• Journal of the Korean Dietetic Association
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• v.10 no.3
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• pp.356-363
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• 2004

This study was to investigate the trial status of weight control with internet. A survey was carried out by self-questionnaires with 500 female university students in Seoul. The average height, weight, and PIBW(Percentage of Ideal Body Weight) of subjects were 162.2$\pm$4.8cm, 51.9$\pm$6.1kg and 93.7$\pm$11.0%. It appeared that 50.6% of subjects were abnormal range of body weight : in particular 43.4% of the subjects were underweight. While 80.7% of subjects have deeply interested in weight control, 63.4% of them have attempted diet. It showed that 92.9% of subjects used internet, 54.3 % of them knew internet diet site, however only 39 of subjects used internet diet program. Most subjects used internet diet program in order to acquire diet information. According to PIBW, the overweight group is higher frequency of joining internet diet program than the others group. Therefore, education of weight control was needed with internet in abnormal weight group.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.5
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• pp.79-84
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• 2017

This paper is a multi-input multi-path (Multiple-input multiple-output: MIMO) using a space-alternating generalized expectation maximization(SAGE) algorithm in the parameter channel and determine the channel estimation performance. Estimated by the algorithm, SAGE time-varying channel environment, the channel parameters estimated from the parameters of the channel measured in the island region 781 of the band in order to compare the performance and compares the original data. This allows you to check the performance of the algorithm SAGE and is highly stable to delay spread (Delay Spread), the diffusion angle of arrival (Arrive of Angular Spread) performance in terms of accuracy down through the SAGE algorithm for estimating a more general calculation parameters.

• Journal of the Korea Computer Industry Society
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• v.3 no.5
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• pp.557-568
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• 2002

This paper is to find out that the concept of Flow has been a key role on the use of internet by using the pre-test and analysis. As the internet has been used as the key way of communication on the marketing, we discuss that the new paradigm of the effective marketing on internet is taken to consideration and analyze tourism of jejudo to prove that paradigm. if the internet the convenient and fast information communication, is widely used for tourist, the managers of tourism company will have the chance to reduce the cost and the expectation to grow.

• The Journal of Information Systems
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• v.12 no.2
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• pp.189-208
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• 2003

The purpose of this study was to survey current status of information technology literacy in Korean teachers and to give some suggestions for the preparation of prospective teachers in Korea. To achieve the purpose, data were collected using on- and off-line surveys containing questionnaires developed by the researchers. The survey items were categorized into 11 groups such as operation capability, computer use and communication, word processing, ethics, computer fundamentals, understanding of educational IT, information instruments use, application s/w use, work processing with computer, and internet use capability. Major findings were as follows: (1) Female teachers rated their IT literacy level higher than male teachers. (2) Teachers with longer teaching experience rated their IT literacy level lower than those of shorter experience. (3) There were no signigicant differences among sex, school, job grade of teachers at the present level of literacy, but there were significant differences among sex, age, carreer, job grade, and subject matter at the expectation level except for school grade.

• Korean Management Science Review
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• v.22 no.2
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• pp.13-34
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• 2005

Mobile banking service has emerged as an important profit source for both banks and mobile phone service companies. However, the growth of the mobile banking service is behind the expectation of banks and mobile phone companies. One plausible explanation for this laggard diffusion of mobile banking may be the lack of consumers' initial trust on the service. Therefore, this study investigates the critical factors in building trust and intention to use mobile banking services. Our research results show that propensity-to-trust, structural assurance, and relative advantages of services have significant impacts on consumers' initial trust in mobile banking service Furthermore, initial trust in mobile banking service is a critical factor for adopting mobile banking services Contrary to our expectation, however, reputation of banks and mobile phone companies are not significant in attracting consumers to mobile banking services.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.93-108
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• 2019

This study analyzed the influence of experiential marketing factors of 3D printing and Internet services on technology acceptance factors and usage intention. Furthermore, we analyzed how the user's innovativeness shows the effect on the intention to use. Data acquired from a total of 518 college students was used for the final analysis, which was perfromed by SPSS 21.0 and AMOS 23.0 programs. The results of this study are as follows. We analyzed the influence of the experiential marketing factors of fashion service utilizing the 3D printing and the Internet of Things on the acceptance of technology and intention to use these technologies. As for 3D printing, first, sensory and behavioral factors are positively related to the acceptance of technology. Second, emotional and cognitive factors have negative effects on all technology acceptance. Third, relational factors did not show a significant influence on several conditions of technology acceptance. Fourth, the effects of technology acceptance on the willingness to use have a positive effect on several conditions factors, except the effort expectation. As for the result concerning the Internet of Things first, behavioral factors have a positive effect on all technology acceptance. Second, emotional factors have a negative effect on all technology acceptance. Third, cognitive factors did not have a significant effect on various conditions and showed negative effects on several factors. Fourth, sensory and relational factors did not affect the acceptance of technology. Fifth, the effects of technology acceptance on the intention to use are affected by several conditions, except for effort expectation. As a result of analyzing the moderating effects of user's innovativeness on the willingness to use, 3D printing did not show any significant effect on innovation. However, the Internet of Things has a significant influence on the user acceptance of technology acceptance.

• Journal of the Korean Home Economics Association
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• v.45 no.5
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• pp.95-119
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• 2007

The purpose of this study was to investigate the shopping values(utilitarian and hedonic values) sought and the risks(economic, functional, socio-psychological, and privacy) perceived by consumers who participate in Internet auctions by determining the factors that affect their shopping values and risk perceptions. Empirical data were collected by an Internet survey of netizens who were interested in and had experience in Internet auctions. Questionnaires were distributed to the subjects through an Internet survey site and at an Internet auction cafe. A total of 300 questionnaires were analyzed. The results showed that consumers showed a slightly greater pursuit of a utilitarian value than a hedonic outcome in their Internet auction practices; however the outcomes pursued by consumers in their teens and twenties tended to be more hedonic than utilitarian. Consumers with a higher level of innovation, self-confidence in purchase, and need for information searching showed a greater pursuit of utilitarian and hedonic outcomes. The group of consumers with a higher expectation for legal protection pursued a more utilitarian outcome, whereas the group of consumers with higher influence from the reference group pursued a more hedonic outcome. The consumers showed that they perceived functional risk as boing most serious, followed by privacy risk, economic risk, and socio-psychological risk. Subjects with higher degrees of innovation, self-confidence in purchase and self-control perceived economic risk as critical. Functional risk was perceived to be highest in the group of consumers with self-control and a need for information searching, whereas socio-psychological risk was perceived to be highest in the group of consumers showing more self-control. Privacy risk was perceived to be highest in the group of consumers with a higher degree of innovation and lowest in both groups of higher and lower affection. Both economic and privacy risks were perceived to be lower in the group of lower pursuit of a hedonic outcome.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.1
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• pp.18-37
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• 2016

Cloud computing is an upcoming technology and emerging concept in the field of information technologies. Companies have begun to invest in cloud computing with the expectation that it will improve their business performances, operations, and processes. However, many companies are not so much aware of the cloud computing, so they can hesitate to adopt this new technology. The aims of the study are analyzing factors affecting the adoption of cloud computing and applying structural equation modeling technique to analyze the important dimensions of the adoption. Concordantly, previous studies are examined and expert interviews are arranged. Based on both our literature review and expert interviews, a model is proposed to measure the adoption of cloud computing. It is obvious that there are scarce researches about cloud computing adoption in the literature. Thus, the originality of the paper lies on that it proposes a research model for cloud computing adoption and it investigates various dimensions of cloud computing adoption in detail.

• Asia Marketing Journal
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• v.11 no.2
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• pp.53-72
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• 2009

In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent movies distributed by them didn't even reach the breakeven. However, expectation on the upcoming movie, Dachimawa Lee, is higher than ever. Marketing department of Showbox has to decide what kind of media channel to choose and which marketing strategy to apply. It needs to make a decision about whether to target the so-called mania group or the general public of much bigger size. In this case study, the distinctiveness of the movie marketing and its process will be discussed. Moreover, the marketing strategies for Dachimawa Lee's success will be examined in the Showbox's point of view.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.2
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• pp.289-297
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• 2020

The purpose of this study is to verify the effect of university students's innovativeness on adoption intention of academic convergence. For this objectives, the Structural Equation Model(SEM) was designed and analysed by using Lisrel. This study developed a research model, based upon TAM, to analyse the factors: personal innovativeness, social expectation, perceived usefulness and adoption intention of academic convergence. The main results are follows as: first, personal innovativeness showed a significant positive direct effect on adoption intention of academic convergence, and indirect effect through perceived usefulness on it. Second, through perceived usefulness, there was indirect effect between social expectation and adoption intention of academic convergence. The SEM in this study showed the statistical significance, which the model fit was χ²=22.638(df=29, p=.793). Based upon the result of analyses, the study suggested to develop the subject and non-subject educational program through which students experience innovativeness and usefulness for academic convergence. Especially, the change of the role and the task of the curriculum of liberal arts was.