• 대한가정학회지
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• 제42권9호
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• pp.195-212
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• 2004

The purpose of this study was to analyze consumers' perceived risk and information search behaviors in internet shopping. For this purpose, survey was conducted on 302 consumers in their 20s and 30s who had internet shopping experience. This study found that consumers' perceived risk was significantly related to their gender, educational level, income, credit card use, period of internet un, number of internet shopping experiences, and purchased product. Consumers' search behaviors were also significantly affected by gender, age, educational level, income, period of internet use, and purchased product. In addition, a higher level of consumers' perceived risk was significantly related to the amount of information search on product attributes themselves rather than on general information search such as the number of sites or the number of brands.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1997년도 제11회 하계학술발표회 논문집
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• pp.307-329
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• 1997

Nowadays the whole World is overwhelmed by the wave of Information Technology. In particular, in this Information & Communication Era such advanced countries as United States, Germany, and France are now launching and preparing Government levels Information Technology Policy and Strategies in order to keep their information initiative and superiority. Ever since 1993 when the US government have been advocating m as well as NPR, the US is concentrating their all energies and efforts on the redeem of their former national competitiveness which was snatched up to Japan, meanwhile also Japanese government, who has announced NEW SOCIETY CAPITAL CONSTRUCTION PROGRAM in 1994 to be completed by 2010, is trying to do their whole national endeavors to enter into the highly enhanced information society. Recently also our Government enacted the LAW of INFORMATION TECHNOLOGY PROMOTE & EXPEDITE in 1995 then sequently in the next year announced its detailed enforcement regulations, targeting at one of the leading countries with highly advanced Information Technology. The concept of Internet which takes the concept of Internet into the inner side of the industries has been, since implemented in 1995, showing really the rapid growth and at the same time it is highlighted onto the next generations Information-network. The merits of Internet, representing as the affordable cost, continuous standardization, various functionalities of multimedia excellent expansibilities, easy interface is the most adequate choice as a newest method for our country that announce to be one of leading countries in the realization of Information Technology and expects immediate effect on the construction of Internet in the level of whole country. In an effort to construct the nations level of Internet by firstly the build-up and connection of each central and each local government level of internet, a few methods for nation levels internet build-up are here studied and described, while in the beginnings stage through both e-mails and internet home pages the nation level of internet can be established in stages. The construction of Internet in the level of the nation is not an issue of simple option but an essential and inevitable choice for the survival in 2000s and as well the jump-up and penetration onto the real advanced country in the New Era.

• 아동학회지
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• 제28권3호
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• pp.1-17
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• 2007

This study examined the current status of mothers' participation in the internet community and the relation of participation to maternal perceptions of social support and parenting efficacy. Participants were 386 mothers with young children. Half of them participated in internet communities, and the other half did not. Results showed that mothers' participation in internet communities is currently increasing in terms of quality and quantity of participation. The perceived level of social support and parenting efficacy were higher for participating mothers than for non-participating mothers. Among participating mothers, those with a higher level of participation had a higher level of perceived social support and of parenting efficacy than mothers with a lower level of participation.

• 한국의류학회지
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• 제25권7호
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• pp.1247-1257
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• 2001

The objectives of the study were to examine apparel purchasing behavior in internet shopping malls and the level of perceived risk when internet users purchase online. For this research, 15,000 internet users were given questionaries via E-mail, or special website online. The sum of 1958 questionaries were used for statistical analyses. Using, SAS package, factor analysis, Crobach's ${\alpha}$, t-test, $\chi$$^2$-test, frequency and multi-response analysis were performed. As the results, 19% out of internet users had bought apparel products through internet shopping malls. Men had more purchasing experiences in apparels as well as general products than women. Among apparel products, T-shirts/shirts were purchased the most by internet shoppers. For perceived risks, 6 factors(quality risk, time/convenience risk, size and appearance risk, privacy risk and social/psychological risk) were investigated for this study. The level of perceived risk was lower when people had a purchasing experience in internet shopping mall than when they didn't. The level of perceived risk was lower when people had purchasing intend about apparels than when they didn't. Based on these results, marketing strategies will be suggested.

• 가족자원경영과 정책
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• 제7권1호
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• pp.103-118
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• 2003

This study is aimed to investigate Internet Addiction among youths who are main users of computers and internet and related variables. The survey was conducted to 520 students from middle and high schools on Jeju and analyzed catmod Regression. model was used to analyse the efficients of the independent variables on the three groups according to Internet addiction level. The major results of this study are as follows; First, By the viewpoint of Young's criteria, it revealed that most young people(68.5 ％) use the internet at the level of occasional problem-solution users. The percentage two groups of average on-line users and internet addicts were 27.3% and 4.2%, respectively. Second, the variables having significant effects on the of internet addiction group are gender, the number of brothers, adaptation to school life, mother's age, and family control of internet use. Third, the variables which have a significant effect on the of average internet users group referred to internet addicts group are gender, adaptation to school life, satisfaction with family life, average monthly household income, and the number of visits to private computer establishments.

• 한국컴퓨터정보학회논문지
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• 제18권11호
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• pp.153-158
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• 2013

본 연구는 자존감 수준이 인터넷 중독에 미치는 영향을 분석하였다. 기존 다양한 연구에서 인터넷 중독을 치료하거나 예방하기 위한 방법은 소개하였지만 인터넷 중독의 원인적 요소에 대한 연구는 부족한 실정이다. 인터넷 중독은 다양한 원인 요소에 의해 심화되지만 가장 큰 원인 요소가 자존감 수준일 것이라는 가설을 설정하고 설문을 통하여 가설을 검증하는 방법으로 진행하였다. 연구 결과에 따르면, 사회 환경적 요인이나 가정 환경적 요인보다 심리적 요인인 자존감 수준이 인터넷 중독을 자져오는 주요 변인으로 나타났다. 즉, 자존감 수준이 낮을수록 인터넷 중독이 심화되는 것으로 조사되었다. 본 연구의 결과물은 향후 인터넷 중독 치료를 위한 다양한 프로그램에 자존감 수준을 높이기 위한 참고자료로 활용될 수 있을 것이다.

• 가정과삶의질연구
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• 제20권1호
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• pp.17-31
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• 2002

The purpose of this study is to investigate the effects of home informatization on the family resource management. For this purpose we analyze the level of home informatization focused on the Internet use and it's effects on the family resource management through time management and financial management. Data were collected from 582 housewives who use the Internet at home. The results show that home informatization through the Internet use has changed family resource management totally. It contributes to improve planning and efficiency of resource management, but simultaneously it causes the imbalance of resource management. And the Internet use of housewives also affects time allocation and household expenditure. These changes depend on socio-demographics variables, home informatization related variables, and personal resource variables. The results show that the ability to manage time and finance have much more importance to improve the level of planning and efficiency and to decrease the level of imbalance in managerial subsystem. The results of this research suggest several implications for public policy.

• 산업공학
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• 제14권2호
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• pp.182-189
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• 2001

Recently the number of wireless internet service user is increasing rapidly but there are some areas in which service level has not reached the expected level yet. In this paper, we apply ACSI model to measure the current level of customer satisfaction. As a result of ML estimation, we observe that satisfaction increases as the level of perceived quality increases. However, this model does not provide flexibility of adjusting data characteristics that wireless internet service has, and it is not easy to find direct controllable feedback for better service. We propose a structural equation model that can overcome these problems and obtain that information transmission quality and proper fare policy can significantly improve the satisfaction level of wireless Internet users.

• 한국학교보건학회지
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• 제23권1호
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• pp.41-52
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• 2010

Purpose: The objective of this study is to investigate the relationship between middle and high school students' internet addiction, social support, self-efficacy and school life adjustment. Data were collected by self-administered questionnaires at middle and high school students located in Seoul and the metropolitan areas. Methods: The response rate is 94.8% (474 cases). The internet addition was measured by K Scale. The various methods of analysis were used, for example, frequency analysis, t-test, analysis of variance, and multiple regression analysis. Results: First, the mean score of internet addiction level is 2.07 in 5 Likert scale. the internet addiction level of the male students are higher than female students (p<.05). Second, as a result of classification of internet addiction groups by K Scale, 11 students (2.3%) are included in high risk group, 27 students (5.7%) are in potential risk group, 436 students (92.0%) are in general group. Third, the level of social support and self-efficacy of middle and high school students are very high. The difference of social support by internet addiction groups was not statistically significant. But, the difference of self-efficacy by internet addiction groups was statistically significant. The level of self-efficacy of the students in general groups are more higher than in high risk group and in potential risk group (p<.01). Fourth, the difference of school adjustment by internet addiction groups was very statistically significant. The level of school life adjustment of the students in general groups are more higher than in high risk group and in potential risk group (p<.01). Fifth, the internet addiction have a negative correlation with school life adjustment. And the social support and self-efficacy have a positive correlation with school life adjustment (p<.01). Finally, in stepwise multiple regression analysis, the internet addiction affects negatively on the school adjustment. And the support of teacher among three types of them affects positively on the school life adjustment. And the social self-efficacy among two types of them affects positively on the school adjustment (p<.01). Conclusion: to adjust desirably the school environment of the middle and high school students, optimal and efficient management of internet addiction was needed in the future and the improvement and promotion of social support and social self-efficacy of the students was also demanded.

• 가정과삶의질연구
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• 제30권4호
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• pp.105-117
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• 2012

This study examined Chinese students' satisfaction level regarding their Korean Internet shopping mall experiences and the measured factors were pre-purchase, purchase, delivery, A/S and security, additionally, evaluate the level of repurchase intention on Chinese students living in South Korea. To accomplish these goals, an online questionnaire survey was conducted between October 1 and 10, 2011. A total of 365 questionnaires were used for the final analysis. The analysis process involved many statistical methods such as frequency, correlation and regression. The results indicate the following finding: First, Chinese students normally visited and purchased from popular Internet shopping malls and the items that they purchased the most frequently were clothing and shoes, makeup, computer and electronics. Second, the Chinese students' satisfaction level regarding their Internet shopping mall experiences was not high. They were especially worried about security matters regarding their personal or financial information. Third, their satisfaction level with the delivery process has the largest influence on their repurchase intention. Also, their gender, the length of time they had lived in Korea, the length of time they spent on Korean Internet shopping mall websites, the amount of frequency of online shopping in Korea, and their satisfaction with their purchase, the delivery process, the A/S process and security affected their repurchase intention in different degrees. The conclusion provides valuable information for devising a strategic direction for improving the foreigners' satisfaction level regarding and repurchase intention on Korean Internet shopping malls.