• Journal of Information Technology Services
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• v.6 no.3
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• pp.47-67
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• 2007

While earlier research reports focused on Internet addiction among adolescents, this research examines the direct/indirect impact of socio-psychological variables like stress level, self-consciousness (self-esteem, self-control, and self-efficacy), and Internet use control on Internet addiction among adults. The fact that 62.4% of survey respondents were diagnosed as Internet addicts demonstrates that this concern about Internet addiction among adults is valid. This research, first, shows the direct impact of socio-psychological variables on Internet addiction. Low self-esteem, low self-control, high self-efficacy, high levels of stress, and high Internet-use control lead to a severe level of Internet addiction. Second, self-consciousness variables mediate the impact of stress on the addiction, but the mediating role is not so significant as the direct impact. Internet-use control plays as a partial moderator between self-esteem, self-control and addiction. Internet-use control is a useful measure for Internet addition at work. In addition, businesses may take personality, as well as environmental conditions, and organizational management process into account to minimize the impact of the addiction.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1527-1537
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• 2010

The Internet has the potential to create new channels that might be beneficial to fashion consumers. This study examines the effects of consumer involvement and Internet behavior in on-going Internet information searches through the young female generation. For the practical research, the survey was conducted from June $15^{th}$ to July $15^{th}$ 2009. Data was collected in a total of 368 questionnaires from female university students in their 20's and analyzed 300 questionnaires with SPSS 12.0. The results were as follows. First, clothing involvement, fashion involvement, internet involvement, and Internet shopping interest had been considered as antecedents of on-going Internet information search behavior. Second, clothing involvement and Internet involvement significantly affected Internet shopping interest. However, fashion involvement and Internet involvement showed direct paths to on-going Internet information searches. Third, there were significant effects in Internet shopping interest and on-going Internet information searches. Forth, the respondents were segmented by two groups according to the level of ongoing information searches. These segmented two groups were different in regard to clothing shopping behaviors and impulse purchase behaviors.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.1-16
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• 2004

This study analyzes the relation of friendship and internet use on adolescents' internet addiction. The subjects were 117 middle and 106 high school adolescents living in Kwang-ju city. Cronbach'a, t-test, x²-test, ANOVA, Duncan's test were employed in analyzing the data by using SPSS 10.0. The results of this study can be summarized as follows: - First of all, most adolescents had a best friend and maintained an affirmative friendship showing high social function and satisfaction. And it was also found that internet use has been settled as a part of daily life among adolescents and over majority of the subjects reported themselves as internet addicts. - Secondly, boys had more friends than girls, but the frequency of interaction with their friends was lower than for girls. Girls showed higher scores in function and satisfaction with friends than boys. And girls used the internet longer than boys. - Thirdly, variables of internet friends and internet use showed significant differences on internet addiction. Groups using the internet frequently, more than usual, and groups using the internet to relax and enjoy showed significantly higher scores in internet addiction.

• Journal of the Korean Data and Information Science Society
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• v.15 no.1
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• pp.11-20
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• 2004

The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

• Child Health Nursing Research
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• v.12 no.1
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• pp.34-43
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• 2006

Purpose: The purpose of this study was to identify the degree of internet addiction and factors affecting internet addiction in elementary school students. Method: The participants in this study were 1,328 students in 4, 5 or 6 grades of elementary school. They were recruited from two elementary schools. Data collection was conducted using of 6 questionnaires that were modified by the investigator. The data were analyzed with the SPSS win 10.0 program using descriptive statistics, Pearson correlation coefficients and stepwise multiple regression. Results: 1) The mean of total item score for internet addiction was 2.1, which was slightly low. Of respondents in this research 48.4% normally use the internet, while 48.5% addictively use the internet and as high as 3.1% were serious internet-addicted. 2) There was a significant correlation between internet addiction, self-esteem, aggression, impulsivity, parent's support and friend's support(γ= -.15 ～ .44). 3) Stepwise multiple regression analysis showed that amount of time spent on the internet per day, impulsivity, aggression, gender, self-esteem, duration to use of internet, father's age, and the major place where the internet was used were the predictors of internet addiction and accounted for 47% of the variance in internet addiction. Conclusion: Time spend on the internet per day, impulsivity, aggression, gender, self-esteem, duration to use of internet, father's age, the major place where the internet was used accounted for internet addiction in elementary school students. Therefore it is necessary to develop nursing interventions and to further identify the depth of the relationship of the related factors in order to decrease internet addiction.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1188-1198
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• 2006

This study recognizes that individual's experience is important in change over Internet fashion consumers to Internet users, and find out fashion consumer's flow experience in Internet shopping of the fashion merchandise. Also, the purpose of this study is to analyze whether flow experience and perceived utilitarian value have an effect on Internet purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted out from June 20 to July 30 in 2005, and an subject of study was married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 306 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. 3 hypotheses were accepted, the result of this study were as follows: First, a married women aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls were skilled Internet enough to regarding Internet shopping as an easy thing, and was challenged in Internet activity. Their Internet skills, challenges and interaction had an effect on flow experience and perceived utilitarian value. Therefore, the more Internet skills, challenges. and interaction were higher, the more flow and utilitarian value about Internet shopping was higher. Second, a married women aged from 20s to 30s were high-purchased group of the fashion merchandise to Internet shopping malls, and had a repurchase intention in Internet shopping mall within the purchase experience of the fashion merchandise. Their flow experience and perceived utilitarian value had an effect on Internet purchase intention of the fashion merchandise. Therefore, the more flow experience and perceived utilitarian value were higher, the more Internet purchase intention of the fashion merchandise was higher.

• Journal of the Korean Home Economics Association
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• v.43 no.12 s.214
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• pp.15-28
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• 2005

This study groups the life content of adolescents according to their time spent during the week and compares their internet use. The data were collected from 2210 middle and high school students, including their life content and hours, and various internet factors such as self-evaluated internet addiction, internet support, internet experience, chatting subjects and the type of internet service. Adolescents were divided into five groups: TV-oriented group, computer-oriented group, peer-oriented group, self-study group and extracurricular institution group. The purpose of internet use, internet experience, chatting subjects, negative aspects of internet and internet addiction were different by adolescents' group type. The peer-oriented group had the highest real self image as opposed to the cyber self image and trusted other's words on the internet. The TV-oriented group had the lowest trust in the internet. The computer-oriented group received the highest internet support and internet experiences, but didn't use the internet for the purpose of information search. The self-study and extra-curricular institution groups used the internet the least, used it to solve stress and were interested in school circles on the internet.

• Asia Pacific Journal of Business Review
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• v.1 no.1
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• pp.67-88
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• 2016

This study aims to help address concerns about the growing demand of wider bandwidth Internet connection in the Philippines. Using articles and research of international organizations and content from official websites of the Philippine government, this paper has carefully examined the slow Internet connectivity and the high cost that the end-users pay for it. This paper suggests that this inefficiency hampers the motivation of users to innovate in a way that could contribute to inclusive growth and the development of an inclusive information society. Through a comparison of the current global ICT situation with the current situation in the Philippines, this paper shows that the country's Internet infrastructure lags behind among those of contemporary developing countries in Asia, particularly in terms of Internet connectivity. In 2015, Thailand had an average Internet speed of 7.4 Mbps, Sri Lanka 7.4, and Malaysia 4.3. Meanwhile, the Philippines had a meager average Internet speed of 2.8 Mbps, placing the country at 104 among 160 countries, with developed countries in Asia such as South Korea (23.6 Mbps) and Singapore (12.9 Mbps) ranking 1 and 12, respectively. Findings show that the lack of competition in the Internet connectivity market, among other reasons, is at the root of the dilemma of slow and costly Internet connection. Assessing the accomplishments of the Republic of Korea and other broadband-leading countries has provided practical insights and recommendations that can promote competitiveness. Furthermore, related literature argues how ISP practices may affect Internet speed and cost. This study offers an approach in improving Internet connectivity in the Philippines by bridging the gap between the Internet infrastructure market and government policies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.12
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• pp.5601-5613
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• 2011

The purpose of this paper is to better understand the socio-economic differentials of Internet access and use. Data from '2008 Korean Internet usage behavior' were used to conduct logistic regression analysis. The findings show that there are significant socio-economic(age, gender, educational attainment, employment situation, and Internet access type) disparity in Internet access(Internet access at home, broadband Internet access). Also socio-economic variables enter in as statistically significant in most specifications for Internet use intensity (Intensive internet use, frequent internet use, less frequent internet use). The gender, household income and education attainment explanations for large differential in Internet use intensity are generally very similar. It is shown that age, education attainment and household income level cause a large digital divide on Internet service use(information use, communication and community use, e-commerce use, Internet banking use).

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.177-193
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• 2004

Using data from the 2001 Computer and Internet Use Survey by the National Statistical Office, this study investigated digital divide among women aged between 20 and 55. Following were the major findings. first, two-thirds of women did not use Internet even though many of these had Internet access at home. Second, those who did not have Internet access at home, those with a lower level of educational attainment, those with blue color or service occupations, and those with higher age were less likely to use Internet than their counterparts in these socio-economic variables. Third, expanding Internet infrastructure would not improve Internet use of the Elderly. Forth, the majority of those who did not use Internet did not recognize the Internet itself. Based on the result the policy implications for digital divide were suggested.