, which has gained distinct advantages over other technique. After some model modification according to model generating strategy approach, this study shows that trusting beliefs have significant effects on the participating intention in Internet auction site. In conclusion, Implications are discussed along with limitations and further research direction.

• 가정과삶의질연구
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• 제25권2호
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• pp.123-135
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• 2007

This study investigated the influence of values associated with internet auctions and risks associated with participating in internet auctions. The results of this study were as follows: First, the values associated with internet auctions consisted of hedonic value, information value, and practical value. Among these values, hedonic value was the highest, and information value was the lowest. Second, He risks consisted of functional risk, privacy risk, socio-psychological risk, md financial risk. Among these risks, functional risk was the highest, and socio-psychological risk was the lowest. Results of regression analysis using demographic elements to inspect risk factors revealed sex, age, and income were statistically significant finally, with respect to demographic characteristics and influences of the aforementioned values and risks, the factors influencing participation in internet auctions were sex, age, hedonic value, functional risk and financial risk.

• 정보처리학회논문지D
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• 제9D권5호
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• pp.963-970
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• 2002

본 논문에서는 기존 인터넷 경매 시스템이 갖는 경매 대행의 취약점을 개선하기 위한 요구 사항을 제시하고, 이를 기반으로 인터넷 경매 에이전트 시스템(IAAs)을 제안하고 구현하였다. 제안된 시스템은 사용자의 가격 전략에 따라 경매를 대행하기 위한 구매 에이전트, 판매 에이전트 및 협상 에이전트로 이루어지는 멀티 에이전트 시스템, 사용자의 가격 전략 입력을 위한 가격 전략 인터페이스, 실시간 정보의 다양한 제공과 원격 에이전트 제어를 위한 정보 제공 에이전트와 경매 기록의 활용을 위한 데이터베이스로 구성된다. IAAS는 확장성과 에이전트의 기능성 및 통신의 효율성을 위하여 자바 JDK1.3, 서블릿, RMI와 소켓을 이용하여 구현되었다. 기존 인터넷 경매 시스템과의 비교 분석을 통하여 IAAS가 제시된 요구 사항을 만족함을 보였으며, IAAS는 사용자의 편리성과 경매 대행의 효율성을 향상시켜 인터넷 경매의 활용도를 높일 수 있다.

• Journal of Information Technology Applications and Management
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• 제12권1호
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• pp.141-155
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• 2005

It is very important that sellers provide reasonable reserve prices for auction items in internet auction systems. Recently, an agent has been proposed to generate reserve prices automatically based on the case similarity of information retrieval theory and the moving average of time series analysis. However, one problem of the previous approaches is that the recent trend of auction prices is not well reflected on the generated reserve prices, because it simply provides the bid price of the most similar item or an average price of some similar items using the past auction data. In this paper. in order to overcome the problem. we propose a method that generates reserve prices based on the moving average. the exponential smoothing, and the least square of time series analysis. Through performance experiments. we show that the successful bid rate of the new method can be increased by preventing sellers from making unreasonable reserve prices compared with the previous methods.

• 정보처리학회논문지D
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• 제9D권5호
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• pp.955-962
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• 2002

최근에 전자상거래가 보편화되면서 전자경매를 통한 거래가 급증하고 있다. 그러나, 기존 전자경매 시스템들은 낙찰 예정가 결정을 판매자에게만 의존하고 있으므로, 물품의 낙찰가가 낮게 결정되거나 유찰되는 경우가 많다. 본 논문에서는 이러한 문제점을 해결하고자, 과거의 경매 기록과 인터넷 전자상거래 사이트의 가격 정보로부터 사례 유사도를 적용하여 적합한 낙찰 예정가를 자동으로 생성하고 이를 판매자에게 추천하는 시스템을 제안한다. 성능실험 결과 추천된 낙찰 예정가를 사용할 경우 지나치게 높은 낙찰 예정가로 인한 유찰을 줄임으로써 경매 성공률이 향상될 뿐만 아니라, 물품에 대한 낮은 평가를 방지할 수 있음을 보인다. 또한, 본 논문에서는 낙찰 예정가 자동 생성에이전트를 이용하여 인터넷 경매 시스템을 설계 및 구현한다.

• 한국전자거래학회지
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• 제9권2호
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• pp.17-31
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• 2004

인터넷 경매 시스템에서는 물품의 판매자가 경매 물품에 적합한 낙찰 예정가를 제안하는 것이 매우 중요하다. 최근에 정보검색 이론의 사례 유사도에 기초하여 경매 물품의 낙찰 예정가를 자동으로 생성하는 에이전트가 연구되었다. 그러나, 이것은 과거의 경매 물품 전체를 대상으로 가장 유사한 사례의 낙찰가를 낙찰 예정가로 생성하므로, 최근의 추세를 반영한 가격을 생성하지 못하는 단점 이 있다. 본 논문에서는 이러한 문제점을 해결하고자 시계열 분석에서 사용하는 이동 평균을 이용하여 최근의 경매 자료에 높은 가중치를 부여하여 낙찰 예정가를 생성하는 방법을 제안한다. 성능 실험을 통하여, 새로운 방법 이 판매자가 경매 물품에 대하여 불합리한 낙찰 예정가를 제시하는 것을 방지함으로써 낙찰률을 높일 수 있음을 보인다.

• 경영과학
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• 제21권2호
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• pp.273-289
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• 2004

Although the Internet is useful for transferring information, Internet auction environments make fraud more attractive to offenders, because the chance of detection and punishment is decreased. One of these frauds is the phantom transaction, which is a colluding transaction by the buyer and seller to commit the illegal discounting of a credit card. They pretend to fulfill the transaction paid by credit card, without actually selling products, and the seller receives cash from the credit card corporations. Then the seller lends it out with quite a high interest rate to the buyer, whose credit rating is so poor that he cannot borrow money from anywhere else. The purpose of this study is to empirically investigate the factors necessary to detect phantom transactions in an online auction. Based upon studies that have explored the behaviors of buyers and sellers in online auctions, the following have been suggested as independent variables: bidding numbers, bid increments, sellers' credit, auction lengths, and starting bids. In this study. we developed Internet-based data collection software and collected data on transactions of notebook computers, each of which had a winning bid of over W one million. Data analysis with a logistic regression model revealed that starting bids, sellers' credit, and auction length were significant in detecting the phantom transactions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권12호
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• pp.5616-5642
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• 2016

Different from traditional auctions, electronic auctions provide a platform to allow bidders and auctioneers merchandise to each other over network anytime and anywhere. Auctioneers can publish information of goods, and bidders can choose the interested targets through this bidding platform. To ensure the fairness and security of electronic auctions, Li et al. have proposed a practical electronic auction scheme which can confirm the requirement of strong anonymity, bidding privacy, and secret bidding price. However, we have found out that Li et al.'s scheme may lurk the risk of the denial-of-service attack during the bidding phase in a sealed-bid auction. Thus, we propose a brand-new sealed-bid auction mechanism, in which the essentials of e-auction can be firmly preserved. In particular, each bidder only needs to register at the center once and then can join to multiple plays launched by different auctioneers. Moreover, the correctness of mutual authentication is confirmed according to the BAN logic model.