• The Journal of Korean Institute of Communications and Information Sciences
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• v.26 no.12C
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• pp.292-304
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• 2001

With the rapid increase of high-speed network and internet use, those who fall into Internet addictions increase. They have serious personal, familial, academic/occupational and financial problems. So it is very important to estimate the ratio of Internet addiction accurately, to establish the strategies for internet addiction effectively, and to prevent internet user from internet addiction. In this paper, we introduce the KIAS:Korean Internet Addictions Scale and a survey on the Interned Addictions in Korea. Nearly 4.8% of those totally surveyed met the strict criteria for KIAS and subgroups showed different addiction-ratios(adults 1.6%; elementary school 4.1%; middle and high school 6.6%; college 6.6%; adults 1.6%).

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.155-165
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• 2005

The purpose of this study is 1) to investigate the effects of Internet apparel store attributes, shopping values, Internet usage, and consumers' characteristics on consumers' Internet apparel purchasing behavior; and 2) to identify the influence of Internet apparel store attributes, Internet usage, and consumers' characteristics on the Internet apparel purchasing behavior of hedonic or utilitarian consumers. The data were collected via an online survey. A total of 4,254 Internet users participated in this survey. Only 589 out of the users' reponses were used as a sample for this research, because those users had previously experienced Internet apparel purchasing. Factor analysis revealed five dimensions of Internet apparel store attributes: site design/navigation, promotion programs, trust, product assortment/ information, and customer service. Based on the respondents' shopping value scores, we identified them as hedonic or utilitarian consumers. Through multiple regression analyses, site design/navigation and promotion programs among store attribute variables, hedonistic or utilitarian shopping values, the number of years on the Internet, income, and educational level were found to be significant predictors of Internet apparel shopping frequency. Among them, hedonistic shopping values were the best predictor of Internet apparel purchasing frequency. Based on the Internet apparel purchasers' shopping value, purchasers were divided into two groups. For hedonic Internet apparel shoppers, the number of years on the Internet, educational level, sex, age, and income were significant predictors of Internet apparel shopping behavior. On the other hand, promotion programs among store attribute variables was the only significant factor that affects utilitarian consumers' Internet apparel shopping behavior.

• Journal of the Korean Data and Information Science Society
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• v.15 no.4
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• pp.731-741
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• 2004

This paper is planned to use multi-proportions randomized response model for sensitive information on internet survey. This is an indirect response technique as a way of obtaining much more precise information. In this system we consider that respondents are generally reluctant to answer in a survey to get sensitive information targeting employees, customers, etc.

• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.79-87
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• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• Korean Journal of Health Education and Promotion
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• v.30 no.2
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• pp.1-10
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• 2013

Objectives: The objective of this study was to assess the relationship between internet addiction and health behaviors & mental health among Korean adolescents. Methods: Data from the 2010 Korean Youth Risk Behavior Web-based Survey was analyzed. Using the Korean Internet Addiction Proneness Scale for Youth-Short Form: Self Report developed by the Korean National Information Society Agency in 2008, subjects were classified into 3 groups for internet addiction including general user, potential-risk group, and high-risk group. The health behaviors and mental health were compared among the groups for internet addiction by gender. Results: There was significantly higher prevalence of internet addiction including potential-risk group and high-risk group in boys(14.1%) than in girls(8.8%). There were significant odds ratios of perceived stress, perceived depression, perceived health and happiness, and satisfaction of sleeping in both genders at potential-risk group and high-risk group compared to general user for the internet addiction. The odds ratios of smoking at high risk group, alcohol drinking at potential risk group, eating breakfast at high risk group, and moderate physical activity at both risk groups among boys were significant. Among girls at both risk group, the odds ratios of smoking, alcohol drinking, and eating breakfast were significant. Conclusions: This study reveals a significant association among internet addiction, and health behaviors, and mental health in Korean adolescents.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.590-613
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• 2020

As a part of advanced technology society, South Korean youth have been accessing the Internet at a very high pace. The Internet overuse could yield addiction where may be a serious psychological disorder of this century. The literature remarks that gender could make a significant difference on internet addiction. Therefore, this study aims to examine the effect of gender variable on internet addiction for a sample of South Korean university students (n = 815; 312 females and 503 males). The instrument had two sections; the demographics and twenty Internet Addiction survey items based on a five level scale; "Rarely, Occasionally, Frequently, Often and Always". The results showed that general tendency among the participants appeared between "Occasionally" and "Frequently" for internet addiction. In order to test five derived study hypotheses, the researchers conducted comparative statistical tests. The t-tests revealed that gender made statistically significant differences on nineteen items where males were higher than females showing that males significantly spend more time on the Internet than females. Additionally, t-tests results showed that seventeen of the survey items showed statistically significant differences with respect to types of technology dominant environment. The researchers created two dummy variables to combine gender and technology dominant environment variables and gender and school year variables, to have a better understanding the gender effect with one-way ANOVA. The gender difference still exists following its merge to technology dominant environment showing that the gender surpasses IT related environment. When school year combines to gender, males show higher scores for certain items, especially for freshman year.

• Survey Research
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• v.10 no.3
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• pp.85-106
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• 2009

This study is an attempt to provide some answers to question about how characteristics and general recognition regarding internet use in Korea and Japan influence fostering and maintaining on-line social network in each of countries. Survey is used to compare Korean internet users and Japanese internet users in terms of characteristics of on-line social network, individual's propensity for internet use, including their recognition on internet. The study's main findings go as follows. First, Korean internet users tend to be more active in using internet than Japanese internet users do, thus having larger on-line social network and more intensive internet use than Japanese internet users do. However, there is a commonality that majority of internet users in both countries use internet to connect them to person with whom they have private relationship but they cannot meet frequently. Second, for Korean internet users, individual's propensity, characteristics, and recognition regarding internet use is not related to how to contact others. To the contrary, for Japanese internet users, how to contact others in on-line setting seems to vary according to whether or not they have relation-oriented internet use and how they recognize the availability of internet. Third, a commonality regarding the size of on-line social network is found between Korea and Japan that the total numbers of people enrolled as network increases if people use internet in order to get information. This confirms previous finding that relationship based on weak tie is instrumental in fostering on-line social relations and likely produces advantage in getting information. Finally, for Japanese internet users, the degree of risk recognized in on-line setting, that is the degree of interpersonal trust, appears to greatly influence overall relationship -building in on-line.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.226-232
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• 2024

This study attempted to demonstrate the role of perceived value and trust in the relationship between mobile banking service quality and use satisfaction. A survey was conducted on customers of Mongolian banks, and an analysis was conducted based on the collected data With the development of the fintech industry, the Internet-based mobile banking market is striving to provide convenient services to consumers. The result led to the introduction of an online-oriented Internet bank that can operate 24 hours a day regardless of time and space. The characteristic of operating only with the Internet has a positive aspect of providing services quickly and conveniently, but at the same time, including concerns about security and personal information leakage. This can make you hesitate to use the service. Therefore, we attempted to find out how the quality of mobile banking service affects the perceived value and satisfaction of using trust. A survey was conducted to verify the contents of the research model and hypothesis. This is to secure data to be used for empirical analysis of research hypotheses. The survey was conducted with 124 consumers in Ulaanbaatar, the capital of Mongolia. Based on the analysis results, we understood the satisfaction of consumers using mobile banking and suggested ways for consumers to improve their actual satisfaction using mobile banking. Specifically, service quality sensitivity, security, convenience, and design had a positive effect on perceived value or trust, ultimately leading to consumer satisfaction.

• The Journal of Information Systems
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• v.14 no.1
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• Journal of Korea Multimedia Society
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• v.12 no.12
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• pp.1809-1818
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• 2009

In order to correctly understand the Internet fashion shopping mall, which is expected to continuously grow up, and to strengthen marketing activities in cyber space, a more scientific and systematic research is necessary. Most of the early researches of the Internet fashion shopping mall were focused on technical parts so they studied the environmental and physical characteristics of the Internet fashion shopping mall, but recently, the Internet fashion shopping mall is activated and accordingly, the interest in Internet shopping users is going up. Under this circumstance, the research to understand the characteristics of Internet shopping consumers becomes necessary. Therefore, the research was conducted by a survey, focusing on college students who use Internet a lot. The survey covered the experience and the type of using the Internet fashion shopping mall, the extent of satisfaction, strengths, and weaknesses of the Internet fashion shopping mall, the use of a cyber fitting system, and the possibility of the development of the Internet fashion shopping mall having a cyber fitting system. As a result of the study, it was found that: most of the students used the Internet fashion shopping mall; they used a fashion-specialized mall most; they pointed out economy of time as the biggest strength of using the Internet fashion shopping mall; they thought the biggest weakness of the Internet fashion shopping mall is that they can not try on clothes so they can not check whether clothes go well with them or not; and regarding the intention to use a cyber fitting system if available and the possibility of the development of the Internet fashion shopping mall, they replied that they would use it and the malls with the system would be developed. Based on the results, this study proposes a cyber fitting system as an improvement of the Internet fashion shopping mall.