• 제목/요약/키워드: InteractionEffect

검색결과 6,585건 처리시간 0.033초

판매자와의 상호작용 유형이 소비자들의 부적절한 불만행동에 미치는 영향에 대한 소비자역량 조절효과 분석 (Moderating Effect of Consumer Competency in Regards to the Influence of Interaction Style with Sales Man on Inappropriate Consumer Compliant Behaviors)

  • 이영애;임수지
    • 가정과삶의질연구
    • /
    • 제31권5호
    • /
    • pp.185-200
    • /
    • 2013
  • The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are as follows: First, some demographic variables, for example, male, level of education, marital status, amount of monthly household income had significant effects on inappropriate consumer compliant behaviors such as rudeness of behavior and interference with business. Second, it is significant that two types of interaction with sales man(passive and assertive interaction) have positive effect on rudeness of behaviors, while assertive interaction only has positive effect on inference with business. Third, this research has been shown to be significant, based upon the findings on moderating effects of consumer competency in respect to consumers' level of inappropriate compliant behaviors. In particular, consumer competency has negative moderating effects between interaction styles with sales man and rudeness of behaviors. Practical implications were discussed in terms of effective customer management strategies and policy making related to consumer education.

수용자의 상호작용성과 제품관여도에 따른 양방향 TV광고 효과

  • 양영종
    • 한국산업정보학회:학술대회논문집
    • /
    • 한국산업정보학회 2008년도 추계 공동 국제학술대회
    • /
    • pp.235-245
    • /
    • 2008
  • The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

  • PDF

태담과 촉각 자극의 모-태아 상호작용 증진 프로그램이 모아 상호작용에 미치는 효과 (The Effect of Mother-fetus Interaction Promotion Program of Talking and Tactual Stimulation on Mother-fetus Interaction and Mother-infant play Interaction)

  • 김정순
    • 부모자녀건강학회지
    • /
    • 제5권2호
    • /
    • pp.253-276
    • /
    • 2002
  • Mother and infant relationship has a great influence on child's developments. Expecially, mother and infant relationship is affected by mother and infant interactions during one year after birth and an omen of mother-infant interaction after birth is mother-fetus interaction. This study was conducted to develop mother-fetus interaction promotion program of talking and tactual stimulation aimed at enhancing sensitivity of primiparas and to evaluate the effect of the nursing intervention program on mother-fetus interaction and mother-infant play interaction. Non-eguivalent control group posttest design was used, and Blumer's symbolic interaction theory and Barnard's mother-infant interaction model was used a conceptual framework of this study. Fifty primiparas and infant(26 mother-infant dyads for intervention group and 24 dyads for control group) were recruited from three general hospital and an OBGY clinic located in Kwang Nung city. Data was collected from January 30th to December 20th in 2001. For the intervention group, programed education which focused on mother-fetus interaction in the 1st trimester. Telephone counselling was provided with interval of two weeks. For two groups, home visiting for data collection of mother- fetus interaction was conducted at 36 to 38 weeks of gestational age. And mother-infant play interactions were assessed at 4 to 6 weeks after birth using videotapes. Play situations were videotaped and two trained observers analyzed the tapes. The data were analyzed using chi-square test and Fisher's Exact Test to test the equivalence of two groups, and the effect of intervention progrom was determined with t-test and Wilcoxon Rank Sum test. The results were as follows: 1. The significant difference was found in mother-fetus interaction between two groups(t=2.085, P=0.0425). It indicated that intervention progrom was effective in improving mother-fetus interaction. 2. The significant difference was found in mother-infant play interaction between two groups(W=347.5, P=0.0001). In subscale analysis, three subscales showed significant differences between the groups: interactional behavior of mother(t=5.921, P=0.0001), interactional behavior of infant(t=5.736, P= 0.0000), and synchronic interactional behavior of mother and infant(t=7.940, P= 0.0000). In conclusion, this study has shown that the applied nursing intervention aimed at enhancing sensitivity of primiparas promoted mother-fetus interaction and mother-infant play interaction. Therefore, this study suggests that this nursing interventions to increase maternal sensitivity to the fetus's movement should be broadly applied to primiparas, which can be beneficial for formation of mother - infant relationship, and for promotion the social, affective, and cognitive developments of their children.

  • PDF

기업간 정보시스템이 공급사슬 파트너쉽 및 성과에 미치는 영향 분석 (Analysis of Interorganizational Systems Effect to Supply Chain Partnership and Performance)

  • 한현수;송영화;노지철
    • Journal of Information Technology Applications and Management
    • /
    • 제13권2호
    • /
    • pp.41-54
    • /
    • 2006
  • In this paper, we investigate the inter-organizational information systems effect to supply chain partnerships, and subsequently to the performance. The conceptual model for the causal relationships among interorganizational systems usage, interaction, partnership, and supply chain performances has been developed. Theoretical framework is based on the partnership research in relationship marketing area, and the interaction model from IMP group. The questionnaires are designed to test the hypotheses of the conceptual model. The survey result supports our hypotheses that collaborative IT effects to increase the interaction between the firms, and interaction causes to enhance the partnership quality. Also, the level of partnership shows strong positive correlation with the supply chain performances. Despite the limitations of collected sample data size, our study reveals the fact that inter-organizational information systems contribute to supply chain performance through enhancing the interaction and partnership level between the supply chain partners. Our research result is distinct from the most extant literatures that investigated the firm's collaboration impact on interorganizational systems usage.

  • PDF

환자-치과의사 관계(PDI Patient Dentist Interaction) 평가의 오차원 분석: 일반화가능도 이론 적용 (Analysis of Error Source in Subjective Evaluation on Patient Dentist Interaction : Application of Generalizability Theory)

  • 김주아;조리라
    • 대한치과의사협회지
    • /
    • 제57권8호
    • /
    • pp.448-455
    • /
    • 2019
  • This study aims to apply the Generalizability Theory (G-theory) for estimation of reliability of evaluation scores between raters on Patient Dentist Interaction. Selecting a number of raters as multiple error sources, this study was analyzed the error sources caused by relative magnitude of error variances of interaction between the factors and proceeded with D-study based on the results of G-study for optimal determination of measurement condition. The estimated outcomes of variance component for accuracy among the Patient Dentist Interaction evaluation with G-theory showed that impact of error was the biggest influence factor in students. The second influence was the item effect, and the rater effect was relatively small. The Generalizability coefficients for case1 and case2 which were estimated through the D- study were calculated relatively low.

  • PDF

간호대학생의 교수-학생 상호작용과 취업불안의 관계에서 전문직 자아개념의 매개효과 (The Mediating Effect of Professional Self-Concept on the Relationship between Professor-Student Interaction and Job-Seeking Anxiety among Nursing Students)

  • 현혜순;김윤영;장은수
    • 보건의료산업학회지
    • /
    • 제12권1호
    • /
    • pp.149-160
    • /
    • 2018
  • Objectives : The purpose of this study was to examine the mediating effect of professional self-concept on the relationship between professor-student interaction and job-seeking anxiety among nursing students. Methods : A cross-sectional survey was conducted using a convenient sampling method with data collected from a sample of 294 nursing students. The structured questionnaire included items to assess job-seeking anxiety, professional self-concept, and professor-student interaction among nursing students. The data were analyzed with descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression using the SPSS 24.0 program. Mediation analysis was performed according to the Sobel test. Results : Analysis of the mediating effect of professional self-concept showed a significant mediating influence of professional self-concept on the relationship between professor-student interaction and job-seeking anxiety. Conclusion : The findings suggest that professional self-concept may play a role in increasing the effect of professor-student interaction on job-seeking anxiety. Therefore, this study underscores the need to consider ways of enhancing professional self-concept during interventions for nursing students.

Effect of raft and pile stiffness on seismic response of soil-piled raft-structure system

  • Saha, Rajib;Dutta, Sekhar C.;Haldar, Sumanta
    • Structural Engineering and Mechanics
    • /
    • 제55권1호
    • /
    • pp.161-189
    • /
    • 2015
  • Soil-pile raft-structure interaction is recognized as a significant phenomenon which influences the seismic behaviour of structures. Soil structure interaction (SSI) has been extensively used to analyze the response of superstructure and piled raft through various modelling and analysis techniques. Major drawback of previous study is that overall interaction among entire soil-pile raft-superstructure system considering highlighting the change in design forces of various components in structure has not been explicitly addressed. A recent study addressed this issue in a broad sense, exhibiting the possibility of increase in pile shear due to SSI. However, in this context, relative stiffness of raft and that of pile with respect to soil and length of pile plays an important role in regulating this effect. In this paper, effect of relative stiffness of piled raft and soil along with other parameters is studied using a simplified model incorporating pile-soil raft and superstructure interaction in very soft, soft and moderately stiff soil. It is observed that pile head shear may significantly increase if the relative stiffness of raft and pile increases and furthermore stiffer pile group has a stronger effect. Outcome of this study may provide insight towards the rational seismic design of piles.

휴반용 분무기의 Nozzle에 관한 연구(III) (A Study on the Wide Reach Nozzle of Sprayer (III))

  • 원장우
    • 한국농공학회지
    • /
    • 제15권4호
    • /
    • pp.3147-3152
    • /
    • 1973
  • The factors to influence the travelling distance of sprayed particles for the medium range nozzle may by the groove depth of swirl plate, the cap slope, the diameter of cap hole, and pressure. 1. This study was conducted to examine Interaction effects among four factors to the travelling distance. The results of this study are summarized as followa; a) Interaction effects among four factors the groove depth(G), cap slope(C), diameter of cap hole(D), and pressure (P), were significant to influence the travelling distance except for $G{\times}P,\;C{\times}D{\times}P\;and\;G{\times}C{\times}D{\times}P$. b) Interaction effects with the pressure were very smaller than interaction effects among the other factors. c) Effect of change of the groove depth of swirl plate on the travelling distance of sprayed particles was generally a linear, the increasing rate of the change was about 0.345, which was very significant. d) Effect of change of cap slope on the travelling distance was generally a linear or a dull quadratic, the increasing rate was very small. e) Main effect of change of cap slope in the medium range nozzle was very smaller than that of the close range nozzle on the travelling distance, which was estimated by the changing of turning radius of flowing course in nozzle. f) Interaction effect between two factors in the medium range nozzle was more significant than that of the close range nozzle on the travelling distance.

  • PDF

관광지 식당 고객의 행동의도에 대한 음식서비스 질, 가치와 만족의 상호작용효과 평가 (Measuring the Interaction Effects of Foodservice Qaulity, Value, and Satisfaction on Behavioral Intention of Customers in Tourist Restaurant)

  • 고범석;강종헌
    • 한국식생활문화학회지
    • /
    • 제22권2호
    • /
    • pp.218-224
    • /
    • 2007
  • The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

간호대학생의 진로결정 자기효능감과 전공만족도의 관계에서 교수-학생 상호작용의 조절효과 (Moderating Effect of Professor-Student Interaction on the Relationship between Career Decision Self-efficacy and Major Satisfaction among Nursing Students)

  • 현혜순;김윤영
    • 한국간호교육학회지
    • /
    • 제24권1호
    • /
    • pp.29-38
    • /
    • 2018
  • Purpose: The purpose of this study was to investigate the effect of career decision self-efficacy on major satisfaction among nursing students, and to examine the moderating effect of professor-student interaction on career decision self-efficacy and major satisfaction. Methods: This study analyzed the data of 307 students among fourth-year university nursing students in A and C cities from May 2017 to July 2017 using the SPSS 24.0 statistics program. Results: There were significantly positive relationships between career decision self-efficacy, major satisfaction, and professor-student interaction. The professor-student interaction showed moderating effects in the relationship between career decision self-efficacy and major satisfaction, with 52.7% of explanatory power. Conclusion: This finding suggests the importance of career decision self-efficacy and the moderating effects of professor-student interaction to increase nursing students' satisfaction in their major. Therefore, it is necessary to make diverse efforts in the field of education to improve students' career decision self-efficacy and professor-student interaction.