• 한국정보시스템학회지:정보시스템연구
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• 제10권2호
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• pp.33-64
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• 2001

With the development of the Internet, electronic commerce, electronic markets, and digital economy, new business paradigm and new ways of business have been emerging and developing. The development of right and robust business models for electronic markets is a key for Internet business success. This parer reviews previous studies and successful cases for business models based on the Internet. This paper presents strategic factors such as the business value and the source of revenue, products and services, business processes and technologies, and the characteristics of electronic markets and relationship with customers and partners as a framework for developing sustainable and robust business models. This paper presents seven propositions for developing successful Internet business models as guidelines for practitioners and theorists.

• 한국전자거래학회지
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• 제4권3호
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• pp.95-118
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• 1999

There have been many research papers and practical implementations on the various EC(Electronic Commerce) aspects such as merchant system, security, payment gateway, legal and policy issues. However, it is very hard to find the systematic approaches and business process models from the viewpoint of the company willing to start B2C(Business-To-Customer) EC. Therefore, we develop business process models for the planning, systems analysis and design, implementation, and operation of internet shopping mall to suggest a guideline and reference model for the realization of successful B2C EC.

• 경영정보학연구
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• 제8권2호
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• pp.51-72
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• 2006

본 연구에서는 인터넷에서 운영되는 비즈니스 모델 분류와 함께 각 모델 별로 주요 수익요인을 알아보았다. 선행 연구 결과들과 문헌 자료들을 참고하여 인터넷 비즈니스 모델을 판매모델, 중개모델, 광고료모델, 이용료모델로 분류하였으며, 이 들 각 모델들의 수익요인들을 문헌자료와 전문가인터뷰를 통해 선정하였다. 인터넷 비즈니스 모델별 주요수익요인의 차이여부를 파악하기 위하여, 2단계의 조사가 이루어졌다. 첫 단계는 전문가 조사로, 인터넷 비즈니스의 수익성에 영향을 미치는 항목전정 및 각 수익모델별 가중치를 파악하기 위해 이루어졌다. 인터넷 비즈니스 모델에 대한 이해와 경험이 풍부한 전문가들을 대상으로 인터뷰 조사 및 AHP 질문지에 대한 답변을 얻었다. 두 번째 단계의 조사로서, 위의 전문가 조사 단계에서 얻어진 평가 항목들을 사용하여, 직접 운영중인 인터넷 비즈니스 모델들에 있어서 각 요소들이 실로 중요하게 운영되고 관리되고 있는지를 설문 조사 하였다. 유효 설문 답변으로 파악된 각 평가항목별 획득점수에(1단계에서 파악된) 가중치를 곱하여 최종 평가값을 얻었으며, 그 차이를 수익모델 별로 분석하였다. 분석결과, 판매모델, 중개모델, 이용료모델은 사업전략이 가장 중요하였으며, 광고료모델은 운영효율이 가장 중요하였다. 사업전략 중, 판매모델은 수익률 증가 전략, 중개모델은 수익 고객 확보 전략, 이용료모델은 고객정의가 가장 중요한 활동으로 파악되었다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제12권1호
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• pp.57-78
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• 2001

The propose of this study is to explore Internet business models of tourism-related business and to research ]edging product agents focused on the company \"T\". The procedure for this study is as follows: 1) Study literature review about the Internet business models of tourism-related business 2) Characterize the lodging product agents 3) Analyze the Internet business model of the agent \"T\" based upon preview studies 4) Suggest the future study of this field.study of this field.

• Journal of Information Technology Applications and Management
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• 제10권1호
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• pp.1-17
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• 2003

As the increase of internal users, there are many enterprises and organizations that regard the internal as the great ■marketing superhighway■. But the entrance of too many e-Business enterprises and shopping sites makes them to compete each other Consequently many sites are created and disappeared in the cyberspace. Although fascination and speculation surrounds the impact of the e-Business on business models via benefit-based concept, there is little evidence underlying all this speculation. This article provides on such data set. It reports on critical Issues that e-Business enterprises found salient as they browsed through e-Business model infrastructure on the world wide web, internet-based. We gathered domestic e-Business enterprise's kinds of business model during 2000∼2002 via KMAC's (Korea Management Association Consultants) K-WPI and K-WPC. We classified e-Business models as shopping mall, auction, community. value-chain, collaboration, information brokerage, advertising, Internet service, marketing that we had identified from the existing literature on business models. This study translated these models to the e-Business model context and explored their relative salience. The results suggest that e-Business manager need to think more about how they perform on the issues known to affect decision making for designing e-Business models. We offer advice for enhancing the effectiveness of business models.

• Journal of Information Technology Applications and Management
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• 제11권1호
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• pp.83-100
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• 2004

Understanding characteristics of Internet businesses from a cross-cultural perspective could offer valuable insights on developing business strategies and policies. This work is concerned with revealing divergence and convergence of Internet businesses in their financial performance, given organizational conditions and cultural context. For this, we studied the association between static organizational attributes (core activity, origination, firm age, and industry type) and a firms financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that, besides industry type, overall connection between selected organizational variables and financial performance was weak. Cross-national comparison showed that Korean firms financial performance was comparable to U.S firms during the period of economic turbulence. A noticeable difference was that Korean Internet firms and their business models were more service-oriented than U.S. counterparts.

• Asia pacific journal of information systems
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• 제12권2호
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• pp.69-98
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• 2002

With the development of the Internet, electronic commerce, electronic markets, and digital economy, new business paradigm and new ways of business have been emerging and developing. The development of right and robust business models for electronic markets is a key for e-business success. This paper reviews previous studies and successful cases for e-business models. This paper presents strategic factors such as the business value and the source of revenue, products and services, business processes and technologies, and the characteristics of markets and relationship with customers and partners as a framework for developing sustainable and robust business models.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.107-127
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• 2006

Understanding characteristics of Internet businesses from cross-cultural perspective could offer valuable insights on developing business strategy and policy. This work is concerned with revealing divergence and convergence of Internet business models in their financial performance, given organizational conditions and cultural context. For this, we studied the association between organizational attributes (core activity, origination, firm age, and industry) and their effects on a firm's financial performance (gross revenue and net income). Relevant data was gathered from representative Internet firms in Korea and U.S. Data analysis indicated that there exist both similarities and differences between Korea and U.S and year 2003 and 2006. While core activities and industry types of U.S. firms has not been changed much between the periods, Korean firms show much difference. In addition, while core activities and industry type were found to have strong relationship with financial performance, age and origination of a firm weak connections with financial performance. This study is expected to provide a foundation for developing more robust and systematic research model and performing further empirical research in this area.

• 정보학연구
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• 제4권3호
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• pp.125-138
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• 2001

B2B전자시장에서의 비즈니스 모델은 매우 다양하고, 자료이동에 이용되는 통신망에 따라서도 구분되기도 한다. 또한 내부의 조직적인 자료 통신망은 전자시장에서의 구매자-판매자 관계에 대해 대조적인 영향을 미친다. 통신망은 구매자와 판매자사이에 더욱 짧은 거래에 의해 특징화된 전자시장을 조장하기 위해 이용된다. 그러나 상거래 관계를 강화하기 위한 통신망의 사용과 새로운 거래 파트너에 형성하는 비용 증가로 여러 가지 어려움이 많이 있다. 이에 따라 B2B전자시장에 대한 인식의 폭이 매우 높아지고 있음에 따라 본 논문은 B2B전자시장의 이론적인 접근과 논리적 근거들을 바탕으로 B2B전자시장에 적합한 비즈니스 모텔들을 알아보고자 한다.

• 경영과학
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• 제17권3호
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• pp.181-201
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• 2000

This paper performs a case study on an Internet business networking company, oneQ.com. We define the functions of Internet business networker and discuss its characteristics such as network effect, lock-in effect, and increasing returns etc. Through reviewing the business models, strategies, and implemented technologies of the oneQ.com, we investigate the applicability and effectiveness of the Internet business networker as well as its research implications.