• 한국미생물·생명공학회지
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• 제31권2호
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• pp.95-102
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• 2003

미세포류는 다양한 서식환경, 분류군, 종조성 등의 특징을 갖는 미생물군이며 , 이들은 각종 유용물질을 생산하는 것으로 알려지고 있다. 따라서 지금까지 유용물질 생산을 위하여 집중적으로 연구되었던 세균, 곰팡이 등과 함께 미래의 유용한 물질생산의 보고로 간주되고 있다. 미세조류 배양의 가장 큰 장점은 대부분의 작물생산에 적합하지 않는 높은 염도, 강한 알카리 등의 극한 환경에서도 성장하는 조류가 있다는 점이다. 최근 유용 미생물 탐색, 미생물 배양, 유용물질 탐색기술 등의 기반 기술이 크게 발달하면서 미세조류 배양 및 물질생산 비용은 점차 저렴해지고 있다. 또한 최근 급격히 발달된 생명공학기술을 이용한 유전공학적 조류주 개량 등으로 유용물질 생산 효율도 크게 증가시킬 수 있게 되었다. 한편 전 세계적으로 지구환경문제가 중요 쟁점으로 등장하였으며, 동시에 생물다양성협약 등 생물자원의 보존 및 확보가 무엇보다도 중요한 시점이라 할 수 있다. 미세조류의 대량배양 시 배지로서 축산폐수를 이용한다면 유용물질의 생산과 동시에 폐수의 고차처리, 대기 중 이산화탄소의 고정화 등 당면한 환경문제를 해결할 수 있는 환경친화적 기술로 평가되고 있다. 따라서 미세조류의 대량배양을 통하여 biomass로부터 건강보조식품, 천연색소, 의약용 물질 등의 고부가 유용물질을 생산하여 경제적 가치를 창출할 수 있다. 또한 미세조류의 대량배양은 부수적으로 생물학적 이산화탄소 고정화를 통한 대기 중 농도감소 등의 지구환경문제의 해결에도 기여할 수 있다. 즉, microalgal biotechnolog는 생물산업의 활성화와 함께 횐경산업의 발전을 도모할 수 있는 유망한 미래 산업으로서 앞으로 큰 발전이 기대된다. 수 있음을 보인다.옥천비변성대의 고생대 지층에서도 보고된 바 있기 때문에 옥천대에 광역적으로 일어난 것으로 생각된다.didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.previous experience" in both cases. The rural housewives bought clothes when they had any "event" and urban housewives bought them when they had "extra money or sale".ng about the real environmental damage of the vehicles. In the paper we describe "how should the

• 복식문화연구
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• 제19권5호
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• pp.1088-1101
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• 2011

The purpose of this study was to examine the outdoor sportswear purchase behavior, outdoorwear sportswear brand preference, functional fabric awareness, and benefits sought. The research was performed through in-depth interview during February to March 2011. Data were collected from 10 consumers who had purchased outdoor sportswear and experienced camping in 6 months. First, the results from study showed that functionality/comfortability, design, color, and brand name were important factors in selecting outdoor sportswear. Offline stores were the main place to purchase, however, internet shopping mall and portal online community were another shopping channel as well. Second, respondents preferred imported outdoor sportswear brand to national brand. According to the study, the respondents trusted the imported outdoor sportswear quality based on the brand name, value, and brand history more than national brand. Third, consumers who had low functional fabric awareness were more likely to evaluate apparel products based on the brand name. Knowledge levels for textile functions were high in elastic, UV protection, air permeable, and antibacterial properties. The essential features for camping were water absorbing and quick dry, water resistance, wind proof, UV protection, and fire retardant properties. Finally the results showed that there were two sportswear benefit soughts: functionality and status ostentation.

• 한국의상디자인학회지
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• 제14권4호
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• pp.191-204
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• 2012

The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention according to relationship tendency with internet brand. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: First, after respondents were divided into the strong relationship group and the weak relationship group, the path model was verified according to each group. All the paths except 'affective commitment${\rightarrow}$ repurchase intention' were accepted for the strong relationship group, while three paths were accepted for the weak relationship group. As for the weak relationship group, people-people interactivity dimension had a significantly positive effect on consumer-internet brand relationship. Also it showed stronger effect on each consumer-internet brand relationship dimension for both groups compared with contents-people interactivity. Second, respondents were divided into 'more than one year' group and 'less than one year' group according to relationship period. All the paths were accepted for 'more than one year' group, while three paths were accepted for 'less than one year' group. Both interactivity dimensions showed stronger effect on 'trust' than on 'affective commitment'.

• 복식문화연구
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• 제16권4호
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• pp.709-721
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• 2008

The purpose of this study is to identify different consumer clusters based on clothing involvement and to examine the differences in consumer characteristics related to clothing purchasing. As consumer behavior characteristics, this study included visiting purpose of Internet shopping malls, purchasing situation, consumer confidence, and clothing satisfaction. Data were gathered by surveying university students living in Seoul metropolitan area using convenience sampling, and 321 questionnaires were used in the statistical analysis. In analyzing data, cluster analysis and one-way ANOVA were conducted. The cluster analysis identified four different consumer clusters, and there were significant differences in the consumer behavior characteristics among the four clothing involvement clusters.

• 한국의류학회지
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• 제34권9호
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• pp.1504-1514
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• 2010

Relationship marketing can be one of the most efficient strategies to enable a company to achieve business success in the recent marketing environment of tough competition and the diverse desires of consumers for new products. Using relationship marketing instead of mass marketing can help a company increase profits. For proper research in relationship marketing, it is indispensable to study relationship benefits. This study provides specific information in terms of relationship benefits to help develop the marketoriented strategy of a company. The results are as follow. The relationship benefit had a significantly positive effect on relationship quality (trust, satisfaction, and commitment). A relationship benefit was divided into three dimensions: customization benefit, informational benefit, and emotional benefit. Especially, emotional benefit appears as the most positive effect on satisfaction and the customization benefit appeared as the most positive effect on trust and commitment. The customization benefit and emotional benefit had a significantly positive effect on long-term relationship orientation, repurchase intention, and word of mouth. Informational benefit was not a significant influence on repurchase intention and word of mouth. Customization benefit appeared the most positive effect on long-term relationship orientation and word' of mouth. Emotional benefit appeared the most positive effect on repurchase intention. The relationship quality had a significantly positive effect on relationship performance. The findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the relationship marketing process.

• 복식
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• 제59권2호
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• pp.128-142
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• 2009

American trendy casual style can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify how American trendy casual styles have been introduced and diffused among Korean young people and also compare the similarities and differences between American and Korean styles. American trendy casual style was introduced and diffused through 4 channels: people who have living experiences in America, media exposure by American films, TV dramas and fashion magazines, on-line network using internet cafe, club and blog, use of on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. Photos of those American celebrities and street fashion of Korean young women were collected through internet search from Sep. 2006 to Aug. 2007. 6 styles including leggings, mini skirt, short dress, skim jeans, pants with long boots, big bag and long necklace were selected as representing American trendy casual styles. Silhouettes and overall styling were very similar in all 6 items. But Differences were found in terms of rotor, amount of details, item coordination, matching shoes and overall images.

• 한국의류학회지
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• 제30권3호
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• pp.470-480
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• 2006

본 연구의 주요주제는 온라인으로 제시되는 정보의 품질이다. 특히 제품의 태나 맞음새 등의 제품 품질이 불완전하게 평가될 수밖에 없는 의류제품의 온라인 쇼핑의 경우 제시되는 제품의 정보가 구매결정에 매우 중요한 단서가 된다. 온라인 제품정보에 대한선행연구가 주로 정보의 수량에 치우친 반면 본 연구에서는 중요성의 가중치로 제품정보의 품질을 알아보았다. 또한 이러한 과정에서 의류제품의 범주나 소비자들의 관여 정도가 미치는 영향을 알아보았다. 실증적 연구를 위하여 13가지의 정보가 선정되었고 복종의 영향을 알아보기 위해 청바지와 티셔츠를 판매하는 상황을 가정 한 웹페이지가 설계되었다. 125명의 미국대학생들이 실험연구에 참여하였다. 연구결과 복종에 관계없이 중요한 기준들은 가중치 순서대로 사이즈, 가격, 스타일, 색상, 치수, 재고유무, 제품품질로 나타났다. 섬유조성, 직조방법, 개인화 등의 정보는 복종에 따라 중요도의 가중치가 다른 정보였다. 소비자의 의복관여는 복종에 따라 제품정보의 가중치에 다른 영향을 주었는데 티셔츠의 경우 고관여소비자는 재고유무정보에 보디-민감하며 재고유무와 사이즈 정보에는 덜 민감하였다. 청바지의 경우 고관여소비자는 섬유조성과 색상정보에 민감한 반면 직조방법이나 가격에는 상대적으로 덜 민감한 것으로 나타났다.

• 한국생활과학회지
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• 제24권1호
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• pp.69-77
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• 2015

The study will furnish university students-oriented accessary market with preliminary data by virtue of university students' wearing accessary conditions. It conducted by 151 university students in Jeon-Nam and Jeon-Buk during october through november, 2014. The questionnaire is composed of 17 questions and used 151 out of 152 copies as the final data, except for one insufficient reply. The analysis method carried out a technological statistics such as frequency count, percentage, average and t-test for every questions, used by SPSS 20.0. The investigation result is as follows; The overall numbers of answerers were 151 people, 36 male and 115 female, and showed that they purchase accessaries of less than 20,000won in a jewelry shop. According to the 86.1% of university students' answers, the most well known brand is OST and then Metrocity(76.2%), Swarovski(68.9%) came after. The most visit count is to a jewelry shop, once or twice in a month, on-line shopping malls and department stores came after. Rings and bracelets are purchased once or twice in a month, and earrings are mainly put on. When purchasing accessaries, quality and scarcity design are the most significant conditions, getting the information through internet and fashion magazines. The ground of purchasing accessaries is for self-contentment and for coordinating with their fashion, and also the difficult maintenance as well as untangled wool are defined as uneasiness of using accessaries. Furthermore, the original goods are preferred for rings and necklaces, unlike earrings and bracelets.

• 복식문화연구
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• 제19권5호
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• pp.889-902
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• 2011

The purposes of this study were to identify point makeup purchasing and using behavior according to the personal color awareness. Most women considered their favorite color first when purchasing lipsticks and skin color when purchasing cheek powder or foundation. They considered makeup concept first when applying lipsticks, eye shadows, and cheek powder but skin color applying foundations and manicures. Factors of personal color awareness were preferences & utilization awareness, other's advice, and direct awareness, and were segmented into PC intermediate group, high PC group, and PC retard group. PC intermediate group were in the late 20's and the early 30's, average incomes with high education, and patronized discount stores for point makeups, used fashion color as a criterion when selecting lipsticks, foundations, and manicures, apparel color when applying eye shadows, skin color when applying cheek creams, and preferred imported lipsticks and manicures. High PC group were among unmarried women in the early 20's, university students, high income households with medium level of pocket money, spent more for point makeup, and patronized department stores and internet shopping mall, used skin color or fashion color as criteria when selecting point makeup, referenced makeup concept when applying point makeup, preferred imported point makeup. PC retard group were among married women in the late 30's with low education and low income, spent less for point makeup and pocket money, and selected domestic point makeup, used their favorite color as a criterion when selecting point makeups and apparel color when applying lipsticks and cheek creams.

• 감성과학
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• 제5권4호
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• pp.1-10
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• 2002

개인별 신체 특성을 나타내는 가상피팅모델을 이용하여 제공되는 가상 착용 서비스는 웹을 기반으로 한 인터넷 의류 쇼핑의 흥미를 더해준다. 본 연구의 연구자들은 2000년과 2002년에 개발된 미국의 가상피팅모델과 국내에서 개발되었던 가상피팅모델의 개발 기술의 특성과 변화를 분석하였다. 연구결과는 가상피팅모델의 구축을 위해서는 인체의 치수, 형태, 얼굴의 특징들에 관한 정보 입력이 필요하며, 이때 요구되는 정보는 미국과 한국의 사이트에서 차이가 있음을 밝혔다. 미국의 사이트는 정면이나 측면의 실루엣에 대한 정보의 입력이 요구되는 반면 한국의 사이트는 더 많은 인체 치수 관련 정보를 요구하였다. 2000년에 개발되었던 한국의 가상피팅모델은 길고 좁은 프로포션으로 표현되어 사실적인 표현이 부족하였던 반면 2002년 미국에서 개발한 가상피팅모델은 다양한 인종의 특성을 반영하며, 그래픽 기술의 발전으로 사실적으로 표현된 가상피팅모델을 제공하는 것으로 나타났다.