• Korean Institute of Interior Design Journal
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• no.29
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• pp.257-264
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• 2001

To propose the construction of architectural interior design and communication using graphic, web3D, it was studied the kind and character of various representation methods that can be embodied in an architectural interior design on the web, and looks into whether these ways can be adapted to an architectural interior design process. Especially, the use of the current techniques on graphic and CAD data give the most suitable effect by using the integrated data such as vector animation, an interaction of object VR(Virtual Reality), a high quality of panorama VR, and data treatment and its interaction of drawing of cad data. As a result, the single data format shows not only one image representation but also a stream of continuous operation through a change into another format. But this desired study expects that another next studies will go on interaction and integration of digital format with increase of transmission speed expected in the future, and a digital model and its practical methods.

• Korean Institute of Interior Design Journal
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• no.32
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• pp.121-130
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• 2002

At the large commercial facilities, people try to grasp a customer's needs as the marketing strategies for effective management and maximization of profits as well as the primary purpose for functional and effective spatial plan. In planning the interior of each department, they try to provide the image of the interior environment corresponding to customer's emotional needs. And this kind of efforts also have been improved as visual merchandising strategies based on the transmission of visual information. This study is to examine the correlation among customer's behavior, circulation and VMD by gasping their shopping patterns at the department stores based on the spatial and emotional approach to form an environmental image of each department. The researcher focused on time, speed and rate of shopping that show customer's behavioristic characteristics and examine the factors to have an influence on decision making. With the result, this study proposes the primary data and evidence for MD planning, circulation planning and VMD planning of each department.

• Korean Institute of Interior Design Journal
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• v.18 no.1
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• pp.35-42
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• 2009

In this study, the author aims to examine that the image for specific space coming through vision is to reveal how people perceive the space through vision and whether the perceived space includes the role as the catalyst that causes the following activities. It is believed that the fact which elements are remembered as the whole expression as well as the memorized images that humans have regarding the space should act as the important factor in terms of space perception. The conclusions from this study are as follow; 1) By analyzing the frequency of observation time that were obtained from the examinee, it was possible to classify the property of observation with S areas. Besides, it was possible to the meanings that the design elements have in each area. The establishment of the areas are considered as the important factor to examine which design elements have drawn the attention. 2) In case of I area which showed the most design factors that would lead examinee's vision or have interests in the examinee views, it showed that it stared the lower parts from the middle of the Image spatially, which was the most stable position from the image with strong tendency for staring at this area. 3) The most frequently stared area was the lower part of the middle, however, while the I area gazed the right side of the middle, II area faced the left side more so that it was revealed that it stared at the lower part of the middle and right side, then, moved to left. 4) Despite the frequent observation, some areas had very low or few observation data records and the area which was designed with monotonous color with relatively large size was also involved here so that it was identified that the simply treated area in design was rarely gazed.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.228-235
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• 2005

This study analyzes the new possibility of design through the research for the expression of cladding design architectural materials, and applies to connection with creative design concept. In these modern days, architectural materials became the subject of expression as itself thanks to the development of new technology and materials. The physical properties of materials and their beauty value made possible the variety and possibility of expression in space design. The expressional properties of materials can lead mutual communication between commodity and brand by association, presenting brand image and the distinction of its value. Therefore, the trends of designed material expression in space design according to modern aspect can offer the possibility of material space design for ahead. This study suggest an alternative idea for revitalizing design by materials.

• Korean Institute of Interior Design Journal
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• no.41
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• pp.55-62
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• 2003

The purpose of this these is to study on the environmental design brand for the vitality of corporate image. To achieve the purpose of this study, the methods and contents are as follows: 1. Conforming the concept of the corporate environmental design brand. For that explaining the definition and the tradition of brand and the meaning of corporate identity and corporate environmental design system. 2. Explaining the factors of the corporate environmental design. For that 1) explaining the expression of the corporate identity 2) Explaining the expressive factors of the corporate identity. For that, studying the style and the theme. 3. Studying the cases of the corporate environmental design brand. By these methods and contents, we will study environmental design brand for the vitality of corporate image.

• Korean Institute of Interior Design Journal
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• v.15 no.2 s.55
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• pp.48-55
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• 2006

As environmentally friendly life styles become more popular these days, the landscape elements like plants, water, stone etc. which used be considered as just simple interior props, now become the main design concept that decides the whole image of space. The purpose of this thesis is to study the various understandings and approaches on the applications of the landscape elements which are known as the most friendly and positive ways to approach the senses of users, among any other methods and techniques for environmentally friendly elements. The application types of landscape elements in interior space design are as follows; (1) incorporate the surrounding landscape elements. Keeping existing landscape elements, incorporate them into interior elements of beauty; (2) install a transition space with landscape elements; (3) green interior planes ;(4) use landscape as the main design concept; (5) use landscape as decoration elements. Many of landscape spaces incorporated into the interior are often built in a hurry and in low qualities without much consideration of the users and the space. This study intends to set a standard for the application of landscape elements in space design, after collecting various cases that applied the landscape elements in interior space, by categorizing the successful and effective applications into applicable patterns.

• Korean Institute of Interior Design Journal
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• v.19 no.5
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• pp.105-112
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• 2010

The purpose of this study is to suggest the color scheme based on the color image types through the color analysis of workstation furniture which is on the market. This color scheme of the workstation furniture is expected to be give the comfort to office environment when planning office. For this study, It is selected the three furniture firms that have a brand of office furniture and their web site that is showed color sample of furniture. The following researches are drawn based upon the purpose. First, the color image types of interior space is classified and the color image words that are suitable for each types is extracted based on the results of existing literature. Second, the distribution of its hue and tone is analysed after collecting the each firm's color sample of desk top, panel and chair. Third, the color image appearing in each furniture color is analysed by color image scale positioning. Forth, the color scheme of desk top, panel and chair is suggested by its color scheme palette. The result of this study is expected to help comfortable environment by providing the color scheme for selection of furniture color in work space. Not all color of each furniture is sufficient to be combined color scheme, the result is indicated that the color scheme of workstation by color image types is possible for color planning in office environment.

• Korean Institute of Interior Design Journal
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• v.13 no.6
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• pp.39-47
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• 2004

A general hospitals change continuously and rapidly, the way of growth and change becomes an important factor in the interior design. For this purpose, it compares and analyzes the image between different general hospital's ultrasonography with content level in the interior design to aspect investigating the preferences of the patient. Also the field survey on the real users was carried out, asking what kind of interior design you like in the general hospital ultrasonography. These research materials can be utilized for the practice application in the interior design of general hospital ultrasonography with the analyzing each available space. In the survey result, the point on the users needs things which are considered as the most important aspect for the fundamental data for the reasonable design planning and the basic principles of the modeling plan in the hospital's ultrasonography. So this study is to investigate and analyze the characteristics of the waiting area, way finding, color, lighting, counter design. This study would apply to interior design for the modeling of general hospital's ultrasonography.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.201-208
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• 2007

The $21^{st}$ century is the age of sentiment and image. As industrial development pushes the demands of consumers for various goods, the marketing patterns of these goods have individualized. They are expressions embedded with various meanings. Retail shops, now going beyond the practical purpose of display and sales of goods, enhancing brand images and establishing a consumer-oriented strategy, play a key role in reacting to and creating overall cultural issues. This study will analyze and investigate the Prada retail shop, which has distinguished its brand image and effectively promoted its identity through a sustained management strategy. The Prada retail shop has established an image of a cultural icon through cultural marketing. It suggests individuality and creativity along with diversity It reflects the basic concepts of cultural marketing, freedom of expression combined with information and high technology. The Prada building symbolizes the brand itself. To foster these kinds of retail shops, data and information based on continuous studies must be provided and shared, and also the systematic reinterpretation and the effective presentation of expressive trends in interior design needs to be studied on an ongoing basis.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.68-76
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• 2008

This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.