• 패션비즈니스
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• 제13권3호
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• pp.49-61
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• 2009

The purpose of this study is to analyze how the perceived benefits and obstacles of fashion companies, which utilizes the internet as a marketing or commercial transaction tool, have effect on the continuous internet adoption intention, and to analyze the differences between the companies that have introduced the internet commercial transaction and those that have not. A survey was conducted from January $15^{th}$ to February $20^{th}$ in 2009, among the employees of fashion companies carrying out internet business. A total of 314 respondents used in the data analysis, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test and multiple regression analysis. The results show that the elevation of the business results, improvement in customer relationship and raise in market reactivity of the perceived benefits has effect on the continuous internet adoption intention of fashion companies. There are differences in the elevation of the business results, improvement in consumer relationship, miscellaneous expenses and the continuous internet adoption intention between companies that introduced a internet commercial transaction system and those that have not.

• ETRI Journal
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• 제28권1호
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• pp.67-76
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• 2006

This study aims to identify the factors that influence adoption intentions towards portable Internet service, based on the individual characteristics that assist in creating markets and developing strategies. Two types of factors are defined: individual characteristics including demographics, existing services usages, prior knowledge, adoption attitudes, and service evaluations; and adoption intentions including the willingness to subscribe, subscription term, willingness to pay, usage type, and preferred terminal. The results indicate that the importance of demographic variables depends on adoption intentions, and that users of mobile Internet service and wireless LAN are probably targets for portable Internet service. Furthermore, the results demonstrate the need for an enhanced perception of the usefulness and ease of use of service, as well as an intensive marketing activity for potential users and a bearable innovation to stimulate the market for portable Internet service.

• 한국정보시스템학회지:정보시스템연구
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• 제8권2호
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• pp.129-143
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• 1999

A great number of companies are currently examining the opportunities made available through the internet. This research aims to identify the factors that influence the adoption of the internet market. The innovation-IT-diffusion theory provide the theoretical foundation for this study. Seven factors were found to influence the adoption level of the internet market. They are top management support, cost efficiency, inclination toward new technology, absorptive capacity, institutional support, competitors move and customer pressure. Nonparametric test was used to test hypotheses. The results shows that top management support is the most important factor, and institutional support is not related to the adoption of the internet market.

• 경영과학
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• 제22권1호
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• pp.67-81
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• 2005

This study aims at defining the factors affecting adoption intentions for portable Internet services based on the characteristics of individuals creating the markets and developing strategies of the service, which is expected to be the next-generation telecommunication service. For this Purpose, two types of sub-factors are defined : characteristics of individuals including demographic statistics, usage of existing services, prior cognition, adoption attitudes and service assessments : and adoption Intentions including willingness for subscription, subscription period, willingness to pay, types of usage and preferred device. The results of the study indicate that demographical statistical variables vary depending upon the levels of adoption intentions, and that users of mobile Internet services via mobile phones and wireless LANs are highly probable of being targets for the portable Internet services. Furthermore, the results demonstrate demands for enhancing recognition of the usefulness and ease of use of the services and intense marketing activities for potential users bearing innovativeness to stimulate the market of the portable Internet service. The author is confident that this study will significantly contribute to the successful market entrance of portable Internet service, and also to growth in the market.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.75-91
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• 2022

This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.

• 통상정보연구
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• 제8권2호
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• pp.3-35
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• 2006

Until now, most of the studies about the internet service have focused mainly on the adoption of on-line(wired) internet services, while there have relatively been very few studies about the adoption and usage of wireless or mobile internet services. The generic model explaining the adoption behaviors of wireless internet services has not been made yet. Previous studies of that area is not so easy to find. The purposes of this paper are two-folds. The first is to find the factors affecting the users' intention and commitment behavior of mobile internet services. The second is to find the relative importance of the factors in users making decisions about users' usage intention and commitment behavior. In the theoretical part of this paper, the precedent studies concerning the technology acceptance model and the theories of on-line internet services adoption, the theories of the mobile internet services, are reviewed and analyzed.

• Journal of Information Technology Applications and Management
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• 제17권2호
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• pp.133-154
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• 2010

Recently, Internet Telephony has become increasingly popular in telecommunication industry. However, previous research on Internet Telephony has focused on analyzing specific Internet Telephonysolutions, identifyingthe Internet Telephony movement itself. The research on prediction models about Internet Telephony adoption has been minimal. The main propose of this study is to develop models for predicting transition intention from using traditional telephones to using Internet Telephony. To do so, this study uses data mining methods to analyze demands in the IT communications market and to provide management strategies for Internet telephony providers. Especially this study uses discriminant analysis, logistic regression, classification tree, and neural nets to develop those prediction models toward Internet Telephony adoption. The models are compared with each other and a superior model is chosen.

• 복식
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• 제51권6호
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• pp.117-128
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• 2001

The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권1호
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• pp.18-37
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• 2016

Cloud computing is an upcoming technology and emerging concept in the field of information technologies. Companies have begun to invest in cloud computing with the expectation that it will improve their business performances, operations, and processes. However, many companies are not so much aware of the cloud computing, so they can hesitate to adopt this new technology. The aims of the study are analyzing factors affecting the adoption of cloud computing and applying structural equation modeling technique to analyze the important dimensions of the adoption. Concordantly, previous studies are examined and expert interviews are arranged. Based on both our literature review and expert interviews, a model is proposed to measure the adoption of cloud computing. It is obvious that there are scarce researches about cloud computing adoption in the literature. Thus, the originality of the paper lies on that it proposes a research model for cloud computing adoption and it investigates various dimensions of cloud computing adoption in detail.

• 인터넷정보학회논문지
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• 제17권4호
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• pp.173-180
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• 2016

SOA has been adopted by enormous number of organizations world-wide. This study has investigated significant factors which affect SOA adoption in positive and negative manner. Unlike the previous similar studies, where they focused on qualitative analysis for SOA adoption, this study conducted a quantitative analysis to investigate the relationship between the adoption of SOA and the performance of IT organizations. In order to conduct the research, an online questionnaire was created and distributed among SOA experts through the social networking platform of professionals, LinkedIn. Total one hundred and four (104) respondents from thirty (30) different countries participated in this study. The results of this study indicate that there are both positive and negative influences upon SOA adoption. The positive influences includes: governance, strategy, culture and communication, business and IT alignment and ROI; whereas complexity, security concerns, and costs have negatively affected SOA adoption.