• Journal of Environmental Science International
• /
• v.14 no.4
• /
• pp.373-377
• /
• 2005

The purposes of this study were to investigate ecotourism goals which are providing educational tourism, generating environmental conservation, and residents' economic benefits based on the 7th Muju Firefly festival. The sample was 243 visitors from August 23rd to 30th, 2003. The results were as follows: First, visitors showed high satisfaction for the educational tourism program. Experiencing educational 'Mysterious Firefly Field Trips' contributed to the tourists' educational satisfaction. It was found that these experience programs were very popular. Second, residents' and domestic visitors' satisfaction was high with 5.50 on Likert 7 points concerning environmental conservation. Third, foreigners showed high satisfaction for visiting tourism sites and understanding regional culture in terms of understanding region and economic benefits. The average economic effect was decreased compared to 2002. So there should be more diverse strategy to increase economic effect. Also more festival related products, diverse and unique foods and beverages based on regional products should be developed.

• International Journal of Computer Science & Network Security
• /
• v.21 no.12
• /
• pp.356-364
• /
• 2021

In the formation of a socially oriented economy in the context of European integration, the development of tourism is one of the priority areas that positively affects the socio-economic situation of the country as a whole and its regions in particular, stimulates important economic activities and strengthens Ukraine's positive image in Europe and the world. In view of this, in the framework of a thorough study of the tourism industry it is necessary to assess its potential. This study proposes an assessment of tourism potential in the regional context, which consists of consistent implementation of six steps, namely: first, the definition of research objects for which the tourism potential is determined; secondly, the formation of a set of basic features for assessing tourism potential of certain objects; thirdly, the collection of information on individual indicators, which are selected to assess the tourism potential of the objects; fourth, the calculation of parametric indices by comparing the indicators of each individual object of study (region) with the average values in the set of objects under study; fifth, the definition of a generalized index of tourism potential of the region; sixth, grouping regions by the values of the generalized index of tourism potential. Execution of the stated algorithm involves the use of various methods, in particular, statistical, graphical, parametric, the analysis of hierarchies, matrix and cartographic. Approbation of the proposed assessment of tourism potential at the regional level in Ukraine allowed to group regions according to the values of the generalized index of tourism potential, which can be used as a basis for developing measures to increase and enhance their tourism potential in Ukraine in terms of European integration.

• Journal of Navigation and Port Research
• /
• v.27 no.3
• /
• pp.345-349
• /
• 2003

A theme park is a tourism destination attracting a lot of tourists. Many local authorities establish theme parks within their own territory. Busan Metropolitan City tries to host an attractive theme park, and to make the city known as the tourism destination for 21st century. The purpose of this paper is to suggest a policy and management strategy of theme park based on questionnaire analysis for international tourists visiting Busan. First, it is needed to supply low land price to reduce construction cost and to attract investors from the public and private sectors. Second, the theme park has to have attractive themes and new events for repeaters. Third, infra structures related to the theme parks should be provided for the easy accessibility. Finally more emphasis should be placed on public relation and service education for employees.

• International Journal of Advanced Culture Technology
• /
• v.11 no.3
• /
• pp.45-50
• /
• 2023

The number of international tourists is noticeably recovering in many parts of the world, with the number of Vietnamese tourists growing significantly. Consequently, this study aims to identify the factors influencing the image of Vietnam's tourist destinations among international tourists interested in visiting the country. Additionally, the study examines whether the perception formed in this manner subsequently affects their intention to visit. The findings reveal that cultural attractions and eWOM (Electronic Word of Mouth) positively influence the development of a tourism destination image. However, film tourism did not have a significant effect on the destination image. Moreover, it was observed that the destination image indeed influences the intention to visit.

• Management & Information Systems Review
• /
• v.36 no.2
• /
• pp.21-35
• /
• 2017

The Korea Wave has been spread out all over the world since 1990s. Therefore, it can be seen that the Korea wave phenomenon is one of determinants of international tourism demand for Korea in addition to the macro factors such as population, GDP per capita, exchange rate, distance, etc. Existing studies have focused on analyzing the impacts of the Korea wave on the international tourism demand for Korea by using the aggregated data. However, the impacts of the Korea wave inducing tourism vary in different age groups. In this study, we conduct empirical analysis in order to explore how different the effects of Korea wave on the demand of foreign tourists visiting to Korea in different age groups are. The estimation results show that the Korea Wave influences most on international tourism demand for Korea in the age group of the under-20s. Noticeable is that the estimated effects of the Korea Wave on international tourism demand for Korea in the age group of the over-50s are higher than those in the 30s and 40s. This indicates that the parent generations visit Korea together with their young children who are most affected by the Korea Wave. Through this study, it is necessary to develop strategies for tourism marketing linked to children and parents, and to develop tourism products to increase the number of foreign visitors to Korea in the 30s and 40s.

• Journal of Environmental Policy
• /
• v.11 no.1
• /
• pp.3-25
• /
• 2012

To evaluate the sustainability assessment of eco-tourism resources, the assessment of Upo wetland was conducted by defining mathematical assessment models, by developing assessment indicators and by calculating the weight of main factors affecting on the sustainability through questionnaires analysis of 135 eco-tourism experts group. After that, the current sustainability grade level for Upo wetland was confirmed, and grade-level enhancement measures on each items were proposed. Although, this paper was focused on Upo wetland, but it is meaningful to prepare for the foundation in the sense of assessing scientifically and systematically the sustainability by providing concrete research model and method for the sustainability assessment of eco-tourism resources.

• International Commerce and Information Review
• /
• v.10 no.1
• /
• pp.395-414
• /
• 2008

The objective of this study is to introduce the concepts and theories of conditional heteroscedastic volatility models and the news impact curves and apply them to the Korea inbound tourism market. Three volatility models were introduced and used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea and news impact curves according to the three models. Results of this study are as follows. As the proportion of American tourists occupied a large amount of Korea inbound tourism market, the markets' forecasting is very important. The news impact curves which used EGARCH model (1,1) and TGARCH model(1,1), with data on these tourists to Korea showed an asymmetry effect of volatility. It was common that bad news means that it was estimated more sensitively than good news. From these results, we will notice that American tourists who visited Korea only for tourism are affected by good news. The result suggests that the Korea government and tourism industry should pay more attention to changes in the tourism environment following bad news because conditional volatility increases more when a negative shock occurs than when a positive shock occurs.

• International Journal of Advanced Culture Technology
• /
• v.9 no.2
• /
• pp.80-85
• /
• 2021

This study is to analyze the structure of the networks of tourism marketing on Twitter, identifying the most prominent users, the flow of information about tourism marketing, and the interaction between the users posting tweets. This study employs NodeXL pro as a visualization software package for social network analysis. The number of vertices or nodes is 171, and the number of the unique edges or links is 128, but there are 101 edges with duplicates, so the total links are 229, which means that there are fewer Twitter accounts in the social network on tourism marketing, but they have a few close relationships by sharing information. The research can map the social network of communicators of tourism marketing using Twitter data. The network has a complicated pattern, including one independent network and some connected networks. Some mediators connect each network and can control the information flow of tourism marketing. More communicators are getting the information than the ones providing it, which means that there is likely to be the dependence of information among communicators that can cause an obstacle and distortion of the information flow system, especially in the independent network.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.2
• /
• pp.335-346
• /
• 2022

Elderly entrepreneurship is becoming increasingly important as a response to the impact of the aging population and the resulting demand on government support systems, as well as a means of ensuring long-term economic and social development. The purpose of this study is to investigate the elderly's entrepreneurial intentions in the hotel and tourism sector in Ma'anshan City, Eastern China. The researcher used an online survey of older people aged 50 to 64 in a tourism destination that is approaching an aging society stage to see if the Theory of Planned Behavior can explain the entrepreneurial ambitions of the elderly in the hospitality and tourism industry. There were 391 questionnaires gathered in all, 367 of which were valid. The data was analyzed using descriptive statistics and regression analysis. The study reveals that personal attitudes toward entrepreneurial behavior and perceived behavior control are highly influenced by societal norms. It also shows that personal attitude and perceived behavior control are antecedents of the elderly's entrepreneurial intent in this particular industry. This research adds to the research on geriatric entrepreneurship in hospitality and tourism, as well as human resource development for seniors in China, helping to alleviate the country's aging demographic concerns.

• International Journal of Computer Science & Network Security
• /
• v.22 no.6
• /
• pp.51-56
• /
• 2022

It is relevant and timely for the existence and prosperity of today's tourism to build up a stock of new abilities and a set of innovations. At present, the tourism industry is experiencing a new stage in its digital transformation. The newest technologies, which are now spreading en masse and one of which is rightfully considered to be blockchain technology, enable tourists to receive tourist services directly from the producers, which not only gives the consumer the opportunity to enjoy higher quality and inexpensive products but also increases the responsibility of the producer. The article analyzes research literature on the possibility of using blockchain technology in the tourism industry. Based on an expert survey, the main problems, prospects, and advantages of the implementation of blockchain technology in the tourism industry are identified. The paper proposes and analyzes an option for the use of blockchain technology on the basis of a blockchain project with a mobile app for users and a dedicated website and public API for travel service providers.