• Information Systems Review
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• v.11 no.1
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• pp.197-215
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• 2009

As the ubiquitous technology has been widespread, the u-service development driven by the private sector is increasing these days. In this paper, a new development methodology of interactive u-services for a mixed-use complex in u-City is proposed. The current state-of-the-art IT, Web2.0, assumes that information must be communicated in both way, not only from service provides to users but also from users to service providers. Here the user-driven u-service will be utilized for service providers to customize user services. By this interactive u-service paradigm, the information users become the information providers so that the mixed-use complex will take advantage of massive information. Also, admitting that the mixed-use complex is limited in terms of the space size, the network effect of information and shared contents created through the interactive u-services can be maximized.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.209-215
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• 2019

The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.

• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.9-14
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• 2020

Currently, NTIS (National Technology Information Service) is building an interactive search service based on artificial intelligence technology. In order to understand users' search intentions and provide R&D information, an interactive search service is built based on deep learning models and morpheme analyzers. The deep learning model learns based on the log data loaded when using NTIS and interactive search services and understands the user's search intention. And it provides task information through step-by-step search. Understanding the search intent makes exception handling easier, and step-by-step search makes it easier and faster to obtain the desired information than integrated search. For future research, it is necessary to expand the range of information provided to users.

• Journal of Multimedia Information System
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• v.7 no.1
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• pp.11-16
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• 2020

Deep Learning has become the most important technology in the field of artificial intelligence machine learning, with its high performance overwhelming existing methods in various applications. In this paper, an interactive window service based on object recognition technology is proposed. The main goal is to implement an object recognition technology using this deep learning technology to remove the existing eye tracking technology, which requires users to wear eye tracking devices themselves, and to implement an eye tracking technology that uses only usual cameras to track users' eye. We design an interactive system based on efficient eye detection and pupil tracking method that can verify the user's eye movement. To estimate the view-direction of user's eye, we initialize to make the reference (origin) coordinate. Then the view direction is estimated from the extracted eye pupils from the origin coordinate. Also, we propose a blink detection technique based on the eye apply ratio (EAR). With the extracted view direction and eye action, we provide some augmented information of interest without the existing complex and expensive eye-tracking systems with various service topics and situations. For verification, the user guiding service is implemented as a proto-type model with the school map to inform the location information of the desired location or building.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.413-415
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• 2019

In this paper, we develop IoT-HiAS(IoT-Human Interactive Advertising Service) for sharing economy. The HiAS device shooting the front of the device via a webcam and recognizes the person in real time through the SSD model using MobileNet. If the number of persons above the set threshold is recognized by counting the recognized person, the advertisement is reproduced on the idle resource through the beam projector. At the same time as the advertisement is reproduced, the captured image of the advertisement start time in the front of the device and the number of recognized persons are sends the IoT server of an oneM2M-compliant HiAS server using the IoT client. When the advertisement is finish, the webcam is shooting the front of the device and the image is sends the IoT server. We implemented the IoT-based human interactive advertising service by transmitting the received data to the advertiser and the advertising producers through the SNS(Social Network Service) agent of the HiAS server.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.83-94
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• 2010

Mobile network infrastructure is being completed with the development of hardware and software for mobile devices. Network in mobile devices has evolved for telematics that is expanded much more than its existing concept. Telematics is compound word that is formed from the words "telecommunication" and "informatics". It means that telematics performs control and monitoring service with using mobile device resources. These services provide their services for users' requests through wired or wireless network from mobile devices and server that offers contents and network service collects management information of mobile devices. Map service is one of the preferred services for many telematics users. However, mobile map service has a limit between traffic and information sharing. Therefore it is very important to supply their information for both service provider and terminal user. In this paper, we design a new interactive sketch map using routes and information on the space to be applied effectively, and provide an extended document format that is defined to an extensible and dynamic clustering scheme to have portability map service for mobile device.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2001.05a
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• pp.201-208
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• 2001

In the 21 st century, broadcasting, communication, and computer have been integrated due to the development of digital technology. Accordingly, to overcome the limit of respective communication media and to maintain them, their independent area shall not be classified. This study is to examine the future environment of digital TV broadcasting, to analyze customizing type service and interactive type TV technology, and to make asymmetric interactive digital TV publication broadcasting system, which is TV broadcasting in the next generation to treat visual image, sound, and various data all together by harmonizing broadcasting and communication like ISDB(Integrate Service Digital Broadcasting). In addition, to develop service on publication broadcasting with high quality, this study is tn propose to develop relative devices for TV/PC reception to realize a new communication type TV publication broadcasting, by analyzing technology for producing, sending, transmitting, receiving, and saving to apply to customizing type interactive system and by examining its application.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

• The Journal of the Acoustical Society of Korea
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• v.28 no.8
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• pp.706-713
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• 2009

Standardization of technology for formatting multiple audio tracks and relevant information for interactive music service is in progress owing to the increasing need of consumers for participating in music production to their own taste. In this paper, we introduce the status of MPEG-A Interactive Music Application Format (IM AF) standardization and analyze techniques adopted in the current IM AF.