• 제목/요약/키워드: Interactive Product

검색결과 172건 처리시간 0.024초

현대 패션에 나타난 하이컨셉(high concept)의 퍼놀로지(funology) 특성 (Funology Characteristics of High Concept in Contemporary Fashion)

  • 유차향;서승희
    • 패션비즈니스
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    • 제21권2호
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    • pp.1-15
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    • 2017
  • This study aims to identify the special features of high-concept funology observed in fashion products and expressional media by exploring funology in an era of high-concept, the emotional paradigm of the 21st century. High-concept funology in today's fashion can be explained as follows: First, 'virtual reality', which is often seen in fashion shows and fashion commercials, enhances consumer participation and involvement with blurred boundaries between the real world and the virtual world. With the expansion of various forms of real-time communication with consumers, positive images of the brand are being projected to the consumers. Second, 'form transformability', which is often found in fashion products, promotes customers' purchase desire as they are able to present themselves in a more versatile way in the fashion product that is changeable in various designs. Third, 'integration of different fields', which is easily found in various fashion goods, engages consumers in a mutual interaction under an entertaining setting with the product that is made to satisfy their needs attuned to their digital lifestyle. Fourth, 'interactive responsiveness', which is mainly recognized in fashion stores and commercials, is characterized by its interactive playfulness that encourages consumer participation through entertainment contents and promotes brand intimacy, eventually adding more value to its name.

Linkage between Value of Digital Fashion Products and Purchase Behavior of Potential Consumers on the Metaverse Platform

  • Jae-Min LEE
    • 산경연구논집
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    • 제14권8호
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    • pp.1-8
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    • 2023
  • Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

실리콘 웨이퍼 공급사슬관리 시스템 구축에 관한 연구: (주) LG 실트론 사례를 중심으로 (A Case Study of Supply Chain Management System of LG Siltron, Korea)

  • 이호창
    • 산업공학
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    • 제18권3호
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    • pp.234-246
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    • 2005
  • A silicon wafer is a highly customized product made to the individual order varying its electrical and physical characteristics. Therefore, it has distinctive supply chain structure that is different from highly standardized commodity product. For high-volume/high-standardization product, it is general that a main stream of information flow initiated by the production planning of the manufacturers is usually directed to push both ways in a supply chain: upstream to the suppliers and downstream to the customers. Contrastingly, for low-volume/high-customization product, the information flow triggered by the fluctuating customer demand usually propagates upward to the suppliers through the manufacturers. Furthermore, for R &D based hi-technology product like silicon wafer, the interactive information feedback mechanism between manufacturer and customer, which is essential to the new product development process, is to be embedded in the supply chain. This article is a case study of supply chain management system of LG Siltron, a major Korean silicon wafer manufacturer. The SCM system entails special information structure fitting well typical high-variety/high-customization product, and also gives application possibilities to the R&D based high-technology product made to the individual customer order.

매장 디스플레이를 활용한 사용자 인지 정보 기반 영상 표출 기술 연구 (Research for user recognition data based image display technology using store display)

  • 홍신유;양승연;차재상
    • 한국위성정보통신학회논문지
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    • 제12권1호
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    • pp.54-57
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    • 2017
  • 상업 시설에는 다양한 상품을 진열하고 판매되고 있어 다양한 상품들 중 특정한 상품을 홍보하기가 매우 어려운 것이 현실이다. 그렇기 때문에 대부분의 진열된 상품의 정보를 홍보하기 위해서는 인쇄물이나 판매사원에 의존하는 경향이 크다. 따라서 매장에서 사용하고 있는 디스플레이를 활용하여 인터렉티브한 사용자 인지 정보를 기반으로 광고/홍보 영상 표출의 구현을 목적으로 두고 있으며, 상업 시설에서 판매/전시되고 있는 특정한 상품을 고객 접점에서 명확한 상품 및 컨텐츠를 홍보하길 원하는 제조업체 또는 광고업체에게 매우 유용하게 활용될 수 있는 기술이라고 판단된다. 본 연구에서는 일반 디스플레이가 아닌 투명 디스플레이를 활용하여 광고 영상과 제품의 결합을 통해 광고효과를 극대화하고 사용자 감응형 센서를 적용하여 사용자 인지 유무에 따른 인터렉티브한 서비스를 제공할 수 있도록 사용자 지향형 영상 표출 기술을 구현하였다. 이 기술 연구를 통해 다양한 상업시설에서 광고/홍보효과를 극대화할 수 있는 새로운 방향을 제시하였다.

The Effects of Karvonen Exercise Prescription in Acute Coronary Artery Disease Patients Reaching Age-Predicted Maximal Heart Rates with Exercise Stress Test

  • Kim, Chul;Kim, Young-Joo
    • 대한의생명과학회지
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    • 제19권3호
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    • pp.254-260
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    • 2013
  • The purpose of this study was to survey the effects of Karvonen exercise prescription in coronary artery disease patients reaching age-predicted maximal heart rates with the exercise stress test on hemodynamic responses and cardiorespiratory fitness. The subject group was comprised of acute coronary syndrome (ACS) patients, who were divided into the maximal heart rate (MHR) group that included those who completed the test with their heart rates reaching the number of 220-age and the maximal dyspnea (MD) group that included those who could not continue the test due to respiratory difficulty and were asked to stop the test. Both groups had the exercise stress test before and after the experiment. In the exercise stress test before the experiment, the exercise prescription intensity of Karvonen was set at the target heart rates of 50~85% with a six-week exercise monitoring arrangement. As a result, there were no interactive effects in rest heart rate (RHR) according to time and group, but interactive effects were observed in maximal heart rate (MHR) (P=0.000). Both rest systolic blood pressure (RSBP) and rest diastolic blood pressure (RDBP) had no interactive effects according to time and group. Maximal systolic blood pressure (MSBP) showed significant interactive effects according to time and group (P=0.017). Maximal diastolic blood pressure (MDBP) showed no interactive effects according to time and group, while maximal rate pressure product (MRPP) showed significant interactive effects according to time and group (P=0.003). Maximal time (MT) had no interactive effects according to time and group. $VO_{2max}$ and maximal metabolic equivalent (MMET) showed significant interactive effects according to time and group (P=0.000, P=0.002, respectively), whereas maximal respiratory exchange ratio (MRER) and maximal rating of perceived exertion (MRPE) showed no interactive effects according to time and group. The exercise test that was discontinued as the subjects reached the predicted maximal heart rates considering age did not reach the maximal exercise intensity and accordingly showed low exercise effects when applied to Karvonen exercise prescription intensity. That is, the test should keep going by monitoring cardiac events, MRER and MRPE until the heart rates exceed the predicted MHR by up to 10~12 even after the subject reaches the predicted MHR considering age in the exercise stress test.

인터랙티브 제품 디자인을 위한 프로토타이핑 도구: MIDAS의 활용 사례 및 유용성 연구 (Investigation into a Prototyping Tool for Interactive Product Design: Development, Application and Feasibility Study of MIDAS (Media Interaction Design Authoring System))

  • 임지동;남택진
    • 디자인학연구
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    • 제19권5호
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    • pp.213-222
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    • 2006
  • 본 논문은 인터랙션 디자인 관련 디자이너들이 기능적 프로토타입(Working Prototype)을 제작할 때 쉽게 활용할 수 있는 저작 도구 MIDAS(Media Interaction Design Authoring System)를 제안하며, 그에 관련된 조사 연구와 사례 연구를 통해 검증된 유용성에 관해 기술한다. MIDAS는 기술적 구현 경험이 부족한 디자이너들이 디지털 아날로그 입 출력 제어, 소프트웨어-하드웨어 통합, 혼합 현실 기술 등을 디자이너들이 사용하는 기존 멀티미디어 제작 환경 내에서 간편히 응용할 수 있게 한다. 디자이너들에게 필요한 인터랙티브 제품 프로토타이핑 도구의 요구 사항을 도출하기 위해 인터랙션 디자인 과정 고찰, 관련 연구 분석, 실무 디자이너 인터뷰를 수행 하였다. 이를 바탕으로 널리 활용되고 있는 멀티미디어 저작 도구인 디렉터와 플래시를 기반으로 프로토타이핑 도구를 개발하였다. 이 도구를 활용하여 다양한 인터랙션 디자인 프로젝트 사례 연구를 진행하였다. 사례연구를 통하여 디자이너들이 기존 디자인 구현 과정에서 겪던 기술적인 어려움들이 MIDAS를 통해 효과적으로 해소함을 알 수 있었다. 본 연구에서 제안하는 프로토타이핑 도구 및 방법은 인터랙티브 제품 디자인 영역 이외에도 인터랙티브 미디어아트, 탠저블 인터페이스와 연관된 인간 컴퓨터 상호작용 (Human Computer Interaction)분야의 교육 및 연구에도 기여 할 수 있을 것으로 기대된다.

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소비목적과 광고유형이 규제적합성 및 제품평가에 미치는 영향 (Interactive Roles of Consumption Goals and Types of Advertisements on Regulatory Fit and Product Evaluation)

  • 최낙환;유총
    • 감성과학
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    • 제15권1호
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    • pp.73-86
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    • 2012
  • Consumers can have impression goals as well as defense goals. Those with impression goals could use social goals or opinions of others in a social context to determine their attitudes, and those with defense goals could maintain their existing attitudes and beliefs. Since people typically approach pleasure and avoid pain, there are two kinds of goal orientations depending on regulatory focus theory. Therefore, marketers could design advertisements for their products on the basis of two types of focus, promotion-focused and prevention-focused advertisements. This study aims to explore how consumers with different consumption goals evaluate an advertised product. The results of this study demonstrate that consumers with impression goals felt much more "right" about the product in a promotion-focused, rather than prevention-focused, advertisement, and those with defense goals, felt much more "right" about the product in a prevention-focused advertisement. Consumers with impression goals evaluated the product in the promotion-focused advertisement more favorably than in the prevention-focused advertisement, and those with defense goals evaluated the product in the prevention-focused advertisement more favorably.

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동영상기반 양방향 직접 전자상거래(DIMPEC) 기술 분석 (Analysis of direct interactive motion picture electronic commerce technology)

  • 민병원;김우성;오용선
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2008년도 춘계 종합학술대회 논문집
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    • pp.494-497
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    • 2008
  • 동영상기반 양방향 직접 전자상거래(DIMPEC, Direct Interactive Motion Picture Electronic Commerce) 기술은 인터넷으로 VOD, TV 드라마를 시청하면서 등장 소품, 배우 의상 등에 대한 부가 상세 정보를 얻을 수 있을 뿐 아니라 전자상거래를 이용하여 제품을 구매할 수 있는 원천기술이다. 또한 인터넷, PDA, Mobile, Settop Box 등 다양한 플랫폼 환경에서 구축이 가능하며, 최첨단 IT 기술인 위성 DMB, 지상파 DMB 등 에도 응용이 가능하여 경쟁력이 매우 높은 기술이다. 본 기술을 접목한 차세대 인터넷 비즈니스 모델인 이용자 참여, 동영상 콘텐츠의 소비 확대, 인터넷 서비스의 고도화 지능화, 모바일에 접목되어 차세대 비즈니스 모델을 형성할 것으로 예상 된다.

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여러 공급업체와 공동개발에서의 협업전략과 제품개발 성과 (Collaboration Management Strategies and Product Development Performance)

  • 홍윤숙
    • 한국경영과학회지
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    • 제39권3호
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    • pp.93-115
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    • 2014
  • In collaborative product development with multiple suppliers, buyers must manage the suppliers' activities. This empirical research investigates the performance impacts of three strategies that buyers use to manage suppliers who design interdependent components. These strategies are: Instructionism (giving clear instructions to suppliers), Teaming (forming an interactive development team with suppliers), and Delegation (transferring component development responsibilities to suppliers). Data were collected through a cross-industry web-based survey of buying firms in manufacturing industries whose products require multiple, interdependent components. A path analysis utilizing 318 survey responses indicates that Instructionism has a positive effect on design quality, and Teaming has a positive effect on design quality and component innovation. The use of Delegation is not related to any of the performance indicators. The practical implication of this research for product development managers is that both Instructionism and Teaming can be effective strategies. For the purpose of assuring design quality, a buyer should give clear instructions in detailed specifications or work closely with suppliers in development teams. If competitive priority is product innovativeness, however, the buyer should work closely with its suppliers during component development processes using a Teaming strategy.

Product-Mix Decision Using Lean Production and Activity-Based Costing: An Integrated Model

  • MOHSIN, Nidhal Mohammed Ridha;AL-BAYATI, Hossam Ahmed Mohamed;OLEIWI, Zahra Hasan
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.517-527
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    • 2021
  • While the two principles of lean manufacturing and time-driven activity-based costing (TDABC) have been established out of multiple incentives and do not follow the same particular targets, there is substantial commonality between them. In these conditions, the supply management of a multi-product system needs a rigorous production model to minimize costs. In this sense, this paper proposes an interactive model with the consideration of optimizing product-mix decisions using both lean development tools and TDABC. This paper proposes a qualitative approach using the case study of the Iraqi state company for battery production. The suggested model decreased manufacturing time and costs, along with some substantial reduction in idle production capacity by 26 percent in 2019, based on the findings of the case study. On the other hand, the proposed model gives two side advantages: an efficient division of costs on goods due to the use of time spent as a cost factor for products and cost savings due to the introduction of the lean manufacturing approach that reduces all additional costs and increases product-mix decisions. Furthermore, the analytical data gathered here suggests that the incorporation of lean management concepts and TDABC has a strong and important influence on product-mix decisions.