• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.7
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• pp.1195-1203
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• 2001

The tophead monitor is a dual screen monitor that concludes auxiliary monitor with size 6.4 inch on the top of monitor. The bottom monitor screen provide previous function in the same way as before and the auxiliary monitor screen is arranged contents of internet advertising icon, banner advertising icon, moving picture screen, mail icon, etc. If you click contents, contents is moved peristaltically with the bottom monitor screen. The dual monitor screen is controlled by mouse and keyboard in the same way as before.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.04b
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• pp.1201-1204
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• 2001

본 논문은 사용자가 인터넷 웹 페이지에 게재된 배너광고를 직접 등록 및 관리할 수 있고, 배너에 대한 분석 결과를 웹을 통해 실시간으로 분석할 수 있는 광고 분석 시스템의 개발을 그 목적으로 한다. 또한 단순한 배너 광고의 분석결과만 도출하는 것이 아니라, 분석 자료를 바탕으로 배너 광고를 자동으로 관리 할 수 있는 지능형 인터넷 광고 분석시스템을 JSP(Java Server Pages)로 설계 및 구현하도록 한다.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.135-138
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• 2008

본 연구에서는 한국과 중국의 인터넷 광고 내용에 대한 내용분석 연구로서 문헌연구를 통해 주요변수항목에 관한 선행연구를 통해 측정항목을 도출하였으며 한-중간 인터넷 광고의 내용 차이를 분석하였다. 구체적으로 인터넷 광고 상품유형, 개인주의/집단주의, 광고소구, 소비가치, 광고컬러, 광고모델, 광고 글자 수 및 광고 컷(cut)의 길이 총 8개의 주요변수항목을 통한 분석으로 두 나라 간 인터넷 광고에 나타난 내용적 차이를 분석하였다. 그 결과 양국 간 인터넷 배너광고의 특성에는 많은 차이가 발견되었으며, 그 이유는 문화적 차이, IT인프라의 차이, 산업발전단계의 차이, 그리고 소비확산단계의 차이로 해석될 수 있었다. 마지막으로 중국으로 진출하는 한국기업들이 인터넷 광고 전략을 위한 시사점을 제시하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.10b
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• pp.1235-1238
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• 2000

본 논문에서는 인터넷 웹 페이지에 게재된 배너광고를 직접 등록 및 관리하며, 배너광고의 가치뿐만 아니라 광고가 게재된 사이트의 광고 효용가치까지도 쉽게 분석할 수 있도록 설계, 구현하였다. 인터넷 배너 광고 분석 시스템은 크게 광고 관리 기능과 분석 기능으로 구성되어 있으며 이를 토대로, 향후에는 데이터 베이스화 된 분석자료를 바탕으로 사용자가 적절한 정책을 세울 수 있는 의사결정 지원 시스템을 갖춘 시스템을 개발한다.

• Journal of Information Technology Application
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• v.3 no.1
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• pp.1-21
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• 2001

The explosive growth of the Internet and the increasing popularity of the World Wide Web have generated significant interest in the development of electronic commerce in a global online marketplace. The rapid adoption of the Internet as a commercial medium is rapidly expanding the necessity of Web advertisement as a new communication channel. if proper Web advertisement could be suggested to the right user, then effectiveness of Web advertisement will be raised and it will help company to earn more profit. So, this article describes a personalized advertisement technique as a part of intelligent customer services for an electronic newspaper provide. Based on customers history of navigation on the electronic newspapers pages, which are divided into several sections such as politics, economics, sports, culture, and so on, appropriate advertisements (especially, banner ads) are chosen and displayed with the aid of machine learning techniques, when customers visit to the site. To verify feasibility of the technique, an application will be made to one of the most popular e-newspaper publishing company in Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.504-509
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• 2019

Recently, both wireless communications technology and the performance of small devices have developed exponentially, while the number of services using various types of Internet of Things (IoT) devices has also massively increased in line with the ongoing technological and environmental changes. Furthermore, ever more devices that were previously used in the offline environment-including small-size sensors and CCTV-are being connected to the Internet due to the huge increase in IoT services. However, many IoT devices are not equipped with security functions, and use vulnerable open source software as it is. In addition, conventional network equipment, such as switches and gateways, operates with vulnerabilities, because users tend not to update the equipment on a regular basis. Recently, the simple vulnerability of IoT devices has been exploited through the distributed denial of service (DDoS) from attackers creating a large number of botnets. This paper proposes a system that is capable of identifying Internet-connected devices quickly, analyzing and managing the vulnerability of such devices using Internet-wide scan technology. In addition, the vulnerability analysis rate of the proposed technology was verified through collected banner information. In the future, the company plans to automate and upgrade the proposed system so that it can be used as a technology to prevent cyber attacks.

• The Journal of Society for e-Business Studies
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• v.6 no.3
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• pp.81-99
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• 2001

The world is now meeting the era of e-commerce by development of information technology and the fast increase of use of internet. So, Korean government prepared "the colligation plan for electronic commerce activating" and WTO decides to prolong no custom on e-commerce till November 2001 when the fourth WTO Ministerial Conference holds a meeting. OECD discussed the construction of intellectual property rights of the global dimension at the Global Forum on January 2001 and reached to research the social influence of B-to-B e-commerce and to pursue the acceleration of e-commerce. UNCITRAL(United Nations Commission on International Trade Law) enacted UNCITRAL Model Law on Electronic Commerce in order to activate e-commerce, and Bolero.net serves electronic Bill of Lading to facilitate cyber trading. The purpose of this paper is to present the direction of confrontation to the these internal and external changes of business environment to Korean enterprises. Off-line enterprises should move fast to e-commerce on the condition that the existing trading at the original markets runs parallel with e-commerce. n needed, off-line enterprises should consider M&A with existing on-line firms. Also, off-line firms make use of Bolero system so that they can carry through paperless trade which means the achievement of efficiency in trading, On-line enterprises should advertise in the form of banner by combination of push and pull styles. B-to-B e-commerce firms should not depend on only the commissions, but they should create characteristic earnings by their peculiar services.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.305-316
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• 2021

The objective is to recognize the better opportunities from targeted reveal advertising, to show a banner ad to the consumer of online who is most expected to obtain a preferred action like signing up for a newsletter or buying a product. Discovering the most excellent commercial impression, it means the chance to exhibit an advertisement to a consumer needs the capability to calculate the probability that the consumer who perceives the advertisement on the users browser will acquire an accomplishment, that is the consumer will convert. On the other hand, conversion possibility assessment is a demanding process since there is tremendous data growth across different information dimensions and the adaptation event occurs infrequently. Retailers and manufacturers extensively employ the retail services from internet as part of a multichannel distribution and promotion strategy. The rate at which web site visitors transfer to consumers is low for online retail, out coming in high customer acquisition expenses. Approximately 96 percent of web site users concluded exclusive of no shopper purchase[1].This category of conversion rate is collected from the advertising of social media sites and pages that dataset must be estimating and assessing with the concept of big data clustering, which is used to group the particular age group of people along with their behavior. This makes to identify the proper consumer of the production which leads to improve the profitability of the concern.

• Journal of Fashion Business
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• v.11 no.4
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• pp.69-81
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• 2007

This study, for the purpose of comparing and analyzing 23ea of national unisex apparel brands website consists of product, price, promotion and place divided by marketin gmix. Based of theoretical study and pre-research about the marketing mix, we made the classification standard for the marketing mix and analyzed the unisex apparel brand website according to 4P's individual item and the result was appeared like this. First of all, in the product section, this study provide information about product introduction/guidance, a product figure for item, introduction for new items, propose for coordination and brand introduction/information. Secondly, in the price part, almost apparel brands are provide their product's image, or present their goods photo with price, or displayed through the banner advertisement of discount or special price. Thirdly, For the marketing promotion part, compare to the other component in the most of apparel brand's website, marketing promotion has more section than the other marketing mix. And, especially, various events and customer service space has more weight than the others. Forth, in the place section, it's focused on the information of shopping mall location, contact number, address, and on-line shopping mall. In Conclusion, when the most of apparel brands are doing internet marketing, they're concern to product and promotion, but price and place needs more supplement in the unisex apparel brand's marketing mix.