• 제목/요약/키워드: International Marketing Program

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Increased Chicken Consumption along with the Coordinated Structure Change in Korea

  • Park, Young In
    • 한국가금학회지
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    • 제39권4호
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    • pp.269-271
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    • 2012
  • The chicken has been growing in Korea for more than a thousand years according to the history book and commercially rising for broiler meat only since 1960's. As income increased mainly due to improved economy, it changes the habit of eating especially chicken meat. The structure changes into a coordinated production and marketing system which forced the prevailed small and independent producers to become a contract farmer under the vertically controlled practices. This coordinated structure began in 1970's and evolved continually to occupy around 90 percent of the market in 2010 with some ten (10) private brands being advertising. The industrial organizations have also conducted the generic promotion by a farmer's check-off program. Over the past 20 years, chicken import steadily increased to meet about 25 percent of the domestic market while the export showed negligible growth. As a whole, the structure change and international trade devoted to increased chicken consumption from 2 kg with the independent operation to 11 kg currently under the coordinated system and import. It is predicted that chicken consumption will grow in years to come and the import will also increase in addition to local productions, considering the free trade agreement that has already been in practice with EU and US to open the market eventually from all sources of supply worldwide.

Clinical Information Interchange System using HL7-CDA

  • Jung, Yong Gyu;Lee, Young Ho
    • International journal of advanced smart convergence
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    • 제1권2호
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    • pp.47-51
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    • 2012
  • In highly developed society, information and communication technologies are widely used for better medical services. These information and communication technologies should be more and more acceptable in all hospitals for exchange medical records. EMR becomes more convenient than the previously used paper charts. It will be able to record medical institutions every time and dual treatment. Each is different specifications for each medical institution to use the program or document to exchange it. The personal clinic records still does not exchange well. To solve this gap between medical alienation, this paper describes the concepts of HL7-CDA and proposes types of telemedicine system. To resolve time and space constraints, new form of treatment methods presents in future directions after described about related systems. CDA enables electronic medical records to the each medical center and gradually expanded by exchanging the patient's medical records. This paper is using XML-based CDA documents as a hierarchical for medical information exchange standards compliant HL7-CDA documents. It could be possible currently used structural variety of multimedia data. Thus It is able to send and receive HL7-CDA-based medical information and clinical information to identify the medical institutions of medical information with interchange system design and building standards, and through mutual exchange of clinical information.

부산지역 해운.항만업체 총조사와 e-Logistics 인프라 구축에 관한 연구 (A Survey on the Shipping and Port Logistics Industry in Busan, and Establishment of Its e-Logistics Infrastructure)

  • 노흥승;이재원
    • 한국항만경제학회지
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    • 제17권2호
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    • pp.167-182
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    • 2001
  • The government of Busan Metropolitan City conducted the "Survey on Shipping and Port Logistics Companies in Busan" between May and December, 2000. This was the first comprehensive survey of Busan Port conducted from the perspective of regional & industrial economics. The objective of the survey was to find out the level of influence of the shipping and port logistics industry on the regional economy of Busan, and to obtain base data for use in establishing an actual promotion program. The survey acquired information about human and physical resources, management conditions and consciousness of the industry, In addition, the study analyzed the survey data. The results of the analysis showed a method of creating added value in support of the marketing activities of the companies, and indicated methods of achieving systematic and sustainable promotion. The government of Busan City shall develop an e-Logistics infrastructure which can deliver a synopsis and intelligent information to people and companies in the industry by the end of this year. The information system would be of great help for people who may not be familiar with Busan's port and shipping industry, particularly international shipping companies. This will result in an Increase of trade and exchange in the shipping and port logistics industry, resulting in the generation of increased added value within the near future.

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제주도 해양레저장비산업 육성 방안에 대한 고찰 (A Study on the Development Strategy of Jeju Marine Leisure Equipment Industry)

  • 이영진;송영민
    • 수산해양교육연구
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    • 제24권2호
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    • pp.286-301
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    • 2012
  • This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

텍스트 마이닝과 오피니언 마이닝 분석을 활용한 국내외 스포츠용품 브랜드 비교·분석 연구 (Comparison and Analysis of Domestic and Foreign Sports Brands Using Text Mining and Opinion Mining Analysis)

  • 김재환;이재문
    • 한국콘텐츠학회논문지
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    • 제18권6호
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    • pp.217-234
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    • 2018
  • 본 연구는 국내외 스포츠용품 브랜드에 대한 빅데이터 분석을 실시하였다. 이를 위해 소셜 매트릭스 프로그램인 텍스톰과 패션데이터 분석 플랫폼인 MISP를 통해 텍스트 마이닝, TF-IDF, 오피니언 마이닝, 관심도 그래프를 실시하였으며, 스포츠브랜드에 대한 최근 인식을 살펴보기 위해 2017년 1월 1일부터 2017년 12월 31일까지 1년간을 연구대상 기간으로 한정하였다. 분석 결과, 첫째, 각 브랜드를 대표하는 상품을 확인할 수 있었다. 둘째, 각 브랜드를 대표하는 마케팅을 확인할 수 있었다. 셋째, 각 브랜드에서 공통적으로 추출된 단어를 확인할 수 있었다. 넷째, 각 브랜드의 긍정 및 부정에 대한 감정을 확인할 수 있었다.

6시그마 기법을 적용한 인천항 항만하역 재해예방 대책에 관한 연구 (A Study on Analysis and DMAIC Preventive Operations for Cargo Handling Accidents In Inchon Port)

  • 남영우;이창호
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2005년도 춘계학술대회
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    • pp.199-212
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    • 2005
  • Many countries of the world is driving forward development of large-scale hub port. They are now pushing ahead with setting up of effective marketing strategies to survive in keen competitions of the 21st century port industry. The port is of ever increasing importance for the bridge connecting sea and road transportation in handling international cargoes. The port, differently from general working places, is a closed area required for security, customs, and quarantine procedures. The loading and unloading is being done differently by ports, cargoes, and ships. To do loading and unloading, a lot of equipment and different types of labor are required, which flow is complicated and safe management is essential. As above mentioned the port is very unique and very deteriorated working place in its working environment. The purpose of this study is to propose ways to reduce and prevent from port accidents. As first step to do this, we have collected 923 accidents happened at Incheon Port during the period of 1994 to 2003. We have thoroughly analyzed characteristics, harmfulness, and risk of the loading/unloading they have done, as well as the accident frequency and relationship between the accidents. As second step to further analyze, We have employed DMAIC technology, an advanced process of 6 sigma presently in spotlight as the best program for management innovation. This analysis results in recognition of important accident characteristics, causes and effects analysis, critical causes of accident, and suggestions to decrease accidents.

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6시그마 기법을 적용한 인천항 항만하역 재해예방 대책에 관한 연구 (A Study on Analysis and DMAIC Preventive Operations for Cargo Handling Accidents In Inchon Port)

  • 남영우;이창호
    • 대한안전경영과학회지
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    • 제7권2호
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    • pp.13-27
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    • 2005
  • Many countries of the world is driving forward development of large-scale hub port. They are now pushing ahead with setting up of effective marketing strategies to survive in keen competitions of the 21st century port industry. The port is of ever increasing importance for the bridge connecting sea and road transportation in handling international cargoes. The port, differently from general working places, is a closed area required for security, customs, and quarantine procedures. The loading and unloading is being done differently by ports, cargoes, and ships. To do loading and unloading, a lot of equipment and different types of labor are required, which flow is complicated and safe management is essential. As above mentioned the port is very unique and very deteriorated working place in its working environment. The purpose of this study is to propose ways to reduce and prevent from port accidents. As first step to do this, we have collected 923 accidents happened at Incheon Port during the period of 1994 to 2003. We have thoroughly analyzed characteristics, harmfulness, and risk of the loading/unloading they have done, as well as the accident frequency and relationship between the accidents. As second step to further analyze, We have employed DMAIC technology, an advanced process of 6 sigma presently in spotlight as the best program for management innovation. This analysis results in recognition of important accident characteristics, causes and effects analysis, critical causes of accident, and suggestions to decrease accidents.

The Impact of Microfinance Programs on Borrowers' Asset Accumulation: An Empirical Study in Bangladesh

  • AHAMAD, Shamsuddin;BHUIYAN, Abul Bashar;SOLAIMAN, Mohammad;JOARDER, Mohd Hasanur Raihan
    • The Journal of Asian Finance, Economics and Business
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    • 제8권5호
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    • pp.1147-1154
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    • 2021
  • The study aimed to investigate the impact of the microfinance program on loan borrowers' asset accumulation. In doing this, the study used descriptive and statistical methods to achieve the objectives. Primary data were collected from 192 respondents from Bangladesh using survey questionnaires. The data were analyzed using the multiple linear regression model. The result revealed that the majority of the borrowers said their assets such as farm, land, and livestock remained the same, which implies that microfinance borrowers still lag behind accumulating household assets. However, in the case of housing conditions and household appliances, there was a marginal increase. The regression result provides evidence that, among other factors, the amount of loan received from microfinance institutions and time duration with them is the most significant role-playing factor for borrower's sustainable well-being. The age and education level of borrowers are identified as positively related to asset accumulations, but not substantially so. Moreover, training provided by microfinance institutions is not effective and influential for microfinance borrowers' wealth accumulation, which is evidenced by the findings. This study's insights are worthwhile for any microfinance institution's decision-makers, development partners, and government to stress the shortcomings and accelerate the borrower's wealth status.

Topic Modeling Analysis of Beauty Industry using BERTopic and LDA

  • YANG, Hoe-Chang;LEE, Won-Dong
    • 융합경영연구
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    • 제10권6호
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    • pp.1-7
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    • 2022
  • Purpose: The purpose of this study is identifying the research trends of degree papers related to the beauty industry and providing information which can contribute to the development of the domestic beauty industry and the direction of various research about beauty industry. Research design, data and methodology: This study used 154 academic papers and 189 academic papers with English abstracts out of 299 academic papers. All of these papers were found by searching for the keyword "beauty industry" in ScienceON on August 15, 2022. For the analysis, BERTopic and LDA (Latent Dirichlet Allocation) analysis were conducted using Python 3.7. Also, OLS regression analysis was conducted to understand the annual increase and decrease trend of each topic derived with trend analysis. Results: As a result of word frequency analysis, the frequency of satisfaction, management, behavior, and service was found to be high. In addition, it was found that 'service', 'satisfaction' and 'customer' were frequently associated with program and relationship in the word co-occurrence frequency analysis. As a result of topic modeling, six topics were derived: 'Beauty shop', 'Health education', 'Cosmetics', 'Customer satisfaction', 'Beauty education', and 'Beauty business'. The trend analysis result of each topic confirmed that 'Beauty education' and 'Health education' are getting more attention as time goes by. Conclusions: The future studies must resolve the extreme polarization between the structure of the small beauty industry and beauty stores. Furthermore, the researches have to direct various ways to create the performance of internal personnel. The ways to maximize product capabilities such as competitive cosmetics and brands are also needed attentions.

The Effects of Corporate Social Responsibility Activities on Brand Equity and Consumer Purchasing Intention

  • LEE, Jaemin
    • 융합경영연구
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    • 제7권4호
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    • pp.10-19
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    • 2019
  • Purpose - The purpose of this survey-based study was to identify the impact of corporate social responsibility (CSR) activities on corporate brand assets and consumer purchasing intentions, and to verify causal relationships between the variables. Research Question - The XCIP is the company's longest running program of its kind, taking a global approach to CSR. Xerox uses this initiative to fund employees in their local communities to make a difference in projects of their own choosing. Research Method-The survey period was conducted for about three months from May 3, 2018 to August 7, 2018, and a random sampling method was used. The total number of samples was 420, with 19 samples excluded from final analysis due to untruthful or erroneous responses. Result - In this study, the general characteristics of the survey participants were investigated as follows in analyzing the impact of CSR activities on brand assets and consumer purchasing intentions. First, male (51.6 percent) college graduates (42.4 percent) outnumbered female participants (40.2 percent), and participants in their 40s (30.7 percent) and 50s (23.8 percent) ranked highest, followed by general office workers (27.6 percent), business people, people in service positions, and people in sales positions.