• 통상정보연구
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• 제1권2호
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• pp.25-48
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• 1999

A rapid diffusion of internet provides Korean companies with both business opportunities and challenges. Internet is becoming more and more important as an environment factor to industry in general. This paper investigated the present situation of internet marketing utilization in companies. And based on the research result, this paper suggests the efficient utilization measures of internet marketing in Korean companies.

• 사회복지연구
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• 제44권2호
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• pp.359-385
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• 2013

본 연구의 목적은 노인의 인터넷활용(인터넷활용빈도 및 인터넷활용능력)이 생활만족도에 미치는 영향력을 검증하고, 이 관계에서 사회활동의 매개효과를 분석하는 것이다. 연구에서 활용한 자료는 서울시복지재단에서 실시한 서울시 복지패널조사자료 중 2010년도 가구원용 데이터이며, 1862명이 분석대상이다. 연구방법은 빈도분석, 기술분석, 상관관계분석을 통해 대상자의 일반적 특성 및 주요 변수의 특성을 살펴보았으며, 구조방정식으로 연구모형을 검증하고, Sobel test를 통해 사회활동의 매개효과를 분석하였다. 분석 결과 첫째, 노인의 인터넷활용빈도는 생활만족도에 영향요인이 아닌 것으로 나타났고 반대로 인터넷활용능력은 생활만족도에 영향을 주는 것으로 나타났다. 둘째, 노인의 인터넷활용능력과 생활만족도의 관계에서 사회활동은 부분매개효과를 가지는 것으로 나타났다. 이러한 연구결과를 바탕으로, 노인 인터넷활용 활성화에 대한 이론적·실천적 함의를 제시하였다.

• 한국전자통신학회논문지
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• 제8권7호
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• pp.1083-1091
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• 2013

인터넷 의존도가 높아지면서 인터넷 중독증 문제가 사회적인 문제로 대두 되었으나 인터넷 중독증에 대한 임상 연구는 부족한 상태이다. 본 연구에서는 인터넷 사용 행태와 인터넷 중독증을 파악하여 임상연구와 교육중재 및 집단상담 프로그램의 기초 자료를 제공하고자 한다. 인터넷 사용 행태와 인터넷 중독의 관계를 확인하는 서술적 조사 연구로 광주광역시 2개의 중학교의 1,984명을 대상으로 자가 기입식의 구조화된 설문지를 이용하여 자료를 수집하였다. 대상자의 인터넷 중독증은 전체 대상자의 11.8% 이였으며. 일반적 특성에 따른 인터넷 중독증은 성별, 종교에서 통계적으로 유의 하였고, 인터넷 사용 행태와 인터넷 중독증과의 관계에서는 인터넷 사용량 시간, 사용 시간대, 사용 장소, 성인 사이트 이용 행태, 사용 목적에서 통계적으로 유의하였다. 인터넷 중독성의 경중에 따라 의료진에게 정신과적인 상담과 약물 치료를 받거나 인터넷 바로 알고 유용하게 이용하기, 즐거운 활동과 꿈 찾기, 과거와 미래의 인생 곡선과 자신의 현재 욕구를 찾아 긍정적인 부분을 강화하면서 변화된 자신의 모습을 찾아보는 프로그램을 통해서 본인 스스로 인터넷 사용을 줄이고 싶은 동기를 내재화 시켜 인터넷 게임 지향적인 활동을 억제 할 수 있도록 가정, 학교, 사회에서 지속적인 관심과 효과적인 교육 프로그램을 수행해야 할 것으로 판단된다.

• 한국지역사회생활과학회지
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• 제24권3호
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• pp.313-325
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• 2013

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

• International Journal of Knowledge Content Development & Technology
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• 제9권2호
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• pp.7-31
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• 2019

This study was conducted to investigate the awareness and utilization of the Internet resources and services for academic activities by the academic staff of tertiary institutions in Adamawa State. The researchers adopted a quantitative research method using cross-sectional survey design to collect data from the respondents. Multi-stage sampling techniques were used. Three hundred and thirty-three (333) copies of the questionnaire were administered to the respondents in the eight (8) sampled institutions and two hundred and ninety-two (292) respondents representing (87.6%) were returned and found useful. The data collected were analyzed using descriptive and inferential statistics by the use of SPSS version 20.0. The findings revealed that respondents were aware of all the Internet resources, (e-books, e-journals, and online databases), but regarding the Internet services, they were mostly aware of only the e-mail. The study further found that online database and e-mail as the most Internet resources and services utilized by the respondents. There are inverse and weak relationship between awareness and utilization of the Internet resources and services by the academic staff of tertiary institutions in Adamawa State. The study recommends increase awareness and use to other Internet resources such as the e-books and e-journal and Internet services, especially Usenet, Discussion group and Telnet by the management of the institutions through training, workshops/conferences for better academic activities.

• 복식
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• 제35권
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• pp.151-166
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• 1997

Firms' utilization of internet is completely changing their business environment. Apparel firms' without exception are using internet as their essential marketing mechanism and as a new media for educating customers. Some apparel firms' at the same time acquire valuable customer information from internet users. These business cases become evident in developed countries. in contrast most domestic appstrl firms' are unable to see the strategic importance of internet. Accordingly their level of internet utilization remains quite low. This paper describes apparel firms' use of internet as electronic commerce mechanism based on cases of pioneering apparel firms' which adopted internet technologies in the first place. We further discuss problems that these

• 한국식생활문화학회지
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• 제17권5호
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• pp.605-618
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• 2002

The purposes of this research were to; (a) identify useful information source; (b) assess the usefulness of the Internet as an information source; and (c) assess the degree of Internet utilization for purchasing process in food service industry. The results were as follows; 1. 'personal experience and colleague recommendation' was perceived as the most useful information source, whereas the most frequently used source was 'Internet web site' for real purchasing practice. 2. the most frequently used purchasing activity through Internet was 'online ordering', followed by 'gathering product/component information', however e-marketplace or Internet bidding were less performed by Internet. 3. acquisition of real time information, rapidity, accuracy, and increasing effectiveness of purchasing process were reported the advantages of Internet utilization. 4. respondents somewhat or strongly agreed with the importance of Internet in terms of present and future purchasing management. The results of the research suggest that Internet should be able to improve purchasing process and enhance buyer-supplier relationship directly or indirectly, therefore food service industry should consider making attempt to new purchasing systems through Internet for strategic sourcing and effective procurement management.

• 농촌지도와개발
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• 제28권1호
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• pp.25-39
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• 2021

This study aims to identify the causation effect between technostress and utilization of Internet information and meditation effect of information service acceptability between technostress and Internet information utilization. The data were collected from 503 woman farmers aged 20 to 65 across the country. The analysis performed a three-stage mediated regression of Bron, & Kenny (1986), using the SPSS 21.0 statistical package. The importance of accepting information services has been identified in the Sobel test. According to the analysis of the medium effect on information service acceptability, information service acceptability has a partial medium effect on the technological stress of woman farmers and the level of Internet information utilization. In order to lower the technology of woman farmers in the future, it is necessary to find ways to improve new perceptions of information technology and increase acceptability of information services.

• ETRI Journal
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• 제37권4호
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• pp.657-666
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• 2015

We propose a two-stage resource allocation algorithm for the high link utilization of an orthogonal frequency-division multiplexing passive optical network (OFDM-PON). An OFDM-PON is assumed to use a synchronous frame structure in supporting service differentiation. In distributing resources, the proposed algorithm first allocates a time window for each optical network unit (ONU), and then it arranges a subchannel, which is a group of subcarriers. This algorithm needs to satisfy two constraints. First, computations for the resource allocation should be done using a frame unit. Second, an ONU has to use a single subchannel to send upstream data for multiple services within a frame duration. We show through a computer simulation that the proposed algorithm improves the link utilization.

• Journal of Preventive Medicine and Public Health
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• 제41권4호
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• pp.241-248
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• 2008

Objectives: The purpose of the study was to identify a gap between consumer characteristics and utilization of health information on the Internet. Methods: A telephone survey of nationally representative samples was conducted using structured questionnaires, and 1,000 of the 1,189 responses obtained were included in our analysis. The following variables were included in the analysis as potential predictors of health information use on the Internet: predisposing factors such as gender, age, and education status; enabling factors such as region and monthly household income; consumer need for health information; and attitude to health. Multiple logistic regression analysis was used to evaluate the association between utilization rate and the potential predictors. Results: Thirty-nine percent of consumers had obtained health information on the Internet over a one-year period. The utilization rates were higher for consumers who were young, educated, worked in the office setting, had higher incomes, wanted health information, and were able to use the Internet. The utilization rate was 5.35 times higher in the younger group (20-30 years) than in the elderly group (95% CI=2.21-12.97); 2.21 times higher for office workers than for manual workers (95% CI=1.16-4.20); 3.61 times higher for college graduates than for middle school graduates and below (95% CI=1.07-11.59); 1.99 times higher for people with monthly household incomes over 3,000,000 won than for those with monthly household incomes below 1,500,000 won (95% CI=1.01-3.92). Conclusions: There needs to be a paradigm shift, with consideration of not only Internet accessibility in the digital age, but also consumer ability and attitudes toward utilization of health information.